V
AMDG
COURSE SYLLABUS
Course Number: MKT 171X
Title: INTERNATIONAL BUSINESS OPPORTUNITIES
Department/Program: Marketing and Law
Semester: 1st Semester
A.
School Year: 2012 - 2013
School: John Gokongwei School of Management
Instructor: Manuel R. Batallones
Course Description
A study of foreign markets, domestic capabilities, competition, shipping alternatives, raw material supply
situation, incentive plans, credit availability, and imports to support export development and
diversification.The course pre-requisites are: Mkt 101 or Mkt 102.
B. Course Objectives
The Course aims to provide students with a better understanding of the dimensions in international
business, familiarize them with the technical aspects in assessing and identifying business opportunities in
the light of increasing competition in world markets, and appreciation of the implications of globalization to
business and the enterprise particularly small and medium export oriented enterprises. The emphasis of the
course is on exports. Practical examples taken from local and foreign experiences will be used to illustrate
and highlight the areas covered in the course.
C. Course Outline
I. International Trade: Theory and Applications
A. Theoretical Aspect
1.
2.
3.
Theory of Absolute Advantage
Theory of Comparative Advantage
Other Theories on Trade
B. Applications
1.
2.
3.
4.
Tariff Barriers
Non-tariff Barriers
Motives for Trade
Motives for Protectionism
II. International Business Environment
A. Cultural Dynamics
B. Political Considerations
C. Economic Dimensions
D. Legal Aspects
E. Financial Framework
III. Philippine Export Experience
A. Export Performance
1. Trends of Exports
2. Direction of Trade
3. Composition of Exports
4. Performance of SME’s
IV. Assessing Capabilities and Potentials
A. Identifying Trade Opportunities
B. Analyzing Domestic Capabilities
1. Raw Material Availability/Sourcing
2. Efficiency of Linkages
3. Access to Technology
V. Appraising Foreign Markets
1. A. Market Size and Growth Trends
2. B. Market Structure and Segments
3. C. Product Definition and Scope
VI. Business Considerations
A. Marketing Plan
B. Financial Requirements
VII. Finals
D;admu/syllabus/syllabus_1Sem_2011_2012.
B. Export Issues and Problems
C. Export Prospects
C. Assessing Export Industries
1. Industry Structure
2. Export Performance
3. Issues and Problems
4. Potentials and Prospects
D. Competition
E. Potentials and Prospects
C. Organization Strategy
D. Strategic Options
Course Syllabus
Page 2 of 4
pages
Presentation of a Non-Traditional Export Product Paper that synthesizes lessons learned from the
course. The selected non-traditional export product shall be subject to prior approval. Students are required
to select the non-traditional export product of their choice early in the course to ensure ample time for
research work and activities, such as, a visit to an export-oriented enterprise. Each Group is required to
submit its respective Non Traditional Export Product Paper prior to its finals presentation.
D. Course Timeframe Session
Class Topics
Cases/Assignments
1
Course introduction. Course description and objectives,
contents, requirements and timeframe; textbooks and
readings; grading system; classroom rules and policies:
consultation hours.
-----
Readings
Introduction to International Business: its definition &
modes of international businesses.
Definition of traditional and non-traditional export
products.
2
Introduction to International Business; (con’t), reasons
for engaging in international business; external
influences on international business;
Globalization of Prof
Sports (All Groups to
Present)
IB: Ch 1;
Disney Theme Parks
IB : Ch 2
Continuation of discussion on non-traditional export
products
Definition of small and medium exporters in the
Philippines, nature of small & medium exporters
(SMEs),
3
4
The cultural environments facing international business
-- behavioral practices affecting int'l business, cultural
needs in int'l business.
Euro Disneyland (IM)
Continuation of the discussion on small and medium
exporters and preliminary selection/short listing of nontraditional export products.
Beyond Tokyo:
Disney’s Expansion in
Asia (IM)
The legal and political environments affecting int'l
business -- political systems, political ideologies, legal
environment.
Saudi Aramco
IB: Ch 3
The economic environment – International economic
analysis, elements of economic environment, features
of an economy, integrating economic analysis
Business in China
IB; Ch 4
Globalization and Society – Evaluating the impact of
FDI, economic impact of MNE, ethical behavior and
environmental issues, ethics and bribery….
TBA
Finalize the selection of non-traditional export products
for each group
5
6
Philippine
trade;
export
performance,
trends,
composition, and direction. Philippine trade policies
from the 50's to the 90's
7
Long Test No.1
8
Theories on International Trade; Trends in world trade;
Motives for Exporting.
D:admu/syllabus/syllabus_1Sem_SY 2012_2013.
IB; Ch 5
Handout
Materials
TBA
IB: Ch 6
Course Syllabus
Page 3 of 4
pages
9
Government influence on trade; rationale for
government intervention, forms of trade controls, export
promotion vs. Import substitution
TBA
IB: Ch 7
10
Foreign Exchange -- terms and definitions, FX market,
exchange restrictions, use of FX,
Game on FX Trading
IB: Ch 9
11
Determination of Exchange Rates -- the international
monetary
system,
forecasting
exchange
rate
movements, implication of exchange rate changes
Continue FX Game
IB: Ch 10
12
Export market and product research and appraisal;
methods of research; sources of information and
reference materials.
Pearl 2 Reports on
Selected Export
Products
IB Ch 12
13
Continuation of topics on Export market and product
research and appraisal; methods of research; sources
of information and reference materials
Country Selection
based on WB Doing
Business Reports
IB CH 12
14
Introduction to trade finance, terms used in trade
finance, methods of payment, trade and export
financing; and export loan guarantees and insurance,
types of risks.
Group Exercise
IB: Ch 13
Export Procedures: types of shipment, shipping terms,
shipping documents, other export documents.
Group Exercise
15
Marketing Globally, marketing strategies, pricing policy,
promotions, distribution, managing export marketing
mix
16
Long Test No. 2
The Story of Air Asia
(IM)
IB Ch 16
Consultations on Export products
17
Finals: Presentation on Non-traditional Export Product
All Groups
D. Required Reading
International Business, Environments and Operations, 11th Edition, John O. Daniels, Les H.
Radebough, Daniel Sullivan, Addison-Wesley Publishing Co., 2007. (Code IB)
Other reading materials and references will be announced in class and copies may be provided.
F. Suggested Reading
International Management - Culture, Strategy, and Behavior (5 ed) by Richard Hodgetts and Fred Luthans,
McGraw-Hill, 2003. (Supplemental Reading). (Code: IM)
Other reference materials to be announced in class.
G. Course Requirements
Class Participation
Quizzes and Individual Assignments and Seatwork
Cases and Group Exercises (Group Work)
Long Tests (2)
Finals – Submission of and Group Presentation on a Nontraditional Export Product as previously approved. The
group paper represents 50% of the Finals grade.
D:admu/syllabus/syllabus_1Sem_SY 2012_2013
20%
20%
20%
20%
20%
Course Syllabus
Page 4 of 4
pages
H. Grading System
A
B+
B
C+
C
D
F
I.
3.76 – 4.00
3.31 – 3.75
2.81 – 3.30
2.31 – 2.80
1.81 – 2.30
1.00 – 1.80
Below 1.00
92 – 100
87 – 91
83 – 86
79 – 82
76 – 78
70 – 75
Below 70
Classroom Rules
1.
School and department policies and regulations governing class attendance, excused
absences and make-up work (i.e., quizzes and assignments) shall be observed in this class.
Dishonesty in all forms will be severely penalized. This includes cheating and plagiarism.
2.
All group members should be present and participate actively during the group’s presentation.
A group will not be allowed to make a group presentation if any member is absent during the
presentation. Presentation papers should be submitted before the group makes its
presentation.
3.
Case analyses, assignments, reports should be typed in short bond paper, double space and
submitted on due date.
4.
Students are required to observe proper decorum in class at all times; such as, maintaining
silence during class, seeking permission to step out of the room during class hours, etc.
5.
A student who fails to take a quiz or test shall not be allowed to make-up.
6.
Students are to dress in a manner prescribed by the JG School of Management.
7.
Eating and drinking are not allowed inside the classroom.
8.
Cellphones, laptops, tablets, and other electronic gadgets should be turned off while in class.
J. Consultation Hours: By appointment after class on Saturdays.
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D:admu/syllabus/syllabus_1Sem_SY 2012_2013.