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Roll No._________________
MBA Semester IV
MBA – MM 104
INTERNATIONAL MARKETING
MODEL QUESTION PAPER
Time: 3 Hrs
MM: 80
Note:
1. All Questions are compulsory in Section A. Section A carries 20 marks.
2. Attempt FIVE questions from Section B, selecting ONE question either A or
B from each question. Answer of each question shall be limited upto 250
words. Each question carries 6 marks.
3. Attempt 3 questions from section C. Answer of each question shall be limited
upto 500 words. Each question carries 10 marks.
SECTION A
Contract a local firm opeating in international Markets. Explore weather
firm is marketing standardized or customized products in different
markets. Find out the implications of the firms product decision.
1.
2. A
B
3. A
B
SECTION B
“Globalization has been a powerful driving force which has brought
convergence in the tastes and preferences of the consumers around the
world. Despite this fact, transporting techniques from domestic market
may not necessarily yield results even if the new market seems very
similar.” Critically evaluate the statement, identify the major hindrances
in formulating global marketing strategies and means to overcome
them.
OR
Describe in detail the various reasons for a firm to enter International
Marketing.
Write detailed notes on any two :
i.
WTO
ii.
IMF
iii.
ASEAN
OR
Write a detail note on Trade Barriers(Tariffs and Non-Tariffs) with
respect to International Marketing.
4. A
B
5. A
B
Briefly describe the process of International Marketing Research.
OR
Discuss the significance of pricing decision in International Market with
specific reference to developing countries.
Describe International Market Channels and distinguish between
indirect and direct marketing channels.
OR
Explain the process of marketing communication in international
context.
As a newly export manager, you have received an export order for
eexport of basmati rice to Saudi Arabia. Write down the steps you will
take for executing the Export Order.
OR
B Write details note on any two:
i.
Export Quality Control
ii.
Export Finance
iii.
Export Incentives
SECTION C
“Operating in international market is much more complex than
7.
marketing domestically.” Critically evaluate the statement with suitable
examples.
Write a detailed note on International Marketing Environment.
8.
As the first time exporter of wooden handicrafts from India, evaluate
9.
the various modes of entry available for entering into foreign markets.
Which mode of entry would you prefer and why?
Distinguish between pull and push strategies. Explain the marketing
10.
situations that influence the decision-making process.
“Documentation is a crucial activity of an export transaction.” Critically
11.
examine the statement and discuss the consequences of incomplete
documentation.
6. A