Home Depot 7" POS Display
Case Study
Home Depot 7" POS Display
VIDEO IN PRINT
CORPORATE COMMUNICATION
POINT OF SALE
Challenge:
Like so many global corporations today, Home Depot has tens of thousands of employees across
thousands of locations, all of whom need to be kept informed and educated on company benefits and
programs. Home Depot management faced a very common challenge for corporate America: how do you
better communicate to employees and provide timely updates without further burdening their internal
support teams? Laminated folders and power point decks get lost in the clutter and become very
expensive as they are tossed out and replaced every time there is a single rule change or update.
Solution:
Home Depot came to Americhip to create the first of its kind Employee Benefits Video Board. Americhip
worked with Home Depot's Benefits Department to create a 12" by 17" custom-shaped sign that housed
Americhip's 7" Media Player. The display included five live chapter buttons communicating everything from
details on the health plan to tips on earning more through the 401(k) plan. To get the most value out of the
Video Board, Americhip produced two removable graphic panels that could be swapped out when the
video content was updated in the field via new SD cards.
The campaign was a huge success. Home Depot employees were pleased to have access to current
information through an innovative communication device. Management was also able to reduce costs and
the burden on its support teams by greatly minimizing incoming questions from the field and requirements
for constant updates of static materials.
Americhip Inc.
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(310) 323-3697
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www.americhip.com
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