Assignment
You are going to choose two companies of your choice that compete in the same
industry. Some examples are listed below that can be used.
Dairy Queen vs Baskin Robbins
The Gap vs H & M
Ford vs GM
Home Depot vs Rona or Home Hardware
The Bay vs Sears
Fill in the chart below.
Criteria
Strategic Focus
Target Audience
Value to Users
Company # 1
Company # 2
Product Strategy
Price Strategy
Promotion Strategy
Service Strategy
Distribution Strategy
Overall Marketing
Effectiveness
Once you have completed the chart, write a brief summary of what company you
feel does the better job in creating a unique value for their customers, as well as
do they differentiate themselves by cost leadership, product leadership of
customer intimacy.