United States of America
Population1: 314.11 million
Per capita beer consumption1: 76.7 liters
Major language: English
Anheuser-Busch InBev in the U.S. Key Facts & Figures*
Trading Names
Anheuser-Busch Companies
Volume of Product Sold in 2013
113.1 million hectoliters
Market Position
#1
Market Share
47.2% (sales to retailers)
Breweries
14 - St. Louis, Missouri; Newark, New Jersey; Los Angeles,
California; Houston, Texas; Columbus, Ohio; Jacksonville,
Florida; Merrimack, New Hampshire; Williamsburg, Virginia;
Fairfield, California; Baldwinsville, New York; Fort Collins,
Colorado; Cartersville, Georgia; Chicago, Illinois; Patchogue,
New York.
Brands
Global Brands
Budweiser, Stella Artois
Multi-country Brands
Beck’s, Hoegaarden, Leffe
Local Brands
Bass, Brahma, Bud Light, Busch, Michelob, Natural Light
Recent Innovations
Budweiser Black Crown, Beck’s Sapphire, Stella Artois Cidre,
Busch Signature Copper Lager, Shock Top Honeycrisp Apple
Wheat, Shock Top Chocolate Wheat, Shock Top Honey
Bourbon Cask Wheat, Johnny Appleseed, Bud Light Lime
Straw-ber-rita, Bud Light Lime Cran-brrr-rita, Bud Light Lime
Mang-o-Rita, Bud Light Lime Raz-Ber-Rita, Bud Light Lime
Mix-a-Rita
Brief History of Anheuser-Busch in the U.S.
Anheuser-Busch traces its origins back to the Bavarian Brewery, which was established in 1852 in
St. Louis, Mo. Eberhard Anheuser acquired the Bavarian Brewery in 1860 and renamed it E.
Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later
become Anheuser-Busch. While the company's early years were demanding, Adolphus Busch
proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate
commitment to quality were his legacy to those who followed, and the high standards he established
have been adhered to by each succeeding generation.
Source: Plato Logic
*Source: Anheuser-Busch InBev 2013 data
Updated: May 2014
1
Today, Anheuser-Busch brews two of the best-selling beers in the world, Budweiser (introduced in
1876) and Bud Light (introduced in 1982), and operates 14 breweries in the United States.
Market Consumption & Population Trends1
Trends
Per Capita Consumption
Population Growth
2000
85.5 liters
276.06 million
2005
82.5 liters
291.92 million
2013
76.7 liters
314.11 million
Corporate Citizenship
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on
three key areas: promoting alcohol responsibility, preserving and protecting the environment
and making a positive difference in local communities.
Anheuser-Busch brings its dream – to be the Best Beer Company Bringing People Together For a
Better World – to life through the positioning: Our World. Our Responsibility. The mission is to
connect efforts to a collective responsibility that the company shares with consumers, distributors,
retailers and many others in the community. The popular Budweiser and Bud Light brands also
activate Better World initiatives as a way to reach retailers, distributors and consumers with
meaningful and impactful alcohol responsibility, environmental and community programs.
Promoting Alcohol Responsibility
Anheuser-Busch brews its beers to be enjoyed responsibly by adults. In close partnership with
distributors, retailers, educators, parents, law enforcement officials, professional sports teams and
many other organizations, Anheuser-Busch initiates responsible drinking programs in key markets,
with a primary focus on preventing drunk driving and underage drinking. Since 1982, AnheuserBusch and its wholesalers have invested more than $1 billion USD in national advertising campaigns
and community-based programs to encourage responsible drinking and prevent underage drinking
and drunk driving.
Preventing Drunk Driving
Anheuser-Busch and its nationwide network of distributors implement numerous Budweiser
designated driver programs in markets throughout the country that promote the use of designated
drivers at bars, restaurants and home gatherings. These efforts are supported by national
television, radio and outdoor advertising, which reaches adults 21 and older with important
messages about designated drivers. At bars and restaurants, these partnerships often include free
non-alcohol beverages and food for the designated driver. The company also implements Bud Light
Safe Ride Home programs, which brings distributors, cab companies, retail establishments and
others together to provide free or reduced-fare cab rides to bar and restaurant patrons. More than
2.1 million safe rides home have been provided through these programs since 1989.
Reaching Sports Fans
“Good Sport” is a communications, training and fan management program designed to help stadium
operators, team owners and concessionaires promote positive crowd behavior by encouraging fan
responsibility at sporting events. Through the Good Sport program, Budweiser and Bud Light
partner with nearly 100 teams in Major League Baseball, the National Football League, National
Basketball Association, Major League Soccer and professional hockey.
Updated: June 2014
Creating Resources for Parents
Family Talk About Drinking is an underage-drinking prevention program created by Anheuser-Busch
in collaboration with certified parent coach M.J. Corcoran. First launched more than 20 years ago,
the Family Talk program is a comprehensive coaching resource that includes a Parent Guide and
Facebook community that parents can turn to throughout the parenting process, for use with
children of all ages. The free online parent guide is available at www.Facebook.com/ABFamilyTalk.
Preserving and Protecting the Environment
Anheuser-Busch continually seeks to operate more efficiently and maintain its quality standards,
while considering its environmental impacts in order to be better stewards of the world. The
company focuses its environmental sustainability initiatives on four key issues: water, energy,
recycling, and packaging.
Conserving Water in Our Breweries and Preserving Water in Our Communities
High-quality water is one of the main ingredients in beer, so it’s no surprise that water conservation
is a priority at Anheuser-Busch. While maintaining the company’s high-quality standards, AnheuserBusch reduced total water use in its U.S. breweries by 32 percent in the past five years. Beyond its
breweries, the company funded the installation of six AgriMet weather stations that provide U.S.
barley growers access to real-time weather and crop water-use data. Anheuser-Busch also works
with environmental groups to help protect watersheds around the country through donations and
employee volunteerism.
Using Alternative Energy Sources
Anheuser-Busch is one of the world’s largest operators of bio-energy recovery systems (or BERS), a
method of turning the nutrients in wastewater from the brewing process into renewable biogas.
First used at its New Jersey yeast facility in 1985, BERS technology is now utilized in 10 of
Anheuser-Busch’s U.S. breweries and provides approximately 9 percent of the overall fuel needs.
The Houston brewery’s use of landfill gas continues to deliver both operational and environmental
benefits by providing approximately 60 percent of the facility’s fuel requirements. Additionally,
Anheuser-Busch is one of the largest users of solar power in the U.S. brewing industry. Both the
Fairfield and Newark breweries host expansive solar arrays that help provide electricity for their
operations. In addition, the Fairfield brewery operates a wind turbine that under proper conditions
can provide up to 20 percent of the brewery’s electricity needs.
Promoting Recycling
Anheuser-Busch’s U.S. breweries recycle more than 99 percent of solid waste generated in the
brewing and packaging processes. The company continues to identify ways to reduce, reuse and
recycle, while maintaining its quality standards. Materials recycled include: grain from the brewing
process, plastic strapping, aluminum, glass, cardboard, plastics and metals.
Making a Positive Difference in the Community
Since 1997, Anheuser-Busch and the Anheuser-Busch Foundation have contributed more than $530
million to charitable organizations, including those that support education, the environment,
economic development, disaster relief, and military personnel. The company also has provided more
than 72 million cans of emergency drinking water to people impacted by natural and other disasters
since 1988.
Donations to local programs and partners support education, economic development and the
environment in the communities where the company operates. Anheuser-Busch has supported
United Way affiliates across the country for more than 25 years.
In addition to the company’s contributions, Anheuser-Busch’s workforce is dedicated to making a
difference through volunteerism, which includes support of organizations, such as United Way, River
Network and Habitat for Humanity. Many employees also give countless hours to help worthy
organizations. The company applauds their commitment and supports their efforts.
Updated: June 2014
Management
Zone President
Luiz Fernando Edmond is Zone President of North America
For further information contact:
For more information about Anheuser-Busch, please call 1-800-DIAL-BUD. Some common questions
also may be answered by visiting www.anheuser-busch.com or http://contactus.anheuserbusch.com. (You must be of legal drinking age or older to enter these sites.)
Updated: June 2014