AB-Extras.com Unveils the Spirit and Imagination Behind
‘Generations,’ One of Three Budweiser Clydesdales Ads
for the Big Game
Twitter Pitch: @anhesuerbusch Debuts AB-Extras.com, Unveils Spirit Behind
Budweiser Clydesdale Ad Premiering at the Big Game http://bit.ly/1k8wBy
Summary:
AB-Extras.com is a visual journey through the human side of ad creation as
told by the people who made it happen
ST. LOUIS (Jan. 29, 2009) – Anheuser-Busch is inviting adults 21 years of age
and older to get up close and personal with the people (and Clydesdales) that
make up its highly anticipated Budweiser commercials for Sunday’s big game. The
brewer launched AB-extras.com – a social media destination that reveals the
human element and stories behind the ads.
This year, Budweiser will debut a commercial entitled “Generations, one of several
commercials planned to air during the telecast.” The commercial will feature a
modern day Clydesdale, reflecting on his ancestry and the journey from Scottish
farmlands to the Budweiser hitch. AB-extras.com tells the story behind
“Generations” through exclusive pictures, videos, and interviews. AB-extras.com
tells the story behind “Generations” through exclusive pictures, videos, and
interviews.
On Feb. 1, nearly 50 million American adult beer drinkers will tune in for the
broadcast of the big game – and the most exciting and entertaining ads of the year.
In its 21st consecutive year as the game’s exclusive alcohol category advertiser,
Anheuser-Busch once again debuts ads for Budweiser and Bud Light, and kicks off
the company’s creative rotation for the year.
Links:
AB-Extras - http://ab-extras.com
Anheuser-Busch - http://www.anheuser-busch.com
Bud Bowl - http://www.budbowl.com
Director’s page - http://ab-extras.com/blog/meet-the-director
Trainer’s page - http://ab-extras.com/blog/meet-the-trainer
Social Media Release - http://pitch.pe/3817
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.5 percent
share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser
and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s
leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE
Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is
one of the largest theme park operators in the United States, is a major manufacturer of
aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is
a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and
continues to operate under the Anheuser-Busch name and logo. For more information, visit
www.anheuser-busch.com .
###
© 2009 Anheuser-Busch, Inc., Budweiser® Beer and Bud Light® Beer, St. Louis,
MO
Contact:
Brian Solis, FutureWorks PR
408-720-8228 x101
Brian [at] future-works [dot] com
@briansolis
Responsibility Matters. Please only share this content and our products with friends
21 and older.
MEDIA RESOURCES
Meet the Director Video - Embed Code
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Meet the Trainer Video - Embed Code
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anheuser-busch budweiser bud lite light budbowl superbowl super+bowl nfl
big+game game big football social+media smr generations commercial
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© 2009 Anheuser-Busch, Inc., Budweiser® Beer and Bud Light® Beer, St. Louis,
MO