ETI 3647 - Supply Chain Management
Professor: Wende Huehn-Brown, Ph.D., CPIM
Contact Information:
St. Petersburg College
Address: EpiCenter, 13805 58th St. N, Largo, Directions
Mail: P.O. Box 13489, St. Petersburg, FL 33733-3489
Office: Room 2-415
Phone: 727-341-3131 (SPC uses Skype for Business)
Fax: 727-791-2441 (Main COB Office)
Email: huehnbrown.wende@spcollege.edu (use MyCourses for course related emails)
Other: Skype (whbrown2), G Hangout (whbrown85@gmail.com)
Instructor Web Page: http://www.spcollege.edu/instructors/id/huehnbrown.wende
Office Hours: Tuesday, Wednesday, and Thursday 10AM to 3PM, Virtual
Availability: Contact via phone, email, and other methods at any time. Regularly available
and will return voice messages or emails typically within 24 hours (max. 48
hr.). Encouraged to make an appointment for office or other meeting times to assure
availability.
Background:
Completed Ph.D. in Engineering Management after M.E. and B.S. in Industrial
Engineering. This course builds upon what students learned in the pre-requisite
Operations Management (MAN 3504) course (it is only offered online). Competitive
strategies are shaped by supply chain management decisions. This is a vital course to
help prepare managers and administrators to plan, organize, lead, and control enterprise
level decisions across complex supply chains. Dr. Brown worked almost 20 years applying
the concepts in this course professionally in various organizations as an engineer,
manager, researcher, and consultant. She began working full-time for St. Petersburg
College March 2007 and has completed several papers and presentations in this field
(more information on instructor web page).
Teaching Philosophy:
Very passionate about supply chain management and as students learned in the
prerequisite course, supply chains use resources around the globe. It is very
interdisciplinary relative to the integration of operations, marketing, and financial decisions
(students should finish all three core classes in their degree plan in these three fields
before taking this course). While many students take online courses to support flexibility
for their schedules, learning quantitative or analytical courses which require math can be a
challenge online (why set of homework tutorials in this course). Online learning also
requires self-discipline for students to manage their time to complete course needs around
the rest of their busy lives (a 3-credit accredited 8-week course requires 15-18 hours/week
minimum).
Communication Policies:
Students should always practice professional communications not only with their
professor, but also with college administration and their peers in the course (disrespectful
and disruptive students may be removed from the course and even suspended or expelled
from the college). Professional communications should be used at all times which includes
using an appropriate subject in the title, as well as a greeting or salutation and closing
signature in emails (not doing so is only suitable for family and friends). Please
understand employers are asking SPC to work with students on netiquette to help
students grow better communication skills needed for a successful career (see link for
more tips).
Attendance Policies:
As the syllabus addendum states, instructors will verify and report student attendance in
the first two weeks. Online students will be classified as ‘No Show’ if they do not provide
any submissions for each week. Students with attendance issues in both Week 1 and 2
will be administratively withdrawn from the course and will receive a grade of W. As the
syllabus addendum further states, students with financial aid will be responsible for paying
for the class if they have attendance issues these first two weeks.
Please understand skipping any of the assigned actions items and submissions as shown
in the syllabus schedule may result in students not being successful (earn 0 points) in the
course. However more importantly students will not learn the week’s objectives skipping
these requirements. Later week lessons build upon prior week lessons typically leaving
students struggling if they skip the action items in a course. As students learned in the
pre-requisite operations management course, learning is an operation students need to
manage no different than a business.
Further as the syllabus addendum states, in the week following the last date to withdraw
with a W (see academic calendar), instructors will report students who are not actively
participating in the course. Students that have not completed the majority of the assigned
graded submissions in each Week 3 through Week 5 will be reported as not actively
participating in the course and will receive a grade of WF in that following week. As the
syllabus addendum states, students may withdraw themselves prior the last date for a
W. Students should review this college-wide policy further to understand GPA and
financial consequences.
No late submissions will be accepted unless the student provides a documented excuse
(i.e. family death certificate, doctor's note, etc.). After verification of this documentation a
late submission may be accepted as long as completed within one week from the due
date. Advance notice should be given to the instructor whenever possible to arrange for
further alternatives. Please note computer problems, travel, and lack of planning do not
constitute an acceptable excuse for not meeting a deadline. Students should review the
syllabus schedule and plan their time each week to complete the action items on-time (all
deadlines are by 11:55PM EST).
Grading Policies:
Students should review the instructions and grading assessment rubrics included with
assignments. Grading assessment rubrics will be used for corresponding submissions and
the instructor will send additional remarks or feedback for all submissions within 7 days
after the due date.
A grading curve may be applied at the instructor’s discretion. Incomplete grades fall under
the Incomplete Grades and Procedures of the college. Per SPC policy, for an
incomplete grade to be assigned, the student must provide documented evidence of the
reason(s) or circumstance(s) for the extension, have a minimum of 80% of the course
completed, be considered in good standing in the course (i.e. C or better), and
acknowledge in writing the plan to finish the necessary work. In the event of an “I”, the
instructor will provide the terms for all required work to be completed; no later than the end
of the sixth week of the next semester. After that time, a grade of “F” (or higher if the work
that has been submitted is adequate to justify the higher grade) will be assigned. Students
with anything less than 80% of the course completed will result in the appropriate letter
grade being recorded.
Final Grade Distribution:
A=
B=
C=
D=
F=
193.5
172.0
150.5
129.0
to
to
to
to
<
215.0
193.4
171.9
150.4
128.9
Course Overview:
The supply chain starts with raw materials (made or extracted) and ends with final
consumable or used products and services. But it does not end there as we seek more
sustainable solutions today for products and services that can be reused or recycled at the
end of their life in another supply chain (cradle-to-cradle). This course helps students
understand the principles of supply chain management and how supply chain
management strategies integrate across different organizations and industries to shape
competitive abilities at an enterprise-level. Supply chain management is complex and
decisions are globally interdependent across numerous organizations to add value at
better meeting (or exceeding) customer expectations, as well as financial value (or it won't
function for long). Supply chain management is an interdisciplinary course that uses
finance, marketing, and operations in the decision analysis. As students continue to grow
their careers, this field of study is linked to many career opportunities as each enterprise is
part of one or more supply chains.
Course Description from Catalog:
This course builds on the basic concepts learned in operations management in order for
students to further understand how to build and implement supply chain or value chain
networks. Students learn principles, processes, technologies, strategies, and analytical
techniques used to integrate global supply chain management best practices. Emphasis
will be on the student developing an enterprise wide and systems view to manage the flow
of information, physical distribution, and revenue required to deliver products and services
from raw materials through end consumer use (and reverse flow). This course will
incorporate basic supply chain management, customer demand management, inventory
management, supplier relationship management, and logistic management as they relate
to the core aspects of this management practice. 47 contact hours.
Prerequisites:
MAN 3504 Operations Management AND admission to the Technology Management BAS
OR International Business BAS OR Business Administration BS, OR Sustainability
Management BAS.
Due to the interdisciplinary nature of supply chain management, students are also
encouraged to have completed FIN 3403 Financial Management and MAR 3802 Marketing
Management (along with MAN 3504 Operations Management) before starting this course.
Weekly Learning Objectives:
Week 1: The student will evaluate basic supply chain management concepts through
functional integration and strategic fit by:
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describing the goals and objectives of supply chain management and the significance of decision
phases (strategic (design), planning, and operational).
examining cycle and push/pull view, as well as macro processes (customer relationship
management, internal supply chain management, and supplier relationship management).
evaluating strategic fit to better align customer needs, uncertainties, capabilities (efficiency,
responsiveness), etc. across the functions and stages within a supply chain to achieve strategic
goals and objectives.
understanding different customer segments and capacities that affect supply chain strategic fit
(quantity needed, acceptable response time, product variety, service level required, pricing, rate of
innovation, supply uncertainty, etc.).
discovering major obstacles in variety, life cycles, customer demand, globalization, ownership
fragmentation, sustainability, agility, and other factors impacting supply chain performance.
assessing roles and performance metrics in major drivers of supply chain performance (financial,
facilities, inventories, transportation, information, sourcing, pricing, etc.) in order to better compete in
the global marketplace.
Week 2: The student will analyze supply chain network designs and the application to ebusiness by:
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identifying key factors, strengths, weaknesses, and options in designing distribution networks to
meet key customer needs for response time, customized experience, variety, availability,
convenience, time to market, order visibility, and returnability.
assessing how online sales has affected customer service and supply chain costs.
understanding roles of supply chain network design decisions regarding facilities, locations,
capacities, markets, and suppliers.
comparing factors that influence supply chain network design decisions (strategic, technical,
macroeconomic, tariffs, exchange rates, fright and fuel costs, political, infrastructure, competitive,
presence/response time, information technology, logistics, facilities) to understand roles, models,
and impacts on performance.
examining impact of globalization on total cost, value creation, risk management, uncertainties, and
continuous improvement when designing or further evolving global supply chains.
examining different options used to mitigate risks, manage cash flow, and design global supply chain
networks (including Supply Chain Operations Reference (SCOR) Model).
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examining real applications of supply chain management across diverse enterprises.
Week 3: The student will examine the significance of customer demand and supply
planning by:
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differentiating the role of forecasting across the enterprise and understanding the characteristics and
components used to develop customer demand forecasts.
developing forecasting models using different methods and measuring forecast error.
understanding the role information technology has in planning and the role risk management has in
contingency planning.
creating demand-driven supply chains to replace forecasts and improve agility and collaboration.
describing aggregate planning use for capacity, production, and inventory decisions to understand its
importance to supply chain planning, as well as the information needed and trade-offs to consider for
improved performance.
exploring price and promotion strategies used to counter customer predictable variation for sales and
operations planning.
integrating how to manage supply and demand to synchronize the supply chain and maximize
profitability.
Week 4: The student will analyze collaboration and coordination needs across the supply
chain by:
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understanding the bullwhip effect and its impact on supply chain performance.
identifying obstacles to coordination (local optimization, incentives, information accuracy, long lead
times, rationing/shortages, large lots, price fluctuations, structure and trust issues, etc.)
examining managerial levels used to help achieve coordination (aligning goals, objectives, and
incentives, information technology, Point-of-Sale (POS) data sharing for continuous replenishment,
vendor managed inventory, improving lead time, reducing lot sizes, pricing, stable orders, limit
gaming, team building, etc.).
describing the actions that facilitate building strategic partnerships for cooperation and trust.
comparing different forms, risks, and hurdles of collaborative planning, forecasting, and
replenishment (CPFR).
understanding importance of sustainability and key metrics used to measure sustainability for a
supply chain.
discussing challenges to sustainability and opportunities for improved sustainability in various supply
chain drivers.
examining real applications of supply chain management across diverse enterprises.
Week 5: The student will analyze methods to plan and manage inventory by:
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understanding functions and roles of inventory across the supply chain network.
calculating costs and measures for cycle inventory, flow time, holding and ordering costs, economic
order quantity, quantity discounts, lot sizing, safety inventory, demand uncertainty, and product
availability.
identifying price discrimination, discounting, trade promotion, and other methods to better manage
inventory decisions
examining inventory management options across multiechelon or multiple supply chain stages
regarding replenishment, service level, fill rate, aggregation, information technology, specialization,
substitution, commonality, postponement, and review policy decisions.
examining factors of product availability regarding seasonality, over/under conditions, quantity
discounts, stockouts/backlogs, service levels, salvage values, marginal costs, forecasts, quick
response, postponement, sourcing, capacity, and other improvements to enhanced supply chain
profitability.
examining real applications of supply chain management across diverse enterprises.
Week 6: The student will assess transportation network and sourcing decisions by:
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understanding roles, strengths, weaknesses, infrastructures, and policies associated with different
modes of transportation and sourcing decisions.
identifying various transportation network designs (third and fourth party logistics, direct shipments,
milk runs, distribution centers, line hauls, cross-docking, and tailored networks).
examining trade-offs in transportation decisions regarding costs, inventory, and customer
responsiveness.
discussing role information technology and risk management has in transportation network and
sourcing decisions.
analyzing factors that affect in-house vs. outsourcing decisions and supplier performance.
examining various supplier strategies (selection, scoring, assessment, certifications, auctions,
partners, alliances, negotiations, contracts, buy-back, risk and revenue sharing, quantity flexibility
and discounts, tariffs, exchange rates, terms, design collaboration, customs, governance, security,
etc.).
examining real applications of supply chain management across diverse enterprises.
Week 7: The student will evaluate pricing, revenue management, and information
technology in the supply chain by:
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understanding the role and identifying the conditions of effective revenue management.
examining trade-offs to consider in pricing and revenue management decisions (i.e. capacity, assets,
overbooking, seasonality, customer uncertainty, bulk/long-term, contract terms, market changes,
forecast errors, etc.).
integrating the importance of accurate, accessible, the right kind, and shared information and
information technology across supply chain decisions.
understanding the evolution of software across the enterprise and supply chain macro processes
(customer relationship management, internal supply chain management, and supplier relationship
management).
examining real applications of supply chain management across diverse enterprises.
Week 8: The student will integrate lessons through a comprehensive final exam.
Required Materials
Textbook:
Supply Chain Management: Strategy, Planning, and Operation
by Sunil Chopra and Peter Meindl (6th edition, 2016)
** The bookstore has used and new available, as well as digital for rent or purchase.
CourseSmart has digital rent option at similar rate. The prior 5th edition is similar (<20%
changed).
Students should have saved the supporting decision science software from MAN 3504
(POM for Windows/Excel OM may be useful for homework in this course). If not students
MyOMlab access code was good for one year and may find the MAN 3504 course
available in the Pearson MyLab & Mastering system yet (log
into http://portal.mypearson.com/mypearson-login.jsp).
Computer Requirements:
Students should have regular access to a computer that is connected to the Internet. It is
strongly recommended that students have a broadband (high-speed) internet connection
such as DSL or a cable modem. When viewing online videos or taking online quizzes/tests
and doing homework, students should have an internet connection that is stable and will
not drop their connection. Students without a stable high-speed internet connection should
consider making arrangements to use alternative means (i.e. St. Petersburg College library
or a similar facility) where a stable high-speed internet connection is available. Please
note student computer problems do not constitute an acceptable excuse for missing a
submission deadline (procrastinating until the due date increases risks that students may
miss or do poor on required submissions).
Students are responsible for making sure their computers are compatible to the system
requirements. Internet browser use and settings, security and virus protection software
settings, necessary plug-ins and software requirements, and other computer requirements
today require students to assure the computer they are using for their studies will
appropriately support these systems and course needs to be successful. Students should
contact SPC Technical Support if they need further assistance to get anything in this
course to run appropriately on their computer.
SPC Technical Support Desk Call Center
http://www.spcollege.edu/helpdesk/
A standard file format applies to submissions in the College of Business to support file
compatibility, sharing, and commenting needs. Students are required to submit all
assignments in Microsoft Office formats (Word, Excel, PowerPoint, and other Microsoft
formats). Other formats may have compatibility issues or instructor feedback in comments
may not be viewable by students. Students can access MySPC (under Resources tab) to
get MS Office (FREE, see http://www.spcollege.edu/microsoft). Students also have
their Live@edu accounts which offers MS Office, SkyDrive, and other resources
(see http://www.spcollege.edu/pages/dynamic.aspx?id=1204) that may be helpful in
classes.
It is required that online students must have access to a web camera and headset
microphone to support video submissions. Students should arrange for the necessary
equipment if they intend to earn full credit for those submissions. Students may have other
options (see instructor, i.e. Skype) or be able to schedule a physical presentation at
another time period (i.e. office hours) as an alternative.
Course Schedule:
Students should use the MyCourses Calendar for specific dates. This schedule covers
the weekly action items all students need to complete (at a minimum, additional study
resources are not listed on this schedule). All submission deadlines are 11:55PM EST
and each week plans the minimum 15-18 hours for learning standards. Students are
encouraged to print and follow this schedule over the course as restrictions on course
content will prevent some items from showing on the MyCourses Calendar until students
have completed the requirements). Alterations may be made as the need arises in the
judgment of the professor.
Syllabus Addendum:
http://www.spcollege.edu/addendum/
College-wide polices strictly enforced including expectations regarding academic honesty,
student conduct, emergency preparedness, disability resources, and other information.
Course Content:
The course is broken down into 8 weekly segments designed to provide the student with
an understanding on the fundamental concepts of supply chain management. A variety of
learning activities are designed for the student to gain a unique set of competencies for
effective knowledge and skills relative to the best practices in supply chain management.
1.
Lectures/Tutorials – Video produced online lectures will supplement the textbook
reading to help guide students in understanding the weekly lessons, as well as
example Final Project expectations. Additionally further tutorials are available to
support homework requirements. Online students are required to watch these videos.
2. Readings – Students are assigned weekly readings from the textbook (be sure to
follow the schedule each week). Supplemental articles will help develop a rounded
knowledge base on this broad field of supply chain management. Supplemental articles
and videos are included in the weekly lessons to provide further examples regarding
key concepts associated with the weekly lessons and support the Final Project.
3.
Homework - Students will have four homework assignments (Week 2, 5, 6, and 7).
These problems are quantitative applications of the supply chain management
concepts. The scenario of these assignments builds over the course with students
evaluating how to apply the concepts from the textbook. Students may find using the
ExcelOM or POM for Windows from the MAN 3504 prerequisite course helpful for some
of these homework problems. There is a set of tutorials for each set of homework
assignments. All homework closes Friday of the week they are due (11:55PM EST).
4. Tests/Exam – Students will complete weekly tests on textbook, lecture, and
supplemental materials to assess knowledge gained in each week's lesson. The test
questions focus on the key concepts and terminology each week. Students have 40
minutes to answer 20 questions on each test. Students may retake a test three times
(getting different questions each time) to improve their grade. The maximum score at
the end of the week is recorded into the grade book. All tests close Sunday of the week
they are due (11:55PM EST). Furthermore there is a comprehensive Final Exam in
Week 8 that will close early (end of Wednesday) in Week 8 to support final grade
reporting needs. Students get one attempt (2.5 hour max.) on this Final Exam.
5. Final Project – This project has three submission in Week 2, 4, and 6. All three
submissions close Sunday (11:55PM EST) and students should start early to be ready
for this due date. This project is a supply chain research assignment. Students will
select a supply chain, then apply critical thinking skills to define the supply chain,
identify metrics, and analyze the supply chain along with providing recommendations
on how to improve the performance of the supply chain. This assignment will require
students to synthesize, reflect, and evaluate the supply chain management contents
learned in the course and apply them within a realistic business application associated
with the supply chain they select for this project.
Additional Notes:
Tutoring assistance with supplemental instruction, out-of-class support, learning and study
skills, or other tutoring will be available online and on-site at the Learning
Centers: http://www.spcollege.edu/tutoring/. These resources may be helpful with
writing (including APA format), math, and computer skills needed for this course.
Computer Labs are available for students to complete their course
needs: http://www.spcollege.edu/computerlabs/.
Academic Support and Student Success other support services are available for veterans,
counseling, English classes, international students, libraries, and other assistance
at: http://www.spcollege.edu/support/.
Academic Advising for course sequencing, scheduling, planning, registration, and other
degree requirements is available: http://www.spcollege.edu/advising/.
Academic Calendar is at: https://www.spcollege.edu/calendar/.
Campus Security and Emergency Information is at: http://www.spcollege.edu/safety/.
Career Services (which includes internship and employment resources) can be found
at: http://www.spcollege.edu/careerservices/.
St. Petersburg main college website for further information is: http://www.spcollege.edu/.
Further student questions, services, support, handbook, and student life information
see: http://www.spcollege.edu/students/.