February 28, 2016 NASDAQ: ULTA ULTA SALON COSMETCS & FRAG BUY A+ A A- HOLD B+ B Annual Dividend Rate NA B- C+ C Annual Dividend Yield NA SELL C- D+ D Beta 0.48 Sector: Consumer Goods & Svcs ULTA BUSINESS DESCRIPTION Ulta Salon, Cosmetics & Fragrance, Inc. operates as a specialty retailer in the United States. The company's stores provide cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. Weekly Price: (US$) D- E+ E E- F BUY Market Capitalization $10.5 Billion 52-Week Range $120.38-$188.48 Sub-Industry: Specialty Stores Source: S&P SMA (50) SMA (100) RATING SINCE TARGET PRICE 10/26/2010 $215.58 Price as of 2/25/2016 $164.25 1 Year 2 Years 220 TARGET PRICE $215.58 TARGET TARGETPRICE PRICE$215.58 $215.58 TARGET PRICE $215.58 200 180 160 STOCK PERFORMANCE (%) 3 Mo. Price Change -3.45 1 Yr. 18.36 3 Yr (Ann) 23.09 Last Qtr 22.12 20.20 21.97 12 Mo. 20.95 24.48 25.33 3 Yr CAGR 21.91 24.73 24.67 RETURN ON EQUITY (%) ULTA Q3 2015 21.79 Q3 2014 20.27 Q3 2013 21.18 Ind Avg 45.80 240.49 24.31 S&P 500 12.28 14.59 13.97 140 120 GROWTH (%) Revenues Net Income EPS 100 80 Rating History BUY Volume in Millions 20 10 2014 2015 0 2016 COMPUSTAT for Price and Volume, TheStreet Ratings, Inc. for Rating History P/E COMPARISON RECOMMENDATION We rate ULTA SALON COSMETCS & FRAG (ULTA) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. 35.32 27.13 21.53 ULTA Ind Avg S&P 500 HIGHLIGHTS The revenue growth came in higher than the industry average of 7.0%. Since the same quarter one year prior, revenues rose by 22.1%. Growth in the company's revenue appears to have helped boost the earnings per share. EPS ANALYSIS¹ ($) 2013 2014 Q3 1.11 Q2 1.15 Q1 1.04 Q4 1.35 Q3 0.91 Q2 0.94 Q1 0.77 Q4 1.09 Q3 0.70 Q2 0.70 Q1 0.65 ULTA SALON COSMETCS & FRAG has improved earnings per share by 22.0% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, ULTA SALON COSMETCS & FRAG increased its bottom line by earning $3.97 versus $3.14 in the prior year. This year, the market expects an improvement in earnings ($4.83 versus $3.97). 2015 NA = not available NM = not meaningful 1 Compustat fiscal year convention is used for all fundamental data items. The company, on the basis of net income growth from the same quarter one year ago, has significantly outperformed against the S&P 500 and exceeded that of the Specialty Retail industry average. The net income increased by 20.2% when compared to the same quarter one year prior, going from $59.12 million to $71.07 million. Net operating cash flow has significantly increased by 80.13% to $23.28 million when compared to the same quarter last year. In addition, ULTA SALON COSMETCS & FRAG has also vastly surpassed the industry average cash flow growth rate of -6.05%. The stock has not only risen over the past year, it has done so at a faster pace than the S&P 500, reflecting the earnings growth and other positive factors similar to those we have cited here. Looking ahead, the stock's rise over the last year has already helped drive it to a level which is relatively expensive compared to the rest of its industry. We feel, however, that the other strengths this company displays justify these higher price levels. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 28, 2016 PAGE 1 February 28, 2016 NASDAQ: ULTA ULTA SALON COSMETCS & FRAG Sector: Consumer Goods & Svcs Specialty Stores Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA PEER GROUP ANALYSIS 30% SIG AB OR ULTA LE Some of the larger specialty retail companies also profit from the extension of credit to their customers with branded credit cards. SBH MIK Companies in this industry are judged based on the metric of same-store sales, a measurement that shows if stores open for more than one year are increasing top line revenue or shrinking. 22.5% PEER GROUP: Specialty Retail R VO FA LE AB -15% UN TIF SPLS 2.5% EBITDA Margin (TTM) Companies with higher EBITDA margins and revenue growth rates are outperforming companies with lower EBITDA margins and revenue growth rates. Companies for this scatter plot have a market capitalization between $2.1 Billion and $11.4 Billion. Companies with NA or NM values do not appear. *EBITDA – Earnings Before Interest, Taxes, Depreciation and Amortization. 30% REVENUE GROWTH AND EARNINGS YIELD SIG V FA ULTA AB OR FIVE Ticker ULTA TIF SIG SPLS MIK SBH DKS CAB ODP FIVE TSCO Recent Company Name Price ($) ULTA SALON COSMETCS & FR 164.25 TIFFANY & CO 65.12 SIGNET JEWELERS LTD 97.17 STAPLES INC 9.41 MICHAELS COS INC 22.72 SALLY BEAUTY HOLDINGS INC 31.48 DICKS SPORTING GOODS INC 42.82 CABELAS INC 47.39 OFFICE DEPOT INC 5.06 FIVE BELOW INC 38.72 TRACTOR SUPPLY CO 85.50 Market Cap ($M) 10,463 8,349 7,728 6,056 4,748 4,602 3,857 3,214 2,778 2,112 11,435 Price/ Earnings 35.32 17.00 18.37 188.20 14.11 22.17 14.23 17.62 506.00 43.02 28.50 Net Sales TTM ($M) 3,703.46 4,176.46 6,468.80 21,447.47 4,838.29 3,867.91 7,190.92 3,997.70 14,485.00 769.36 6,226.51 Net Income TTM ($M) 299.45 496.88 424.00 32.65 335.25 222.42 356.94 189.33 8.00 48.99 410.40 The peer group comparison is based on Major Specialty Stores companies of comparable size. LE CAB TSCO DKS MIK SBH TIF UN R VO FA SPLS ODP LE AB -15% Price as of 2/25/2016 $164.25 The variety of product focuses targeted by specialty retail companies is very diverse. These include but are not limited to home improvement goods, pharmaceutical & beauty, shoes, electronics, and office supplies. Also included are stores narrowly focused on music, books, wine, games, rentals, vitamins, lumber, sporting goods, toys, jewelry, and fashion apparel for men, women, and teddy bears. CAB TSCO DKS Revenue Growth (TTM) 52-Week Range $120.38-$188.48 V FA FIVE Revenue Growth (TTM) Market Capitalization $10.5 Billion INDUSTRY ANALYSIS The specialty retail industry includes very well-known home improvement, apparel, automotive, and other narrow-focus stores such as Home Depot (HD), TJX Companies (TJX), Lowe’s Companies (LOW), Gap (GPS), Bed Bath & Beyond (BBBY), Ross Stores (ROST), Limited Brands (LTD), O’Reilly Automotive (ORLY), PetSmart (PETM), Carmax (KMX), and Build-A-Bear Workshop (BBW). REVENUE GROWTH AND EBITDA MARGIN* ODP Beta 0.48 0% 8% Earnings Yield (TTM) Companies that exhibit both a high earnings yield and high revenue growth are generally more attractive than companies with low revenue growth and low earnings yield. Companies for this scatter plot have revenue growth rates between -10% and 28.2%. Companies with NA or NM values do not appear. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 28, 2016 PAGE 2 February 28, 2016 NASDAQ: ULTA ULTA SALON COSMETCS & FRAG Sector: Consumer Goods & Svcs Specialty Stores Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA COMPANY DESCRIPTION Ulta Salon, Cosmetics & Fragrance, Inc. operates as a specialty retailer in the United States. The company's stores provide cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. It also offers cosmetics, which includes products for the face, eyes, cheeks, lips, and nails; haircare products, such as shampoos, conditioners, styling products, and hair accessories; and salon styling tools comprising hair dryers, curling irons, and flat irons. In addition, the company provides skincare, and bath and body products consisting of products for face, hands, and body; fragrances; nail polish and nailcare products; and men's skincare, haircare, and fragrance products. Further, it offers private label products consisting of Ulta branded cosmetics, skincare, bath and body products, and haircare products; and other health and beauty products. As of August 1, 2015, it operated 817 stores in 48 states. Its full-service salon in its stores offers haircuts, hair coloring, and texturizing, as well as facials and waxing; and offers its products through its Website, ulta.com. Ulta Salon, Cosmetics & Fragrance, Inc. was founded in 1990 and is based in Bolingbrook, Illinois. ULTA SALON COSMETCS & FRAG 1000 Remington Boulevard, Suite 120 Bolingbrook, IL 60440 USA Phone: 630-410-4800 http://www.ulta.com Beta 0.48 Market Capitalization $10.5 Billion 52-Week Range $120.38-$188.48 Price as of 2/25/2016 $164.25 STOCK-AT-A-GLANCE Below is a summary of the major fundamental and technical factors we consider when determining our overall recommendation of ULTA shares. It is provided in order to give you a deeper understanding of our rating methodology as well as to paint a more complete picture of a stock's strengths and weaknesses. It is important to note, however, that these factors only tell part of the story. To gain an even more comprehensive understanding of our stance on the stock, these factors must be assessed in combination with the stock’s valuation. Please refer to our Valuation section on page 5 for further information. FACTOR SCORE 5.0 Growth out of 5 stars weak Measures the growth of both the company's income statement and cash flow. On this factor, ULTA has a growth score better than 90% of the stocks we rate. strong 4.5 Total Return out of 5 stars weak Measures the historical price movement of the stock. The stock performance of this company has beaten 80% of the companies we cover. strong 5.0 Efficiency out of 5 stars weak Measures the strength and historic growth of a company's return on invested capital. The company has generated more income per dollar of capital than 90% of the companies we review. strong 4.5 Price volatility out of 5 stars weak Measures the volatility of the company's stock price historically. The stock is less volatile than 80% of the stocks we monitor. strong 5.0 Solvency out of 5 stars weak Measures the solvency of the company based on several ratios. The company is more solvent than 90% of the companies we analyze. strong 0.5 Income out of 5 stars weak Measures dividend yield and payouts to shareholders. This company pays no dividends. strong THESTREET RATINGS RESEARCH METHODOLOGY TheStreet Ratings' stock model projects a stock's total return potential over a 12-month period including both price appreciation and dividends. Our Buy, Hold or Sell ratings designate how we expect these stocks to perform against a general benchmark of the equities market and interest rates. While our model is quantitative, it utilizes both subjective and objective elements. For instance, subjective elements include expected equities market returns, future interest rates, implied industry outlook and forecasted company earnings. Objective elements include volatility of past operating revenues, financial strength, and company cash flows. Our model gauges the relationship between risk and reward in several ways, including: the pricing drawdown as compared to potential profit volatility, i.e.how much one is willing to risk in order to earn profits; the level of acceptable volatility for highly performing stocks; the current valuation as compared to projected earnings growth; and the financial strength of the underlying company as compared to its stock's valuation as compared to projected earnings growth; and the financial strength of the underlying company as compared to its stock's performance. These and many more derived observations are then combined, ranked, weighted, and scenario-tested to create a more complete analysis. The result is a systematic and disciplined method of selecting stocks. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 28, 2016 PAGE 3 February 28, 2016 NASDAQ: ULTA ULTA SALON COSMETCS & FRAG Sector: Consumer Goods & Svcs Specialty Stores Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA Consensus EPS Estimates² ($) IBES consensus estimates are provided by Thomson Financial 1.53 4.83 E 5.71 E Q4 FY16 2016(E) 2017(E) Market Capitalization $10.5 Billion 52-Week Range $120.38-$188.48 Price as of 2/25/2016 $164.25 FINANCIAL ANALYSIS ULTA SALON COSMETCS & FRAG's gross profit margin for the third quarter of its fiscal year 2015 is essentially unchanged when compared to the same period a year ago. The company managed to grow both sales and net income at a faster pace than the average competitor in its industry this quarter as compared to the same quarter a year ago. ULTA SALON COSMETCS & FRAG has weak liquidity. Currently, the Quick Ratio is 0.90 which shows a lack of ability to cover short-term cash needs. The company's liquidity has decreased from the same period last year. During the same period, stockholders' equity ("net worth") has increased by 15.83% from the same quarter last year. Overall, the key liquidity measurements indicate that the company is in a position in which financial difficulties could develop in the future. STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. To learn more visit www.TheStreetRatings.com. INCOME STATEMENT Net Sales ($mil) EBITDA ($mil) EBIT ($mil) Net Income ($mil) Beta 0.48 Q3 FY15 910.70 153.08 110.77 71.07 Q3 FY14 745.72 127.77 94.09 59.12 Q3 FY15 359.76 2,240.00 0.00 1,374.16 Q3 FY14 395.06 1,922.76 0.00 1,186.33 Q3 FY15 41.50% 16.80% 12.16% 1.65 13.36% 21.79% Q3 FY14 42.30% 17.13% 12.62% 1.59 12.51% 20.27% Q3 FY15 3.03 0.00 0.00 NA Q3 FY14 3.33 0.00 0.00 NA Q3 FY15 64 0.00 1.11 21.55 NA 1,215,434 Q3 FY14 64 0.00 0.91 18.42 NA 771,412 BALANCE SHEET Cash & Equiv. ($mil) Total Assets ($mil) Total Debt ($mil) Equity ($mil) PROFITABILITY Gross Profit Margin EBITDA Margin Operating Margin Sales Turnover Return on Assets Return on Equity DEBT Current Ratio Debt/Capital Interest Expense Interest Coverage SHARE DATA Shares outstanding (mil) Div / share EPS Book value / share Institutional Own % Avg Daily Volume 2 Sum of quarterly figures may not match annual estimates due to use of median consensus estimates. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 28, 2016 PAGE 4 February 28, 2016 NASDAQ: ULTA ULTA SALON COSMETCS & FRAG Sector: Consumer Goods & Svcs Specialty Stores Source: S&P Annual Dividend Rate NA Annual Dividend Yield NA RATINGS HISTORY Our rating for ULTA SALON COSMETCS & FRAG has not changed since 10/26/2010. As of 2/25/2016, the stock was trading at a price of $164.25 which is 12.9% below its 52-week high of $188.48 and 36.4% above its 52-week low of $120.38. 2 Year Chart Beta 0.48 Price/Earnings 1 2 3 premium $150 $100 2014 2015 MOST RECENT RATINGS CHANGES Date Price Action 2/25/14 $88.79 No Change Price reflects the closing price as of the date listed, if available RATINGS DEFINITIONS & DISTRIBUTION OF THESTREET RATINGS (as of 2/25/2016) 1 2 3 35.29% Hold - We do not believe this stock offers conclusive evidence to warrant the purchase or sale of shares at this time and that its likelihood of positive total return is roughly in balance with the risk of loss. TheStreet Ratings 14 Wall Street, 15th Floor New York, NY 10005 www.thestreet.com Research Contact: 212-321-5381 Sales Contact: 866-321-8726 4 5 ULTA 28.77 Peers 19.03 • Premium. A higher price-to-projected earnings ratio than its peers can signify a more expensive stock or higher future growth expectations. • ULTA is trading at a significant premium to its peers. Price/Book 1 2 3 4 1 2 premium 1 Price/CashFlow 5 3 4 5 3 4 5 discount ULTA 26.30 Peers 15.49 • Premium. The P/CF ratio, a stock’s price divided by the company's cash flow from operations, is useful for comparing companies with different capital requirements or financing structures. • ULTA is trading at a significant premium to its peers. Price to Earnings/Growth 1 2 3 premium 4 5 discount ULTA 1.65 Peers 1.94 • Discount. The PEG ratio is the stock’s P/E divided by the consensus estimate of long-term earnings growth. Faster growth can justify higher price multiples. • ULTA trades at a discount to its peers. Earnings Growth 1 2 3 4 lower 5 higher ULTA 25.33 Peers 16.94 • Higher. Elevated earnings growth rates can lead to capital appreciation and justify higher price-to-earnings ratios. • ULTA is expected to have an earnings growth rate that significantly exceeds its peers. Sales Growth discount ULTA 2.83 Peers 1.55 • Premium. In the absence of P/E and P/B multiples, the price-to-sales ratio can display the value investors are placing on each dollar of sales. • ULTA is trading at a significant premium to its industry. 2 premium discount ULTA 7.62 Peers 12.59 • Discount. A lower price-to-book ratio makes a stock more attractive to investors seeking stocks with lower market values per dollar of equity on the balance sheet. • ULTA is trading at a significant discount to its peers. Price/Sales 32.52% Sell - We believe that this stock is likely to decline by more than 10% over the next 12 months, with the risk involved too great to compensate for any possible returns. 5 discount premium 32.19% Buy - We believe that this stock has the opportunity to appreciate and produce a total return of more than 10% over the next 12 months. Price as of 2/25/2016 $164.25 discount premium To Buy 4 ULTA 35.32 Peers 27.13 • Premium. A higher P/E ratio than its peers can signify a more expensive stock or higher growth expectations. • ULTA is trading at a significant premium to its peers. Price/Projected Earnings From Buy 52-Week Range $120.38-$188.48 VALUATION BUY. This stock's P/E ratio indicates a premium compared to an average of 27.13 for the Specialty Retail industry and a significant premium compared to the S&P 500 average of 21.53. To use another comparison, its price-to-book ratio of 7.62 indicates a significant premium versus the S&P 500 average of 2.56 and a significant discount versus the industry average of 12.59. The price-to-sales ratio is well above both the S&P 500 average and the industry average, indicating a premium. The valuation analysis reveals that, ULTA SALON COSMETCS & FRAG seems to be trading at a premium to investment alternatives within the industry. $200 BUY: $88.79 Market Capitalization $10.5 Billion 1 2 3 lower 4 5 higher ULTA 20.95 Peers 5.35 • Higher. A sales growth rate that exceeds the industry implies that a company is gaining market share. • ULTA has a sales growth rate that significantly exceeds its peers. DISCLAIMER: The opinions and information contained herein have been obtained or derived from sources believed to be reliable, but TheStreet Ratings cannot guarantee its accuracy and completeness, and that of the opinions based thereon. Data is provided via the COMPUSTAT® Xpressfeed product from Standard &Poor's, a division of The McGraw-Hill Companies, Inc., as well as other third-party data providers. TheStreet Ratings is a division of TheStreet, Inc., which is a publisher. This research report contains opinions and is provided for informational purposes only. You should not rely solely upon the research herein for purposes of transacting securities or other investments, and you are encouraged to conduct your own research and due diligence, and to seek the advice of a qualified securities professional, before you make any investment. None of the information contained in this report constitutes, or is intended to constitute a recommendation by TheStreet Ratings of any particular security or trading strategy or a determination by TheStreet Ratings that any security or trading strategy is suitable for any specific person. To the extent any of the information contained herein may be deemed to be investment advice, such information is impersonal and not tailored to the investment needs of any specific person. Your use of this report is governed by TheStreet, Inc.'s Terms of Use found at http://www.thestreet.com/static/about/terms-of-use.html. This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither TheStreet Ratings nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of TheStreet Ratings. Copyright(c) 2006-2015. All rights reserved. Report Date: February 28, 2016 PAGE 5