PARAMOUNT FRANCHISE GROUP INC.
Paramount
Franchise
Group Inc.
10 Four Seasons Place #601
To ro n t o On t a r io
M 9 B 6H 7
C o nt a c t
H o l l y G ra h a m M a na g e r o f Fr a nc h is i ng
P h# 4 1 6 - 6 9 5 -8 9 0 0
E m a il : ho l l y @p a ra m o u n t f in e f o o ds . c o m
FRANCHISE PACKAGE
PARAMOUNTFINEFOODS.COM
Become a franchisee of the largest
Middle Eastern family restaurant in
Canada.
Paramount Fine Foods consists of a
unique team of individuals with
various strengths that diversify
Paramount. We are always looking
to expand our dynamic team.
“Many people believe that business
success brings happiness, but they
are mistaken. Happiness is more
than a bank statement, an asset or
the bottom line. Immerse your
company with a team who you value
as a second family. Success is
wonderful but, success surrounded
by family is Paramount.” – Mohamad
Fakih, CEO Paramount Fine Foods.
Mission Statement
“Lead the market in the Canadian Middle Eastern restaurant
industry”
We stand on paramount quality, paramount freshness,
paramount service and the difference is noticeably
Paramount. Paramount is not an expectation, it’s our name.
Vision Statement
“To bring fresh, healthy, high quality and certified Halal
Middle Eastern cuisine to the diverse culture of Canada”
To change the standard “shawarma” restaurant surroundings
into an elegant, but casual, relaxed dining experience, all
the while maintaining an environment where our guests are
encouraged to taste the difference that our authentic
recipes present.
PARAMOUNT FRANCHISE GROUP INC.
2
Becoming a Franchise Partner
The selection of a new Paramount
Franchise partner is an important
decision
involving
an
extensive
interview/approval
process.
Not
everyone who applies for a franchise
meets the criteria to be a Paramount
restaurant franchisee. For mutual
success and satisfaction, we must ensure
that
each
restaurant
franchisee
possesses the necessary entrepreneurial
drive, management skills, financial
means and dedication that is required in
today’s competitive market.
Paramount satisfies the strategic Halal
niche market. The Halal market was
generally overlooked. Entrepreneurs
often don’t understand the details of
practice that pertain to Halal and those
in the Halal food service industry are not
able to sustain the size of restaurant that
Paramount Fine Foods operates. These
features allow Paramount to saturate
the industry. With a completely alcohol
free menu and environment, Paramount
takes Halal very seriously and that is one
of the reasons behind our success. We
take pride in our Halal practices and
offer information to those of all ethnic or
religious backgrounds who want to
know more about what they are eating.
The Paramount strategy is to deliver an
outstanding guest experience through a
high level of service. Our expansion
strategy in 2015 include stores in
Ontario, Western Canada and the USA.
In the Paramount franchise system, the
selection of the best people followed by
a comprehensive training program and
ongoing operational and marketing
support from our executive team, has
allowed the chain to continue its
expansion and remain Canada’s largest
Middle Eastern family restaurant.
Reasons to Franchise
REASONS TO FRANCHISE
1.
2.
3.
4.
5.
6.
Largest Middle Eastern family
restaurant in Canada.
High success rates in existing
locations.
Farm to table concept.
A unique alcohol free, family
friendly restaurant concept that
serves authentic and fresh
Middle Eastern cuisine.
Monitored Halal certification
Kids playground on location
(space provided)
7.
Cultural menu with over 75 menu
items including, vegetarian,
vegan, gluten free and spicy
options.
Our highly trained management staff
provides the necessary tools and
guidance to the front of house staff,
who are the backbone of our success.
Paramount currently employs hundreds
of employees in dozens of locations in
Ontario. Paramount works closely with
outside sources such as The Fifteen
Group, Collins Barrow, McCarthy Tetrault
and Sysco Systems. The foundation of
Halal values, fresh food and a constant
clean dining atmosphere are the
foundation of Paramount’s success.
Paramount Fine Foods is also a proud
member of the CFA.
FRANCHISEE STEPS
1. Complete Confidential
Information Questionnaire
2. Visit one of our stores with our
Franchise Manager for additional
questions and answers
3. If there is a mutual interest to
continue the process, we will
invite you to our Head Office
where we will provide you with
our Disclosure Document and
meet some key people
4. For the following 15 days, you will
review our information and legal
documents with your advisors,
confirm that financing is available
with your bankers and let us know
if you wish to proceed further
5. When ready we will together
execute our standard Franchise
Agreement and you will pay us
the required Franchise Fee.
When a site has been identified,
and both parties are comfortable
with the location and terms of the
lease proposal, we will finalize
together the lease and plan the
construction and training.
WE WILL ASSIST YOU DURING
THE ENTIRE PROCESS AND WE
WILL PROVIDE ONGOING
SUPPORT THEREAFTER!~
PARAMOUNT FRANCHISE GROUP INC.
3
The next steps
Training
New
Franchisees
undergo
an
intensive training program at our
training Centre in Mississauga,
Ontario, Canada. We have a training
department that provides trainees
with intensive hands-on experience
in the preparation of all Paramount
Fine
Foods
products.
Strong
emphasis is placed on food handling,
hygiene procedures, team member
relations,
and
equipment
maintenance and in-restaurant POS
systems.
Restaurant Layout
TYPE A
Type A
Restaurant floor plan
3100 square feet and above
TYPE B Restaurant Layout
With our head office in Toronto,
Ontario
franchisees,
receive
continuous corporate support. The
Paramount Fine Foods executive
team covers all of the key functions
ranging from operations, training,
real
estate
development,
construction, accounting, human
resources, information technology,
marketing and franchising. Our
regional managers are the direct
link to our restaurant owners
through frequent on-site visits. In
addition to their primary function of
providing
experienced
and
knowledgeable
feedback
and
guidance, they also ensure that our
standards of product quality, value,
cleanliness and customer service are
consistently met in all locations
within each district.
 Passionate, experienced and
hands on team
 Training and coaching
 Menu
 Authentic recipes
 Branding
 Marketing
 Controls Food and labor costs
 Store opening support
 Central Kitchen for meats, dry
goods and sweets.
 Qualified suppliers
Types of Restaurants
QSR Layout
Our franchise locations can vary in
size and style. We offer quick service
locations that are suitable for food
courts,
underground
subways,
schools and small foot print
locations. We also offer full sized
dine in restaurants equipped with
state of the art wood burning oven,
charcoal BBQ grill and even a
children’s playground.
TYPE C
FRANCHISE FEE
 Type A restaurants are 3100 square
feet and above. Franchise fee is
$65,000.
 Type B restaurants are 2800 to 3100
square feet. Franchise fee is $45,000
.
 Type C restaurant is 2800 square feet.
Franchise fee is $25,000
MONTHLY ADVERTISING FEE
2% of gross sales
MONTHLY ROYALTIES
5% of gross sales
Restaurant floor plan
2800 to 3100 square feet and below
CORPORATE SUPPORT PROVIDED
Typical Quick Service
Restaurant floor plan
2800 square feet and below
Paramount Fine Foods is a proud
CFA member
PARAMOUNT FRANCHISE GROUP INC.
Issue #
Investment Breakdown
Working
Capital
Soft
Costs
Hard
Costs
Franchise
Fee
INVESTMENT
TYPE A RESTAURANT
TYPE B RESTAURANT
TYPE C RESTAURANT
$65,000
$45, 000
$25, 000
$850, 000 – $1, 100,000
$550,000 – $650,000
$300,000 – $450,000
$155,000 – $185,000
$140,000 – $160,000
$110,000 – $125,000
$1,005,000 –$1,285,000
$690,000 – $810,000
$410,000-$575,000
Inventory
$15,000 – $25,000
$10,000 – $15,000
$5,000 – $9,000
Deposits for utilities
$75,000 – $85,000
$45,000 – $55, 000
$20,000 – $25,000
Pre-opening staffing cost
$25,000 – $40,000
$10,000 – $20,000
$8,000 – $15, 000
Pre-opening marketing cost
$15,000 – $25,000
$7,000 – $12,000
$5,000 – $15,000
Miscellaneous other soft costs
$25,000 – $45,000
$20,000 – $40, 000
$12,000 – $36,000
TOTAL SOFT COSTS
$155,000 - $220,000
$92,000 – $142,000
$50,000 – $100,000
WORKING CAPITAL
$50,000 – $80,000
$35,000 – $55, 000
$35,000 – $60,000
TOTAL INVESTMENT
$1,275,000 – $1,650,000
$862,000 – $1052, 000
$520,000 – $760,000
Franchise Fee
HARD COSTS
Construction, and leasehold,
Furniture and equipment, fixtures, hardware, software
TOTAL HARD COSTS
SOFT COSTS
THESE FIGURES MAY VARY DUE TO TYPES OF LOCATION AND OTHER CONSIDERATION
In all cases, the franchise will need to invest in cash at minimum 1/3 of the investment and qualify for bank
financing with sufficient net worth to satisfy bank requirements
PARAMOUNT FRANCHISE GROUP INC.
| Issue #
Paramount
Franchise
Group Inc.
10 Four Seasons Place #601
To ro n to On t a r io , C an ad a
M 9 B 6H 7
5