Starwood Hotels & Resorts
StayAt
StayCity Serviced Apartments
StayWell
StayWell
Steigenberger
Sun International
Sun Maris Hotels
Sun Suites Hotels
Sunroute
Sunscape Resorts & Spas
Sunstar Hotel
Super Hotel
SuperClubs
Swallow Hotels
Swiss Inn
Swiss-Belhotel International
Swiss-Garden
T A Fisher Group
Tauzia Hotels
the b
The Doyle Collection
The Heritage Hotels Group
The Indian Hotel Company
The LaLit Group
The Leela Palaces & Resorts
The Marmara
The Park Hotels
The Peninsula Hotel
The Pride Group
The Three Corners
The Triton
TIME Hotels LLC
Hilton Worldwide
Hilton Worldwide
Hipotels
Hmg Hotel Management
Hmi Hotel Group
Homegate
Home-towne Suites
Hospes Hotels)
Hospitality Manage
Hoteis Othon
Hoteis Slaviero
Hotel 81 Management
Hotel Alpha-one
Hotel Des Gouverneurs
Hotel Edda
Hotel Equatorial
Hotel Guldsmeden
Hotel Husa
Hotel Keihan
Hotel Monterey
Hotel Occidental
Hotel Rh
Hotel Tokyu Bizfort
Hotel Trusty
Hotel Wing Internationa
Hoteles Estelar
Hoteles H2
Hoteles Serena
Hoteles Vista
Hotels & Compagnie
Hotels & Compagnie
Hotetur
Iberostar Hotels & Resorts
Sponsored by
#1
Rooms in supply
Rooms under construction
Rooms in development pipeline
“Our goal is to serve our guests anywhere in the world,
for any lodging need they have.”
Chris Nassetta, President & CEO
Hilton Worldwide is the Global Hospitality Leader1
Twelve distinct brands, 4,300 hotels and timeshare properties, more than 715,000 rooms
in 94 countries and territories and unmatched as:
• Number 1 in rooms in supply
• Number 1 in rooms under construction
• Number 1 in development pipeline
• Number 1 in net unit growth (excluding portfolio acquisitions)
The Hilton Performance Advantage:
• Combinesthepowerofscale,access,reputation,andinnovation—deliveredbytheworld’s
premier hospitality company.
• Provides powerful resources across our portfolio of brands, delivering leading edge solutions
toconsistentlydriveprofitsandefficienciesforourowners.
• Creates a higher share of wallet, guest loyalty, and leading innovation, making it easier
for on-site personnel to focus on delivering a superior guest experience.
1
Smith Travel Research, Global New Development Pipeline, December 2014; STR, Global Census, January 2015
04 big brands have big impacT
EXECUTIVE SUMMARY
05
06
INFOGRAPHIC
Branded vs Non-Branded
breakdown
FEATURE
The race to 1 million
rooms heats up
By Patrick Mayock, Editor-in-Chief
Hotel Companies
08 10by Largest
room count
INFOGRAPHIC
11
12
INFOGRAPHIC
percentage of global rooms
by class & location
FEATURE
The workhorse
brands
By Patrick Mayock, Editor-in-Chief
14
15
18
INFOGRAPHIC
top 5 brands - open
INFOGRAPHIC
top 5 brands - pipeline
FEATURE
Small brands seek profit
without commoditization
By Stephanie Ricca, Editor-At-Large
23 BRAND LAUNCH TIMELINE
27 BRAND FAMILY TREE
ONLINE EXCLUSIVES
ONLINE EXCLUSIVES
THE 2015 BIG BRANDS REPORT
3
Big brands have big impact
T
he hotel brand race is on. As the global hotel industry
enjoys strong performance coupled with favorable
supply-and-demand ratios, brand companies are in fullon growth mode. For the giants, that means going after
market share and net rooms growth in diverse locations. For
smaller companies, that means taking measured steps to
leverage current market conditions.
The bottom line for both is the same: The branded hotel
footprint is growing around the world.
In this special report, Hotel News Now shares data
(and the stories behind the data) that outline what brands
are growing, how they’re doing it and where. Read what
powerhouse company might be the first to reach the
1-million-guestrooms mark. Find out which specific brands
are the real heavy lifters for their companies, shouldering the
majority of growth. And get real-world growth strategy tips
from “small-but-mighty” brands that are making expansion
work on their own terms.
Infographics, supported by data from STR, STR Global
and the brand companies, showcase just how big the large
hotel companies and brands are right now—and how big
they plan to get in the future.
While branded hotels around the world might be
growing thanks to a handful of powerhouse companies,
the overall footprint of hotels carrying a brand name—be it
small or large—is growing as well. North America (with 67%
of its hotels carrying a brand) leads the world in branded
inventory, followed by the Asia/Pacific region, with 51% of
its hotel inventory branded. Europe, South America and the
Middle East/Africa still favor non-branded hotels, but that
gap is narrowing as brand companies become increasingly
open to alternate expansion strategies beyond the traditional
franchise model.
Go online to www.HotelNewsNow.com to find more
coverage of global hotel brand trends, and sign up to
receive our Daily Update newsletter. Find the articles and
infographics in this report by clicking on the “Special
Reports” section from the home page. Download a PDF of
the full report, share articles with colleagues and keep the
conversation going. Tweet using the hashtag #BigBrands2015.
Thank you for reading!
The HNN editorial staff
Photo: Hilton Dallas/Plano Granite Park, Plano, Texas
4
A breakdown of branded hotels and non-branded hotels by region
67%
41%
51%
59%
44%
33%
41%
49%
56%
59%
THE 2015 BIG BRANDS REPORT
Sources: STR and STR Global. Data current as of 31 December 2014.
5
The race to 1 million
rooms heats up
By Patrick Mayock, Editor-in-Chief
G
LOBAL REPORT—InterContinental Hotels Group CEO Richard Solomons
scoffed when first asked about it. Sitting in a suite at the JW Marriott
at LA Live, the hustle and bustle of the Americas Lodging Investment
Summit just a few floors below, he had more pressing matters to
tackle.
But there it was, the question looming large and heavy: Do
you want to be the first hotel company to reach 1 million rooms?
“I don’t care about it,” he said. “I know somebody’s gone out
there and talked about it, and good for them.”
That somebody was Marriott International,
which fired the first shot across the bow
with a 20 January news release that read:
“Marriott expects to reach 1 million rooms
“I don’t care about it,” said IHG’s Richard
open or in development in 2015.”
Solomons of crossing the 1-million-room mark.
Hilton fired back six days later with a
declaration that it was the “world’s largest
Hilton has the most rooms combined either
and fastest-growing hospitality company.”
open or under development.
Even Best Western International joined the fray,
Size does matter in the era of asset light.
when on 27 January the company announced
its own record-breaking year.
In an asset-light age where the
industry’s big players generate
an increasingly larger share
of revenues from fees,
one thing is clear:
Size does matter.
“We like to be on top, for sure.
Arne Sorenson
agreed with
Global development is directly
that premise.
related to unit growth.”
“We like to be
on top, for sure,” said
Marriott’s Arne Sorenson regarding the company’s position as
one of the largest hotel companies in the world.
Marriott’s president
and CEO via email.
HIGHLIGHTS
CONTINUE READING ON PAGE 7
6
Sponsored by Hilton Worldwide
RACE TO 1 MILLION
7
CONTINUED FROM PAGE 6
“Global development is
directly related to unit
growth, which is tied to
our business model of
managing and franchising
hotels. The power of our
portfolio allows us to meet
the development strategies
of individual owners and
franchisees and propel
distribution and growth.”
As does Hilton’s
Chris Nassetta.
“Our large-scale,
broad geographic and
chain-scale distribution is
a huge differentiator, and
the loyalty effect of having
the right brands in the right
markets is undeniable,”
the company’s president
and CEO said via email.
Solomons does too,
with a caveat. For him,
growth for the sake
of growth is not
the point. What
matters most
is delivering
a relevant
offering to
guests. Do
that, and
expansion
naturally
follows.
“We
don’t talk
about being
big-hearted. We don’t talk
about being enormous. We
talk about being brandhearted, which is about
delivering a product that
consumers want,” he
said. “If you get that right,
you’ll grow the business.”
The company turns
away more deals than
it signs in some regions,
Solomons said. And
the existing portfolio is
constantly being combed
to remove the bottom
performers to ensure that
delivery to guests.
Wooing Wall Street and guests
Talk of brand-heartedness
doesn’t woo Wall
Street, though.
Case in point:
the recent ousting of
Starwood Hotels &
Resorts Worldwide’s Frits
van Paasschen, whose
resignation came days
after the company
reported another quarter
of lagging unit growth.
“We have come to
the conclusion that now
CONTINUE READING ON PAGE 9
Part of Marriott International’s
expansion plans call for more
than doubling its current
presence in the Asia/Pacific
region. Shown here is the
Courtyard by Marriott Seoul
Pangyo in South Korea.
(Photo: Marriott International)
7
10 Largest Hotel Companies by room count
PIPELINE
EXISTING
Sources: Companies' Reported 2014 Data
IF 100% OPEN
HOTELS
ROOMS
HOTELS
ROOMS
HOTELS
ROOMS
4,840
710,295
1,221
193,772
6,061
904,067
4,278
708,268
1,351
230,000
5,629
938,268
4,044
692,801
1,450
240,000
5,494
932,801
7,645
660,826
960
117,000
8,605
777,826
6,379
505,278
510
39,000
6,889
544,278
3,717
482,296
800
156,188
4,517
638,484
1,222
354,225
480
108,000
1,702
462,225
3,931
303,522
447
44,441
4,378
347,963
2,609
296,075
401
N/A
3,010
N/A
1,092
172,234
280
50,150
1,372
222,384
Notes: All data are current as of 31 December 2014. 1Numbers exclude residences and serviced
apartments. 2Domestic pipeline only (company does not report international pipeline). 3Home Inns does
not report rooms in the pipeline.
RACE TO 1 MILLION
9
CONTINUED FROM PAGE 7
is the right time to turn to
new leadership to drive
execution of Starwood’s
growth strategy,” said
Bruce Duncan, chairman
of the board, during
a conference call.
Starwood has some
ground to gain. The
company counts seventh
on a list of global chains
by rooms in operation
combined with rooms
in the pipeline as of 31
December 2014. Hilton
quality growth,” said
Wyndham’s president
and CEO, Geoff
Ballotti, via email.
For him, that hotel
tally is meaningful.
It demonstrates the
company’s commitment
to growth, as does
it Wyndham’s strong
reception from owners
and developers.
“They’re looking to
partner with an established,
trusted organization
in rooms in supply, rooms
under construction and
development pipeline,
we’re doing just that.
And we continue to be
confident in the global
strength of our 12 distinct
brands that guests love
and owners prefer.”
Growth drivers
The major chains employ
a variety of tools as they
chart global expansion.
“I don’t care about it. I know somebody’s gone out
there and talked about it, and good for them.”
IHG’s Richard Solomons when asked if being the first to cross the 1-million-room mark matters.
claims the No.1 spot with
938,268 rooms open or in
the pipeline, followed by
Marriott (932,801 rooms)
and IHG (904,067 rooms).
Wyndham Hotel Group
comes in at a distant
fourth with 777,826 rooms,
despite the company
having the largest number
of hotels open with 7,645.
“We’re extremely proud
of our portfolio and the
growth we’ve experienced
both here in the U.S. and
internationally—and our
goal is to continue that
THE 2015 BIG BRANDS REPORT
that will drive guests
through their doors
and offer the resources
and support needed to
succeed,” Ballotti said.
Guests see size similarly,
Nassetta explained. System
size conveys comfort, the
promise that a preferred
brand (or brand family)
will be represented in
any market they visit.
“Our goal is to serve
any guest anywhere in
the world, for any lodging
need they have,” he said.
“As the industry leader
Management
contracts, franchising
and (in the right situation)
even leases contribute
to growth. So, too, do
portfolio acquisitions.
Marriott in particular is
executing on the latter. The
company in recent years
acquired Spain’s AC Hotels
(2010), the United Statesbased Gaylord Hotels
(2012) and South Africa’s
Protea Hotel Group (2013).
Most recently the
CONTINUE READING ON PAGE 10
9
10
RACE TO 1 MILLION
CONTINUED FROM PAGE 9
company brought Torontobased Delta Hotels and
Resorts into the fold,
expanding Marriott’s
footprint in Canada
by 38 hotels and more
than 10,000 rooms.
Wyndham, too, has
pulled the portfolioacquisition trigger, most
recently in February when
the company announced
the $57-million buy of
Dolce Hotels and Resorts.
The executive team at
Hilton prefers organic unit
growth, Nassetta said.
“In 2014, we
continued to lead the
industry in net unit growth
excluding portfolio
acquisitions,” he said.
“Putting all that
together with our asset-light
strategy and a tremendous
amount of hard work
from our team members
has allowed us to grow in
good times and bad.”
Team approach
Each executive spoke of
the importance of their
developments teams,
particularly as it relates
to expansion in new and
emerging markets around
the world.
10
IHG also has
approached
development from a
global perspective—a
strategy largely bred of
the company’s United
Kingdom home base
offering fewer opportunities
for growth than, say, the
U.S., Solomons explained.
“Because our home
market is relatively small,
we have to think about
the other markets. What it
leads to is strong presence
on the ground in each of
those markets,” he said.
In China, for instance,
IHG has a standalone team
that reports directly to the
CEO. That approach has
“enabled us to understand
our local markets better,”
Solomons said.
At Wyndham, more
than half the development
pipeline is outside the
U.S., and nearly 70% of
that is new construction,
Ballotti said.
“We’ve focused on
expanding our presence
in markets where the
demand is ripe for hotel
development—like
China, India, Peru, Brazil
and parts of the Middle
East,” he said. “We have
incredible, motivated
development teams
around theworld dedicated
to connecting us with
likeminded partners and
ensuring that our brands
expand in the markets
where the brand and
our franchisees are best
positioned for success.”
Growth on a global
scale is not possible
without shared leadership,
Nassetta said.
“Success is also
dependent on distributing
leadership by giving
people accountability
and responsibility to make
decisions at the point of
most information,” he said.
Sorenson described
a similar situation with his
development team.
“They know they
have my OK to be
innovative and to try
new things that will help
them and the company
succeed,” he said.
Whether that leads
Marriott or Hilton or IHG
or Wyndham over that
1-million-room mark
first, only time will tell.
UP NEXT: THE WORKHORSE BRANDS
Sponsored by Hilton Worldwide
Percentage of global rooms
by class and location
The class for a
chain-affiliated hotel
is the same as its
chain scale. An
independent hotel is
assigned a class
based on its ADR,
relative to that of
the chain hotels in its
geographic
proximity. (Source:
Hotel News Now’s
“Hotel Industry Terms
to Know”)
Location segments
are hotel
classifications driven
by physical location.
(Source: Hotel News
Now’s “Hotel
Industry Terms to
Know”)
Sources: STR and STR Global. Data current as of 31 December 2014.
11
The workhorse
brands
By Patrick Mayock, Editor-in-Chief
G
LOBAL REPORT—All brands are not
created equal. In the race toward
global expansion, some clearly
shoulder a larger share of the weight.
They are the workhorses, those tried-andtrue offerings that resonate with travelers,
developers and investors alike.
Holiday Inn Express is the heaviest
hitter. Its 228,514 rooms were the most open
among any brand as of 31 December 2014,
according to census data from STR, parent
company of Hotel News Now. The uppermidscale brand also claimed the largest
share of the global active pipeline (4.1%)
with 56,190 rooms.
Rounding out the top five of brands with
the most rooms under contract were:
2. Hilton Hotels & Resorts: 47,929 rooms (3.5% of the global pipeline)
3. Holiday Inn: 44,607 rooms (3.3%)
4. Hampton: 40,107 rooms (2.9%)
5. Hilton Garden Inn: 37,523 rooms (2.8%)
Courtyard by Marriott, with 2.6% of the global
pipeline, is another brand heavyweight.
That Holiday Inn Express and Holiday
Inn occupy such high spots on that list is
no surprise, according to Joel Eisemann,
HIGHLIGHTS
Holiday Inn Express has the most rooms open and
under contract.
The rooms with the largest share of the pipeline
primarily fall in the focused-service segment.
Full-service brands typically lead expansion into
previously untapped regions.
CONTINUE READING ON PAGE 14
12
Sponsored by Hilton Worldwide
Photo: Holiday Inn Express Chicago Magnificent Mile
THE 2015 BIG BRANDS REPORT
13
14
WORKHORSE BRANDS
CONTINUED FROM PAGE 12
chief development officer
of the Americas with parent company InterContinental Hotels Group.
The company’s
development team
exhausts a lot of time and
energy to ensure their
continued growth, he said.
What’s more, there’s a
clear appetite for such midtier offerings from various
customer subsets, he said.
“One of our customers
is the developer. We
need to have brands
that resonate with the
developer and makes
sense from a development
perspective—that they’re
easy to build, that we’re
thinking about the cost
to build a hotel, and the
kind of return an owner
would get,” Eisemann
said. “And then of course
we spend a significant
amount of time thinking
about the traveler.”
A large segment of
those travelers are looking
for affordable, efficient,
no-fuss offerings that have
become the hallmark of the
limited-service segment.
Hampton Inn and Hilton
Garden Inn, like Holiday Inn
Express, are among several
standouts in that space.
With 198,848 rooms open,
Hampton is the fourth
largest brand in the world.
CONTINUE READING ON PAGE 15
14
Sponsored by Hilton Worldwide
WORKHORSE BRANDS
15
CONTINUED FROM PAGE 14
The popularity of
such brands makes their
absence conspicuous
in much of the
emerging world, where
burgeoning middle
classes are clamoring for
accommodations that
fit the brand landscape
and, more importantly,
their budgets, explained
Tony Capuano, executive
VP and global chief
development officer at
Marriott International.
In India, for instance,
the growing middle class
has led to “stratospheric
growth in the volume
of domestic business
travelers,” he said.
Courtyard could fit that
need; Marriott’s Fairfield Inn
and Suites even more so.
“Local partners see
growth of the domestic
business travel market,
and Fairfield is a perfect
fit for that,” he said. “It’s
the consumer trends that
start us down the path
of whether some of our
platforms have applications
in those countries.”
3.5%
Still focused on full service
The recent explosion of the
select-service segment,
particularly in North
America, belies the viability
of full-service expansion
CONTINUE READING ON PAGE 16
THE 2015 BIG BRANDS REPORT
15
16
WORKHORSE BRANDS
CONTINUED FROM PAGE 15
throughout previously
untapped regions such as
the Asia/Pacific, sources
said.
Break down Hilton
Worldwide Holdings’ total
pipeline by room count,
and the majority falls under
the likes of Hampton,
Hilton Garden Inn and
other select-service flags.
But if you analyze those
same projects by revenuegenerating potential, the
ratio flips in favor of full-
Photo: Hilton Istanbul Bosphorus
16
service, explained Ian
Carter, Hilton’s president of
development, architecture
and construction.
That promise of more
profitability has kept the
Hilton Hotels & Resorts iron
hot, he said. Case in point:
The brand has the second
most rooms under contract
of any tracked by STR.
But executing on fullservice growth can prove
challenging in mature
countries such as the U.S.,
where most major cities
are saturated with the
likes of Hilton, Marriott and
InterContinental flags.
“It is harder
for new
development.
That’s across
all the
various
brand
companies. You’re not
seeing as many new fullservice hotels being built
in the United States and
Canada,” Eisemann said.
That diverts expansion
plans elsewhere, primarily
to developing countries
where the first demand for
travel accommodation
typically materializes at the
higher end of the market.
Most of the rooms in the
Hilton Hotels brand portfolio
are slated for outside the
company’s domestic base
in the U.S., for example.
“From the investor
perspective, our
pipeline reflects a more
balanced derivation of
(earnings before interest,
taxes, depreciation
and amortization) by
geography,” Carter said.
“You’re not simply relying
on the U.S. being healthy
for profits in the longer
term. When all of that
pipeline is built out, a
lot more will be derived
from outside the U.S.”
Pursuing full-service
growth has another
advantage: It paves the
way for select-service
brands to follow.
Wyndham Hotel
Group follows that model,
establishing beachheads
with its Ramada Worldwide
and Wyndham Hotels
and Resorts brands.
CONTINUE READING ON PAGE 17
Sponsored by Hilton Worldwide
WORKHORSE BRANDS
17
CONTINUED FROM PAGE 16
“If we lead with
Ramada and Wyndham
and try to get a good
distribution of those
products, then we can
bring (Tryp by Wyndham)
or Wyndham Garden,”
said Bob Loewen, the
company’s COO.
Soft brands the next surge?
While not necessarily the
workhorses of their parent
companies’ respective
brand portfolios, soft
brands and collections will
continue to play a larger
role in expansions, sources
said.
“The opportunity
obviously is to establish
our international brands
(particularly in Europe),
but there’s also a massive
opportunity where we
partner with owners
with underperforming
assets. They have
classic hotels locally,
but they could benefit
from our commercial
engine,” Carter said.
That’s why Hilton in
2014 launched Curio –
A Collection by Hilton.
The umbrella lets owners
maintain the unique
characteristic and feel
of their hotels while
giving Hilton entry into
previously untapped
markets—with one-ofa-kind hotels to boot.
The fledgling Curio
counted five hotels at
press time. Much larger
in scale is Marriott’s
Autograph Collection,
which launched four years
ago and numbers 76
properties as of press time.
“We’re racing toward
100,” Capuano said. “It’s
been a really fascinating
platform for us.”
UP NEXT: SMALL BRANDS SEEK PROFIT WITHOUT COMMODITIZATION
China, along with India, Peru and
other non-U.S. markets are top
on the list of places Wyndham
Hotel Group President and CEO
Geoff Ballotti said the company
is targeting for expansion. Shown
here is Wyndham Super8 Xian
Xidajie-Xian, China
(Photo: Wyndham Hotel Group)
17
Small brands
seek profit
without
commoditization
By Stephanie Ricca, Editor-At-Large
HIGHLIGHTS
“Small-but-mighty” brands define growth
beyond net room count.
Each new brand location must offer an ROI
to owners.
Benefits to remaining small include flexibility
and better control over reputation
management.
Photo: The Ace Hotel London Shoreditch
18
G
LOBAL REPORT—“Bigger” doesn’t always
have to lead to “biggest” when it comes
to a hotel franchise company’s global
footprint. But while total world domination
in guestroom numbers isn’t necessarily
every hotel brand’s goal, successful smaller
companies know what factors comprise their
definition of “growth” and they stick to them.
Of the 991 hotel chains in STR’s latest
census report, 86% have fewer than 10,000
guestrooms in their global portfolio. More than
half (55%) of the hotel chains on the list have
fewer than 2,000 guestrooms in their global
portfolio. Crunch the numbers, and it’s clear
the majority of hotel chain parent companies
are not among the elite few that will reach the
1-million-guestroom mark anytime soon.
For those companies, growth is not
measured strictly by net room count, but
rather through a more holistic approach
CONTINUE READING ON PAGE 19
Sponsored by Hilton Worldwide
SMALL BRANDS
19
CONTINUED FROM PAGE 18
that often gives more
importance to factors such
as return on investment
and control over brand
reputation at all levels.
Those companies that
fit more into the “smallbut-mighty” category
are finding that today’s
hotel development and
operating environment
is one that can support
different growth models.
in a measured way that
offers economies of scale
but that keeps within the
parent company’s reach.
Some companies
“may aspire to the
growth of Starbucks,”
said RLHC Senior VP and
Chief Franchise Officer
Brian Quinn, “but in that
pursuit it’s easy to tip
over to commoditization
that detracts from
your core product.”
Gaining critical mass
played a big role in the
expansion of the Californiabred Joie de Vivre boutique
hotel brand, which earlier
this year made the leap
CONTINUE READING ON PAGE 20
Pipeline matters
Make no mistake, however:
Size does matter. One of
the challenges smaller
companies have is
reaching critical mass
quickly, particularly with
new brand launches.
Red Lion Hotels
Corporation, which
launched lifestyle brand
Hotel RL last year, definitely
has unit growth as part of
its goal. CEO Greg Mount
set a short-term goal of 100
additional hotels across
the company’s entire
brand portfolio (which
currently stands at 55 hotels
open) within 100 weeks.
Is the company on
track to make this 100week goal a reality? “We’ll
lift up and do whatever
we have to do to make
this happen,” Mount said
recently. “We’re already
ahead of pace this year.”
Red Lion executives
know that for them,
growth must happen, but
THE 2015 BIG BRANDS REPORT
Properties open: 55
Guestrooms open: 12,122
As of 1 March 2015
Properties open: 24
Guestrooms open: 3,478
As of 1 March 2015
19
20
SMALL BRANDS
CONTINUED FROM PAGE 19
to the East Coast for the
first time, announcing two
New York City hotels and
one in Miami Beach.
That step, which will
bring the brand to 29
properties, is part of a
controlled growth strategy,
according to JDV parent
company Commune
Hotels + Resorts’ CEO Niki
Leondakis. Commune is
the parent company of
JDV, Thompson Hotels, Alila
and Tommie—all lifestyle-
Leondakis said. “We
learned that our customer
would stay at JDV hotels
and they were looking for
them, but they weren’t
there so they had to make
alternate choices.”
Leondakis said
controlled growth is the
guiding force that helps
the company balance
where its guests want to
be with the company’s
focus on keeping
every development
worry about excessive
encroachment or overlap.
“Because we are
relatively small, we don’t
have to try to have six
Fairmonts in London,”
said Martin Kandrac,
executive VP of real
estate & development
for FRHI Hotels & Resorts
(parent company for the
Fairmont, Raffles and
Swissôtel brands). “That’s
the Starbucks model.
We generally have one
“In every meeting we sit down in, we’re talking about
our ability to keep things simple, our ability to be
nimble and our ability to innovate.”
Red Lion Hotels Corporation’s Greg Mount on the flexibility inherent in being a smaller brand.
centric boutique brands.
When Commune
formed in 2011, its
core brands were split
geographically—JDV
on the U.S. West Coast
and Thompson Hotels in
the East. JDV’s growth
plan came about as the
company learned its
core guests were looking
for properties where
they traveled and not
always finding them.
“JDV guests are about
lifestyle and attitude,”
20
and hotel unique.
“We’re focused on
development where our
guests travel and want us
to be … but we want to
be in markets that make
sense for us,” she said.
“We have opportunities
to go a lot of places that
don’t make sense for us
and we turn them down.”
While growth is on
the agenda for smaller
brands, most see it as
advantageous that their
owners don’t need to
property in each market,
maybe two if there are
distinct submarkets.”
Return on investment
Many such “small-butmighty” hotel brands
credit success to their
commitment to growing
within their means.
“It’s also about making
sure the economics (of
opening a hotel) are right
for the owners,” RLHC’s
CONTINUE READING ON PAGE 21
Sponsored by Hilton Worldwide
SMALL BRANDS
21
CONTINUED FROM PAGE 20
Mount said. That means
focusing on the terms of
franchise deals “so we
recognize it’s a real estate
deal for (our owners) and
they need to monetize it.”
With the hotel industry
cycle (particularly in
the U.S.) at a point that
favors transactions,
owners are tuned in to
the value brands bring to
the table, but they don’t
follow brands blindly if
they don’t believe the
“There’s no value in
having an association
with a large brand if they
can’t execute well.”
Brad Wilson, president
of the seven-property
Ace Hotel brand, said the
company (which is based
in Portland, Oregon, and
New York City) couldn’t
grow without a clear
model in place—even if
that growth is measured.
“Ours is very much
an independent business
Group),” he said. “We don’t
need to be the world’s
largest hotel company. It’s
not in our master plan.”
The financing picture
One benefit to being small
at this point in the hotel
cycle is that financiers
are more knowledgeable
and open to striking
deals outside “the big 10”
franchisor companies than
ever before, sources said.
“We’re not trying to put the most dots on the map. We
want the best places. It’s not a race to meet a quota;
we’re not trying to be the biggest brand out there.”
Commune Hotels + Resorts’ Niki Leondakis on controlled growth.
affiliation is a good one.
“We’re involved
with the brands we’re
with because they can
execute the business,
as simple as that,” said
Gerry Chase, president
and COO of New Castle
Hotels and Resorts, an
ownership, management
and development
company with a mix of 25
branded and independent
hotels comprising 4,388
guestrooms in its portfolio.
unit model, and we have
a very strong structure (in)
reservations and revenue
management,” Wilson said.
“It’s a solid structure
that we’ve developed over
the last couple of years
to manage our hotels.”
He said the company
is equipped to manage
from 15 to 20 hotels,
not 1,500 or 2,000.
“We don’t
have a desire to be
(InterContinental Hotels
“The lending
community has absolutely
become more receptive
to our segment, which has
made a big difference,”
Leondakis said. “The
development community
too has migrated to
(smaller boutique brands)
because they see the
flexibility and they see
how we can manage
through downturns and
do the right thing for each
individual situation.”
CONTINUE READING ON PAGE 22
THE 2015 BIG BRANDS REPORT
21
22
SMALL BRANDS
CONTINUED FROM PAGE 21
Control over reputation, systems
At the end of the day,
factors such as reputation
control and the ability to
be flexible when it comes
to implementing change
rank at the top of the list for
executives of smaller hotel
brands.
“We’re not trying to put
the most dots on the map,”
Leondakis said. “We want
the best places. It’s not
a race to meet a quota;
we’re not trying to be the
biggest brand out there.”
The boutique nature
of JDV is the driving force
behind Leondakis’ words,
but the sentiment rings
true for non-boutique
small brands as well.
“In every meeting
we sit down in, we’re
talking about our ability
to keep things simple, our
ability to be nimble and
our ability to innovate,”
Mount said of RLHC. That
flexibility, he said, has
allowed the company
to control its internal
systems for everything from
revenue management to
point of sale—something
he said could never
happen quickly within a
large, legacy brand.
Properties open: 7
Guestrooms open: 1,058
As of 1 March 2015
Properties open: 113
Guestrooms open: 42,577
As of 1 January 2015
HNN’s Patrick Mayock
contributed to this report.
UP NEXT: BRAND LAUNCH TIMELINE
22
Sponsored by Hilton Worldwide
BRAND LAUNCH TIMELINE
This timeline shows some key global brands and their parent companies
that have been announced since Hotel News Now launched in 2008.
2008
HOTEL NEWS NOW LAUNCHES
(17 September 2008)
2009
HOME2 SUITES BY HILTON
(Hilton Worldwide Holdings) RADISSON BLU
(Carlson)
LEONARDO BOUTIQUE HOTEL
(Fattal Hotels)
LEONARDO ROYAL HOTEL
(Fattal Hotels)
AUTOGRAPH COLLECTION
(Marriott International)
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not
intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add
a brand to the timeline, please contact editor at large Stephanie Ricca at sricca@hotelnewsnow.com. Sources: STR, STR Global, company data.
23
2010
BEST WESTERN PLUS BEST WESTERN PREMIER
(Best Western International) (Best Western International)
VIVANTA BY TAJ B HOTELS
(The Indian Hotel Company) (B Hotels)
EDITION
(Marriott International)
VIRGIN HOTELS
(Virgin Group)
2011
LEMON TREE PREMIER NIGHT HOTELS
(Lemon Tree) (Hampshire Hotels & Resorts)
DREAM HOTELS
(Hampshire Hotels & Resorts)
IBIS BUDGET
IBIS STYLES (Accor)
(Accor)
SOFITEL SO
SOFITEL LEGEND (Accor)
(Accor)
HYATT HOUSE
(Hyatt Hotels Corporation)
24
PUBLIC
(Ian Schrager Hotel Company)
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not
intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add
a brand to the timeline, please contact editor at large Stephanie Ricca at sricca@hotelnewsnow.com. Sources: STR, STR Global, company data.
2012
REGENTA
(Royal Orchid) MEI JUE
(Accor)
EVEN HOTELS
(InterContinental Hotels Group)
HUALUXE HOTELS AND RESORTS
(InterContinental Hotels Group)
WANDA REIGN
(Wanda Hotels & Resorts) WANDA REALM
(Wanda Hotels & Resorts)
WANDA VISTA
(Wanda Hotels & Resorts) SONESTA ES SUITES
(Sonesta ES Suites)
2013
MOXY HOTELS
THE LEO HOTEL COLLECTION (Marriott International)
(Red Lion Hotels Corporation)
TOMMIE
(Commune Hotels and Resorts)
BEST WESTERN PLUS EXECUTIVE RESIDENCY
METROPOLO JINJIANG HOTELS (Best Western International)
(Jin Jiang Hotels)
HYATT ZIVA
(Hyatt Hotels Corporation)
HYATT ZILARA
(Hyatt Hotels Corporation)
DUSIT DEVARANA
(Dusit Thani Public Company Ltd)
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not
intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add
a brand to the timeline, please contact editor at large Stephanie Ricca at sricca@hotelnewsnow.com. Sources: STR, STR Global, company data.
25
2014 QUORVUS COLLECTION RADISSON RED
(Carlson) (Carlson)
CURIO - A COLLECTION BY HILTON NH COLLECTION
(Hilton Worldwide Holdings) (NH Hotels)
HOTEL JEN VENU
(Shangri-La International Hotel Management) (Jumeirah Group)
BW PREMIER COLLECTION
(Best Western International) VIB
(Best Western International)
CANOPY BY HILTON GRADUATE HOTELS
(Hilton Worldwide Holdings) (AJ Capital Partners)
HUB BY PREMIER INN
(Whitbread Hotel Company)
HOTEL RL
(Red Lion Hotels Corporation)
2015
AUGUSTUS HOTELS & RESORTS TIME HOTELS
(Hampshire Hotels & Resorts) (Hampshire Hotels & Resorts)
HYATT CENTRIC UNSCRIPTED HOTELS
(Hyatt Hotels Corporation) (Hampshire Hotels & Resorts)
PROPER HOTELS
(Proper Hospitality) CORDIS HOTELS AND RESORTS
(Langham Hospitality Group)
JAZ IN THE CITY
(Steigenberger Hotels and Resorts) OE COLLECTION
(Loews)
26
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not
intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add
a brand to the timeline, please contact editor at large Stephanie Ricca at sricca@hotelnewsnow.com. Sources: STR, STR Global, company data.
Family Tree: Global hotel companies and their brands
This family tree is organized by parent company and lists hotel brands
that had properties open as of 31 December 2014.
PARENT COMPANY
25Hours Hotels
7 Days Inn
A Victory Hotels
Abad Group
Abba
Abotel
Abou Nawas
Absolute Hotel Services Group
Absolute Hotel Services Group
Absolute Hotel Services Group
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Accor
Ace Hotel Group
Achat Hotels
Acom Hotel
Acora Hotel And Wohnen
Adrian Hoteles
Affinia
Affordable Suites Of America
Aka
Al Diar
Aldemar
Alfa Hotels
Alila Hotels & Resorts
Allegro Resorts
Allia Hotels
Allia Hotels
Alp`Azur Hotels
Alpitour World Hotels & Resorts
Alt Hotels
Altis Hotel Group
Amaks Hotels & Resorts
Amanresorts International Pte Ltd
Amathus Beach Hotel
Amber Hotel
Amerian Hoteles
Amerian Hoteles
America`s Best Franchising
America`s Best Franchising
AmericInn
Ameron Hotel Collection
Amrath Hotels
Anantara
Anemon Hotels
Apa Hotel
Apex Hotels
Apollo Hotels & Resorts
Aqua Hospitality
Aqua Hospitality
Aqua Hospitality
Aranzazu Hoteles
Arcadia Hotels Af
Archipelago International
Archipelago International
Archipelago International
BRAND
25Hours Hotels
7 Days Inn
A Victory Hotels
Abad Hotels & Resorts
Abba
Abotel
Abou Nawas
Eastin
Eastin Easy
U Hotels & Resorts
Adagio City Aparthotel
All Seasonshotels
Caesar Park Hotels
Coralia
Etap Hotel
Grand Mercure
Hotel F1
Hotel Formule 1
Hotel Ibis
Ibis Budget
Ibis Styles
Libertel
Mercure Hotels
MGallery Hotel Collection
Novotel Hotels
Parthenon
Pullman
Quay
Sofitel Luxury Hotels
Suite Novotel
The Sebel
Ace Hotel Group
Achat Hotels
Acom Hotel
Acora Hotel And Wohnen
Adrian Hoteles
Affinia
Affordable Suites Of America
Aka
Al Diar
Aldemar
Alfa Hotels
Alila Hotels & Resorts
Allegro Resorts
Bristol Hotels
Plaza Inn Hotels
Alp`Azur Hotels
Alpitour World Hotels & Resorts
Alt Hotels
Altis Hotels Group
Amaks Hotels & Resorts
Amanresorts International Pte Ltd
Amathus Beach Hotel
Amber Hotel
Amerian Hoteles
Merit Hotels
America`s Best Suites
Budgetel
AmericInn
Ameron Hotel Collection
Amrath Hotels
Anantara
Anemon Hotels
Apa Hotel
Apex Hotels
Apollo Hotels & Resorts
Aqua Hotels & Resorts
Lite Hotel
Monogram Hotel Collection
Aranzazu Hoteles
Arcadia Hotels Af
Aston International
Fave Hotels
Kamuela Villas
THE 2015 BIG BRANDS REPORT
PARENT COMPANY
Archipelago International
Archipelago International
Arcona Hotels
Arcotel Hotels
Aristos Hotels
Arora
Aryaduta Hotel Group
As Hotels
Ascott Group
Ascott Group
Ascott Group
Ashok
Atahotels
Atlantic Hotels
Atton Hotels S.a.
Austria Trend Hotels & Resorts
Avari Hotels
Axel Hotels
Ayre Hoteles
Ayres Hotels
Azalai Hotels
Azimut
Azur Hotels & Resorts
B&B Hotels
Baglioni Hotels
Banyan Tree Holdings Limited
Banyan Tree Holdings Limited
B-Aparthotels
Barcelo Hotels & Resorts UK
Barcelo Hotels & Resorts UK
Barcelo Hotels & Resorts UK
Bastion Hotels
Bayview Intl Hotels & Resorts
Be Live Hotels
Be Live Hotels
Beijing Capital Tourism Co, Ltd
Beijing Capital Tourism Co, Ltd
Bella Vista Motel
Belmond Luxury Hotels
Berggruen Hotels
Berggruen Hotels
Berjaya Hotels & Resorts
Berkshire Rooms Serviced
Best Hotels
Best Western International
Best Western International
Best Western International
Beta Hotels
Blue Horizon Group
Blue Tree Hotels
Bluebay Resorts
Bluesun Hotels & Resorts
Boarders Inn & Suites
Bonsai Hotels
Boomerang Hotels
Boomerang Hotels
Boscolo Hotels
Boscolo Hotels
Boulders Inn & Suites
Bourbon Hotels & Resorts
Bridal Tea House Hotels
Bridgestreet Accommodations
Britannia Hotels
Brownsword Hotels
Budget Host
Budget Suites Of America
Cabot Lodge
Canad Inns
Candeo Hotels
Capella
Carlson
Carlson
Carlson
Carlson
BRAND
Neo Hotels
Quest Hotels
Arcona Hotels
Arcotel Hotels
Aristos Hotels
Arora
Aryaduta Hotel
As Hotels
Ascott
Citadines
Somerset Hotels
Ashok
Atahotels
Atlantic Hotels
Atton Hotel S.a.
Austria Trend Hotels & Resorts
Avari Hotels
Axel Hotels
Ayre
Ayres
Azalai Hotels
Azimut
Azur Hotels & Resorts
B&B Hotels
Baglioni Hotels
Angsana Hotels & Resorts
Banyan Tree
B-Aparthotels
Barcelo Comfort
Barcelo Hotels
Barcelo Premium
Bastion Hotels
Bayview Intl Hotels & Resorts
Be Live Hotel
Be Smart Hotel
Btg-Jianguo Hotels & Resorts
Shindom Inn
Bella Vista Motel
Belmond
Keys Hotels & Resorts
Keys Klub
Berjaya Hotels & Resorts
Berkshire Rooms Serviced
Best Hotels
Best Western
Best Western Plus
Best Western Premier
Beta Hotels
Blue Horizon Group
Blue Tree Hotels
Bluebay Resorts
Bluesun Hotels & Resorts
Boarders Inn & Suites
Bonsai Hotels
Guesthouse Inns
Settle Inn
B4 Hotels
Boscolo Hotels
Boulders Inn & Suites
Bourbon Hotels & Resorts
Bridal Tea House
Bridgestreet Accommodations
Britannia Hotels
Abode
Budget Host
Budget Suites Of America
Cabot Lodge
Canad Inns
Candeo Hotels
Capella
Art’otel
Country Inn & Suites
Park Inn
Park Plaza
27
PARENT COMPANY
Carlson
Carlson
Carlson
Carlton
Carlton Hotel Collection
Carris Hoteles
Casa Andina
Casa Andina
Casa Andina
Catalonia
Centara Hotels & Resorts
Centara Hotels & Resorts
Centara Hotels & Resorts
Centara Hotels & Resorts
Centerhotel
Centerstone Hotels
Centra Hotels & Resorts
Central Apartment Hotels
Centrum Hotels (Germany)
Chaaya
Chandris Hotels & Resorts
Chase Suites
Cheval Residence Group
Chi Hotels & Resorts
Chic & Basic
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Choice Hotels International
Cinnamon
CitizenM Hotels
Citrus Hotels & Resorts
City Comfort Inn Group
City Express
City Express Grp
City Express Grp
City Inns
City Lodge Hotels Group
City Lodge Hotels Group
City Lodge Hotels Group
City Lodge Hotels Group
City Marque
Ciutat Hotels
Clarendon Serviced Apartments
Clarks Group Hotels
Classical
Club Magic Life
Club Med
Club Quarters
Clubhouse
Coast Hotels & Resorts
Coast Hotels & Resorts
Cobblestone Hotels
Columbus Hotels
Commundo Tagungshotels
Commune Hotels + Resorts
Commune Hotels + Resorts
Commune Hotels + Resorts
Compass Hospitality
Comwell
Concept Hospitality
Concept Hospitality
Confortel Hoteles
Constance Hotels
Cosmopolitan Hotels
Cotels Serviced Apartments
Country Garden Phoenix Hotels
Cresta Hotels
Crestwood Suites
Crown Hotels
Crystal Hotels
Crystal Inn
Cumulus
Dafam Hotels
28
BRAND
Quorvus Collection
Radisson
Radisson Blu
Carlton
Carlton Hotel Collection
Carris Hoteles
Casa Andina Classic
Casa Andina Private Collection
Casa Andina Select
Catalonia
Centara Boutique Collection
Centara Grand Hotels & Resorts
Centara Hotels & Resorts
Centara Residences & Suites
Centerhotel
Centerstone Hotels
Centra Hotels & Resorts
Central Apartment Hotels
Centrum Hotels (Germany)
Chaaya
Chandris Hotels & Resorts
Chase Suites
Cheval Residence Group
Corinthia
Chic & Basic
Ascend Collection
Cambria Suites
Clarion
Clarion Collection
Comfort
Comfort Inn
Comfort Suites
Econo Lodge
Mainstay Suites
Quality
Quality Hotel & Resort
Quality Inn
Rodeway Inn
Sleep Inn
Suburban Extended Stay Hotels
Cinnamon
CitizenM Hotels
Citrus Hotels & Resorts
City Comfort Inn
City Express
City Junior
City Suites
City Inn
City Lodge
Courtyard Hotel
Road Lodge
Town Lodge
City Marque
Ciutat Hotels
Clarendon
Clarks Group Hotel
Classical
Club Magic Life Af
Club Med
Club Quarters
Clubhouse
Coast Hotels & Resorts Canada
Coast Hotels & Resorts USA
Cobblestone Hotels
Columbus Hotels
Commundo Tagungshotels
Alila
Joie de Vivre
Thompson
Citrus Hotels
Comwell
Fern Residence
The Fern Hotels & Resorts
Confortel Hoteles
Constance Hotels
Cosmopolitan Hotels
Cotels Serviced Apartments
Country Garden Phoenix Hotel
Cresta Hotels
Crestwood Suites
Crown Hotel
Crystal Hotels
Crystal Inn
Cumulus
Dafam Hotels
PARENT COMPANY
BRAND
Dai-Ichi
Daiwa Royal Hotels
Daiwa Roynet Hotels
Dakota Hotels
Dan Hotels
Danubius Hotels Group Company
Danubius Hotels Group Company
De Vere Plc
De Vere Venues
Dedeman Hotels
Delfin Hotels
Delta Hotels
Derag Hotel And Living
Derby Hotels Collection
Diego De Almagro Hoteles
Disney Hotels
Divan
Divani Hotels
Dolan Hotels
Dolce Hotels
Domina Hotel
Dorchester Collection
Dorint Hotels & Resorts
Dormero Hotel
Dormy Inn
Downtowner Inns
Dreamhouse Serviced Apartments
Dreams Resorts & Spas
Drury Hotels
Drury Hotels
Drury Hotels
Drury Hotels
Drury Hotels
Drury Hotels
Dusit Thani Public Company Ltd
Dusit Thani Public Company Ltd
Dusit Thani Public Company Ltd
Dusit Thani Public Company Ltd
Duxton International
Dynasty Hotel Group
Dynasty Hotel Group
Dynasty Hotel Group
Easyhotel
Ehotel
Elba Hotels
Electra Palace Hotel
Elegant Hotels Group
Elite Hotels
Emaar Hospitality Group
Emaar Hospitality Group
Emaar Hospitality Group
Emaar Hospitality Group
ESA Serviced Apartments
Euroagentur Hotel
Eurohotel
Europa
Eurostars Hotel
Eurotel Hotels
Evenia Hotels
Evergreen
Exclusive Hotels
Extended Stay Hotels
Extended Stay Hotels
Extended Stay Hotels
E-Z 8
Fairbridge Hotels International
Fairbridge Hotels International
FRHI Hotels & Resorts
FRHI Hotels & Resorts
FRHI Hotels & Resorts
Family Inns Of America
Far East Consortium International
Far East Consortium International
Far East Consortium International
Far East Consortium International
Fen Hoteles
Fen Hoteles
Fenix Hospitality Sweden Ab
Fiesta Hotels
Firmdale Hotels
First
Fjb Hotels
Fletcher Hotels
Flexstay Hotel Management
Flexstay Hotel Management
Dai-Ichi
Daiwa Royal Hotels
Daiwa Roynet Hotels
Dakota Hotels
Dan Hotels
Danubius
Hungarhotels
Village Urban Resorts
De Vere Venues
Dedeman Hotels
Delfin Hotels
Delta Hotels
Derag Hotel And Living
Derby Hotels Collection
Diego De Almagro Hoteles
Disney Hotels
Divan
Divani Hotels
Dolan Hotels
Dolce Hotels & Resorts
Domina Hotel
Dorchester Collection
Dorint Hotels & Resorts
Dormero Hotel
Dormy Inn
Downtowner Inns
Dreamhouse Serviced Apartment
Dreams Resorts & Spas
Drury Inn
Drury Inn & Suites
Drury Lodge
Drury Plaza Hotel
Drury Suites
Pear Tree Inn
Dusit Devarana
Dusit Princess
Dusitd2
The Dusit Thani Group
Duxton International
Citylife Hotels
Dynasty Hotels
Heritage
Easyhotel
Ehotel
Elba Hotels
Electra Palace Hotel
Elegant Hotels Group
Elite Hotels
Armani Hotels & Resorts
Nuran Serviced Residences
The Address Hotels & Resorts
Vida Hotels & Resorts
ESA Serviced Apartments
Euroagentur Hotel
Eurohotel
Europa
Eurostars Hotel
Eurotel Hotels
Evenia Hotels
Evergreen
Exclusive Hotels
Crossland Suites
Extended Stay America
Extended Stay Deluxe
E-Z 8
Fairbridge Inn
Loyalty Inn
Fairmont Hotels & Resorts
Raffles
Swissotel
Family Inns Of America
D Collection
Dorsett
Grand Dorsett
Silka Hotels
Dazzler Hotels
Esplendor Hotels
Sweden Hotels
Fiesta Hotels
Firmdale Hotels
First
Fjb Hotels
Fletcher Hotels
Flexstay Inn
Hotel Mystays
Sponsored by Hilton Worldwide
PARENT COMPANY
Floris
Fosshotel
Fountain Court Apartments
Four Pillars Hotels
Four Seasons Hotels & Resorts
Fragrance Hotels
Franklyn Hotels & Resorts
Frantour
Frasers Hospitality
Fresh Hotels
Fujiya Hotels
Fullon Hotels
Furama Hotels
Fx Hotels Group
G S M Hoteles
G6 Hospitality
G6 Hospitality
Garden Inns
Garden Palace Hotels
Gems Of Barbados
Ghl Hoteles
Ghl Hoteles
Gloria
Go Native Apartments
Good Inn Hotels
Good Nite Inn
Grace Inns
Grand America Hotels & Resort
Grand Hotel Management Group
Grand Hotel Management Group
Grand Hotels International
Grand Hotels International
Grand Hotels International
Grand Metropark
Grandstay Hospitality
Grandstay Hospitality
Grange Hotels
Granvia
Great Western
Great Wolf Lodge
Greene King Inns
Greene King Inns
Greentree Inns
Gresham Hotels
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Du Louvre
Groupe Envergure
Groupe Menguy Investissements
Grupo Empresarial Angeles
Grupo Empresarial Angeles
Grupo Empresarial Angeles
Grupo Posadas Grp
Grupo Posadas Grp
Grupo Posadas Grp
Grupo Posadas Grp
Grupo Sol Melia
Grupo Sol Melia
Grupo Sol Melia
Grupo Sol Melia
Grupo Sol Melia
Grupo Sol Melia
Grupo Sol Melia
Grupotel
Gunnewig Hotels
Guoman Hotels Ltd
Guoman Hotels Ltd
H10 Hotels
Habtoor
Habtoor
Hallmark Hotels
Hampshire Hospitality
Hampshire Hospitality
Hampshire Hospitality
Hampshire Hotels & Resorts
Hampshire Hotels & Resorts
Hand Picked
Hankyu Hotel
Hanover International
Harbour Plaza Hotels & Resorts
BRAND
Floris
Fosshotel
Fountain Court Apartment
Four Pillars Hotels
Four Seasons
Fragrance Hotels Af
Franklyn Hotels & Resorts
Frantour
Frasers Hospitality
Fresh Hotels
Fujiya Hotels
Fullon Hotels
Furama Hotels
Fx Hotels Group
G S M Hoteles
Motel 6
Studio 6
Garden Inns
Garden Palace Hotel
Gems Of Barbados
Ghl
Ghl Comfort
Gloria
Go Native Apartments
Good Inn Hotel
Good Nite Inn
Grace Inn
Grand America Hotels & Resort
Grand Hotel
Leeden Hotel
Hotel Grand Central
Hotel Grand Chancellor Hotels
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