Contact: Elina Kazan / Marissa Nicolaescu
(646) 429-7448 / (646) 429-5232
Elina.Kazan@macys.com / Marissa.Nicolaescu@macys.com
WORLD’S LARGEST SHOE FLOOR SETS FOOT ON BROADWAY
AT MACY’S HERALD SQUARE
One-of-a-kind shopping destination showcases more than 250,000 pair of shoes while
signature coffee, champagne and chocolates are served at the Herald Square Cafe
NEW YORK — November 20, 2012 — On a street renowned for awe-inspiring productions, the
fall 2012 opening of the World’s Largest Shoe Floor at Macy’s Herald Square is one of the
most exciting and epic events of the season, with the debut of more than 250,000 pair of
women’s shoes in a posh, new, 63,000 square-foot space on the second floor of the iconic
flagship. Broadway’s newest star presents a shopping experience so grand that the curtain has
been raised on the vast new space in phases, with a grand finale culminating in the unveiling of
three brand new, multi-level, luxury shops this holiday season. The “must-shop” destination of
the fall 2012 season elevates the shopping experience through décor and design, featuring
modern architectural elements that set the stage for the luxury shoe shops, a designer shoe
salon, shoe closets inspired by New York City’s trendiest neighborhoods, as well as a stylish
new coffee, champagne and chocolate bar. An integral component of the multi-year, $400
million renovation of Macy’s Herald Square, this landmark shopping experience is one of the
most highly anticipated in retail history.
Visitors to the World’s Largest Shoe Floor are transported to shoe nirvana as they enter a
dramatic new environment that spans the entire second floor of the Broadway building. Upon
arrival, guests discover an easy-to-navigate floorplan that seamlessly flows from one lifestyle
category to the next. An incomparable selection of shoes, almost twice the size of the previous
offering, includes a powerful new assortment from favorite brands, Stuart Weitzman; Rachel
Rachel Roy; Dolce Vita; Vince Camuto; Lucky; Sperry; Nine West; I.N.C.; Lauren; Nike; Puma;
Keds; Clarks; and Naturalizer. Sleek new shops from Calvin Klein, Coach, Michael Kors and
Cole Haan round out the selection in the designer shoe salon and 29 new vendors have made
their home on the second floor, including French Sole’ Juicy Couture; L.A.M.B.; La Fenice;
Seven for All Mankind; and Truth or Dare by Madonna, to name a few.
-more-
Page 2 / Macy’s Debuts Shoe Floor
For the ultimate shoe shopping experience, The World’s Largest Shoe Floor takes customers
who love the thrill of finding great fashion at a great price on a virtual shopping trip uptown,
downtown and throughout the Big Apple in the form of floor-to-ceiling clearance closets
designed with visual elements that salute New York City’s most iconic neighborhoods. This
global destination for fashionable footwear will provide the intimate feel and elegance of a
boutique shopping experience with specially-designed LED lighting and custom architectural
details unique to the signature style of each brand. The new shoe floor features styles that
range in price from $49 to $1,600 and sizes 5-12.
Though the footprint is monumental, cutting-edge technological features ease and enhance the
shoe shopping experience on The World’s Largest Shoe Floor. The brand-new Macy’s Herald
Square app will assist customers in navigating the Shoe Salon, as well as the rest of Macy’s
Herald Square, seamlessly. State-of-the-art mobile scanning devices provide detailed product
information, enabling sales associates to determine the availability of a given size and style
instantaneously and 21 LCD monitors and four LED screens add dramatic impact throughout
the shoe floor, dazzling and inspiring customers with a visual interpretation of key trends,
brands and styles, as well as Macy's iconic brand imagery.
Finally, the Herald Square Café serves as a stylish accessory to the ultimate shoe shopping
experience with rare varieties of Starbucks Reserve coffees, champagne from the celebrated
cellars of Moët & Chandon, exquisite, hand-crafted chocolates by Vosges Haut-Chocolat, and a
specially-curated assortment of menu items. Visitors to the intimate, 45-seat, 1,434 square-foot,
custom-designed café step into a sleek and chic environment of heritage marble with modern
wood accents and dramatic lighting, bringing a touch of warmth to the space. Curved
banquettes upholstered in cream and gun-metal gray elegantly follow the perimeter of the dining
space providing inviting seating vignettes. A grand clock serves as a striking focal point
overlooking the communal “champagne tasting table.” This clock has been fashioned in the
mirror image of the original timepiece which overlooks Broadway Boulevard and has been
keeping time for busy New Yorkers since the filming of “Miracle on 34th Street.” Natural light
illuminates the second floor space through the majestic historic windows which have been
renovated and made visible to the public for the first time in decades.
Holiday 2012 will bring in the final phase of the Shoe Salon’s transformation as Macy’s Herald
Square debuts multi-level shops by Louis Vuitton, Gucci, and Burberry, which open into the
stunning new space on 2. Each luxury store is easily accessible via a dedicated elevator from
the Main Floor.
Page 3/ Macy’s Debuts Shoe Floor
World’s Largest Shoe Floor Fun Facts
•
432 total shoe floor staff
•
63,000 total square feet, including 39,000 square feet of selling space and 24,000
square feet of stock room space.
•
280,000 pair of shoes = stock room capacity
•
29 new vendors
•
274 mobile, i-touch scanning devices
•
548 chairs
•
History repeats itself—Macy’s original shoe department was created in 1875, and
within eight years, was deemed "the largest in the world."
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to
customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Macy's stores and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home.
Macy’s Herald Square is New York City’s most iconic department store, welcoming more than
20 million visitors from around the world each year. The world-famous flagship is a retail
institution known for its fashion and epic events -- most notably the Annual Macy’s Flower
Show®; Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®. Built in 1902,
the “World’s Largest Store” currently houses more than 1 million square-feet of retail space. In
2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million squarefeet following an extensive four-year, $400 million renovation. The renovation will transform the
store into one of the most technologically advanced, fashion-forward and exciting destinations in
the world with new designer departments, epicurean experiences and multi-level luxury shops.
For Macy’s media materials, images and contacts, please visit our online pressroom at
www.macys.com/pressroom.
###