AIPP COMMERCIAL BUSINESS
BENCHMARKING SURVEY 2015
This survey is to determine the level at which you are operating. The mentor needs to know the truth! Answers in Blue please.
HOW DO YOU DESCRIBE YOUR ACTIVITIES?
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Commercial
Art
Employed – Corporate/Government
Mixed/Generalist
WHAT GEOGRAPHICAL AREA DO YOU WORK IN?
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City
Country
Regional center / Which one ?
HOW LONG HAVE YOU BEEN IN THE INDUSTRY (EXCLUDING COLLEGE)
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YOUR PHOTOGRAPHIC STUDIES – WHERE WAS THE COURSE ?
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WHO ARE YOUR CURRENT CLIENTS ?
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General
Architects
Advertising
Industrial
Others ________________________________________________
WHO DO YOU WISH THEM TO BE ?
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General
Architects
Advertising
Industrial
Others ________________________________________________
DO YOU THINK PHOTOGRAPHY WILL PROVIDE A SALARY OF $50000 OR WILL YOU NEED A SECOND JOB?
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Yes
Second job
AUSTRALIAN INSTITUTE OF PROFESSIONAL PHOTOGRAPHY LTD | A.B.N. 77 050 167 498 | membership@aipp.com.au
AIPP NATIONAL OFFICE: Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 | PH: (03) 9888 4111
RATE THE FOLLOWING ON A SCALE OF 1 - MOST IMPORTANT, TO 5 - LEAST IMPORTANT
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Following your passion
Making money
Being self-employed/free
Being respected for your art
Being able to plan and feel secure in your profession
RATE THE FOLLOWING HURDLES FROM1 TO 5
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Financial issues
Self estime
Technical shortcoming
Marketing abilities
Others ________________________________________________
DESCRIBE YOUR BUSINESS STRUCTURE:
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Sole trader
Partnership
Company
Trust
None
DO YOU KNOW ANYTHING ABOUT EMPLOYING STAFF?
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Yes __________________________________________________________________________
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No
DO YOU EMPLOY STAFF ? (DON’T INCLUDE YOURSELF, EVEN IF A COMPANY)
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No
Yes, family members only
Yes, part time
Yes, full time
IF YOU ARE REQUIRED TO SEND DIGITAL FILES FOR YOUR CLIENTS, DO YOU:
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Express Post
Internet
Deliver yourself
DO YOU BACK-UP IN MORE THAN ONE PLACE ?
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Yes
No
HOW MUCH DO YOU PAY A PHOTOGRAPHY ASSISTANT PER DAY?
$________
AUSTRALIAN INSTITUTE OF PROFESSIONAL PHOTOGRAPHY LTD | A.B.N. 77 050 167 498 | membership@aipp.com.au
AIPP NATIONAL OFFICE: Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 | PH: (03) 9888 4111
HOW MUCH DO YOU KNOW ABOUT HEALTH AND SAFETY
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HOW MANY HOURS A WEEK (ON AVERAGE) DO YOU WORK IN YOUR BUSINESS? ________ hours
HOW MANY HOURS A WEEK (ON AVERAGE) DO YOU CHARGE OUT WORKING ON SPECIFIC JOBS? ________ hours
WHAT IS YOUR GROSS TURNOVER (TOTAL SALES) PER ANNUM (REFER TO YOUR LAST COMPLETED TAX RETURN)?
$________
WHAT WAS YOUR GROSS PROFIT (TOTAL SALES LESS COST OF SALES - FILM, LAB COSTS, ALBUMS AND FRAMES,
PROPS AND OTHER EXPENSES DIRECTLY RELATED TO A JOB)?
$________
WHAT WAS YOUR NET PROFIT INCLUDING YOUR SALARY?
$________
HOW MUCH DO YOU SPEND EACH YEAR ON ADVERTISING/PROMOTION?
$________
IF YOU ARE DOING COMMERCIAL JOBS, DO YOU USE A CONTRACT OR AGREEMENT FOR YOUR WORK?
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No
Sometimes
Yes
TICK THE REASONS YOU USE A CONTRACT OR AGREEMENT - TO CONFIRM:
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The job details and understanding of payment details?
That you hold the copyright?
That you have licensing rights?
That the client understands you will invoice for further non agreed usage?
Other _________________________________________
TICK THE FOLLOWING BOX IF YOU ARE A MEMBER OF VISCOPY?
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Yes
TICK THE BOX IF YOU INSURE YOUR NEGATIVES, TRANSPARENCIES OR DIGITAL FILES?
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Yes
IF YOU ANSWERED YES TO INSURANCE, HOW DID YOU ASSESS INSURANCE VALUE?
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HOW DO YOU GATHER PHOTOGRAPHY INFO?
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Photographic mags
Internet
Network
Other________________________________________________
AUSTRALIAN INSTITUTE OF PROFESSIONAL PHOTOGRAPHY LTD | A.B.N. 77 050 167 498 | membership@aipp.com.au
AIPP NATIONAL OFFICE: Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 | PH: (03) 9888 4111
GENERAL PRICING SURVEY
This survey is to determine the level at which you are operating. The mentor needs to know the truth! Answers in Blue please.
DO YOU CHARGE ON A TIME BASIS, OR ON A PER SHOT BASIS?
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Time Basis
Per Shot Basis
WHAT IS THE AVERAGE HOURLY RATE YOU USE FOR ESTIMATING PHOTOGRAPHY JOBS? $________
WHAT IS THE AVERAGE DAY RATE YOU ARE USING? $________
WHAT IS THE AVERAGE HOURLY RATE YOU USE FOR ESTIMATING DIGITAL POST-PRODUCTION WORK? $________
HOW MUCH DO YOU CHARGE TO PROCESS DIGITAL FILES PER FILE? $________
FOR EACH SHOOTING HOUR HOW MUCH TIME DO YOU SPEND ON POST PRODUCTION?
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HOW MUCH DO YOU CHARGE TO BURN IMAGES TO CD (PER CD)? $________
HOW MUCH DO YOU CHARGE FOR TRAVEL TIME? $________
DO YOU LICENSE YOUR WORK OR SELL IT OUTRIGHT?
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Don’t know
Sell work outright - client has copyright
Sell work outright - client has usage but you retain copyright
License work - I retain copyright
IF YOU RETAIN THE FILES, FOR HOW LONG?
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For ever
5 years (as per AIPP Code of Ethics)
________ Years
DO YOU CARRY PUBLIC LIABILITY INSURANCE?
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Five million $
Ten million $
AUSTRALIAN INSTITUTE OF PROFESSIONAL PHOTOGRAPHY LTD | A.B.N. 77 050 167 498 | membership@aipp.com.au
AIPP NATIONAL OFFICE: Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 | PH: (03) 9888 4111
DO YOU INSIST THAT ANY FREELANCE SUB-CONTRACTORS HAVE THEIR OWN PUBLIC LIABILITY INSURANCE?
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Yes
No
DO YOU COMPLY WITH SUPERANNUATION REQUIREMENTS?
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Yes
Sometimes
ARE YOU GST REGISTERED?
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Yes
No ( below $75K )
PLEASE GIVE US THREE KEY POINTS OF WHAT YOU WOULD LIKE TO LEARN IN THIS PROGRAM.
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AUSTRALIAN INSTITUTE OF PROFESSIONAL PHOTOGRAPHY LTD | A.B.N. 77 050 167 498 | membership@aipp.com.au
AIPP NATIONAL OFFICE: Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 | PH: (03) 9888 4111