V magazine
media kit 2014
“V IS ADDRESSING A WHOLE NEW
GENERATION OF TRENDY, ARTSY,
FASHION-CRAZED BOYS AND GIRLS.
A PARTY IN A MAGAZINE.”
—Mario Testino
who v are
Launched in 1999, V Magazine is a fashion, art,
and lifestyle publication focused on a young,
sophisticated, international audience who
wants style, stars, and stories before they’re
news anywhere else.
V Magazine targets the discerning, cosmopolitan reader while covering the
next wave of rock bands alongside the season’s hottest designers. V reports
on unpredictable and exciting beauty trends and views from fashion’s
top imagemakers. Our audience ranges from high-profile players and
professionals to devoted fashion and photography students.
Bimonthly magazine
vmagazine.com
vmagazine for Ipad
The original supersized fashion bible, V Magazine
began in 1999 under the discerning eye of
founder, Editor-in-Chief, and Creative Director
Stephen Gan. From the first issue, the magazine
has attracted the highest caliber of contributors
and talent. The debut publication was an all-star
collaboration that included work by Mario Testino,
Carine Roitfeld, Karl Lagerfeld, Bruce Weber, and
David Sims, among others. The magazine has
never wavered in producing the high-quality
fashion editorials which have become its signature.
Now approaching 100 issues later, V Magazine
continues to serve up the latest and greatest in
fashion with an insider’s view of the worlds of art,
music, and design.
Updated multiple times per day, V Magazine’s
interactive Web site and related social media
channels premiere editorials from every issue as
well as original content, including behind-thescenes footage, exclusive interviews, music and
fashion videos, plus branded features such as:
Today’s Go-See, #TheLook, The Video, The VMIX,
backstage fashion week coverage, and straightfrom-the-source news and party coverage. As
added value, we offer a wide variety of custom
content for advertisers.
Our app delivers every issue of V straight to the
subscriber’s tablet with plenty of added content.
Sign on for exclusive videos and outtakes,
extended interviews, playlists, and links to
relevant sites and ads. Readers are invited to
“clip” content to share across social networks,
with tagging options. A customized ad presence
is available for those wishing to enter the digital
sphere.
“"V Magazine is a
bold, brave, creative,
passionate, artistic
magazine that has so
much soul and integrity."
—LADY GAGA
V Content
“V big V shiny V confident
V smart V Polymorphous.”
—tim blanks
Icons & heroes
From Ralph Lauren to Rick
Rubin to Yoko Ono to Ai
Weiwei, HEROES features
exclusive interviews with
creative icons of every stripe.
V girls
Want to know who the next
big thing will be? V GIRLS
spotlights the household names
of tomorrow. Previous examples
include Haim, Zoe Kravitz,
Julia Garner, and Lorde.
work in progress
Legendary photographer
Jason Schmidt goes inside
artists’ studios to provide
a rare glimpse behind the
world’s must-see exhibitions.
Past artists include Marina
Abramović, Richard Phillips,
Jeff Koons. Yoko Ono,
Matthew Barney, Maurizio
Cattelan, Robert Longo and
Banks Violette.
v Content
powerhouse
As Hillary Clinton
knows, it takes a village.
POWERHOUSE provides
a glimpse into the teams
behind the biggest names
in fashion, art, commerce,
and celebrity.
beauty
The newest products on
the market, lusciously
photographed by some of
the world’s top still-life
photographers.
Fashion editorial
Beauty is in the eye of the
beholder, but there is no disputing
the gorgeousness of fashion
photography created by the likes
of Mario Testino, Mario Sorrenti,
and Inez & Vinoodh.
V audience
Reader profile*
FEMALE/MALE
62% Female
38% Male
average age of reader
32 Years
age breakout
26 %
18–24 Years
43%
25–39 Years
20%
40–54 Years
7%
55+ Years
4%
other (not specified)
Average household income
$150,000
OUR READERS ARE
social
They go to bars/clubs on
average two times a week.
educated
Over 75% have attained
a college degree.
well traveled
They take on average three
overseas trips per year and five
trips within the U.S.A. per year.
beauty conscious
79% purchase beauty/
grooming products more
than once a month.
a super fan
Over 70% of readers
keep their issues for at
least 12 months.
Dress Givenchy by
Riccardo Tisci
Hat J Smith Esquire
On face, Giorgio Armani
Luminous Silk Foundation in ivory
Dress and shoes
Viktor & Rolf
*Source: Fusion Communications London, 2011.
V Advertisers
Luxury fashion groups
lvmh group
Céline
Christian Dior
Donna Karan
Edun
Fendi
Givenchy
Kenzo
Louis Vuitton
Marc Jacobs
Prada
Jil Sander
Miu Miu
Prada
kering
Balenciaga
Bottega Veneta
Gucci
McQ
Saint Laurent Paris
Stella McCartney
richemont
Chloé
international fashion brands
Balmain
Burberry
Chanel
Dolce & Gabbana
Dsquared2
Equipment
Giorgio Armani
Hugo Boss
Jean Paul Gaultier
John Galliano
Lanvin
Max Mara
Missoni
Nina Ricci
Osklen
Roberto Cavalli
Salvatore Ferragamo
Sonia Rykiel
Stefanel
Valentino
Versace
Vionnet
Y-3
international sportswear brands Skincare, beauty, and Fragrances
Adidas Originals
Armani Exchange
Diesel
G-Star
Lacoste
Moncler
Sisley
United Colors of Benetton
Estée Lauder Group
L’Oréal Group
Coty Group
LVMH Group
Clarins Group
P&G
Chanel Beauté
NARS
american fashion brands
accessoiries
Calvin Klein
Diane von Furstenberg
Michael Kors
Proenza Schouler
Ralph Lauren
Rag & Bone
Reed Krakoff
Theyskens’ Theory
Tom Ford
american sportswear brands
7 For All Mankind
Guess
Hudson Jeans
J Brand
Joe Fresh
Levi’s
Paige Premium Denim
FINE JEWELRY AND WATCHES
richemont group
Cartier
Piaget
Van Cleef & Arpels
LVMH group
Bulgari
Dior Fine Jewelry
other
Chanel Fine Jewelry
David Yurman
Harry Winston
Omega
Repossi
Rolex
Shamballa Jewels
Swarovski
Alexis Bittar
Brian Atwood
Cesare Paciotti
Giuseppe Zanotti
Hermès
McQueen Eyewear
Roberto Cavalli Eyewear
Sam Edelman
Stuart Weitzman
Tom Ford Eyewear
spirits
LVMH group
Pernod Ricard group
hospitality
Kempinski Hotels
The Standard Hotel
V Distribution
The readership
the distribution
Frequency of Publication
Bimonthly
distribution
Paid Controlled Circulation
103,464
paid distribution
Newstand Subscription Rate base
100,000
Verified distribution
Hotel program Airport lounges Comp list readers per copy
4.5
total audience
450,000
the price
Cover price
$7.50/$8.50
annual subscription
U.S.A. (print)
Canada (print)
Digital only price
$45.oo
$55.00
$7.00
87%
13%
38.6%
48.2%
6.7%
2.9%
3.8%
GLOBAL DISTRIBUTION
United States Europe Canada Asia/Pacific Americas 68%
24%
3%
4%
1%
TOP U.S.A. DMA
NY: Los Angeles: San Francisco: Chicago: Miami: Boston: Philadelphia: Dallas:
Washington DC: Seattle: 15.28%
8.09%
6.50%
3.84%
3.40%
2.85%
2.14%
1.13%
1.13%
0.20%
V Digital
VMAGAZINE.COM
Traffic
Average Monthly Visits: Average Monthly Uniques: Average Impressions (Pageviews):
Average Time on Site: SOCIAL MEDIA
347,000
363,000
3,000,000
1:56
facebook
The audience increased by 49.9% from August
2012 to August 2013
Demographics
Female: 46%
Male: 54%
Median Age: 25-34
Median HHI: $100-$150K
twitter
The audience increased by 94.4% from August
2012 to August 2013
instagram
The audience increased by 71.2% from April
2013 to October 2013
V editorial calendar
issue
space close
material close on sale
V87 SPRING 1: The Denim Special
A first look at Spring 2014–fashion, essential accessories, and denim.
Plus: The winners of V Magazine’s Ford Model Search competition
DEC 6, 2013
DEC 11, 2013
JAN 16, 2014
V88 SPRING 2: The music issue
We got the beat! A Grammy Awards-worthy lineup of talented superstars
in the best collections of the Spring 2014 season
JAN 17, 2014
JAN 24, 2014
FEB 27, 2014
V89 SUMMER: The hollywood & Swimsuit Special
Beauty, fashion, and swimsuits plus the best of Hollywood.
Couture, fine jewelry, Pre-Fall collections, and everything you need to know
about the Summer season!
MAR 21, 2014
MAR 28, 2014
MAY 08, 2014
V90 FALL 1: fall preview
First look at Fall 2014 fashion, beauty, denim, and essential accessories
JUN 13, 2014
JUN 20, 2014
JUL 17, 2014
V91 Fall 2: Fall Fashion Spectacular!
The looks, the models, the designers, the accessories, and the people
making waves for Fall 2014
JUL 25, 2014
JUL 31, 2014
SEP 11, 2014
V92 WINTER: The art & beauty special
Fashion, couture, beauty, fine jewelry, resort, denim, and accessories
Plus: Holiday gift guide and the Best of 2014
OCT 10, 2014
OCT 17, 2014
NOV 13, 2014
v rates
Single Page$25,410
Double Page Spread
$50,820
Inside Front Cover Spread
Outside Back Cover
Inside Back Cover (Single Page)
$63,525
$69,300
$31,762
Opposite TOC$31,762
Opposite Foreword$31,762
Opposite Masthead$31,762
Open rates are negotiable based on committed
paging levels.
These page rates are NET and do not include
agency commission. It is the responsibility of the
agency to add on their commission.
PAYMENTS/CONTRACTS—PLEASE NOTE NEW PAYMENT TERMS
Contracts
Acceptance of contract advertising rates by customer constitutes contract agreement. In the case
of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the
number of insertions actually placed.
Payment Terms
Full payment must be received within 30 days of issue on sale date. Any additional fees or charges
inclusive of but not limited to foreign currency exchange, clearance, and wire transfer will be added
on to the customer’s account. There will be an interest charge of 1.5% per month on all overdue
balances.
Cancellation Fee
$5,000 for any ad canceled after published space close date. No cancellations will be accepted after
published material close date.
General
V Magazine reserves the right to decline any advertisement. In the event of an error, V Magazine’s
liability shall not exceed the cost of the space booked. The publisher is not liable for delays in
delivery or nondelivery of advertising material affecting production.
V production specifications
Please note updated specs
IN INCHES
PDF files
Trim Size
Single page: W 9.8” x H 13.375”
Double page spread: W 19.6” x H 13.375”
Print-ready PDF files ONLY. Ad materials can be supplied as spreads or can
be broken down into single pages. All files must include issue # and brand
name. Spreads supplied as a single page must have corresponding sides
labeled RHP or LHP. Please include all fonts, hi-res CMYK images, logos, and
graphics, and provide a color-accurate proof at 100%.
Bleed Size (.25” bleed)
Single page: W 9.925” x H 13.625”
Double page: W 19.85” x H 13.625”
Advertisers assume responsibility for quality of ad reproduction if a
professional matchprint is not supplied by published material close date.
Gatefold Trim Size
Gate: W 9.3” x H 13.375”
Cover: W 9.55” x H 13.375”
Page One: W 9.8” x H 13.375”
Images
Minimum 350 dpi
CMYK format
Typesetting
All type and elements must be at least 0.25” from trim.
Line Screen
175 lines per inch
Gutter safety
March & September: 0.50”
All other issues: 0.25”
Screen angles for your proof
15 Cyan, 75 Magenta
30 Yellow, 45 Black
IN MILLIMETERs
Forward advertising artwork to
Vicky Benites
V MAGAZINE
11 Mercer Street
New York, NY 10013
Tel 1 646 747 4545
vbenites@vmagazine.com
trim Size
Single page: W 248.92 mm x H 339.725 mm
Double page: W 497.84 mm x H 339.725 mm
Bleed Size (6 mm bleed)
Single page: W 252.095 mm x H 346.075 mm
Double page: W 504.19 mm x H 346.075 mm
Gatefold Trim Size
Gate: W 236.22 mm x H 339.725 mm
Cover: W 242.57 mm x H 339.725 mm
Page One: W 248.92 mm x H 339.725 mm
Typesetting
All type and elements must be at least 6 mm from trim
Gutter safety
March & September 12.7 mm / All other issues 6 mm
To FTP files
Please use fetch or FTP based software only
ftp.visionaireworld.com
username: ftpvmagup
password: Vm@Gup
account: please leave this field BLANK.
NOTE: Once fully uploaded,
your file should no longer appear and
the browser window will be blank.
Send a confirmation e-mail to
vbenites@vmagazine.com
m.scragg@vmagazine.com
gina@vmagazine.com
To e-mail files
E-mail download link to e-mail
addresses listed above.
V contacts
Print
digital
Jorge Garcia
Associate Publisher
V Magazine
11 Mercer Street
New York, NY 10013
212.274.8959
jgarcia@vmagazine.com
Kristen hammond
Digital Advertising Manager
Moving Image & Content
401 Broadway, Suite 808
New York, NY 10013
646.480.5785
kristen@movingimageandcontent.com
vicky Benites
Advertising Manager
V Magazine
11 Mercer Street
New York, NY 10013
646.747.4545
vbenites@vmagazine.com
Luciano Bernardini de Pace
Magazine Office, Italy & Switzerland
Magazine International
Via Cappuccini 8, 20122 Milano, Italy
+ 39 02 764581
magazineinternational.it