From food ideas to great success
Presentation of the
HACO Group
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Milestones
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Milestones
• 1922 Founding of HACO in Liebefeld, Berne
Purpose: manufacture of pharmaceutical products for
Pharmacy Haaf & Cie, Berne
• 1929 First deliveries to Migros
(bouillons and the malt product Eimalzin)
• 1930 Development of a revolutionary decaffeination
technology without harmful residues
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Milestones
• 1969 First industrial production of freeze-dried coffee in
Switzerland
• 1972 Opening of Forum Culinaire, an information and
training centre for nutrition matters
• 1979 Founding of NARIDA Ltd.
in Schwarzenburg
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Milestones
• 1994 Production of freeze-dried tea extracts
• 1994 Certificate of approval for quality standards ISO 9001
• 2004 Certificate of approval for all
manufacturing processes in accordance with IFS
(International Food Standards)
• 2005 Start-up of the high rack warehouse
at the production site in Gümligen
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Milestones
• 2006 Opening of HACO ASIA
PACIFIC Sdn Bhd, Malaysia (coffee factory)
• 2007 Take-over of GFF Inc. in Los Angeles
• 2008 Take-over of Gutschermühle GmbH in Traismauer,
Austria
• 2009 Take-over of Plochman Ltd. in Chicago
• 2012 Take-over of Ravensbergen Ltd. in Sassenheim,
The Netherlands
• 2013 Take-over of Gautschi Spezialitäten Switzerland
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Organisation
Facts and Figures
Production Locations
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Organisation HACO Group
HACO Holding AG
Management board
CEO
Markus Kähr
GM HACO Ltd.
Nicolas Mühlemann
Marketing / Sales
Dominik Büchel
Supply Chain
Emanuel Marti
CFO
Mario Heini
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Organisation HACO Ltd.
Sales Departments
Marketing and Sales
Dominik Büchel
Retail Sales CH
Silvio Francioni
Retail Sales Export
Lukas Eggenschwiler
Foodservice
Andreas Nauer
Industrial Sales
Fritz Aeberhard
KAM Benelux, ISR
KAM GER, F, RUS, Eastern
Europe
Adrian Kolb
KAM AUT, TUR, Southern
Europe, Scandinavia
Mirjam Weber
Product Management
Roland Bühler
Product Developpment
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Production locations
HACO Group
HACO Asia Pacific, Kuala Lumpur
Coffee
NARIDA AG, Lanzenhäusern CH
Cereal bars
Ravensbergen B.V., Sassenheim NL
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Production locations
HACO Group
Gutschermühle, Traismaur, AUT
Cereal bars
GFF, Los Angeles
Salad Dressing
Plochman, Chigaco
Mustard
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Facts & Figures
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Facts and Figures
• HACO Holding holds 100% of the
share capital of HACO Ltd., NARIDA Ltd.,
HACO ASIA PACIFIC Sdn Bhd, GFF Inc., Gutschermühle
Ltd. And Plochman Ltd., Gautschi Spezialitäten
• HACO is a financially independent company
• HACO is owned by more than 190 share-holders, mainly
the heirs of the founding families of Sarasin, Bally,
Ehinger and Oswald
• HACO Ltd. is not listed at the stock exchange
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Facts and Figures
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•
•
•
•
Long term contracts with key accounts
Approx. 820 employees in the HACO Group
Turnover of approx. 310 millions Swiss Francs
Approx. 1’000 products, 600 raw materials
1/ of total production is sold abroad from Switzerland
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Retail Sales
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Customers Retail Sales
• Switzerland:
– Retail:
– Co-Manufacturing:
• Export:
– Retail:
– Co-Manufacturing:
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Product possibilities
retail sales
Savoury Snacks
Cereal Bars
Instant Coffee
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Product possibilities
savoury snacks
Soups
Sauces
Ready meals
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References Savoury Snacks
LIDL Soups
Migros Instant Soups
LIDL Pasta
Migros Rice Meals
REWE Sauces
Migros Hot Snacks in Cups
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Packaging possibilities
savoury snacks
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Product possibilities
Cereal Bars
Baked
Sandwich
Soft
Coated
Enrobed
Soft-Baked
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References Cereal Bars
ALDI Suisse Cereal Bar
Kelloggs Special K
Life Cereal Bar Kosher
Dr. Schär Glutenfree Bars
Organix Vegetable Bar Organic 22
References Cereal Bars
LU Time out Baked Cereal Bar
FARMER for Migros
United Biscuits Medley
TESCO Kids Bars
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Packaging possibilities
Cereal Bars
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Product and packaging
possibilities Instant Coffee
Freeze Dried
Spray Dried
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References Instant Coffee
HORS Egoiste Café
Starbucks different products
HORS Bushido
ALDI Suisse
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Quality
• HACO manufactures high-quality convenience food.
• We regularly have our organisation, processes and
products audited.
• We are certified by:
– Quality Management ISO 9001
– International Food Safety Standards (BRC/IFS)
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Your Retail Sales Team
• Lukas Eggenschwiler, Head of Key Account Management
Markets: Benelux, Israel
lukas.eggenschwiler@haco.ch
• Mirjam Weber, Key Account Manager
Markets: Austria, Southern Europe, UK, Scandinavia
mirjam.weber@haco.ch
• Adrian Kolb, Key Account Manager
Markets: Germany, France, Russia, Eastern Europe
adrian.kolb@haco.ch
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Thank you!
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