GHN Corporate Snapshot: NYLO Hotels
Overview
NYLO Hotels offers a unique alternative for travelers seeking a
reprieve from the traditional, uninspiring hotel experience. A NYLO stay
is actually a lifestyle experience that blends the dynamic qualities of
urban loft-style living with best-in-industry services and amenities in a
boutique hotel setting. Designed to appeal to both business and leisure
travelers, NYLO aims to improve on hotels’ fundamentals—to provide a
comfortable, fun and even inspiring place to sleep, work, play and refresh.
Michael Mueller
President and CEO
NYLO
NYLO properties offer a highly social atmosphere rich in design, art,
music, energy and comfort. Our signature cutting-edge style is evident in
each hotel through locally inspired artwork, contemporary custom
furnishings and forward-thinking design. NYLO’s loft-style guest rooms
and suites lend an accessible, residential feel with vibrant design details, high ceilings, oversized
windows, original artwork from local artists and NYLO’s signature NYLO NYTE™ bed—the
most comfortable in the industry.
NYLO’s destination bars and restaurants blend an urban ambiance with each local market for a
unique experience. Our lounges and F&B establishments are popular destinations in their own
right within their local communities and allow guests to experience a connection with each
destination.
Brief Corporate History
NYLO is the result of a forward-looking, comprehensive project that was started in 2004 by a
team of industry veterans, led by Michael Mueller. NYLO’s original visionary and current CEO,
Mueller previously played an instrumental role in the creation and growth of the W Hotels brand
by Starwood Hotels & Resorts. Today NYLO operates several boutique hotels, restaurants, and
bars across the United States.
NYLO Hotels is a fully integrated hotel company that provides a full range of services, including
asset management, hotel management, procurement, accounting, sales and marketing and
revenue management. NYLO is also a branding company that has created several hotel,
restaurant and bar concepts. NYLO’s hotel brands include “NYLO Hotels” and the “XP
Collection.” Restaurant concepts include “The Loft” and “Terrace Bistro”; bar concepts include
“SODA Bar” and “LOCL Bar.”
Copyright (c) 2013 Global Hospitality Resources®, Inc., San Diego, CA USA All rights reserved.
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NYLO was created based on certain values and principles that serve as the guiding standards by
which our company strives to live and grow. These values can be summarized by a simple
acronym: “DELIVER”:
• Design: Implement cutting edge and inspirational design that will enhance the guest
experience.
• Entertain: Entertain and serve our guests to provide memorable, positive experiences.
• Localize: Create unique destinations that reflect the local community.
• Inclusive: Promote an inclusive and inviting atmosphere for everyone.
• Value: Provide guests with a great value proposition.
• Evolve: Be nimble, open to change, adopt best practices, listen to the customer, evolve and
improve.
• Respect our guests, our associates, and the communities we serve.
Current Portfolio & Activities
Texas
• NYLO Plano—the original NYLO hotel—blends NYLO’s signature urban, industrial
design with classic Texas comfort to provide an unmatched and highly social hotel
experience. Business and leisure travelers enjoy chic loft-style accommodations, NYLO’s
signature LOCL Bar & Restaurant, a heated outdoor pool, a state-of-the-art gym and 1,800
square feet of meeting and event space.
• NYLO Dallas/Las Colinas is a sophisticated boutique hotel that is comfortable, casual and
fun. Business and leisure travelers won’t find a better or more exciting place to stay in the
Las Colinas area. The hotel offers NYLO’s signature loft-style accommodations, two
outdoor heated swimming pools, a state-of-the-art gym and ample meeting and event space.
• NYLO Dallas South Side is a LEED Gold certified hotel designed with a passion for art,
music and the environment. Contemporary design blends seamlessly with the building’s
historic character, creating a unique and inspirational destination. With green design, loftstyle accommodations, the Terrace Bistro and the rooftop SODA Bar and pool, NYLO
Dallas South Side redefines the standard for a new generation of lifestyle hotels.
Rhode Island
• NYLO Warwick is beautifully situated along the Pawtuxet River in the heart of New
England. The hotel pays tribute to the region’s stunning beaches and marinas by blending
NYLO’s urban, industrial design with a whimsical nautical art and expression. The hotel
attracts both business and leisure travelers with loft-style accommodations, NYLO’s
Copyright (c) 2013 Global Hospitality Resources®, Inc., San Diego, CA USA All rights reserved.
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signature Loft Bar & Restaurant, a state-of-the-art gym and 1,450 square feet of meeting
and event space.
New York
• Set to open in August, 2013, NYLO New York City is located in the heart of Manhattan’s
Upper West Side, within walking distance of Central Park, the American Museum of
Natural History and Lincoln Center. With a nod to the Roaring 20’s and the Jazz Era, the
hotel’s design scheme captures the cultural and historical essence of New York City while
maintaining the urban, industrial style that is the hallmark of the NYLO brand. The hotel’s
lobby and LOCL Bar offer distinct seating areas including a piano lounge, library and
sidewalk café. Several of the hotel’s 285 guest rooms and suites offer balconies and
sweeping views of the Manhattan skyline, while an outdoor terrace on the 14th floor is
open for all guests to enjoy.
• Set to open in 2014, NYLO Nyack will be located in the heart of the Hudson River Valley,
about 25 miles north of New York City. The 132-room hotel will be housed in a four-story
former factory and will feature a full-service restaurant, bar and lounge with indoor and
outdoor seating, recreational bathing pool, fitness center, library and game room, business
center and approximately 4,000 square feet of meeting space, including a 2,500 square foot
ballroom.
Growth Plans
The NYLO mission is simple: to create affordable, design-oriented hotels that are equal parts
Passion, Service, Design and Fun. NYLO has created innovative, efficient and proven building
and furniture designs, plus a comprehensive marketing plan, and we offer a complete range of
support to help investors and developers succeed.
NYLO is open to working with owners and developers on new-build or conversion projects; we
will also work with management companies under a franchise relationship. NYLO is an
entrepreneurial, management-owned company whose senior management team is intimately
involved in every phase and aspect of each project - which means every hotel, restaurant and bar
receives the benefit of seasoned principals lending expertise from various disciplines. Most
importantly, our team is passionate and committed to making every project a success.
NYLO is seeking to partner on both conversion and new-build projects that range in size from 75
to 300 keys. Our primary geographic target area is North America, but we will explore master
licensing arrangements outside of North America with qualified development and management
companies. We are less concerned with the size of any particular market or city and more
focused on the project's location within that market and our ability to compete from that location.
Copyright (c) 2013 Global Hospitality Resources®, Inc., San Diego, CA USA All rights reserved.
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NYLO prefers hotel projects that include a restaurant and bar. Meeting space is nice to have but
is not a must.
The NYLO brand is particularly well suited for the conversion of existing boutique or
independent hotels, historic buildings and other buildings that are unique, industrial, interesting,
or charming. NYLO has also developed several new-build prototype buildings that strike a
perfect balance between bold design and practicality.
Whether a custom or prototype new build or conversion project, the
vast experience of NYLO’s team can save developers a substantial
amount of time and money. NYLO provides technical assistance and
purchasing services during the pre-development and development
phases of all projects, ensuring each location is designed to operate
efficiently and deliver on the NYLO promise of a unique experience.
Our management team brings many years of experience in the
development, opening and operation of hotels, restaurants and bars experience that adds a lot of value (and prevents a lot of mistakes) during the planning stages of
a project. Its best to get us involved early in the process.
Copyright (c) 2013 Global Hospitality Resources®, Inc., San Diego, CA USA All rights reserved.
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