M E M O R A N D U M
DOWNTOWN DEVELOPMENT AUTHORITY
Meeting Date: 10.21.2009
211 Williams Street
P.O. Box 64
Royal Oak, MI 48067
Phone: (248) 246-3280
Fax: (248) 246-3005 ci.royal-oak.mi.us downtownroyaloak.org
DATE:
TO:
October 15, 2009
MEMBERS OF THE DOWNTOWN DEVELOPMENT AUTHORITY
SUBJECT: REQUEST FOR FUNDS – TRADEMARK PRODUCTIONS
On September 17, 2009 Trademark Productions, a local business in downtown, submitted a request for funds to the Downtown Manager asking for $18,000 to start an Internet Training
Room in their business. Please see the attached documents for more information.
This information was forwarded to the Business Marketing Committee for their review and recommendation on September 18, 2009. After review, the committee is recommending not supporting this request.
Should the Board concur with the Committee’s recommendation, the following resolution has been prepared for consideration:
BE IT RESOLVED, that the Royal Oak Downtown Development Authority (DDA) hereby accepts the recommendation of the Business Marketing Committee to not support the $18,000 request for funds from Trademark Productions.
Attachments
Trademark Productions
316 ½ S Main Street, Suite 200
Royal Oak, MI 48067

Trademark Internet Training Room
The basis of the TM integrated online marketing incubator is to help local merchants, business owners and individuals utilize our technical, marketing and internet backgrounds to better understand and utilize the internet to promote their individual businesses.
What are we doing?
Our concept is hands-on small classroom style training and individual consultation during business hours and early evenings or weekends. This will be done with specific dates and time and will be offered for free or at minimal costs.
(under $25 ea)
- provide DDA members with free access during business hours for scheduled consultations; free access to classes will also offered
- DDA can use as a recruiting tool and help to show support for local merchants and businesses within Royal Oak
- The Incubator could also be a small host to small events, meetings or DDA events
- To keep and attract progressive business in Royal Oak
Why is this needed?
Through our experience and ongoing reinforcement (daily calls and emails) we have found that business owners and those in marketing want to find more ways to promote their business online but are unsure how, the costs or time involved. The internet, a company website, social media tools such as Facebook, Twitter and LinkedIn has made it possible for every small, medium and large business to market themselves online in an effective manner that show real results. Often small businesses are not able to afford modest advertising and marketing budgets. This is possible when you know how to:
- plan out your desired goals
- understand what type of work is involved and how to execute it
- understand what you can do and what you should hire out
- follow your plan being proactive and reactive
- continuously analyze the results, established a modified plan and execute
What will we provide?
With the availability of an office space in our general office complex that we sublet until recently, TM wanted to make a training room available and run a series of scheduled ongoing classes and open room time for local area businesses and merchants.
We will provide the technical personnel to do the training and consultation.
We will provide the online registration software.
We will provide the use of our leased space located above Tom’s Oyster Bar on Main St. ($1,000/mo value)
What we need?
We are requesting that the costs of this start-up are subsidized by the DDA, city of Royal Oak or combined forces. Our needs are seeking funds to underwrite OR donations of the following:
- 4 folding tables 30” x 90”
- 20 padded folding chairs
- Adjustable height workstation and stool
- 60” lcd/plasma tv for presentations and mounting bracket, cables
- Presentation computer (Dell Optiplex 760 with specifics)
- Laser printer, color and toner supplies
- Server (Dell Poweredge T100 with specifics)
- 5 basic workstation computers (Dell desktops with specifics)
- Server, desktop installation, networking, etc
- Misc office supplies (signage, paper, pens, folders, mouse pads, etc.)
We have researched all of the above items and a budget of $18,000 is appropriate to launch this training incubator.
Our target launch date is October 12 th
2009.

Preliminary Topics and Training Courses
Introduction to web development and design
Using Adobe Dreamweaver to build and manage your website; when to hire a professional
Introduction to ecommerce and online merchantability
Introduction to basic online marketing
- using pay-per-click advertising
- CPM, CTR, CPA and other online advertising acronyms; how to make them work
Introduction to Search Engine Optimization (SEO)
Introduction to website analytics; using Google analytics to understand what your website traffic is saying
Introduction to online public relations
Introduction to writing content that is search engine friendly
Introduction to social media – using social media to promote your business
How to create a successful business Facebook campaign
How to create a successful business Twitter campaign
How to use LinkedIn for your business
Website usability and how customers view your website against competitors online
With medium and advanced classes possible

ITEM
Folding   tables   30   X   96   (foldingtablewarehouse)
Folding   Chairs   Office   Depot®   Brand   Vinyl   Padded   Folding   Chair,   29   1/2"H   x   18   1/2"W   x
19   3/4"D,   Black
Mitsubishi  ‐  60"   Class   1080p   120Hz   DLP   HDTV   (tax   &   extended   warranty)
60"   TV   wall   panel   bracket
HDMI   cables,   Computer   VGA   cable,   Cords,   Powerstrip,   Etc.
Presentation   computer   (Dell)
My   System   Details
BASE   OptiPlex   760   Minitower   Base   Standard   PSU   edit
OPERATING   SYSTEM   Genuine   Windows   Vista®   Business   Bonus ‐ Windows   XP   Professional   downgrade   edit
ENERGY   EFFICIENCY   OPTIONS   Dell   Energy   Smart   Power   Management   Settings   Enabled   edit
POWER   SUPPLY   OptiPlex   760   Minitower   Standard   Power   Supply   edit
PROCESSOR   Intel®   Core™   2   Duo   Processor   E8600   (3.33GHz,   6M,   1333MHz   FSB)   edit
SYSTEMS   MANAGEMENT   MODE   Intel   Standard   Manageability,   Hardware   Enabled   Systems   Management   edit
WARRANTY   &   SERVICE   3   Year   Basic   Limited   Warranty   and   3   Year   NBD   On ‐ Site   Service   edit
Dell   Recommends
Upgrade   to   3   Year   ProSupport   for   End   Users   and   3   Year   NBD   On ‐ site   Service
Upgrade   to   3   Year   ProSupport   for   End   Users   and   3   Year   NBD   On ‐ site   Service   [add   $79]
THERMALS   Heat   Sink   for   Intel   Celeron   Core   2   Duo   Processors,   Minitower   edit
MEMORY   4GB   DDR2   Non ‐ ECC   SDRAM,800MHz,   (2   DIMM)   edit
VIDEO   CARD   256MB   ATI   RADEON   HD   3470   (Dual   DP),   full   height   edit
HARD   DRIVE   500GB   SATA,7200RPM,WDXL320   edit
2ND   HARD   DRIVE   80GB   SATA   3.0Gb/s   and   8MB   DataBurst   Cache™   edit
OPTICAL   DRIVE   16X   DVD ‐ ROM,   Cyberlink   Power   DVD™   edit
RESOURCE CD/DVD R DVD t i Di ti d D i f Vi t
Sit/Stand   Pneumatic   Lift   Height   Adjustable   Workstation   t dit
(modernoffice.stores.yahoo.net)
Chair  ‐  Stool  ‐  Air   Grid   Back   &   Mesh   Seat   Drafting   Stool   w/   Built ‐ in   Lumbar   Support
1
1
1
1
1
1
4
20
Quantity Cost   ea Total
$               120.00
$           480.00
$                  24.99
$           499.80
$            1,199.99
$        1,671.98
$300.00
$           300.00
$300.00
$            1,628.00
$           300.00
$               449.00
$           531.00
$               269.00
$           298.00
Dell   Server  ‐  PowerEdge   T100   Server    ‐  PowerEdge   T100
Intel®   Core   2   Duo®E7300,   2.66GHz,   3MB   Cache,   1066MHz   FSB,   Microsoft®   SBS   '08,   Premium   Edition   Image   with
License   and   Media   for   Premium   Server
Unit   Price:   $4,377  ‐  $818
SYSTEM   OPTIONS
PowerEdge   T100
Intel®   Core   2   Duo®E7300,   2.66GHz,   3MB   Cache,   1066MHz   FSB   edit   \Memory
8GB,   DDR2,   800MHz,   4x2GB,Dual   Ranked   DIMMs   edit
Operating   System
Microsoft®   SBS   '08,   Premium   Edition   Image   with   License   and   Media   for   Premium   Server   edit
Operating   System   Addition
5 ‐ Pack   of   Windows®   Small   Business   Server   2008   USER   CALs   (Standard)   edit
O/S   Partition
80GB   Microsoft   OS   Partition   Override   edit
Hard   Drive   Controllers
Add ‐ in   SAS6iR   (SATA/SAS   Controller)   supports   1 ‐ 2   Hard   Drives   –   No   RAID   edit
Primary   Hard   Drive
500GB   7.2K
RPM   SATA   3Gbps   3.5
‐ in   Cabled   Hard   Drive   edit
2nd   Hard   Drive
500GB   7.2K
RPM   SATA   3Gbps   3.5
‐ in   Cabled   Hard   Drive   edit
Third   Party   Monitor
Samsung   2243SWX   21.5
‐ inch   Widescreen   Black   LCD   Monitor   edit
CD/DVD   Drive
16X   DVD+/ ‐ RW   Drive,   Internal   edit
1
Basic   Work   Station   Computer  ‐  Dell   Studio   One   19   Desktop   ‐  COLOR,   WEBCAM,   TOUCH   SCREEN
Tuscan   Red   trim   with   webcam   edit
PROCESSOR   Intel®   Core™   2   Duo   Processor   E7500   (2.93GHz,   3MB,   1066MHz   FSB)   edit
OPERATING   SYSTEM   Genuine   Windows   Vista®   Home   Basic   SP1   32Bit   edit
OFFICE   SOFTWARE   Microsoft®   Office   Small   Business   2007   edit
WARRANTY   &   SERVICE   1   Yr   Ltd   Warranty,   On ‐ site   Service,   and   1   Yr   Tech   Support   edit
MONITOR   Integrated   18.5”   W   LCD   ,   16:9   Aspect   Ratio,   WXGA   (1366x768)   edit
MEMORY   3GB   Dual   Channel   DDR2   SDRAM   at   800MHz ‐  2DIMMs   edit
HARD   DRIVE   320GB   7200   RPM   SATA   Hard   Drive   edit
OPTICAL   DRIVE   Slot   load   CD/DVD   burner   (DVD+/ ‐ RW)   w/double   layer   write   capability   edit
VIDEO   CARD   nVidia   GeForce   9200   Integrated   Graphics   edit
SOUND   CARD   Integrated   Audio  ‐  Stereo   Speakers   edit
KEYBOARD   &   MOUSE   Dell   Consumer   Multimedia   Keyboard   and   Optical   Mouse   edit
MEDIA   READER   7 ‐ in ‐ 1   Media   Reader   Included   edit
WIRELESS   Internal   Wireless ‐ N   networking   edit
PC   HOME   INSTALLATION   No   Onsite   System   Setup   edit
My   Accessories
POWER STORAGE & BACKUP B lki 8 O tl t Sli li S P t t dit
Server   Installation,   configration,   Network   Configuration,   Security,   etc   (FUSE
Technologies   Ferndale)
Misc  ‐  Signage,   paper,   pens,   cables,   folders,   mouse   pads,   post ‐ it,   etc.
5
30
1
$            3,925.00
$        3,925.00
$
$
$
1,186.00
85.00
300.00
$
$
$
5,930.00
2,550.00
300.00

$      16,785.78