A CASE STUDY OF AN EDUCATIONAL CHANGE EFFORT AT A MULTI MEDIA COMPANY A dissertation submitted by Edwin J. Hughes Submitted in partial fulfillment for the degree of Doctor of Education at Dowling College, School of Education, Department of Educational Administration, Leadership, and Technology Dowling College Oakdale, New York 2002 ABSTRACT This action research case study investigated how the managerial work force experienced an educational effort to promote transformational change at Multi-Media Properties (MMP), a family owned, multi-media company. The application of two change methodologies was examined: Kotter’s (1996) Eight-Step Process of Creating Major Change and Blanchard’s (1998) The Gung Ho Plan. Conclusions and recommendations were based on historical perspective and responses of managers to a qualitative survey. The effort produced several significant results. Responses indicated differences in attitudes between respondents who attended a management retreat and those who did not attend the retreat. These differences led to recommendations for improvements in the change process. Since the study covered only two years, additional research should be conducted over time.