RCSC 446
GLOBAL RETAILING
Spring 2014
Instructor:
Dr. Sherry Lotz
MCPRK 425e
Phone: 621-3063
E-mail: slotz@email.arizona.edu
Office Hours:
By appointment
Class Time & Location:
T H 9:30 – 10:45 a.m.
MCPRK 207
Required Course Materials:
Handouts will be provided.
Course Website:
http://www.d2l.arizona.edu
Teaching Assistants:
Sunyoung Ahn, Doctoral Student
<syahn@email.arizona.edu>
COURSE DESCRIPTION:
Analysis of international consumption patterns and retailing systems in the global market;
cultural analysis of global consumer market; importing and exporting systems and procedure of
retailing consumer goods.
COURSE PREREQUISITES AND SUGGESTED BACKGROUND:
Registration in the RCSC Major, formerly called RCSC Professional Program.
COURSE OBJECTIVES:
1.
To understand the scope of retailing in a global context.
2.
To understand the foreign environments in which global retailers operate and the impact
of these environments upon their strategic decisions.
3.
To understand international consumer markets with respect to purchase behavior and
consumption patterns.
4.
To become familiar with the strategic process employed by retailers entering the global
market.
5.
To develop an understanding of the global franchisor with respect to its divergent
international environment, franchisee relationships, and strategic tools.
6.
To develop skills in assessing appropriate strategic decisions through an investigation of
the practices of leading global retailers.
7.
To become familiar with important retailing trends in the global market.
8.
To develop research, analytical, and strategic decision skills in international retailing and
consumption via relevant applied and research assignments.
GRADING SCALE:
90% - 100%
89% - 80%
79% - 70%
69% - 60%
Below 60%
A
B
C
D
E
CLASS REQUIREMENTS AND POINT DISTRIBUTION+:
Class Requirement*
Points
Group Project
Global Retailer Research and Strategy Presentation
Global Retailer Research and Strategy Draft
130
30
Individual Assignments
Quiz on Syllabus
Quizzes on Course Content (3 quizzes @ 10 points each)
Exam #1
Exam #2
Professionalism/Participation
Total Course Points
10
30**
70
70
30***
_________
370****
*In addition to the project tasks outlined above, honors students will conduct a separate research
project that will be documented in a separate report and will also be presented to the class.
Periodic student-instructor meetings will be held for honors students to present progress reports
on the project.
**Four “pop” or unannounced quizzes (on course content) for a maximum of 10 points each will
be given throughout the semester. Therefore, students should be prepared in all classes to
answer questions pertaining to lectures, class handouts, speakers, etc. The lowest pop quiz score
will be dropped at the end of the semester. Under no circumstances, i.e., regardless of the
reason for absence (excused or not excused), can students make up a quiz. The purpose of pop
quizzes is to reward those students who are keeping current on class material and who are active
participants in the class.
***An index will be calculated for each student’s participation and professionalism.
Participation includes a student’s involvement in all aspects of the class, e.g., verbal discussion,
overall attention, and in-class activities such as case study analysis, etc. Although these
assignments will not be formally “graded,” preparedness and participation in these activities will
be noted in each student’s record. Quality as well as frequency of participation is taken into
consideration. Overall, it must be recognized that the participation and professionalism grade is
solely a subjective judgment of the instructor.
Note that professionalism/participation points are not solely based on attendance (see “Class
Attendance” for how attendance affects grades). Physical presence in the classroom is
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important, but attendance alone is a small portion of participation/professionalism points.
Please be cognizant of the fact that if you rarely attend class and/or participate in class
discussions, your grade for this category will be at or near “0". On the other hand, attendance
without participation and/or professionalism could also result in a low
professionalism/participation score. For example, if you attend every class throughout the
semester but do not participate in class discussions, your grade will likely be a low “C”, or
lower, for participation/professionalism. Also, if you use your time in class on unrelated class
projects (e.g., working on crossword projects, reading the Wildcat, working on assignments for
this or other classes, daydreaming), a significant number of points will be deducted from this
category.
****Four or more unexcused absences will affect the student’s overall course grade (see the
Attendance section below).
CLASS POLICIES
Exam Content
The composition of exams will be discussed in class prior to the examination date. However, all
exams will be based upon class lectures, assigned readings, videos, professional speakers, case
studies, and student presentations (including Global Retailer Research and Strategy
presentations). Slides will be provided online approximately one week prior to each
examination. However, they will not be provided to students for note-taking purposes.
Make-Up Exams/Administration of Exams
A make-up exam will not be given under any circumstances unless legitimate documentation
(i.e., excuses from physician or dean) verifying the extenuating circumstance is provided to the
instructor. Non-emergency visits to physicians, job interviews, siblings’ weddings, etc. do not
constitute legitimate reasons for make-up exams. If the instructor is not notified prior to the
administration of the exam, a make-up exam will not be allowed resulting in an exam grade of
“E” (i.e., 0 points). Any permissible exam makeups will be given on the last day of classes, i.e.,
Tuesday, May 6, 2014. Permitted makeup exams, based on the criteria specified above, may be
objective, subjective, or a combination of both formats. Please note that this exception for
makeup exams does not apply to pop quizzes.
Additionally, after exams have been administered, students will not be permitted to leave the
room for any reason except a true emergency. Therefore, students should be prepared to remain
in the classroom until their exams have been completed. After students have left the test site,
they will not be permitted to reenter the classroom; and tests will be graded based only on the
answers given prior to their exit from the test site.
Professionalism and Attendance
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Class Attendance
Attendance as a Requirement: Class attendance is required. “Students are expected to be
regular and punctual in class attendance. The University believes that students themselves are
primarily responsible for attendance. Excessive or extended absence from class is sufficient
reason for the instructor to recommend that the student be administratively dropped from the
course. If this action is filed in the Registrar’s Office by the end of the fourth week of classes, it
will result in cancellation of registration in the course.” (See The University of Arizona 20132014 General Catalog at http://catalog.arizona.edu/2013-14/policies/classatten.htm). Any
student failing to attend class in two or more successive classes is subject to automatic
withdrawal if arrangements have not been made between student and instructor. When a student
must miss a class or classes for legitimate reasons, it is the responsibility of the student to
identify and get missed handouts and lecture notes from classmates! Lecture slides will not
be provided by the instructor.
Attendance and Religious Holidays: All holidays or special events observed by organized
religions will be honored for those students who show affiliation with that particular religion.
Absences pre-approved by the UA Dean of Students (or Dean designee) will be honored.
Effect of Attendance on Course Grade: IF ANY STUDENT HAS FOUR OR MORE
UNEXCUSED ABSENCES, THE STUDENT’S OVERALL COURSE GRADE WILL BE
DROPPED ONE LETTER GRADE (i.e., from B to C). UNEXCUSED ABSENCES
INCLUDE JOB INTERVIEWS, NON-EMERGENCY DOCTOR’S APPOINTMENTS,
ETC.
Attendance on First Day of Class: Any student who is enrolled in the course, but does not
attend the first day of class without prior permission of the instructor, will be administratively
dropped from enrollment.
Professionalism/Disruptive Behavior
Professionalism is an extremely important part of being a student in RCSC 446. Students are
expected to act in a manner conducive to learning. (For more details, see “Class Requirements
and Point Distribution”.)
This class operates under university policies regarding disruptive behavior
(http://policy.web.arizona.edu/~policy/disrupt.shtml). Disruptive behavior is the opposite of
professionalism. Specifically, the following is considered disruptive behavior:
1.
Talking when the instructor or visiting speaker is lecturing or when fellow students “have
the floor.”
2.
Not paying attention to activities conducted in the classroom (e.g., sleeping, surfing
the Internet, texting on cell phone, reading a newspaper, making phone calls, emailing).
5
3.
Walking in and out of the classroom unless in an emergency
4.
Using technology which is prohibited in this class.
5.
Talking rudely and/or in an inappropriate manner to the instructor, fellow students,
and/or speakers.
Sanctions for inappropriate behavior may include, but are not limited to, the following:
1.
Significant point deduction in a student’s overall grade for each offense
2.
Students being asked to leave the classroom for the class period
3.
Students being administratively dropped from class
4.
Students mandated to sit in “assigned” seats in the front row of the classroom for the
remainder of the semester
The Arizona Board of Regents’ Student Code of Conduct
http://dos.web.arizona.edu/uapolicies/scc5308abcd.html#sccphilosophy, ABOR Policy 5-308,
prohibits threats of physical harm to any member of the University community, including to
one’s self. See: http://policy.web.arizona.edu/~policy/threaten.shtml.
Prohibited Use of Technology in Class
The use of technology, e.g., computers, cell/smart phones, iPods, iPads, etc. is strictly prohibited
in class. In addition, technology cannot be visible within the classroom, e.g., placed on desks,
students’ laps, etc.
Special Needs and Accommodations
Testing Accommodations:
Students needing special testing accommodations or special services should contact the
Disability Resources Center (DRC) (520-621-3268). You must register and request that DRC
send me official notification of your testing accommodations needs as soon as possible. Please
plan to meet with me by appointment or during office hours to discuss accommodations and how
my course requirements and activities may impact your ability to fully participate. The need for
testing accommodations must be documented by the appropriate office. Please note that special
testing accommodations for students meeting University criteria will be arranged by the
instructor rather than by other University units. The details of the special testing
accommodations arrangements will be discussed at the teacher-student meeting.
Accessibility Accommodations:
It is the University’s goal that learning experiences be as accessible as possible. If you anticipate
or experience physical or academic barriers based on disability, please let me know immediately
6
so that we can discuss options. You are also welcome to contact Disability Resources Center
(DRC) (520-621-3268) to establish reasonable accommodations. Please be aware that the
accessible table and chairs in the classroom should remain available for students who find that
standard classroom seating is not usable.
Academic Integrity
Students are encouraged to share intellectual views and discuss freely the principles and
applications of course materials. However, graded work/exercises must be the product of
independent effort unless otherwise instructed. Students are expected to adhere to the UA Code
of Academic Integrity as described in The University of Arizona 2013-14 General Catalog. See:
http://dos.web.arizona.edu/uapolicies/.
Confidentiality of Student Records
See: http://www.registrar.arizona.edu/ferpa/default.htm.
Course Withdrawal
Students withdrawing from this course must notify the instructor prior to nonattendance in
classes and execute drop or withdrawal procedures in accordance with The University of Arizona
2013-2014 General Catalog (see http://catalog.arizona.edu/2013-14/policies).
Incomplete Policy
Any incomplete grade given must be verified with a written agreement between the student and
instructor that specifies the work to be done and a timetable of completion.
“Late” Papers/Assignments
All papers/assignments are due at the beginning of the class period of the designated date.
After the beginning of the relevant class period, papers/assignments will be considered “late.”
Job interviews or other commitments are NOT excuses to circumvent late penalties. In addition,
absence from a class in which the assignment was announced cannot be used to avoid late
penalties because it is the responsibility of the student to contact fellow students and/or instructor
for information/assignments presented in the missed class.
All late papers/assignments will be deducted one full letter grade. Late papers must be
submitted directly to the instructor. Do not put late papers in the instructor’s mailbox!!
Any paper/assignment submitted 24 hours or more after the due date will not be accepted.
Statement of Copyrighted Materials
Students are advised that all lecture notes, lectures, study guides and other course materials
disseminated by the instructor to students, whether in class or online, are original materials and
as such reflect intellectual property of the instructor or author of those works. All readings, study
guides, lecture notes and handouts are intended for individual use by the student. Students may
not distribute or reproduce these materials for sell or distribute these materials for any use other
than their own. Students who do so are in violation of the University’s Intellectual Property
Policy (available at http://www.ott.arizona.edu/uploads/ip_policy.pdf). Violations of the
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instructor’s copyright may result in course sanctions and violate the Code of Academic Integrity.
TENTATIVE COURSE SCHEDULE:
Week 1
1/16 -
Review of Syllabus and Course Overview
Week 2
1/21 -
Chapter 1: Globalization of Retailing
1/23
-
Week 3
1/28 -
1/30
-
Week 4
2/4
-
2/6
-
Chapter 2: The International Environment: Part I
Syllabus Quiz (No makeups)
Chapter 2: The International Environment: Part I (continued)
Global Retailer Research and Strategy Presentation Discussion
Chapter 2: The International Environment: Part I (continued)
Chapter 2: The International Environment: Part I (continued)
Proposals for Global Retailer Research and Strategy Presentation Due
Chapter 3: The International Environment: Part II
Week 5
2/11 -
Chapter 3: The International Environment: Part II (continued)
2/13
-
Chapter 3: The International Environment: Part II (continued)
Week 6
2/18 -
Chapter 3: The International Environment: Part II (continued)
2/20
Speaker: E & J GALLO WINERY
-
Week 7
2/25 -
Chapter 4: Globalizing the Retailer: The Strategic Process
2/27
Chapter 4: Globalizing the Retailer: The Strategic Process (continued)
-
Week 8
3/4
-
Exam #1
3/6
Panel Discussion on Global Consumer Behavior (Tentative Date)
-
8
Week 9
3/11 -
Chapter 4: Globalizing the Retailer: The Strategic Process (continued)
3/13
Chapter 5: Global Franchising
-
SPRING BREAK – NO CLASSES
Week 10
3/25 3/27
-
Week 11
4/1
-
4/3
-
Week 12
4/8
-
4/10
-
Week 13
4/15 -
4/17
-
Week 14
4/22 -
4/24
-
Week 15
4/29 -
Chapter 5: Global Franchising (continued)
Chapter 5: Global Franchising (continued)
Parts I, II, & III Due: Global Retailer Research and Strategy Presentation
Draft
Group Consultation Meetings with Instructor (Groups presenting on 4/22 &
4/24)
Group Consultation Meetings with Instructor (Groups presenting on 4/29 &
5/6)
Speaker: Gwen Dixon Morrison, CEO
The Store, The Americas & Australasia
WPP’s Global Retail Practice
Global Retailing Conference – No Class
Chapter 6: Developing Retail Mix Strategies in Global Retailing Environments:
Special Topics
Chapter 6: Developing Retail Mix Strategies in Global Retailing Environments:
Special Topics (continued)
Chapter 7: Global Retailing in the Technological Age
Global Retailer Research and Strategy Plan Presentations
Global Retailer Research and Strategy Plan Presentations
Global Retailer Research and Strategy Plan Presentations
Review for Exam
9
5/1
Week 16
5/6
-
Exam #2
Global Retailer Research and Strategy Plan Presentations
OVERVIEW OF ASSIGNMENT: (Details of assignment will be provided in separate
handouts.)
Global Retailer Research and Strategic Plan Presentation
Student groups will select a retail segment and a country for which a strategic marketing plan
will be devised for the retailer to enter the country. The group will research the potential host
country with respect to its overall environment (e.g., general cultural, economic, business, and
retailing environments) as well as the specific retail industry in the context of the host country.
Lastly, each group will develop a comprehensive global retail strategic plan for successfully
entering and operating in the foreign country encompassing adapting and standardizing practices
from the home market to the host country. Groups will present their findings to the class at the
end of the semester.
SUBJECT TO CHANGE STATEMENT
Information contained in the course syllabus, other than the grade and absence policy, may be
subject to change with advanced notice, as deemed appropriate by the instructor.