20061217
7 成功大學 EMBA
2006/12/17 管理會計上課重點(951217)(7) Mark’s note
管理會計上課重點 (951231) (8)
產品差異性策略 (vs. 藍海策略) (a must in the term examination)
1. R&D should be very strong
2. WTP (willing to pay) should be high, the cost will be high
(not necessary for BOS)
PDF:
(1) Blue Ocean Strategy (slide file from 青輔會)
(2) Growing Foreign Inbound Acquisitions
(3) Potential Buyers and Preliminary Assessment
(4) 管理會計參考資料(EMBA) Google Has Acquired YouTube
AM 1 Notes: (for 95/12/31)
※ Blue Ocean Strategy (Kim and Maugorgne) (homepage, 2)
 Value Curves, new value curve (NVC)
 How do you discover New Value Curves? (Raise, Create,
Eliminate, and Reduce) (RREC: raise, reduce, eliminate, create)
 Porter’s Differentiator vs. Blue Ocean Strategy
 Willingness to Pay (WTP) vs. Cost
 Cirque Du Soleil
 Compensation plan
 Moral Hazard
 Creating Incentives vs.Imposing Risk
Michael Porter: Five Forces
Porters Five Forces
Looking across competing offers:
Six paths
1. Why do customers buy substitute offers?
20061217

7 成功大學 EMBA
Crique du soleil takes musical score and theme from ballet and theater
 Low-cost airlines
2. Why do customers buy from other strategic groups?
3. Are we too focused on one part of the chain of buyers?
4. What are the important complements? IKEA, B&N
5. Can we reverse the industries fnctional/emotional focus? Swatch (from
function to emotion), Bodyshop (from emotion to function)
Examples
 Yellowtail wine
 Swatch: Swiss watch
Person of the year 2006 (Times) (2005=Bill Gates and…for AIDS donation)
 內 賈 德 Mahmoud Ahmadinejad (diplomatic relationship and Nuclear
weapon)，金正日，查維茲，Nancy Pelosi, Condoleezza Rice, The YouTube
Gurus –Chad Hurley and Steve Chen
You are the winner: YouTube and MySpace

Business Ethics
 Earning management
1. 平滑的盈餘管理




2. 避免損失
3. 積極的盈餘管理
Cost management (target costing)
Price management (Early bird, twilight)
Course management (Golf)
Earning management
Information asymmetry (資訊不對稱)
 Used car
 Doctor-patient relationship






Director vs. Investor
C planning
Insurance company vs. customer
Lawyer vs. customer
Manager vs. Owner
資訊不對稱，終於殞落? (Can Google or Yahoo)
BSC: balance scorecard
20061217
7 成功大學 EMBA
KPI: Key performance index: SMART (simple, measureable, avhievable, realistic,
timely), should be less than 10,
Management Compensation
Valuation Methodology 公司評價方法
1. DCF: discounted cash flow 現金流量折價法
2. Multiple method 類比公司乘數法 (PE ratio[price/EPS]本益比, PB, EBITDA
[earnings before interest, tax depreciation and amortization])
3. Precedent transaction analysis 以前交易分析
Among them, DCF 現金折價法 is the most common method, the other two is only
references.
WACC (a must in the term examination) and
Business Valuation
 DCF
 承銷價格=
 價格乘數法=價格/price to sales ration (PSR)
 Sum-of-the-parts method=
 品牌價值
PM1 reports:
第 8 組報告平衡計分卡與策略地圖(評論: 第 3 組)/第 9 組報告管理控制制
度、績效衡量與獎酬(評論: 第 4 組)