"I will give you an advertising slogan and all you would
have to do is decide what product used that slogan.
These are United States products. Good luck and have
fun!"
6. What clothing store's slogan is "It's all inside," and it
first opened in 1902?
Sears
1. Note that none of the slogans include the product.
What soda pop's slogan was "Be young, have fun,
drink_______?" in 1993?
JCPenney
Kaufman's
Kohl's
Coke-Cola
Dr. Pepper
7. What candy's slogan is "Taste the Rainbow," and first
appeared in 1981?
Mountain Dew
Pepsi
M & M's
Mentos
2. "Once you pop, you just can't stop," is what potato
chips' slogan? This product has been around since 1967.
Jawbreakers
Skittles
Cheetos
Pringles
Lays
Tortillas
3. "Double your pleasure, double your fun. It's the
_________, __________ chewing gum!" is the original
advertising slogan for what kind of chewing gum since around
the 1960s? The two blanks represent the same word and it is
the product name.
Doublemint
Winterfresh
8. What beverage has the slogan "Got _________?" The
blank is the product, and the product is used on cereal. This
product is produced on farms.
Orange Juice
Water
Milk
Soda Pop
9. What cereal's slogan is "Silly rabbit, _______ are for
kids!?" The rabbit is white and is constantly trying to get at
this cereal. This product is also a flavor of yogurt. The rabbit
for this product was introduced in 1959.
Freedent
Spearmint
Kix
Honey Comb
4. What paper towel's advertising slogan is "The quilted
quicker-picker upper, __________!" The date for this product
is unknown but it was advertised by Nancy Walker.
Fruity Pebbles
Trix
Mardi Gras
Viva
Brawny
Bounty
5. What fast food restaurant's slogan is "have it your
way," and opened in 1954?
McDonalds
Apple Bees
Wendys
Burger King
10. This one is not a product but a phrase that was used
by the Looney Tunes character when the show was over. It is
"Th-th-that's all folks!" Who is famous for saying this phrase
at the end of the program since since the 1930s?
Bugs Bunny
Marvin the Martian
Daffy Duck
Porky Pig
3.01 Identify revenues in sports and entertainment marketing.
A. Understand budgeting issues related to an event.
1. Budgets are projections of revenues and expenses for a business over a period of time.
2. Budgets include revenues and expenses.
3. Budgets are continually revised.
B. Recognize budgetary revenues.
1. Revenues are money coming into a business. Example: Public funding is a typical resource for building a new
stadium.
2. Companies must secure necessary financial resources.
3. Facility managers can increase revenue through food & beverage services, luxury boxes, special seating and
parking.
4. Revenues include:
a. Advertising, including sponsorships.
b. Investors are a source of money for professional teams. Many times investors are silent.
c. Official broadcasting rights.
d. Sales of official merchandise.
e. Percentage of sales from broadcast media commercials.
f. Sales of tickets.
i. A personal seat license (PSL) or lifetime ticket rights (LTR) can help secure a team.
(a) Fans pay for a set of seats in the venue.
(b) Fans have the rights to buy the tickets corresponding to their PSL’s or LTR’s each season. Example:
Amy purchased LTR’s for section 5, seats 1-4. Amy retains the right to purchase the season tickets
for those same seats.
(c) Some PSL’s or LTR’s may have a contractual length. Example, Amy’s LTR’s for section 5, seats 1-4
are good for twenty years. At the end of the contract, Amy may repurchase the LTR’s, and has the
right of first refusal, meaning she has the first opportunity to renew the LTR contract.
ii. In most cases, teams divide individual ticket sales, merchandise, and television revenue with the visiting
team, but not the season ticket revenue.
g. Secondary events. These are implemented in addition to the event and include pre-event concerts or
activities. Example: Fans may arrive prior to a minor league baseball game to enjoy a carnival with
amusement rides and family-oriented activities.
C. Identify public avenues for securing financing.
1. Hospitality tax is levied against hotel rooms, car rentals, and certain venues.
2. Property tax is levied against personal property. Personal property includes land, houses, automobiles, and
certain pets.
3. Food & beverage tax is levied against prepared foods.
4. Ticket tax is levied on event tickets for the purpose of improving facilities.
5. Municipal bonds may be sold.