Ronald D. Pinsky, Esq.
Web Portfolio: http://webprofile.info/rpinsky
http://www.linkedin.com/in/ronpinsky
M: 610-937-0736  T: 610-793-3378
West Chester, PA 19382
Email: rpinsky22@gmail
SENIOR PARTNER/CHANNEL MARKETING EXECUTIVE
Financial Services, Insurance, Legal, Technology, Sports
Skilled business strategist and trusted legal tactician who drives business growth through leveraging deep business
development experience, and new media technologies. Expert at negotiating/closing/servicing complex partnership
contracts and evangelizing web-based services within a global corporate culture. Skilled at architecting sound
strategies and solutions that create productive partnerships with clients and vendors. Innate ability to communicate
vision and empower teams to achieve aggressive business goals through expertise in:
Core Qualifications
 Complex Contract Terms Analysis / Negotiations
 Digital Product Analysis / Market Positioning
 eBusiness Strategy Development/Implementation
 Global Multi-functional Collaboration / Leadership
 Web Analytics & Performance Management
 Client Relations & Value Development
 Diverse Industry / Functional Applications
 Full Cycle Vendor Program Management
 Integrating Legal / Compliance Policies
 Leveraging Global Partnerships
EXECUTIVE EXPERIENCE
AIG, New York, NY, Wilmington, DE
1999–2012
Among largest insurance companies in U.S. with 116,000 member global workforce serving clients in 140+ countries.
VP Business Development, Corporate eBusiness
Led sales of e-services to internal BUs, conceived/developed/managed top tier vendor/partner network, sold online
advertising inventory, and managed web analytics service that provided metrics for more than 200 global sites.
Sales & Marketing Leadership
 Managed digital marketing team that helped generate $98 million in new yearly revenue produced for B2C
business group through development and implementation of search engine marketing (SEM) and email
services.
 Sold mid-six-figure SOWs on behalf of e-Business Team to major domestic business units: American General,
SunAmerica, AIG Bank, UGC Corp and VALIC.
 Introduced and sold aggregate service offerings to numerous global businesses in Europe, Canada, South
America, China, Japan, Korea, and Australia.
 Enhanced corporate brand recognition by negotiating/selling 75 online advertising partnerships with key
players including: e-Trade, MapQuest, and Kelly Blue Book.
 Increased companywide awareness and competency in all relevant emerging technologies with focus on
digital marketing services.
 Managed Implementation of internal, online sales promotion for agents/brokers and employees in support of
company's $250 million sports sponsorship program.
Performance Improvements
 Drove significant improvements in the development of global, corporate Web services in terms of cost
efficiency and service quality as a result of working closely with legal, compliance, and business executives to
engage network of top-tier technology vendors.
 Achieved significant adoption/sales of vendor-specific e-services with BUs through facilitating numerous,
online and in-person presentations while developing long term client relationships.
 Championed improvement in turnkey digital marketing efforts to support growing number of business clients
through developing and launching in-house digital marketing production team.
 Grew online business performance dramatically after selling approved, new Web services to major global
business units.
 Trained global executive teams how to leverage established web services via documented training materials,
web conferencing, and consistent sales efforts.
Ronald D. Pinsky, Esq.
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Performance Improvements (continued)
 Engaged new global partnership for ASP-based web analytics vendor that improved speed of retrieval and
quality of data 24/7 at lower marginal cost for tracking web traffic on 200+ international sites.
 Managed due diligence and contractual negotiations with numerous top tier ebusiness vendors that improved
overall global website performance while simultaneously selling their adoption to AIG CTOs.
Client Relations
 Improved email campaigns supporting 1+ million contact database through management of digital marketing
Team that designed and implemented proactive client programs that leveraged industry best practices.
 Sold and promoted web-based services to domestic and global BUs including the deployment and adoption of
a global web content management platform, production of hundreds of monthly webcasts, and providing of
Web Analytics tracking measurement for more than 200 international websites.
 Boosted online value for partnerships/advertising deals between AIG Corporate the NBA, and US Tennis
Association through deploying reciprocal online logo usage and affinity-based email campaigns.
 Managed Digital Marketing Team that supported the management of thousands of search engine keywords on
a daily basis and deployed more than 1 million emails/year on behalf of B2C clients.
 Directed monthly production of 30 customized KPI-based web metrics reports for AIG business units who were
the most robust clients with respect to adoption of the Internet.
Business Development
 Developed initial deployment of international digital service offerings including email, online creative, web
analytics, global web content management platform, and secured adoption via global sales efforts.
 Managed Team that facilitated 25% yearly growth of all new business for auto insurance BU as a result of
leveraging digital marketing technology to improve customer interface and enhance overall marketing efforts.
 Collaborated with business, IT, legal and compliance executives during tenure to negotiate and close more
than 100 separate advertising and vendor partnership deals.
 Guided hiring of first e-Marketing Director for client company/American General that led to development of full
department in support of improved e-business efforts.
Vendor Management
 Oversaw complex two year projects to establish new OCIO vendor service standards across email marketing
(Experian/CheetahMail), webcasting (Talkpoint), web analytics (Omniture/Adobe), and other core Web-based
services.
 Managed on-going Master Service Agreements for numerous vendors including addendums, SOWs, updated
pricing considerations, and new agreements following vendor acquisition.
 Eliminated excess costs of operation while ensuring consistent application of recently established vendor
services with Japanese BU.
Additional Career Positions
US Interactive, Malvern, PA (1997–1999)
Manager Business Development, Created robust sports sales vertical and closed major deals with clients such
as Adidas, NFL, Modell’s and Comcast.
RHB Ventures, Philadelphia, PA, Washington, D.C. (1995–1997)
Sales Manager, The Champions Senior Tennis Tour- sold major corporate sponsorships to companies such as
WorldComm, Stryker and Constellation Brands.
EDUCATION
J.D., Contract Negotiation, California Western School of Law, San Diego, CA
B.A., Political Science, Middlebury College, Middlebury, VT
CERTIFICATION
Pennsylvania Bar Admission
AFFILIATIONS
US Professional Tennis Association – Level 1, Member
MAPTA (Metropolitan Area Paddle Tennis Association), Board of Directors