Crump Life Insurance Services Selects iPipeline CRM, Forms and iGO e-App
Integrated Products Automate Marketing, Selling and Processing Experience
Exton, PA – January 24, 2012. iPipeline®, the leader in on-demand software that supports marketing, selling,
and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced that
Crump Life Insurance Services has selected its CRM for Insurance, Forms (content), and iGO e-App® to
automate and streamline business processes for Crump associates and the 200,000 insurance agents and
financial professionals who can leverage Crump’s systems. Crump is a leading U.S. wholesale insurance
distributor.
“Having Crump as a strategic distribution customer on our platform is an enormous accomplishment for iPipeline.
Crump’s brand is synonymous with excellence in brokerage, and the ability to provide transforming technology to
improve the daily lives of agents is at the core of iPipeline’s vision,” said Tim Wallace, CEO, iPipeline. “Our
strategy for the future is to deliver the ‘next-generation’ of an integrated agent platform—one that dramatically
improves the marketing, selling, and processing of insurance. We are pleased to be one of Crump’s technology
partners and highly value the company’s use of our platform.”
“Using features from iPipeline’s integrated Distribution Suite enables us to offer our associates and producers
additional tools to optimize their productivity. They will be able to use one logon to access multiple products on
Crump’s platform for marketing, selling and processing insurance throughout the US,” said Ron Alexander, Senior
Vice President, Growth Initiatives, Crump Life Insurance Services. “iPipeline’s tools expand the technology
advantage introduced years ago with Crump’s industry leading multi-carrier online term processing platform, Life
Solutions. Crump is proactively pursuing the use of time-and-cost saving solutions such as iPipeline’s forms
repository and iGO e-App to support the straight-through processing initiatives of our carriers and maintain
Crump’s advantage as the easiest place for insurance producers to do business. We look forward to introducing
our expanded tool set and collaborating with iPipeline on the launch.”
“The CRM solution in the Distribution Suite enables our brokerage managers across the US to manage leads,
opportunities, policy status, and other business activities via a custom dashboard. Having this bird’s-eye view
enables us to achieve speed-to-market advantages to drive sales,” said Michael Martini, Executive Vice
President, Institutional Distribution, Crump Life Insurance Services. “iPipeline’s CRM for Insurance solution is
based on Microsoft Dynamics and receives data from our agency management system around the clock. Having
immediate access to up-to-date information will create a favorable business dynamic and help us to better support
the needs of our nationwide sales force and clients.”
To learn how you can implement iPipeline’s solutions to support the marketing, selling and processing of
insurance and financial products, contact sales@ipipeline.com or call 1-800-758-0824, option 2. View our iGO eApp video today.
About Crump Life Insurance Services
Crump Life Insurance Services is part of Crump Group, Inc., a leading wholesale insurance distributor in the
United States and, through its Ascensus division, the nation’s largest independent provider of recordkeeping and
support services to company-sponsored retirement plans in the micro to large segments of the market. Crump
Life is a prominent independent wholesale distributor of life insurance, linking a national network of approximately
200,000 financial services professionals with the products manufactured by approximately 100 highly rated
insurance companies.
Crump supports the distribution of traditional and variable life, long-term care, disability, annuity products and life
settlements with the industry's premier sales and back-office support services. Crump’s technology-driven
insurance distribution solutions are among the insurance brokerage industry’s most advanced, including Internetbased capabilities and a leading edge administration system to support all aspects of processing with multiple
insurance companies. Crump Life Insurance Services includes the following brands: Crump Life Institutional
Group, Crump Potomac Affluent Markets, RiskRighterSM, Tellus Brokerage Connections and TIME Financial.
Visit www.crumplifeinsurance.com.
About iPipeline
iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance
and financial services markets through its on-demand service. iPipeline's channel solutions for carriers,
distributors, and producers automate activities for CRM, forms distribution and processing, quotes and
illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related
services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process
automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200
distributors, and 400,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline
Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte,
Milwaukee, Salt Lake City, and Vancouver. Visit us at www.ipipeline.com and read our CEO Blog.
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For more information contact:
Lisa Bollinger
Marketing
484-870-6234
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