- NEW BUSINESS PREMIUM WINE BRANDS FORMED -
5 October 2010, SYDNEY - Following a strategic review of its
’ global operations Pernod Ricard has confirmed that its key international wine properties will be grouped and managed under one business which will be head quartered in Sydney and will be known as Premium Wine Brands.
T he creation of Premium Wine Brands brings together the Group’s international wine businesses and key premium wine br ands including Jacob’s
Creek
™, Brancott Estate™ (formerly Montana™), Campo Viejo™ and
Graffigna ™ under one umbrella. Alongside other key brands including
Stoneleigh, Wyndham Estate and Etchart.
Premium Wine Brands will be responsible for the global brand and portfolio strategies, as well as technical coordination, including production, viticulture and supply chain.
Chairman and Chief Executive of Premium Wine Brands Pty Ltd, Jean-
Christophe Coutures said “By bringing together our leading global wine bran ds we have created an enviable international wine portfolio.”
“The creation of Premium Wine Brands not only allows us to offer a world class range of well know brands but also share best practice learning’s that allows us to play to our strengths, whilst exploring and developing new opportunities.
”
Coutures continued ”We now have a complimentary portfolio of premium wine brands representing the signature varieties for each country - Australian

Shiraz, Sauvignon Blanc from New Zealand, Malbec from Argentina and
Tempranillo from Spain delivered through our leading brands, Jacob’s
Creek ™ , Brancott Estate ™, Graffigna ™ and Campo Viejo ™ .
Premium Wine Brands will work hand in hand the Pernod Ricard distributor network globally to increase its global reach and market penetration though innovation, the development of global strategies and consumer focussed marketing campaigns. The business will also benefit through an increased focus on staff training and wine education.
Ends
Notes to Editors:
About Premium Wine Brands
In 2010 Pernod Ricard transformed its business creating a division called Premium Wine Brands. This arm is responsible for the global management and brand creation for the strategic wine brands within the Pernod
Ricard family including: Flagship Australian brand Jacob’s Creek, New Zealand Brancott Estate (formerly known as M ontana), Spain’s Campo Viejo and Argentinean Graffigna.
With the mission to build strong brands and deliver sustainable growth, Pernod Ricard is committed to corporate social responsibility and the promotion of responsible drinking.
About Pernod Ricard:
Pernod Ricard is the world’s co-leader in Wines and Spirits with consolidated sales of € 7,203 million in
2008/09. Created by the merger of Pernod and Ricard (1975), the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and
Vin&Sprit (2008).
Pernod Ricard owns one of the most prestigious brand portfolios in the sector: Absolut Premium Vodka;
Ricard pastis; Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies; Jameson’s Irish
Whiskey; Martell cognac; Havana Clu b rum; Beefeater gin; Kahlúa and Malibu liqueurs; Mumm and Perrier-
Jouët champagnes; and Jacob’s Creek, Montana, Campo Viejo and Graffigna wines.
Contacts:
Kerry Parkin
Global Wine PR Manager
Premium Wine Brands
T: +61 (0)2 8874 8235
E: kerry.parkin@premium-wine-brands.com