Warsaw, December 2, 2015 Posnania will invite to the impressive premium zone The elegant premium zone will be located in Posnania’s ground and first floor. Prestigious brands, comprehensive service and modern design will ensure inhabitants of the Wielkopolska region convenience and pleasure of visiting the shopping centre. Luxury brands are part of a broad offer The Premium zone will be an unique place at Posnania, designed with clients in mind, expecting the highest quality products and service. Approximately 20 leading luxury brands, chiefly from clothing and jewellery sector, will present their offering there. The creation of the premium zone is also a response to an increasing trend of luxury goods consumption in Poland. By 2017, value of the Polish market of luxury clothing will amount to PLN 2,319 mln, up 13% from a year ago, KPMG data show. Last year, 70% of global brands were accessible in Poland, compared with 53% available in the country in 2009. Among the most prestigious brands at Posnania there will be, among others, Armani Jeans, Rolex and Chantelle. The iconic fashion brand Armani Jeans will occupy 105 sq m and offer clothes, shoes and accessories by the famous designer. Rolex, producer of exclusive watches and jewellery, will take up 51 sq m and open here its first monobrand store in Poznań and the Wielkopolska region. In turn, French brand Chantelle in 31 sq m of space will offer clients its wide range of underwear for women. We are noticing a growing interest of Poles in luxury products. We are aware that what is important for consumers is not only what they buy, but also the way how they do so and how they spend their free time. Therefore, we care not only about the attractive tenant-mix, but also about a broad offer of services. Equally important to us is original and convenient interior arrangement – says Marek Błędowski, Commercial Director and Board Member at Apsys Poland. Special atmosphere and client service The highest quality service will be dedicated to the customers of the premium zone. At their disposal there will be, among others, concierge service, shopping delivered to the parking or home, assistance in parking a car or taking the vehicle to the car wash. The most regular customers will be able to enjoy special loyalty programs and comfortable lounge zone. Special atmosphere of the premium zone will be also created by a rest area, designed in line with the latest trends of contemporary design. Attractive interior appearance will be ensured by glass balustrades and stairs leading to the first floor, as well as light coloured flooring made of Italian marble. What’s more, 6 meter high shopfronts will grasp clients’ attention and allow for interesting exposure of goods. Posnania’s retail space has been commercialized in 86% by far, and the grand opening is scheduled for autumn 2016. Media Contact: Robert Mrozowski Posnania Press Office email: [email protected] mobile: +48 518 985 466 About Posnania Posnania is the shopping and lifestyle centre and the biggest ongoing retail investment in Poland and Central Europe worth EUR 300 million. In the autumn of 2016, 300 local, countrywide and international brands will ensure comprehensive offering on 100,000 m2 of modern retail space. This includes 40 large and medium format stores, 220 boutiques, along with 40 restaurants and cafes. Posnania will also stand out by providing superior customer service and a number of services predicated on new technologies. Posnania is the world’s first mall presented in virtual reality technology. Posnania also has BREEAM Interim certificate with „very good” result, which is the best evidence of energy efficiency and caring for the environment. The construction of the scheme is associated with modernization of the surrounding streets. The value of investment in developing road infrastructure and armament the so far undeveloped area of 60 ha will reach over PLN 80 million. In September, Posnania has been recognized as one of the best retail developments in Europe and received the acclaimed recommendation from the organizers of „The European Property Awards” taking place in London.