Marcelo Paiva
http://marceloppaiva.com | Email: mpaiva@gmail.com
Twitter: @muqueca | Linkedin: http://www.linkedin.com/in/mtpaiva
Objective
Twenty years of user-centered design and application development, with the objective to create better
human experiences with technology, while transforming complex data into functional and unique product
design solutions.
Knowledge, Skills and Abilities

Interaction Design: Critical and analytical thinking is a key strength during the concept generation phase.
Years of brainstorming facilitation and techniques to keep the group generating ideas. Hand sketching and
storyboarding. Artifacts include: System Process Flow, Visual Vocabulary, Page-level Schematics (Wireframe), lo-fi rapid prototyping, Transitions and Gestures, Content Prioritization for responsive design.
Cultural and Accessibility awareness. TOOLS: Napkin, Balsamiq Mockups, Visio, OmniGraffle,
Keynote/Powerpoint and Adobe Fireworks.

Visual Design: Creative direction and production, user interface design with responsive layouts strategy for
desktop, tablets and smartphones. Visual guidelines and specification, Iconography, Corporate Identity, hi-fi
rapid prototyping. TOOLS: Adobe Fireworks, HTML/CSS/JS.

Front-end Development: Strong technical design skills. Nowadays focusing on HTML5, Pre-processed
CSS, jQuery, WordPress theme/plugin development. Past projects sins: Cross-browser CSS using IE hacks
and quirks mode, Flash, ASP.Net, XSLT, JSP and Cold Fusion.

Print Design: Many lives in printing, designing Marketing Collateral, inumerous Logos, stationery and
business cards designed. Outdoor Signs, Book Cover Design and Book Layout. ePub production. TOOLS:
Adobe Illustrator and inDesign

Usability: Multiple projects experience on coordinating and facilitating end-user usability lab sessions (local
and remote). User Needs Definition, Task Inquiries and Analysis, Persona Development, Use-Case
Scenario, Paper and Test Prototype creation, Heuristic Reviews and Report Findings

Design Management: Proven record managing senior designers and front-end developers. Ability to
identify potential talent or skill-set at a group or individual level that can help stimulating productivity
alignment. Passionate and motivating, all about creating a healthy environment that will nature a continuous
flow of innovation and collaborative learning. Empower community sharing, blogging experience and meetup
presentations. Believe that retention is a product of good management strategy to keep the team recycling
skill-set and self-motivated, while meeting stakeholders’ expectations.
Experience
Thomson Reuters – Boston, MA
May 2010 – Present
Director of User Experience
Investment Management – Working with product owners to conceptualize and design upcoming views and
solutions for Eikon.
Corporate Services – Assisted the Corporate Services team on implementing Lean UX practices into Agiledriven projects. Introduced remote usability and responsive design strategies.
Apri 2007 – May 2010
Director of Innovation
Primary responsibility included researching the industry for new user experience trends and translating the
findings into innovative concepts for the Investment and Advisory division, while supporting UX directors on
generating segment specific ideas and solutions for complex workflow challenges.
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Marcelo Paiva
marcelopaiva.com | mpaiva@gmail.com
A deep understanding of user-centered research, information architecture, visual design and front-end
development is the foundation that allows me to work with business leads and product managers to craft
rapid holistic solutions in any subject or discipline. Key contributions included:
Eikon Collaboration Pillar — Lead the user experience strategy for the Collaboration and Social Network
space. Concept generation and Interaction Design direction.
Thomson ONE Mobile — Design lead for cross-segment offerings (IM, IB, and Corporate Services). This
role required a fast pace execution in all design competencies. The mobile industry is constantly changing
and any research is quickly outdated. The ability to foresee new user behaviors and gestures was key on
designing new paradigms and staying ahead.
Aphrodite Project (WPF+Data Visualization — Partnership with Microsoft to create the Thomson Reuter's
first proof-of-concept leveraging the Windows Presentation Foundation technology. Acted as visual
designer/front-end developer to create an interactive interface design, having to learn XAML in a very short
time to create new techniques to convert static comps into functional WPF controls.
Usability Coordination — Usability lead for the user experience group, managing the pipeline for all
usability efforts within Investment and Advisory division. Working closely with engagement leads to assess
the needs, budgeting, resource allocation and usability vendors relations.
Senior Banker Vision — A long term vision using semantic technologies and data visualization ideas to
improve the Sr. Banker’s ability to navigate through a vast number of result items and quickly identify outliers
using screening criteria.
Research Navigator — Assisted on conceptualizing a short-mid term idea leveraging web 2.0
technologies, data visualization and the Calais API (data extraction engine) to improve the navigation
paradigm for Research Analysts.
Silverlight Webcasting Player — Proof of Concept to leverage the new Windows Presentation Foundation
(WPF/Silverlight) technology to deliver a rich user experience over the web.
EventMonitor, Inc. – Boston, MA
Aug 2006 – Apr 2007
Senior Product Designer/Developer
Technology shop attending investment management and trading firms, focusing on fundamental and
quantitative research, opportunity detection, algorithmic execution and pre- and post-trade analysis.
Research Portal - Web 2.0 – Solution to enable investment management firms to consolidate their position
and research information; ranking and tracking investment ideas; search repository for internal and external
research; work flow management and resource collaboration.
Trade Verification Tool - Web 2.0 – Buy-side solution to enable portfolio managers to rapidly analyze large
equity tick data sets and get responses regarding trading compliance, routing and other execution logic.
NewRiver, Inc./ TIAA-CREF – Andover, MA
Jun 2005 – Jul 2006
Product Design Manager – Mutual Funds
Share Class Suitability Tool - Web 2.0 – Share Class Suitability tool helps advisors select the appropriate
class of shares for mutual fund sales by providing assistance based on investor-specified investment
parameters, fund limits, expense structures, ROA and LOI rules, and potential waivers. Responsible for
designing and developing the user interface using a combination of advanced CSS, AJAX and .Net user
controls.
TIAA-CREF Microsites – Responsible for architecting, designing and developing the front-end for a solution
targeted to deliver thousands of co-branded web-sites with plan-specific content to TIAA-CREF participants
and institutions.
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Marcelo Paiva
marcelopaiva.com | mpaiva@gmail.com
TIAA-CREF Facsheets – On demand HTML/PDF mutual funds fact sheets. Responsible for overall design
production, front-end development for web/print using advanced CSS and XSLT/XSL-FO (formatting
objects) to render HTML and PDF files.
Thomson Financial – Boston, MA
Jun 2004 – Jun 2005
Sr. Product Design Manager – Investment Management Segment
Managed the user experience strategy for the Investment Management segment, responsible for the overall
StreetEvents user experience and product design strategy for Thomson ONE for Investment Management.
Documented the new product vision and collaboratively worked with over 10 business stakeholders and their
teams to brainstorm features in order to identify a global navigation and user interface framework.
Verizon Corporation – Waltham, MA
Jan 2004 – Jun 2004
Sr. User Experience - Concept Generation
Generated innovative concepts, business and use-case scenarios for the next generation of communication
products using Verizon’s fiber-optic FIOS network. The process involves a great deal of human factors
knowledge and researching, as business analysts rely on my expertise to create visionary features,
convincing user-interfaces and proof-of-concept demos in an extremely fast-paced environment.
Mar 2002 – Dec 2003
Experience Design Consultant

Lincoln Center for Performing Arts – New York, NY
Information Architecture and Visual Design – Contracted by NITEO Partners in a two-week engagement
based on recent user research findings to improve the site’s global navigation and search usability,
introduce new customizable promotional header, re-architect section/seating selection and shopping cart.
Implementation scheduled to be completed by Spring ‘04

Mann Publishing Group – Portsmouth, NH
The Mann Publishing Group is a start-up publisher destined to revolutionize the digital publishing industry.
Our relationship started with a simple web-design concept and evolved into a whole series of experience
design deliverables ranging from Branding, Book/Cover Layouts, Stationery, Information Architecture,
Web Design and Development.
Net2Phone, Inc. – Boston, MA
Jul 2001 – Apr 2002
Creative Producer / Design Team Manager
Net2Phone, the leading company in the Voice Over IP (VOIP) industry, hired my services for a short period
of time to lead a team of 2 designers and 5 developers, located in different offices and departments. Among
my management duties I was also responsible for the entire design concept creation, direction, information
architecture and localization of the project. I also wrote a Design Guidelines book to assist the team on
building and maintaining the web site consistently.
ZEFER Corp. – Boston, MA
Dec 1999 – Jul 2001
Senior Technical / Cognitive Designer
Zefer was a 100 Million Dollar company with over 600 employees at its peak. We provided strategy-led
Internet consulting and implementation services, integrating business strategy, experience design,
technology and program management. Acquired by NEC in Sep 2001, and now operates under the Niteo
Partners name. The following are the project highlights and descriptions to the many ‘hats’ I wore at Zefer.

I-Planet Project, a Sun Microsystems / Netscape Alliance – San Francisco, CA
Jan – Mar 2001
Production and Localization Manager – Lead the localization production phase and streamline the
amount of man/hours by developing supporting production tools to successfully localize a 10,000+
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Marcelo Paiva
marcelopaiva.com | mpaiva@gmail.com
pages into Japanese, English British, Simplified Chinese, German, French and Spanish, in only 3
months, using Interwoven’s TeamSite as CMS. Team size managed: 12-20 people.

Executive Information System for SIEMENS – Munich, Germany
Sep – Oct 2000
Experience Design Strategist – This was a 30-day engagement at SIEMENS Headquarters in Munich,
Germany to leverage our Experience Design methodology to SIEMENS’s managers and to help them
improve their Executive Information System (EIS) being used by the top 20 executives in the
organization. My main role in this project was to assess the user needs, facilitate focus-groups and
brainstorm sessions, interview SIEMENS top executives, create high-level information architecture of
the system, report recommendations and leverage my knowledge on creating successful web solutions.
present the solution with a rapid prototype created in HTML and JavaScript. The prototype was so well
received by SIEMENS that was later translated in their final product without any considerable UI
changes.

Fidelity Investments – Retirement Planning Tool – Boston, MA
Apr-Aug 2000
Usability Lead – Lead 3 rounds of usability testing for Fidelity Investments' NetBenefits division,
performing user research and interviews, persona development, user and task analysis, test user
recruitment coordination and test prototype development. Tests were conducted at Fidelity's usability
lab facility in Boston.
May 1997 – Dec 1999
Web Designer / Information Engineer
Information Resources, Inc. – Waltham, MA
Information Resources, now Symphony IRI Group, has been providing market solutions for CPG
manufacturers and retailers for over 30 years. They collect and transform market data into strategic branding
management solutions for the CPG industry.
As the lead designer for the Information Engineering group, I was responsible for producing the entire
product design and usability research for our desktop application offerings.
With the arrival of the World Wide Web, I secured a new position to produce customized web interfaces for
our top clients, among them: Heineken, Anheuser Busch, Pepsi CO, Norvartis, Johnson & Johnson,
General Mills, Kraft Foods and others.
Mar 1993 – May 1997
Free-Lance CAD Drafter / Visual Designer
I arrived in the United States in April of 92. After one year of adaptation period, I began free-lancing for small
businesses producing stationaries, magazine ads, flyers and CAD drawings for interior design companies in
NY, CT and MA.
Sep 1985 – Mar 1992
Electrical Designer / AutoCAD Drafter
GE – General Electric of Brazil – Rio de Janeiro, Brazil
While in Brazil, I worked as electrical drafter/designer for GE. Eventually became a process control
consultant, assisting engineers with my AutoCAD skills and consulting for companies such as Union
Carbide, Dow Chemical, and Coca-Cola among other Brazilian petrochemical companies.
Education
Graduated as Electrical Designer in 1986 from State Center of Technology Ferreira Viana, Rio de Janeiro - Brazil
"A work should contain its total meaning within itself and should impress it on the spectator before
he even knows the subject"
– Henri Matisse
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