Olympic Culinary Loop Minutes of the Monthly Meeting of the Board of Directors December 20, 2011 At 10:03 pm, President Jess Owen called to order the meeting of the Board of Directors for the Olympic Culinary Loop Association. CALL TO ORDER Board Members present were: Jess Owen, Julie McCulloch, Diane Schostak, Crystie Kisler, Peggy Frehners, Kathy Charlton, Neil Conklin, Christina Pivarnik, Barbara Bennett Parsons, Kelly Peterson-Lalka, Ken Wilson and Peter Becker. Members Excused were: Steve Shively, and Lissa James. Unexcused Board Members were: none On motion by Peter Becker and seconded by Kathy Charlton, the Board unanimously approved the minutes from the Board meeting conducted on November 15, 2011. APPROVAL OF MINUTES Treasurer Kathy Charlton presented the Treasurer’s Report for the month of October. TREASURER’S REPORT Kelly Peterson-Lalka reported that Grays Harbor County’s $4000 was approved, is being processed and should be arriving any day. On motion by Diane Schostak and seconded by Peter Becker the November Treasurer’s Report was unanimously approved as presented. The website committee is currently on hold. WEBSITE COMMITTEE Kathy Charlton reported that the Executive Committee is still determining the true cost of the Membership Director position. Once the Executive Committee has completed determining this 2012 expense, the budget will be able to be finalized. Kathy indicated to the Board that she would like to delay completion of the 2012 budget until January and after all decision regarding the pay for the Membership Director has been made. BUDGET COMMITTEE Christina reported that www.olympicpeninsula.org has an events calendar which applies to Jefferson and Clallam Counties. This calendar is available to use as a master Olympic Peninsula Events Calendar. Kathy Charlton reiterated the need for a link to a master Events Calendar. This link should be easily available on all tourism related websites as part of an effort to pass people on to the next county and encourage tourists to attend cross-over events. Kelly expressed that Grays Harbor County will add MARKETING COMMITTEE events to the OP.org calendar in addition to keeping their own calendar. The Board agreed to further the discussion of an Events Calendar during the January meeting. Crystie Kisler asked the Board if they would like to continue the fresh sheet in 2012. The Board agreed to continue compiling the information and distribute to our membership on a monthly basis in hopes that they will forward to their followers. Jennifer will re-start the fresh sheet in February. Diane Schostak reported that the Marketing Committee will be meeting soon to determine our advertising, public relations, and collateral items needs for 2012. They will bring a proposal to the January meeting. Jess Owen and Crystie Kisler agreed to participate on the Marketing Committee. The Board again discussed the hiring of a part-time Membership Director. It was reiterated that the position under consideration will be a contracted position for approximately 20 hours per week. We are able to guarantee $1000 per month plus an additional $8000 based on the Membership prospective lists supplied by the four counties. The Membership Director will focus on getting new memberships and will receive a 25% commission for each new membership. Additionally, this person will be allowed to contact current members and receive the commission for those renewals. This person will also be tasked with encouraging members to move to different membership levels. Mary in Diane’s office will help coordinate, set-up and manage the application process. MEMBERSHIP DIRECTOR On motion by Christina Pivarnik and seconded by Diane Schostak, the Board unanimously approved the finance package for the Membership Director position. There is no report in Clallam County. MEMBERSHIP OUTREACH Grays Harbor County reported that there is still an opening for a Board member. Kelly expressed the need to create a process or contact for obtaining collateral materials documentation to make the process more efficient when asking for lodging tax dollars. Diane Schostak agreed to work with GH to help make this process smoother. There was no report in Mason County. There was no report in Jefferson County. Peter Becker reported that he asked a current member if they see any value in their OCL membership. Michaels said they have had an increase in Business during the month of November which is traditionally a slower month. OLD BUSINESS NEXT MEETING The next meeting will be a conference call on January 17th at 10:00am. The next inperson meeting has been postponed until the February 21st. The schedule for the 2012 in-person meetings is as follows: February 21 - Jefferson County, April/May - Mason County September of November - Grays Harbor County There being no further business, the meeting adjourned at 11:20am. ADJOURN