Professional Experience
Account Executive, R/ West Advertising & Public Relations 3/01–7/04
R/West is a full-service advertising and public relations agency based in Portland, Oregon; focused on blue chip regional clients in consumer products, food & beverage and B2B industries.
Managed R/West’s charter and largest account, Burgerville Restaurants. Liaison between clients and agency’s creative/ PR staff. Steward of Burgerville’s brand integrity and consistency among all mediums including broadcast, print, web, and children’s marketing.
Developed the national award-winning Ranger Bud’s NW Adventures Kid’s Meal program for Burgerville, including art work, buying of toys, packaging, collateral and POP.
Extensive relationship building with clients, detailed knowledge of clients’ products as well as competitive markets. Extremely strong client rapport and knowledge of inter workings of business.
Developed marketing plan, creative strategy, and annual budgets for Maryhill Winery and Stormwater
Management and authored all creative briefs and production schedules for all clients.
Planned Burgerville’s focus groups and product testing. Successfully promoted over ten seasonal campaigns/
LTO’s annually.
Supervised all writing, editing, and design of Burgerville’s monthly newsletter, The Burgerville Bugle, distributed to over 1600 people.
Monthly billing for clients, $2.5 million annually.
Account Executive, Staccato Design
Staccato Design is a boutique graphic design firm based in Portland, Oregon.
9/98–2/00
Account supervision of print advertising and graphic design for clients including U.S. Bank, Oregon Brewer’s
Guild, QualMed, and The Columbian Newspaper.
Press release writing, editing, and distribution along with media follow-up.
New business prospecting, database management in FileMaker Pro, proposal writing, and editing.
Media buying and print placement for clients including Dr. Martens, The Columbian Newspaper and
Portland Spirit Cruise Lines.
Public Relations Intern, Koopman Ostbo Communications 5/98-8/98
KO provided integrated communications for their NW client-base including PR, broadcast, media buying and web design.
Press release writing, media list organization, and relationship building with clients including Seattle’s Best
Coffee, Mortgage Market and Yoshida’s Foods.
Affiliations & Leadership Activities
VP Communications, Pepperdine Marketing Society
Creatively communicate upcoming marketing events to Pepperdine student body
Current
Public Relations Chair, Malibu Graduate Business Society Current
Launched a branded communications effort, Landslide, to the entire Graziadio campus. Benchmark position.
Ad2 Advertising Federation, Membership Dir. for Portland 1998-2000
Recruitment and initiation of all new Ad2 members.
Facilitation of monthly programs aimed at educating young marketers, featuring speakers from Nike, Wil
Vinton Studios, Adidas, and the WB.
Education
Pepperdine University, Graziadio School of Business, MBA Candidate.
Linfield College, B.A. Psychology, GPA 3.87, Cum Laude.
4/06
5/98