ROBYN S. FINK
1570 1st Ave., #4D
New York, NY 10028
robyn.s.fink@gmail.com
(954) 592-6776
Profile
2009 PR News Account Director of the Year with more than 15 years of experience in consumer public relations, sports and
sponsorship activations, as well as non-profit activity. Experienced in developing and executing marketing communications
strategies and programming for top consumer brands and sports properties, as well as internal programs and special projects.
Experience
Vice President, Taylor Strategy, New York, NY, April 2013 - present
Account Director, August 2010 – April 2013
 Vice President for Taco Bell Foundation for Teens, Capital One, and KT Tape client partners. Leads teams in sponsorship
activation and media relations outreach on national and local levels and marketing campaigns as well as day-to-day activities,
media tours and client reporting.
 Managed launch of Capital One Credit Tracker to lifestyle media; Created and oversaw execution of “Capital One Credit
Tracker Trivia Night.”
 Managed PR activities around Verizon’s “Who’s Gonna Win” Super Bowl initiative in 2014 overseeing media tours and player
interviews.
 Managed PR activities around launch of Taco Bell’s Cool Ranch Doritos Locos Taco in Spring 2013.
 Oversaw PR activities around launch of Skinny Cow’s New Divine Filled Chocolates including media day with spokesperson
Carrie Ann Inaba.
 Managed PR activations surrounding MasterCard’s sponsorship of MLB and partnership with Stand Up To Cancer (2011/2012)
and 2012 GRAMMYs.
 Managed launch of MasterCard Priceless Cities in New York and Chicago with media and consumers, which incorporated
activities with New York Yankees, New York Jets and Giants as well as Chicago Cubs and Chicago Bears.
 Managed and executed MasterCard and Chase’s launch of New York Giants and New York Jets Debit Cards.
 Managed MasterCard’s Financial Education program “B There,” a five-market direct to consumer program targeting the 20-30
year-old demographic. Team produced events, managed events on-site and worked with spokespeople in crafting speeches.
 Oversaw Skinny Cow’s celebration of the 25th Anniversary of Dirty Dancing campaign. Included three media days with
spokesperson Jennifer Grey; red carpet event management and local market media relations.
 Managed P&G’s 2011 NFL corporate program in conjunction with NFL PLAY 60.
 Managed Pantene’s global announcement of the 2012 Olympics sponsorship.
 Oversees budgets and financial planning; Manages and assists in development of junior staff; Participates in new business
presentations; Member of Digital Sports Task Force.
 Former clients include MasterCard, P&G, Excedrin, Skinny Cow and Optimal Solutions.
Account Supervisor, Ketchum Public Relations, New York, NY, April 2010 – August 2010
 Account Manager for Kodak U.S. NewsEngine Team. Responsible for driving coverage of multiple Kodak products including
Digital Capturing Devices, Kodak Gallery, Kodak Picture Kiosks and Kodak printers as well as overall brand. Oversaw cross
divisional events including Holiday in July and CES.
 Oversaw client reporting and managed team of 12 people and assist in development of junior staff
Account Director, MWW Group (an IPG company), New York, NY, May 2008 – Nov. 2009
Account Supervisor, May 2007 – May 2008
Sr. Account Executive, Sept. 2006 - Apr. 2007
 Account Manager for Samsung Electronics America. Main client contact for national and global corporate philanthropy and
sponsorship programs (Olympics, NFL, LPGA, Olympic Games) programs. Oversaw cross divisional events across three
offices including CES. Additional clients include The Sports Authority and Milton Hershey School
 Managed and executed Samsung’s NFL “That’s How I See It” program during the 2008-09 NFL season. Program consisted of
extensive media relations, event management and Super Bowl activities and resulted in 83 million media impressions and $5.1
in media value
 Oversaw extensive media relations on a national and local basis for the Samsung’s Four Seasons of Hope Gala (07, 08, 09) and
Hope for Education program (08, 09); secured media interviews and managed red carpet logistics for celebrity spokespeople,
resulting in more than 190 million media impressions and more than $20 million in fundraising
 Managed team of three people and assist in development of junior staff
 Oversaw client reporting and participated in new business presentations
Account Executive, Edelman, New York, NY, June 2005 – Sept. 2006
 Key member of account team that developed and executed Dove’s Campaign for Real Beauty
 Conducted extensive national and local media relations for the launch of Dove Firming products, the 2006 PR Week Consumer
Launch Campaign of the Year; secured media interviews and managed logistics for six spokeswomen, resulting in more than
630 million media impressions
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Coordinated influencer program and conducted media outreach for the launch of the Dove Self-Esteem Super Bowl
advertisement as well as launch of Dove Calming Night program featuring Felicity Huffman
Part of pitch team that won the Nike consumer business
Additional clients include: Rogaine, EOS Airlines, Sportline Steps Across America
Marketing Coordinator, Make-A-Wish Foundation of Southern Florida, Hollywood, FL, Sept. 2004 – June 2005
 Managed event planning and production, and secured sponsorships for a variety of fund-raising events
 Established and maintained relationships with local offices of Make-A-Wish national corporate partners
Assistant Director of Annual Giving, University of Miami Hurricane Club, Coral Gables, FL , 2002 – 2004
 Liaison between Athletic Department and top donors; assisted in raising more than $4.5 million annually for Student-Athlete
Scholarship Fund
 Coordinated on-going programs and special events, as well as benefits for top donors; managed game-day operations at stadium
VIP suite
Community Development Coordinator, Florida Panthers Hockey Club, Sunrise, FL, 2002
 Organized several annual fundraising events which benefited local charities
 Coordinated distribution of the team’s charitable donations to non-profit organizations to raise funds
 Managed community outreach programs which included charity ticket programs and player appearances
Account Executive, O’Connell & Goldberg, Hollywood, 2000 – 2001
 Conducted media relations and produced events for several local clients including the Miami Dolphins and the Miami
Children’s Hospital
 Additional clients included: Sprint PCS, Bethesda Hospital Foundation, Oceania Island and The Coffee Beanery
Education
University of Florida, Gainesville, FL, May 1998
 Bachelor of Science in Public Relations
Professional Organizations
PRSA, National Association of Athletics Development Directors (NAADD), American Cancer Society Taste of Hope Committee
Member, NSMN