Business Name
Tag Line
BUSINESS PLAN
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Business Plan Prepared By
Entrepreneur's Name
Entrepreneur's Title
Company Name
Company Address
City, State Zip Code
Phone, Fax Numbers
E-Mail, Web Address
Date Prepared
Month Year
Table of Contents
Executive Summary ...................................................................................................... 1
Management and Organization Plan............................................................................ 2
Legal Form of Business ........................................................................................................... 2
Management Team.................................................................................................................. 2
Board of Directors/Advisory Board ........................................................................................... 2
Recruitment and Selection of Employees ................................................................................ 2
Compensation and Ownership ................................................................................................. 2
Employee Reward and Incentive Plan ..................................................................................... 2
Communication ........................................................................................................................ 2
Infrastructure ........................................................................................................................... 2
Product / Service Plan .................................................................................................. 3
Purpose of Product/Service ..................................................................................................... 3
Features and Benefits.............................................................................................................. 3
Stage of Development ............................................................................................................. 3
Product/Service Limitations ..................................................................................................... 3
Product/Service Liability........................................................................................................... 3
Production ............................................................................................................................... 3
Facilities .................................................................................................................................. 3
Suppliers ................................................................................................................................. 3
Related Products/Services and Spin-Offs ................................................................................ 3
Trademarks, Patents, Copyrights, Licenses, Royalties ............................................................ 3
Governmental Approvals ......................................................................................................... 3
Marketing Plan ............................................................................................................... 4
Industry Profile......................................................................................................................... 4
Current Size ............................................................................................................................................. 4
Growth Potential ..................................................................................................................................... 4
Industry Trends ........................................................................................................................................ 4
Other Characteristics .............................................................................................................................. 4
Distribution Channels.............................................................................................................................. 4
Competitive Analysis ............................................................................................................... 5
Direct Competition .................................................................................................................................. 5
Indirect Competition ................................................................................................................................ 5
Future Competition.................................................................................................................................. 5
Competitive Analysis ............................................................................................................................... 5
Market Analysis ....................................................................................................................... 6
Target Market Profile .............................................................................................................................. 6
Customer Profile...................................................................................................................................... 6
Future Markets ........................................................................................................................................ 6
Pricing ..................................................................................................................................... 7
Pricing Strategy ....................................................................................................................................... 7
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
Price List.................................................................................................................................................. 7
Pricing Policies ....................................................................................................................................... 7
Market Penetration .................................................................................................................. 8
Company Image ....................................................................................................................................... 8
Customer Service ..................................................................................................................................... 8
Location ................................................................................................................................................... 8
Direct Sales Force ................................................................................................................................... 8
Sales Representatives............................................................................................................................... 8
Licensing or Distributors ......................................................................................................................... 8
Advertising and Promotion ...................................................................................................................... 8
Publicity ................................................................................................................................................... 8
Telemarketing/Direct Mail ...................................................................................................................... 8
Internet..................................................................................................................................................... 8
Trade Shows............................................................................................................................................. 8
Market Penetration Effectiveness ............................................................................................................ 8
Financial Plan ................................................................................................................ 9
Start-Up Costs ......................................................................................................................... 9
Sales Projections ..................................................................................................................... 9
Income Projections .................................................................................................................. 9
Cash Requirements ................................................................................................................. 9
Sources of Financing ............................................................................................................... 9
Exit Strategy ............................................................................................................................ 9
Projected Financial Statements ............................................................................................... 9
- Monthly Cash Flow Report (for three years) ....................................................................................... 9
- Year-End Income Statement ................................................................................................................. 9
- Year-End Balance Sheet ....................................................................................................................... 9
- Ratio Analysis ....................................................................................................................................... 9
Appendix ...................................................................................................................... 10
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
Executive Summary
Venture Description
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Management and Organization Plan
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Marketing Plan
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Financial Plan
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
1
Management and Organization Plan
Legal Form of Business
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Management Team
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Board of Directors/Advisory Board
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Recruitment and Selection of Employees
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Compensation and Ownership
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Employee Reward and Incentive Plan
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Communication
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Infrastructure
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
2
Product / Service Plan
Purpose of Product/Service
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Features and Benefits
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Stage of Development
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Product/Service Limitations
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Product/Service Liability
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Production
InsertTextHere
Facilities
InsertTextHere
Suppliers
InsertTextHere
Related Products/Services and Spin-Offs
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Trademarks, Patents, Copyrights, Licenses, Royalties
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Governmental Approvals
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
3
Marketing Plan
Industry Profile
Current Size
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Growth Potential
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Industry Trends
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Other Characteristics
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Distribution Channels
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
4
Competitive Analysis
Direct Competition
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Indirect Competition
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Future Competition
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Competitive Analysis
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© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
5
Market Analysis
Target Market Profile
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Customer Profile
InsertTextHere
Future Markets
InsertTextHere
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
6
Pricing
Pricing Strategy
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Price List
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Pricing Policies
InsertTextHere
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
7
Market Penetration
Company Image
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Customer Service
InsertTextHere
Location
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Direct Sales Force
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Sales Representatives
InsertTextHere
Licensing or Distributors
InsertTextHere
Advertising and Promotion
InsertTextHere
Publicity
InsertTextHere
Telemarketing/Direct Mail
InsertTextHere
Internet
InsertTextHere
Trade Shows
InsertTextHere
Market Penetration Effectiveness
InsertTextHere
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
8
Financial Plan
Start-Up Costs
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Sales Projections
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Income Projections
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Cash Requirements
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Sources of Financing
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Exit Strategy
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Projected Financial Statements
- Monthly Cash Flow Report (for three years)
- Year-End Income Statement
- Year-End Balance Sheet
- Ratio Analysis
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
9
Appendix
© 2006 Ewing Marion Kauffman Foundation. All Rights Reserved.
10