Business concept
Gilbert International
A hairdressing salon also offering skin
care and massage services (WRONG)
A moderately prized beauty care salon
offering high quality hair, skin, and
fashionable jewelry and complements.
Located in an easy access close to
home location.
9.1
© 2004 Ewing Marion Kauffman Foundation
Characteristics of the Ideal Business
•
No investment
•
Customers pay in advance
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Recognized, established
market
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No product- or service-liability
risk
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Perceived need for product
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No product obsolescence
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Dependable source of input
supply
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No competition
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No fashion obsolescence
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No governmental regulation
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No physical perishability
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No labor
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Impervious to weather
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100 percent gross margin
•
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Buyers purchase frequently
Workable and feasible
product/service
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Favorable tax treatment
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Proprietary rights
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Receptive, established
distribution system
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Continuous revenue flow
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No legal entanglements
Great news value
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Exit potential
•
10.2
© 2004 Ewing Marion Kauffman Foundation
Part I: Product/ Service
Expected length: about 5 pages
Due on: September 28
Questions to be addressed:
9.2
–
What purpose and features distinguish your product/service?
–
What is the stage of development of your
product/service? Or what stages to get where you want
to see your product?
© 2004 Ewing Marion Kauffman Foundation
Part I: Product/ Service
Expected length: about 5 pages
Due on: September 28
Questions to be addressed:
9.2
–
What are the limitations of your product/service? Or
what are the challenges you face?
–
What are the possible liabilities this product/service
may pose? And what are the Insurance requirements?
–
Do you need any government approvals?
–
Are there any proprietary rights exist for your
product/service?
© 2004 Ewing Marion Kauffman Foundation
Part I: Product/ Service
Questions to be addressed:
9.2
–
For Yany’s: Can you subcontract?
–
For Kevin, Tina, Stephany, Sayez, John, Glenn, Gil:
Can you become a franchisee, is there any model you
can learn from (copy with improvements)?
© 2004 Ewing Marion Kauffman Foundation
Feasibility Plan
8.1
Business Plan
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Cover page
•
Cover page
•
Table of contents
•
Table of contents
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Executive summary
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Executive summary
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Management and organiz. plan
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Product/service
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Product/service plan
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The market
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Marketing plan
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Price and profitability
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Financial plan
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Plan for further action
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Appendix
•
•
•
Operating and control plan
Growth plan
Appendix
© 2004 Ewing Marion Kauffman Foundation
Feasibility Plan Format and Tips
8.5
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12-15 pages
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Use a cover page
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Include table of contents
•
Use subtitles
•
Use charts, graphs,
and bullets
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Put support documents in appendix
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Number pages
•
Check math
•
Check spelling
© 2004 Ewing Marion Kauffman Foundation
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