Assignment 10 - Madison Area Technical College

Business Name
Tag Line
BUSINESS PLAN
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3) Change the copyright line in the footers to include your company name.
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on these links will bring you to the section of the business plan for each assignment.
Business Plan Prepared By
Entrepreneur's Name
Entrepreneur's Title
Company Name
Company Address
City, State Zip Code
Phone, Fax numbers
e-Mail, Web address
Date Prepared
Month year
TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................... 3
MANAGEMENT AND ORGANIZATION ............................................................................. 4
Legal Form of Business................................................................................................... 4
Management Team ......................................................................................................... 4
Board of Directors/Advisory Board .................................................................................. 4
Recruitment and Selection of Employees ........................................................................ 4
Compensation and Ownership ........................................................................................ 4
Employee Reward and Incentive Plan ............................................................................. 4
Communication ............................................................................................................... 4
Infrastructure ................................................................................................................... 4
PRODUCT/SERVICE .......................................................................................................... 5
Purpose of Product/Service ............................................................................................. 5
Features and Benefits ..................................................................................................... 5
Stage of Development ..................................................................................................... 5
Product/Service Limitations ............................................................................................. 5
Product/Service Liability .................................................................................................. 5
Production ....................................................................................................................... 5
Facilities .......................................................................................................................... 5
Suppliers ......................................................................................................................... 5
Related Products/Services and Spin-Offs........................................................................ 5
Trademarks, Patents, Copyrights, Licenses, Royalties .................................................... 5
Governmental Approvals ................................................................................................. 5
MARKETING PLAN ............................................................................................................. 6
Industry Profile .............................................................................................................. 6
Current Size ................................................................................................................ 6
Growth Potential ......................................................................................................... 6
Industry Trends ........................................................................................................... 6
Other Characteristics ................................................................................................... 6
Distribution Channels .................................................................................................. 6
Competitive Analysis ..................................................................................................... 6
Direct Competition....................................................................................................... 6
Indirect Competition .................................................................................................... 6
Future Competition ..................................................................................................... 6
Competitive Analysis ................................................................................................... 6
Market Analysis ............................................................................................................. 6
Target Market Profile ................................................................................................... 6
Customer Profile.......................................................................................................... 6
Future Markets ............................................................................................................ 6
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
1
Market Penetration ............................................................................................................... 7
Company Image ........................................................................................................... 7
Customer Service ......................................................................................................... 7
Location ..................................................................................................................... 7
Direct-Sales Force ....................................................................................................... 7
Sales Representatives ................................................................................................... 7
Licensing or Distributors .............................................................................................. 7
Advertising and Promotion............................................................................................ 7
Publicity ..................................................................................................................... 7
Telemarketing/Direct mail ............................................................................................ 7
Internet ....................................................................................................................... 7
Trade Shows................................................................................................................ 7
Market Penetration Effectiveness ................................................................................... 7
Pricing ........................................................................................................................... 7
Pricing Strategy ........................................................................................................... 7
Price List .................................................................................................................... 7
Pricing Policies ........................................................................................................... 8
Break-Even Analysis .................................................................................................... 8
FINANCIAL PLAN .............................................................................................................. 9
Start-up Costs ................................................................................................................. 9
Sales Projections ............................................................................................................ 9
Income Projections .......................................................................................................... 9
Cash Requirements......................................................................................................... 9
Sources of Financing....................................................................................................... 9
Exit Strategy .................................................................................................................... 9
Projected Financial Statements Attached
- Monthly Cash Flow Statement
- Year-End Income Statement
- Year-End Balance Sheet
- Financial Analysis/Ratios
APPENDIX
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© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
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Executive Summary
Venture Description
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Management and Organization Plan
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Marketing Plan
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Financial Plan
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© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
3
Management and Organization Plan
Legal Form of Business
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Management Team
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Board of Directors/Advisory Board
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Recruitment and Selection of Employees
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Compensation and Ownership
InsertTextHere
Employee Reward and Incentive Plan
InsertTextHere
Communication
InsertTextHere
Infrastructure
InsertTextHere
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
4
Product / Service Plan
Purpose of Product/Service
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Features and Benefits
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Stage of Development
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Product/Service Limitations
InsertTextHere
Product/Service Liability
InsertTextHere
Production
InsertTextHere
Facilities
InsertTextHere
Suppliers
InsertTextHere
Related Products/Services and Spin-offs
InsertTextHere
Trademarks, Patents, Copyrights, Licenses, Royalties
InsertTextHere
Governmental Approvals
InsertTextHere
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
5
Marketing Plan
Industry Profile
Current Size
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Growth Potential
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Industry Trends
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Other characteristics
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Distribution Channels
InsertTextHere
Competitive Analysis
Direct Competition
InsertTextHere
Indirect Competition
InsertTextHere
Future Competition
InsertTextHere
Competitive Analysis
InsertTextHere
Market Analysis
Target Market Profile
InsertTextHere
Customer Profile
InsertTextHere
Future Markets
InsertTextHere
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
6
Market Penetration
Company Image
InsertTextHere
Customer Service
InsertTextHere
Location
InsertTextHere
Direct-Sales Force
InsertTextHere
Sales Representatives
InsertTextHere
Licensing or Distributors
InsertTextHere
Advertising and Promotion
InsertTextHere
Publicity
InsertTextHere
Telemarketing/Direct mail
InsertTextHere
Internet
InsertTextHere
Trade Shows
InsertTextHere
Market Penetration Effectiveness
InsertTextHere
Pricing
Pricing Strategy
InsertTextHere
Price List
InsertTextHere
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
7
Pricing Policies
InsertTextHere
Break-Even Analysis
InsertTextHere
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
8
Financial Plan
Start-up Costs
InsertTextHere
Sales Projections
InsertTextHere
Income Projections
InsertTextHere
Cash Requirements
InsertTextHere
Sources of Financing
InsertTextHere
Exit Strategy
InsertTextHere
Projected Financial Statements
- Monthly Cash Flow Statement
- Year-End Income Statement
- Year-End Balance Sheet
- Financial Analysis/Ratios
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
9
Appendix
© 2003 Ewing Marion Kauffman Foundation. All Rights Reserved.
10