UK COMMITTEE FOR UNICEF JOB DESCRIPTION Section 1 Job Title Digital Marketing Officer Reporting to: Digital Marketing Manager Department/Team Digital Hub Job Location UNICEF House, London Hours 9.30am-5.30pm (Monday-Friday) 35 hours a week G2 - £29,602 - £34,861 inclusive of £1,994 Job Premium Permanent Salary Band/Grade Duration Section 2 Background UNICEF UK is substantially building its digital capacity over the coming years to enable it to achieve its long-term fundraising and advocacy objectives. The two core objectives being: cost-effectively recruiting and keeping supporters effective management of emergency appeals Purpose of Post Deliver, directly and indirectly, ongoingon-going and/or campaign driven digital marketing activities in pursuit of our core objectives. Taking a lead on specific channels in order to identify opportunities and , maximise ROI. and minimise duplication. This post is one of two Digital Marketing Officers. Each Officer will specialise and lead different channels but is expected to have allround depth of digital marketing and content marketing knowledge and work on cross-discipline projects. In line with the digital strategy, the Digital Marketing Officer is also responsible for encouraging cross-organisational ownership of digital by ensuring colleagues in non-digital teams are equipped and supported to deliver efficient digital marketing. The United Kingdom Committee for UNICEF Company Limited by Guarantee Registered in England and Wales No: 3663181 Registered Office: xxxxxx Registered Charity No: 1072612 President Lord Ashdown Executive Director David Bull Section 4 Duties and Responsibilities Planning and development Deliver and maximise digital marketing activities in line with the organisation’s core objectives and the overall digital direction set by the Digital Marketing Manager and Head of Digital Engagement. Develop detailed strategies to ensure efficient use of the specific marketing techniques you are the designated specialist of, as well as clear roadmaps for delivery and implementation across UNICEF UK. Contribute to organisation-wide digital marketing plan(s), yearly planning and budgeting marketing activities across teams. Identify and propose new digital engagement opportunities, trends and innovation that have potential to ensure UNICEF is reaching all potential supporters and offers an engaging and seamless user experience. Developing these opportunities where agreed. Ensure involvement and consultation with users and other key stakeholders when developing digital marketing, particularly ensuring the use of online statistics and trends to inform decisions. Activities Manage day to day running of specific digital marketing channels or digital projects using appropriate project management methods to ensure efficient and timely outcomes. Provide on-going consultancy and support to teams across the organisation to ensure effective adoption of digital marketing techniques. Produce and maintain digital marketing frameworks that empower other teams to use techniques effectively (eg systems, tools, guidelines, support, policies) based on input/trends from our audiences, stakeholders and industry. Create and deliver a programme of training to support other teams to use techniques effectively Working with the Analysis team and others, deliver testing, analysis and optimisation as a standard part of digital marketing activity. Deliver regular reports on performance and development of digital marketing or projects you are leading. Humanitarian emergencies Responsible for the implementation of digital marketing campaigns in response to humanitarian emergencies. This requires the post holder to be on call over some bank holidays and weekends. Core Work in partnership with teams across the organisation to develop an integrated, forward-looking, ambitious digital culture. Ensure effective and appropriate communication of digital plans and activities to members of the Committee and to relevant colleagues in UNICEF International and other National Committees. Keep up-to-date and advise on new digital marketing trends and activity within the not-for-profit sector. Carry out other duties as required and requested in keeping with the wider needs of the team, particularly in emergencies and in order to support a flexible team approach. Other This role involves the post holder to work beyond the standard working hours as and when required. This includes on call periods over some bank holidays and weekends. Section 5 PERSON SPECIFICATION The person specification describes specifically the traits, skills and experience that are needed for the job. At UNICEF UK, the recruiting manager identifies behaviours and skills, chiefly, from UNICEF UK’s Competency Framework. All criteria in the Person Specification are ‘essential’. 1. Personal Competencies Competency Title Ability to…. Supporter driven Uses in-depth knowledge of supporters, the market and the charity sector to predict future trends that impact upon supporters and their support Drives self and others to achieve challenging results Drive Innovation Come up with appropriate ideas for new products and activities, and then implements them Communication and influence Effective written and verbal communication skills to coach and influence non-digital colleagues Taking responsibility Thoroughly enjoys responsibility and seeks responsible situations/positions. Experience of developing policies, guidelines and training Outward-looking Regularly and systematically benchmarks against wide range of outside organisations to ensure UNICEF UK is up there with the best 2. Relevant Experience Experience of…. Planning and managing multi-layered marketing campaigns to achieve specific targets and developing channel specific strategies Practical application and up to date knowledge of digital marketing including email, multichannel and contact marketing and SEO. Project management skills 3. Specific Skills & Knowledge Ability to….. Optimise marketing campaigns using Google Knowledge of…. Analytics and other reporting methods, using reporting tools to segment audience and test campaign variables