Press Release
26th April 2012
CROSS MEDIA 2012 GAINS MOMENTUM AS EXHIBITOR SIGN UP PEAKS
Canon UK, Fujifilm and Ricoh UK are the latest suppliers committed to exhibiting at Cross
Media 2012, joining other major companies with a stake in cross media including Adestra,
CircData, DirectSmile UK, Headley Brothers Ltd, Imprint Business Systems, Mondi, Pensord,
Pixfizz, Precision Printing, Red Tie Ltd, Shuttleworth Business Systems Ltd, WRH Marketing
UK Ltd, Xeikon International and many others. The event is also supported by all major print
and marketing associations including the BAPC, BPIF, the Institute of Direct and Digital
Marketing (IDM), Direct Marketing Association (DMA) and the Professional Publishers
Association (PPA).
Organised by the Informa Print Group, the event, which will take place at London’s Business
Design Centre on 3-4 September, will provide marketing professionals, commercial printers,
publishers, advertising and creative agencies with an insight into the current capabilities and
future potential of media such as print, the web, direct mail, email, SMS, PURLs, QR codes,
mobile, video and social media.
Commenting on Canon’s decision to exhibit at the event, Antony White, Canon’s European &
UK Professional Print Product Business Developer – Solutions says: “As part of our campaign
to help customers see the bigger picture and the opportunities it presents, Canon has a clear
cross media proposition to help customers understand the business benefits of combining
online and offline channels to create effective, measurable campaigns. By bringing together
marketers, design agencies, publishers and print service providers, the Cross Media 2012
event is a perfect fit in our cross media strategy and we’re delighted to be exhibiting.”
Graham Leeson, European Marketing Communications Manager, Fujifilm says: “The Cross
Media exhibition represents an ideal opportunity for Fujifilm to communicate both upstream
the latest ideas and initiatives in print to brand owners, as well as to printers who are looking
for the most recent technologies to broaden their offerings. We are excited to be involved in
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the debut show and believe it will become a regular diary date in both the marketing and print
industry’s calendars.”
Equally supportive is Gareth Parker, Value Proposition Manager – Production Print, Ricoh
UK: “As the bridge between the physical and digital worlds, print has an exciting part to play in
the development of cross-media communications, leading to huge opportunities for print
providers willing to take the initiative. In that respect, Ricoh believes Cross-Media 2012 to be
the perfect platform to champion print’s leading position as digital and traditional
communications mediums continue to converge, offering valuable insights into the positive
transformation that powerful data-handling tools for precision marketing can bring to print
businesses.”
The Cross Media show floor will be divided into three distinct zones — Print, Publishing &
Innovation, Design & Creative Media, Digital & Direct Marketing. Each zone will have
theatres featuring a programme of impressive keynote presentations from high-profile brands,
demonstrations, workshops and case-studies which will explore the challenges and
opportunities in developing cross media strategies.
Comments Nick Craig Waller, Cross Media 2012 Marketing Director: “We’re absolutely thrilled
with the growing support from such a wide range of marketing and print organisations,
associations and suppliers. This clearly highlights the need for a dedicated cross media event
that brings all the different cross media stakeholders together under one roof.”
OgilvyOne Worldwide, one of the UK’s leading digital and direct customer relationship
marketing agency, is a huge supporter of Cross Media 2012. Donna Brown, Joint Head of
Production comments: “We have seen an increased trend and need towards helping our
clients to talk to their customers by using the most appropriate channels. A combination of
offline and online channels is the smartest way to be communicating our messages, so Cross
Media 2012, is in my opinion, perfectly placed and perfectly timed, to help us to understand
how to do that better”.
Pre-registration for the event is now live. For more information on Cross Media 2012, go to
crossmedialive.com
-ENDSAbout The Print Group
Part of the Informa Group, The Print Group has built up a large portfolio of events and is an
internationally renowned organiser of exhibitions and conferences for the graphic arts sector, bringing
together thousands of suppliers and buyers from around the world.
The Informa Print Group is the organiser of Ipex, the world’s largest English-speaking exhibition for the
printing industry, Ipex South Asia in Mumbai, India, creators of online print community Ipex World and
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organisers of Northprint, the largest general print event for the UK market.
About Informa
The Informa Print Group is the UK based division of Informa Exhibitions, specialising in international
Print, Nutraceutical, Maritime and Logistics trade exhibitions.
Informa Exhibitions organises over 100 business to business exhibitions annually via a global network of
offices in UK, Brazil, UAE, India, Singapore, China and Australia. Some of Informa Exhibitions’ leading
brands include IPEX, Monaco Yacht Show, Vitafoods, Cityscape and Arab Health.
Informa plc, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned
organiser of exhibitions, events and training in the world providing inspiring marketplaces and
opportunities for knowledge to be shared.
Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-tothe minute information and highly specialist skills and services. Our ability to deliver high quality
knowledge and services through multiple channels, in dynamic and rapidly changing environments,
makes our offer unique and extremely valuable to individuals and organisations.
For more information please visit www.informaexhibitions.com or www.informa.com
Issued on behalf of Informa Exhibitions by AD Communications.
For more information, please contact:
Dominique Pink
AD Communications
T: +44 (0) 1372 464 470
dpink@adcomms.co.uk
Nick Craig Waller
Marketing Director
Informa Exhibitions
T: +44 (0) 20 7017 7020
nick.craigwaller@informa.com