Driver’s Ed Classes
Note: The following classes are located on the 3rd floor of the Hotel’s main building.
Thursday, November 9th
10:30am – 12:00pm: Seating is limited and on a first-come, first-served basis.

Writing Songs for Your Original Act with David Cat Cohen – Trousdale Estates Room. This class will help
you define who you are as a performing songwriter and define your audience as well. Learn how to be your own best friend as
a songwriter with songs that truly express what you’re trying to say!

Home Recording Boot Camp with Ronan Chris Murphy – Elysian Park Room. Ronan Chris Murphy shares tips
and tricks to help improve your recordings. Learn approaches to recording that are used in high-end studios that can make
dramatic improvements in your own home recordings. The workshop will end with a Q&A session.

Singer Troubleshooting Q&A with Lis Lewis – Hancock Park Room. As a lead singer, you have very specific
problems and concerns. No one else in the band, none of your business associates, not even your producer can really help you.
Who can? Other singers of course. We will talk about all kinds of vocal problems such as pitch, range, volume, tone, strength
and endurance, but also about stage fright, recording studio issues, band problems, charisma, auditioning, in ear monitors,
fronting a band, choosing the right style, comping vocal tracks and much more. Come with questions and leave with answers.

Building Your Belief: The Key to Success with Debra Russell – Echo Park Room. How, exactly, does one
achieve success? Just keep taking action, right? Wrong! The truth is, how much you believe in yourself actually is the main
determination of how successful you'll be. Just as strong muscles help you win a ballgame, strong positive beliefs boost your
energy and confidence, create opportunities, attract powerful partners, clear obstacles from your path, and propel you
effortlessly into action and results.
2:00pm-3:30pm: Seating is limited and on a first-come, first-served basis.

Advanced Record Production with Rob Chiarelli – Trousdale Estates Room. Rob will discuss tips & techniques
that you won't find in books -- including production & engineering techniques that will make your project sound like a finished
record; modern recording techniques, using plug-ins, recording vocals, drums, instruments & mixing; and working with artists,
writers, A&R exec's, producers, engineers and more.

Networking Strategies for Songwriters with Dan Kimpel – Elysian Park Room. Success in our changing music
industry is determined by the strength and longevity of your personal contacts. Networking expert, Dan Kimpel, presents a
"kimpelling" session to educate songwriters in the fine art of maximizing personal and professional relationships, making
contacts and presenting yourself in the best possible light.

Singer Troubleshooting Q&A (Encore Class) with Lis Lewis – Hancock Park Room. As a lead singer, you have
very specific problems and concerns. No one else in the band, none of your business associates, not even your producer can
really help you. Who can? Other singers of course. We will talk about all kinds of vocal problems such as pitch, range,
volume, tone, strength and endurance, but also about stage fright, recording studio issues, band problems, charisma,
auditioning, in ear monitors, fronting a band, choosing the right style, comping vocal tracks and much more. Come with
questions and leave with answers.

The Star in You: The Seven Steps to Creating A Star Mindset, Building A Star Image and Living A Star
Life with John Battaglia – Echo Park Room. Success in music starts with YOU. Just because you have talent doesn’t
mean that you’ll be a natural in presenting yourself and attracting industry attention. Join image coach, John Battaglia, as he
shares the 7 steps that you need to know to make your strongest impression and increase your chances for success.
3:30pm – 5:00pm: Seating is limited and on a first-come, first-served basis.

Managing Yourself as a Business: Financial Planning for Musicians with Michael Colledge – Trousdale
Estates Room. Learn valuable tips from noted Wealth Management Advisor to the musician community, Michael Colledge,
on how to plan, organize, and conduct yourself as a successful business over the course of your artist career. Especially
important for indie artists, Michael will present ways of utilizing a contact management program to stay organized and
maximize your results. He’ll also teach you basic yet effective savings and investment techniques to help protect your income
and build your wealth while minimizing taxes. Learn to avoid common mistakes that artists make all too often!

Making and Marketing the Perfect CD with Tony van Veen – Elysian Park Room. Making CDs is easy. Selling
a lot of them is really hard! Join one of Michael Laskow’s favorite marketing gurus and learn how to avoid the 6 most common
mistakes that make a CD project crash and burn; How to dramatically increase your CD sales; Is it possible for independent
artists to get radio airplay?; How to get distribution and not get burned; and much more. Bring a notepad and a pen. You’re
guaranteed to pick up some great tips.

Indie Artist Marketing, Touring, and Promotion with Gilli Moon – Hancock Park Room. Define success on
your own terms: professional artist development, staying motivated, how to develop the right relationships, marketing and
promotional tools, and overcoming obstacles. Gilli Moon will motivate you beyond creativity, into the business world of the
Professional Artist – providing tools, tips and solutions on indie promotion, marketing and touring.

The Business of Songwriting: I KNOW I’ve Got a Great Song, Now What? with Jason Blume – Echo Park
Room. If you’ve already written “undiscovered hits” and want to know what to do next, let Jason take you step by step
through everything you need to do to turn it into a HIT. Listen to demos of #1 songs and learn the inside scoop on producing
competitive, reasonably priced demos in various styles – and getting them cut. Topics will include: finding a publisher; selfpublishing; getting a staff-writing deal; pitching to A&R, Producers, Artists, and TV/Film opportunities; using independent
song pluggers, networking; avoiding the scams; and using pitch/tip sheets successfully.
Friday, November 10th
10:30am – 12:00pm: Seating is limited and on a first-come, first-served basis.

Writing Lyrics to Melody: There’s No Use Writing a Great Lyric and a Great Melody If They Don’t Work
Together with Pat Pattison – Whitley Heights Room. An unfortunate setting of a word or phrase can sink the emotion
of the song, calling your listener's attention away from WHAT you are saying to HOW you are saying it. This is a "can't miss"
class that shows you how to get the most out of your lyrics by combining them accurately and effectively with melody.

Recording and Production Secrets of the Pros: How to Make Your Home Recordings Sound Like the Big
Dogs with Fett – Franklin Hills Room. How do they get those sounds on popular records? Why don’t my own demos
sound as polished as the big dogs? If you’ve been asking yourself these questions, this class is for you. It emphasizes the
back-end mixing and mastering part of the recording process (as opposed to initial recording and overdubbing). Learn
production secrets like proper settings for compression, EQ and effects, effectively using the Stereo Sound Stage, and beefing
up parts to make them stand out in a mix.

Collaboration: The Key to Getting Songs Cut with Pat and Pete Luboff – Trousdale Estates Room. Learn
the “how’s” and “whys” of collaborating. Pat and Pete will teach you how to find and approach collaborators and what to do
when a collaboration goes sour. Learn how to use collaborations as a means to getting your songs recorded.

Getting Heard, Getting Seen, Getting Signed: Pursuing a Career in the Music Business 2007 and Beyond
with Bobby Borg – Elysian Park Room. Are You Ready For That Big Recording Deal? Do you understand what getting
signed really means? Do you want to find out how to leverage your career to get what you want? YES? Then this course is for
you! Taught by a professional musician—for musicians. Learn invaluable tips for pursuing a successful career in music that
only someone who’s lived THROUGH IT can reveal. “Real-Life Stories” and in-class “Song Critique Sessions” enhance this
presentation, making it a true eye-opener. Bring your CDs and get heard!

Vocal Mechanics with Rosemary Butler – Hancock Park Room. Warm up your voice with well-known and
successful vocal coach Rosemary Butler. She will guide you through an interactive workshop that will give you singing tips
to improve the quality of your vocals and your recordings.
2:00pm-3:30pm: Seating is limited and on a first-come, first-served basis.

DIY P.R. for Your Band with Mike Farley – Whitley Heights Room. Do you have a great band that no one knows
about? Are you getting the gigs but not getting enough fans through the door? Or are you succeeding on many levels but
finding it difficult to keep up with the demand from media outlets to cover your band? Mike Farley will teach you how to
pursue press, including print, radio, TV, and Internet, without the help of a publicist. Learn Farley’s secrets that propelled him
to regional success, plus common sense tactics on how to accomplish your PR goals and take your career to the next level.

Writing/Rewriting: There Is a Difference with Steve Seskin – Franklin Hills Room. Writing can more easily
come from that dreamy/stream of consciousness place. Rewriting is in many ways, is a lot more tedious. Steve will teach you
ALL types of rewriting, including re-writing to improve content and tone. He'll also teach you how to know when your song is
done and the wisdom of sticking to the task versus putting a song away for a while and giving it a rest.

Principles for Writing for Radio with John Braheny – Trousdale Estates Room. These principles (not rules, by
the way) and techniques of song structure and dynamics have characterized radio hits and just plain great songs of all
styles for the last hundred years. If you understand the principles, you can bend the rules. We'll analyze examples of past and
current hits. Don't let your songs be rejected because you haven't mastered the basics.

How Do You Stay Connected to Your Art? with Judy Stakee – Elysian Park Room. Learn from one of the
music industry’s top publishers! Get the same insider information that she teaches her writers, and see how she inspires and
helps them. You’ve learned the ABC's of songwriting - but what turns an ordinary song into a hit song? How do structure and
content relate to each other? How do you balance your head and your heart? How do you co-write? How do you push
yourself and your collaborator to go that extra mile? How do you make it better? Music moves people to do extraordinary
things. Can you write songs that inspire others? Let’s find out!

Vocal Mechanics with Rosemary Butler (Encore Class) – Hancock Park Room. Warm up your voice with wellknown and successful vocal coach Rosemary Butler. She will guide you through an interactive workshop that will give you
singing tips to improve the quality of your vocals and your recordings.
3:30pm – 5:00pm: Seating is limited and on a first-come, first-served basis.

Get Your Groove On with Jai Josefs – Whitley Heights Room. Most people think of groove only in relationship to
Hip-Hop and dance clubs. In reality, it’s as important as melody or lyrics in ALL styles of contemporary music. Find out what
today’s most successful singer-songwriters, rock bands, and even country writers know about groove that sets their music apart
from the rest. Using examples from well-known songs in all these genres, Jai will illustrate how groove can dramatically
impact both melodies and lyrics, with a special emphasis on how you can immediately begin applying what you learn to your
own writing.

Urban Music Production with Jorge Corante – Franklin Hills Room. Learn how to produce your tracks in order to
get your music into film & TV. Plus, the business aspect of Film & TV, Publishing, sync licensing, and more.

The Nuts and Bolts of Artist Management with Rob “Blasko” Nicholson, Chris “Hot Rod” Long, Karl
Louis, and Mike Gormley – Trousdale Estates Room. Four successful managers share their secrets with you! Find out
when the time is right to get a manager, how to find the right one, and what you can expect your manager to do for you.

Songwriting is a Business: A Business of Money, Talent, Knowledge, Contacts, and Contracts with Todd
and Jeff Brabec – Elysian Park Room. From signing a music publishing contract to licensing a song for a movie, a
television series, a videogame or a cell phone, it is essential that songwriters have knowledge of the business side of music if
they are to achieve a lasting career as well as financial success. Examine publishing agreements and the many avenues for
making money from your music, including film, television and DVDs; ringtones, ringbacks and master tones; video games;
advertising commercials; CDs; downloads and streams of multiple variations; Broadway; webcasting; performances; remixes
and samples -- even dolls and toys need music!

Alternative Markets and Outlets for Songwriters and Artists Who Don’t Fit the Commercial Mold with
Nancy Moran – Hancock Park Room. Just because you don’t write or perform commercial music doesn’t mean that
you can’t have a lucrative music career. If you’ve got an open mind and are willing to think outside of your normal music
parameters, you can create your own niche market for your music and reap the rewards of adoring fans, money-making cuts,
and abundant CD sales. Learn from real-life case studies of musicians that you’ve probably never heard of who are making a
whopping, full-time living doing music and nothing else! Are you ready to do the same? Join Nancy for this candid and
unique discussion that will explore alternative routes to living your dream.
Saturday, November 11th
10:30am – 12:00pm: Seating is limited and on a first-come, first-served basis.

Networking Strategies for Songwriters with Dan Kimpel – Whitley Heights Room. Success in our changing
music industry is determined by the strength and longevity of your personal contacts. Networking expert, Dan Kimpel, presents
a "kimpelling" session to educate songwriters in the fine art of maximizing personal and professional relationships, making
contacts and presenting yourself in the best possible light.

How Do I Get TV/Film Song Placements Via Music Libraries with Ted Lowe – Franklin Hills Room.
Unlock the secrets of what will make your music work for TV, film, video games, commercials, and DVD – from style, to
tempo, to genre, and lyrical themes. Hear great examples of successful songs and production music cues!

Melody with Steve Seskin – Trousdale Estates Room. Learn how to effectively use Prosody -- the marriage of music
and lyric. Hit songwriter, Steve Seskin shows you how to make it all work by maximizing phrasing and accents, key words
word in every line, and accents that stress the right syllables and help drive home your point. Music can actually change the
meaning of a lyric when used to its fullest potential. Steve will also teach you how to use rhythm and range more effectively.

Pitching to the Film and TV Market with John Braheny – Elysian Park Room. There's a growing market for
both instrumental music and songs in the audio/visual market and you can access it in a variety of ways. John will explain
differences between music libraries, song placement companies, music publishers and working directly with music
supervisors. Find out what kind of material works best and constitutes “broadcast quality?” What are the legal issues
(including work-for-hire agreements with musicians and singers)? What licenses are needed? How do you prepare and
present your music? What can you earn and how do you get paid? This class will answer those questions and more.

But It Sounded So Much Better At Home: Conscious and Unconscious Aspects of Singing with Steven
Memel – Hancock Park Room. If you ever feel like "sometimes it works and sometimes it doesn't", this class is for you.
Singing is about communicating. It's story telling with music. The last thing you want to be thinking about when you're
performing is whether or not you can depend on your voice being there. Steven Memel will help you understand, both on the
conscious and unconscious levels, what causes inconsistency and what you can do to change it. Feeling secure about your
voice is one of the greatest feelings in the world. Join Steven for this fascinating workshop and begin building unshakable
confidence in your instrument.
2:00pm-3:30pm: Seating is limited and on a first-come, first-served basis.

Ear Candy 101: Why Production Matters with Guy Marshall – Whitley Heights Room. Learn the various ways
that production can further enhance your creativity and help you transform your songs beyond what you imagined they could
be!

Upping Your Chances of Getting Forwarded in TAXI with Pete and Pat Luboff – Franklin Hills Room. The
fine art of reading the TAXI listing and interpreting what it’s asking for, appropriate song casting for listings, making your
package screener-friendly.

Five Production Secrets That Every Songwriter and Artist Should Know with Susan Tucker and Kim
Copeland – Trousdale Estates Room. Whether you are acting as your own producer or hiring one, you need to know
what is involved in quality production and how to get the best presentation for your song demos, artist pitch packages and CD
projects. From song selection to budgeting to recording techniques to communication with musicians and vocalists, this course
will guide you through the production process and teach you how to get better recordings and save money!

Surviving As an Independent Artist with Kenny Kerner – Elysian Park Room. The tide has turned and now
indie artists rule the charts. But what did they have to do to get there? This Driver’s Ed session gives you the tools you need to
know for success, and an indie artist checklist of things to do when you do-it-yourself!

Business Management for the Creative Mind with Debra Russell – Hancock Park Room. How many times
have you thought “I’m an artist”. I’m just no good at business” (read also math, money or marketing)? In this dynamic,
interactive workshop, Debra will dispel the myth and help you identify and apply your unique talents to create a successful
business without sacrificing your art or integrity. Also valuable for those on the management, production and venue side of
the entertainment business.
3:30pm – 5:00pm: Seating is limited and on a first-come, first-served basis.

Say It Right the First Time: Communicating with Music Industry Executives with Guy Marshall – Whitley
Heights Room. To be taken seriously in the Music Industry, your "Attitude" along with great "Networking &
Communication" skills are your keys to opening the doors to top Music Industry Executives. This class will give you the tools
to maximize your ability to make a positive "First Impression" and get your music heard. You'll learn; "What to Say" (in 30
seconds or less!), "When to Say it" (timing is everything!) and most importantly..."The Art of Selling Yourself"! Don't let
your insecurity of not knowing what to say to the Pros hold you back. This class could be one of the many life changing
experiences of the Rally... you don't want to miss it!

Are You an Innie or an Outie: How to Become One of Those Bands That’s Always Getting Preferential
Treatment in its Hometown with Mike Farley – Franklin Hills Room. Have you ever wondered how other bands
in your region are getting all the best opening slots, as well as the best press, radio and TV appearances, and seem to be
darlings of the local media in general—all the while as your band is getting better and better but is lacking in recognition? Fair
or not, in addition to being the best you can as a band and writing great songs, it’s equally important to make friends with
everyone from concert promoters, radio personalities, and even those other bands who are landing all the great gigs. Learn
how Mike Farley did that as a musical artist and how he’s coaching some of his PR clients to do the same. He’ll talk about the
results his efforts have generated and how he can help you, too.

How To Market Your CD and Create a Buzz on a Limited Dollar Budget: Putting Together A Marketing
Plan of Attack with Bobby Borg – Trousdale Estates Room. Want to get to that next level of your career? In this
class you’ll learn step-by-step tips essential in putting together and initiating your own “Marketing Plan of Attack.” And if
money is tight, we’ll do this from the perspective of having a “Zero To Limited Dollar Budget!” In-class marketing exercises
and CD listening sessions make this course fast-paced, interactive session, and highly motivating. Make no mistake: Having no
plan is like planning to fail! Having a plan, and failing to execute it, is equally as damaging. Bring your CDs!

The Artist-Manager Relationship: How Far is Too Far? with Kenny Kerner – Elysian Park Room. We're all
familiar with the stoic manager in his three-piece suit and tie. But now, it's the street smarts that make or break an artist. How
is street management different and when does a manager cross the line between management and friendship? How far should
you or the manager go?

What to Do With Your Hands, Legs, Eyes, Hip, Spleen and the Rest of Your Body: A Vocal Performance
Workshop with Steven Memel – Hancock Park Room. How to move on stage with or without your instrument, how
to gesture, where to look, and how to deal with an audience are all areas that need more attention. It's assumed that somehow
you should just "know how to do it". In this interactive workshop, Steven Memel will provide you with solid information and
clear techniques on how to create a great stage performance. Stop feeling insecure about what to do with your body. Stop
feeling stuck. Let Steven Memel open up your eyes and open up your options. It's time to rock!