LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
14,170.0
Sales Segment
1.
Dell Computer Corp.
Business Supplies: Computer
Hardware
2.
Gateway 2000
7,139.2
Consumer Electronics: Personal
Computers: Hardware
3.
United Services Automobile
Association
6,631.0
Insurance: Closed Market
4.
Tele-Communications Inc.
6,126.3
Cable TV
5.
AARP
5,315.0
Insurance: Closed Markets
6.
Cisco Systems
5,100.0
Industrial: Electronics
7.
Time Warner Cable Group
4,897.6
Cable TV
8.
GEICO
4,285.0
Insurance: Open Markets
9.
J.C. Penney
3,600.0
General Merchandise: Catalog
Retailer
10.
*Cendant Alliance Marketing
2,600.0
General Merchandise: MultiProducts: Membership
11.
QVC Network
2,350.0
General Merchandise: TV: Home
Shopping
12.
Hewlett-Packard Direct Marketing
Division
2,125.0
Business Supplies: Computer
Hardware
13.
America Online
2,100.0
General Merchandise: On-Line/
Internet
14.
AT&T Communications
1,970.0
Business Services: Communications
15.
MediaOne (U.S. West)
1,908.5
Cable TV
16.
Micro Warehouse
1,852.7
Business Supplies: Computer
Software
17.
Henry Schein Co.
1,765.0
Industrial: Medical
18.
MCI Telecommunications
1,720.0
Business Services: Communications
19.
Comcast Cable
1,697.1
Cable TV
20.
Micron Electronics
1,681.4
Business Supplies: Computer
Hardware
*Includes vendor sales and membership fees
21.
DirectTV
1,663.2
III-1
Direct Broadcasting: Satellite
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Services
22.
Computer Discount Warehouse
1,610.8
Consumer Electronics: Personal
Computers: Hardware
23.
Charles Schwab & Co.
1,600.0
Financial Services
24.
Viking Office Products
1,502.0
Business Supplies: Business
Supplies: Full Line
25.
W.W. Grainger
1,464.0
Industrial: Equipment & Supplies:
General
26.
Fingerhut Catalog
1,416.5
General Merchandise: MultiProducts: Catalog
27.
Cox Communications
1,257.4
Cable TV
28.
McMaster Carr
1,200.0
Industrial: Industrial Equipment &
Supplies: General
29.
Lands' End
1,177.0
Apparel: Great Outdoors
30.
Federated Department Stores/Macy's
1,160.0
General Merchandise:
Department Stores: Local
31.
Ticketmaster
32.
Cablevision Systems Corp.
1,105.5
33.
American Automobile Association
1,100.0Association
Auto Clubs
34.
Primestar
1,097.0
35.
Merck-Medco Rx Stores
1,091.2
36.
Home Shopping Network
1,082.0
General Merchandise: TV: Home
Shopping
37.
United Services: Automobile
Association: Emco/Bancorp
1,001.0
Financial Services
38.T
IBM Mainframe Direct
1,000.0
Business Supplies: Computer
Hardware
38.T
Insight Enterprises
1,000.0
Business Supplies: Computer
Hardware
*1,120.0
Consumer Services: Non-Financial
Cable TV
Direct Broadcasting: Satellite
Services
Health: Drugs/Vitamins
*Ticket sales value
40.
Providian Bancorp
986.9
III-2
Financial Services
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
41.
DEC Direct
950.0
Business Supplies: Computer
Hardware
42.
J.C. Penney Life
944.3
Insurance: Catalog Retailers
43.
Federal Express
940.0
Business Services: Air Freight
44.
Scholastic Books
924.4
Business Supplies: Business
Specialties: Libraries & Schools
45.
21st Century Insurance
907.9
Insurance: Open Markets
46.T
L.L. Bean
896.4
Apparel: Great Outdoors
46.T
Time Inc. Magazines
896.4
Magazine/Periodical: Subscriptions:
Publishers
48.
Money Store
890.0
Financial Services
49.
Amica Mutual Insurance Co.
879.2
Insurance: Open Markets
50.
Sprint Communications
860.0
Business Services: Communications
51.
Office Depot
806.1
Business Supplies: Business
Supplies: Full Line
52.
May Department Stores
800.0
General Merchandise: Department
Stores: Local
53.
Victoria's Secret
780.0
Apparel: Lingerie/Hosiery
54.
Reader's Digest: General & Series
Books
779.7
Books: Consumer Mail Order
Publications/General Publishing
55.
Adelphia Communications
765.4
Cable TV
56.
Global Computer Supplies
762.1
Business Supplies: Business
Supplies: Data Processing Oriented
57.
Express Scripts
740.0
Health: Drugs/Vitamins
58.
Compaq
737.5
Business Supplies: Computer
Hardware
59.
Franklin Mint
713.7
Collectibles: Reproducibles
60.
Spiegel
663.0
General Merchandise: Catalog
Retailers
61.
Florists' Transworld Delivery
650.0
Gifts: Specialized
62.
American Bankers Insurance Co.
634.0
Insurance: Open Markets
III-3
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Of Florida
63.
U.S. Veteran's Administration
620.0
Health: Drugs/Vitamins
64.T
*Onsale Inc.
600.0
Industrial: Industrial Equipment &
Supplies: General
64.T
PCS Health Systems
600.0
Health: Drugs/Vitamins
64.T
Quill Corp.
600.0
Business Supplies: Business
Supplies: Full Line
67.
WorldCom
590.0
Business Services: Communications
68.
Newark Electronics
576.3
Industrial: Electronics
69.
Colonial Penn Insurance Co.
571.4
Insurance: Open Markets
70.
Staples
569.9
Business Supplies: Business
Supplies: Full Line
71.
Damark International
569.2
Consumer Electronics: Products
72.
Jones Intercable
568.7
Cable TV
73.
PC Connection
550.6
Consumer Electronics: Personal
Computers: Hardware
74.
Sears, Roebuck & Company
550.0
General Merchandise: Catalog
Retailers
75.
Eddie Bauer
525.0
Apparel: Great Outdoors
76.
Caremark
524.9
Health: Drugs/Vitamins
77.
Signature Financing
511.2
Financial Services
78.
Century Communications
507.6
Cable TV
79.T
Dillard Department Stores
500.0
General Merchandise: Department
Stores: Local
79.T
*FreeMarkets Online
500.0
Industrial: Industrial Equipment &
Supplies: General
79.T
IBM-Personal Computer Co.
500.0
Consumer Electronics: Personal
Computers Hardware
79.T
Omega Scientific
500.0
Industrial: Electronics
500.0
Business Supplies: Office Furniture
*Auction deals value
79.T
UNICOR
III-4
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
79.T
United Parcel Service Of America
500.0
Business Services: Air Freight
85.
New Process Co.
495.5
Apparel: Family
86.
Multiple Zones International
490.0
Consumer Electronics: Personal
Computers: Software
87.
Marcus Cable
478.9
Cable TV
88.
Creative Computers
475.1
Consumer Electronics: Personal
Computers: Hardware
89.
Chadwick's of Boston
473.9
Apparel: Women's
90.
Lenfest Group
456.7
Cable TV
91.
U.S. Satellite Broadcasting
456.6
Direct Broadcasting: Satellite
Services
92.
Reader's Digest Magazine
438.8
Magazine/Periodical: Subscriptions:
Publishers
93.
Charter Communications
431.5
Cable TV
94.
Dreyfus Corp.
424.0
Financial Services
95.
News America Publishing
410.3
Magazine/Periodical: Subscriptions:
Publishers
96.
Falcon Communications
403.5
Cable TV
97.T
Amazon Books
400.0
Books: Consumer: Mail Order
Publications/General Publishing
97.T
Doubleday Book Clubs/Bantam
400.0
Books: Consumer: Book Clubs
97.T
Statlander Drug Co.
400.0
Health: Drugs/Vitamins
100.
Union Fidelity Life Insurance
395.0
Insurance: Open Markets
101.
Teachers Insurance & Annuity
387.0
Insurance: Closed Markets
102.
Echostar
385.8
Direct Broadcasting: Satellite
Services
103.
CompUSA
382.3
Consumer Electronics: Personal
Computers: Hardware
104.
Airborne Freight
380.0
Business Services: Air Freight
105.
Reader’s Digest Music
377.6
Recorded Music
106.T
American Family Publishers
375.0
Magazine/Periodical: Subscriptions:
III-5
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Agents
106.T
Publishers Clearing House
375.0
Magazine/Periodical: Subscriptions:
Agents
108.
Nationwide Group
374.1
Insurance: Open Markets
109.
INMAC
373.0
Business Supplies: Business
Supplies: Data Processing Oriented
110.
InterMedia Partners
364.7
Cable TV
111.T
J. Crew Outfitters
360.0
Apparel: Specialty: Sportswear
111.T
McGraw-Hill Information
Services
360.0
Business Services: Information
113.
Lane Bryant
356.5
Apparel: Specialty: Women's Big &
Tall
114.
American Express Co.
Merchandising Division
355.2
General Merchandise: MultiProducts: Travel & Entertainment
Cards
115.T
Guthy-Renker
350.0
General Merchandise: TV:
Infomercials
115.T
Microsoft On-Line
350.0
General Merchandise: On-Line/
Internet
115.T
Nordstrom
350.0
General Merchandise: Department
Stores: Local
115.T
Spice Hot
350.0
Health: Adult Products
115.T
Time-Life Books
350.0
Books: Consumer Mail Order
Publications/General Publishing
120.
American Association Of Retired
Persons
349.2
Health: Drugs/Vitamins
121.
Prime Cable Corp.
346.3
Cable TV
122.
National General Insurance Co.
335.0
Insurance: Open Markets
123.
Quick & Reilly
320.0
Financial Services
124.
Physicians Mutual Insurance Co.
319.9
Insurance: Open Markets
125.
Midwest Microperipherals
316.7
Business Supplies: Computer
III-6
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Hardware
126.
J&L Industrial Supply
316.2
Industrial: Industrial Equipment &
Supply: General
127.
Expedia
312.0
Consumer Services: Travel
128.
First Source
300.0
Business Supplies: Computer
Hardware
129.
Allied Electronics
293.9
Industrial: Electronics
130.
Egghead.com
293.1
Consumer Electronics: Personal
Computers: Software
131.T
Bass Pro Shops
280.0
Sporting Goods: Fishing
Supplies/Aquatic
131.T
Commerce Clearing House
280.0
Business Services: Information
131.T
Newport News
280.0
Apparel: Women's
134.
Black Box Corp.
279.8
Industrial: Electronics
135.
School Specialty
279.4
Business Supplies: Business
Specialties: Libraries & Schools
136.
National Media Corp.
278.5
General Merchandise: TV:
Infomercials
137.
TCA Cable TV
272.9
Cable TV
138.
Coldwater Creek
270.2
Gifts: Specialized: Regional
139.T
Dayton Hudson
270.0
General Merchandise: Department
Stores: Local
139.T
Prodigy Services Co.
270.0
General Merchandise: On-Line/
Internet
141.
MSC Industrial Supply
262.3
Industrial: Industrial Equipment &
Supply: General
142.
Select Editions (Reader’s Digest)
261.9
Books: Consumer: Book Clubs
143.
California Casualty Co.
259.7
Insurance: Open Markets
144.T
BMG Direct Marketing
250.0
Recorded Music
144.T
National Syndications
250.0
General Merchandise: MultiProducts: Non-Catalog
III-7
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
144.T
Prentice Hall Direct
250.0
Business Services: Information
144.T
Lillian Vernon
250.0
Gifts: General: Low End
148.
Cable ONE
247.6
Cable TV
149.
Pleasant Co.
247.4
Toys: Dolls
150.
Wear-Guard Corp.
245.0
Apparel: Specialty: Work Clothes
151.
Programmer’s Paradise
235.0
Business Supplies: Computer
Software
152.
Gerber Life Insurance Co.
232.1
Insurance: Open Markets
153T.
Columbia House
232.0
Recorded Music
153.T
Reliable Corp.
232.0
Business Supplies: Business
Supplies: Full Line
153.T
Rodale Book Division
230.0
Books: Consumer: Mail Order
Publications/General Publishing
156.
Elcom International
228.0
Business Supplies: Computer
Hardware
157.T
800 Flowers (Teleways)
225.0
Gifts Specialized
157.T
Mosby YearBook
225.0
Industrial: Medical
159.
Meredith Corp. Magazine Group
219.3
Magazine/Periodical: Subscriptions:
Publishers
160.
Frontier Vision Partners
217.7
Cable TV
161.
Lerner Direct
217.0
Apparel: Specialty: Sportswear
162.
Reader's Digest Video
215.8
Audio/Video: Videocassettes
163.
Amex Assurance Group
212.5
Insurance: Closed Market
164.
Safeguard Business Systems
210.0
Business Supplies: Business Forms:
Full Line
165.
Hachette Magazine Group
209.9
Magazine/Periodical: Subscriptions:
Publishers
166.
Hearst Magazines
203.5
Magazine/Periodical: Subscriptions:
Publishers
167.
Globe Life & Accident Insurance
203.1
Insurance: Open Markets
168.T
Disney Catalog
200.0
Toys: Children's/Mothers' Products
III-8
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
168.T
E*Trade
200.0
Financial Services
168.T
Global Industrial Equipment
200.0
Industrial: Materials Handling
168.T
Nordstrom Catalog
200.0
General Merchandise: Department
Stores: National Mail Order
168.T
Sara Lee Direct Home Shopping
200.0
Apparel: Lingerie/Hosiery
168.T
Sun Data
200.0
Consumer Electronics: Personal
Computers: Hardware
174.
Barnett Inc.
199.6
Industrial: Industrial Equipment &
Supplies: General
175.
Fanch Communications
195.1
Cable TV
176.
Oriental Trading Co.
192.8
Home Furnishings: Miscellaneous
177.
Intuit
191.6
Consumer Electronics: Personal
Computers: Software
178.T
Day-Timers
190.0
Business Supplies: Stationery
Specialties:
Scheduling/Recordkeeping Systems
178.T
OfficeMax
190.0
Business Supplies: Business
Supplies: Full Line
178.T
Popular Club
190.0
General Merchandise: MultiProducts: Catalog
181.
New England Business Service
186.5
Business Supplies: Business Forms:
Full Line
182.
Multimedia Cablevision
185.8
Cable TV
183.T
American Medical Association
185.0
Industrial: Medical
183.T
Book-of-the-Month Club, Inc.
185.0
Books: Consumer: Book Clubs
185.T
Deluxe Computer Forms
180.0
Business Supplies: Business Forms:
Full Line
185.T
Pottery Barn
180.0
Gifts: Hard Gifts
187.
Allstate Direct Marketing
178.4
Insurance: Open Markets
188.
Nature's Bounty
178.0
Health: Drugs/Vitamins
189.
Ideon (Safecard)
177.0
Financial Services
190.
Roaman's
176.9
Apparel: Specialty: Women's Big &
III-9
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Tall
191.
Beckley-Cardy
175.5
Business Supplies: Business
Specialties: Libraries & Schools
192.
Newbridge Communications
175.0
Books: Professional: Book Clubs
193.
Comtrade
172.0
Consumer Electronics: Personal
Computers: Hardware
194.
Signatures
170.4
General Merchandise: MultiProducts: Non-Catalog
195.
Harry And David
170.0
Food: Fruit
196.T
Media General Cable
169.5
Cable TV
196.T
Triax Communications
169.5
Cable TV
198.
Value Rx
167.0
Health: Drugs/Vitamins
199.
American Management Association
165.0
Business Services: Information
200.
Cabela's
163.7
Apparel: Great Outdoors
201.
CIGNA Direct Marketing
163.4
Insurance: Open Markets
202.T
Belk Department Stores
160.0
General Merchandise: Department
Stores: Local
202.T
Domestications
160.0
Home Furnishings: Housewares:
Bedroom
202.T
Richard Young Products
160.0
Business Supplies: Data-Processing
Oriented
205.
Gruner & Jahr USA Publishing Group
159.8
Magazine/Periodical: Subscriptions:
Publishers
206.
The Talbots
159.2
Apparel: Women's
207.
Northern Hydraulics
159.1
Hardware/Tools: Utility Tools
208.
Advance Publications
156.9
Magazine/Periodical Subscriptions:
Publishers
210.
Neiman-Marcus Direct
156.3
General Merchandise: Department
Stores: National Mail Order
211.
Central States Indemnity Co. Of
Omaha
156.0
Insurance: Open Markets
209.
III-10
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
212.
CUMIS Insurance Society
154.7
Insurance: Closed Markets
212.T
C-Tec Cable Systems
151.6
Cable TV
212.T
Minnesota Mutual Life Insurance Co.
151.6
Insurance: Open Markets
214.
International Correspondence
Schools
151.0
Educational Services:
Correspondence Courses/Schools/
Seminars
215.
Wilmar Industries
150.8
Industrial: Industrial Equipment &
Supply: General
216.T
CBS Video Club & Video Library
150.0
Audio/Video: Video: Videocasettes
216.T
Global Office Products
150.0
Business Supplies: Business
Supplies: Full Line
216.T
Hamilton Collection
150.0
Collectibles: Reproducibles
216.T
The Learning Co.
150.0
Consumer Electronics: Personal
Computers: Software
Entertainment/Educational
216.T
Maintenance Warehouse
150.0
Industrial: Equipment & Supplies:
General
216.T
Neiman-Marcus
150.0
General Merchandise: Department
Stores: Local
216.T
Providian Direct Insurance:
Property & Casualty Group
150.0
Insurance: Open Markets
216.T
Smart Inventions
150.0
General Merchandise: TV:
Infomercials
216.T
United States Postal Service
150.0
Business Services: Air Freight
225.
Bradford Exchange
147.5
Collectibles: Porcelains
226.
Reiman Publications
144.3
Magazine/Periodical Subscriptions:
Publishers
227.
MIC General Insurance Co.
144.2
Insurance: Closed Markets
228.
Ameritrade
144.0
Financial Services
229.T
Nashua Photo
143.0
Photography: Film Processing
229.T
Quality School Plan
143.0
Magazine/Periodical Subscriptions:
Agents
III-11
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
231.T
Eastbay Running Store
142.5
Sporting Goods: Apparel Oriented
231.T
Warshawsky & Co.
142.5
Automotive/Aviation: Automotive:
Supplies: General
233.
U.S. Mint
141.0
Collectibles: Reproducibles
234.
Garden Way
140.0
Gardening: Tools, Supplies,
Equipment
235.
Bloomingdale's By Mail
138.8
General Merchandise: Department
Stores: National Mail Order
236.
Franklin Quest Co.
138.7
Business Supplies: Stationery
Specialties:
Scheduling/Recordkeeping Systems
237.
Haband
137.9
Apparel: Men's
238.
Colonial Penn Life
133.3
Insurance: Open Markets
239.
J&R Electronics
132.0
Audio/Video: Stereo/Video/Radio
Equipment
240.
Clifford & Wills
130.0
Apparel: Women's
241.
National Geographic Society
129.0
Magazine/Periodical: Subscriptions:
Publishers
242.
Times Mirror Magazines
128.0
Magazine/Periodical: Subscriptions:
Publishers
243.
American International Group
127.6
Insurance: Open Markets
244.
Golfsmith
126.0
Sporting Goods: Athletic Equipment
245.T
Providian Life & Health Insurance Co.
125.5
Insurance: Open Markets
245.T
Sportsman's Guide
125.5
Sporting Goods: Hunting
247.
Rifkin & Associates
125.2
Cable TV
248.
Tiffany & Co.
120.9
Jewelry: Investment
249.T
Memberworks Inc.
120.8
General Merchandise: Membership
249.T
Buycomp
120.0
Consumer Electronics: Personal
Computers: Hardware
249.T
Lab Safety Supply
120.0
Industrial: Safety & Security
Products
249.T
Ross-Simons Jewelers
120.0
Jewelry: Investment
III-12
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
253..
Veterans Life
119.3
Insurance: Closed Markets
254.T
Service Electric Cable Co.
114.3
Cable TV
254.T
Tele-Media
114.3
Cable TV
256.
TVSM
113.9
Magazine/Periodical: Subscriptions:
Publishers
257.
Montgomery Ward Life Insurance
113.2
Insurance: Catalog Retailers
258.
NASCO Farm
112.5
Industrial: Farm & Ranch
259.
Heritage Capital Corp.
112.0
Collectibles: Stamps & Coins
260.
Physicians Life Insurance Co.
110.9
Insurance: Open Markets
261.T
Amazon.com
110.0
Recorded Music
261.T
CDNow/N2K
110.0
Recorded Music
261.T
International Masters Publishers
110.0
Educational Services: Educational
Aids
264.
ABC Distributing Co.
109.1
General Merchandise: MultiProducts: Membership
265.
Rodale Magazine Division
107.8
Magazine/Periodical: Subscriptions:
Publishers
266.
ValueVision International
107.0
General Merchandise: TV: Home
Shopping
267.T
Darby Dental/Veterinary Direct
105.0
Industrial: Medical
267.T
SBC Media Ventures
105.0
Cable TV
269.
American Blind & Wallpaper
Factory
103.5
Home Construction: Wall Coverings
270.
Danbury Mint
103.2
Collectibles: Reproducibles
271.
Horchow Collection
103.0
Gifts: General: High End
272.
USA Flex
101.5
Business Supplies: Computer
Software
273.
Wawanesa Mutual Insurance Co.
100.3
Insurance: Open Markets
274.
Life Insurance Co. Of North
America
100.2
Insurance: Open Markets
275.T
Citicorp Ready Credit
100.0
Financial Services
III-13
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
275.T
Digi-Key Corp.
100.0
Industrial: Electronics
275.T
Gall's
100.0
Industrial: Law Enforcement
275.T
General Electric Service Management
100.0
Consumer Services: Other NonFinancial
275.T
Global Motorsports
100.0
Industrial: Commercial/Retail
275.T
Jones & Babson
100.0
Financial Services
275.T
Michigan Bulb Co.
100.0
Gardening: Bulbs
275.T
Montgomery Ward Syndication
100.0
General Merchandise: Catalog
Retailers
275.T
Omaha Steaks International
100.0
Food: Meat
275.T
Parsons Technology
100.0
Consumer Electronics: Personal
Computers: Software
275.T
Scott Foresman/Addison Wesley
Longman
100.0
Business Supplies: Business
Specialties: Libraries & Schools
275.T
Shop At Home
100.0
General Merchandise: TV: Home
Shopping
275.T
Smart Practice
100.0
Industrial: Medical
275.T
Sylvan Learning Systems
100.0
Business Services: Information
275.T
Time-Life Video
100.0
Audio/Video: Videocassettes
275.T
U.S. Sales Corp.
100.0
General Merchandise: MultiProducts: Catalog
275.T
Veratex Corp.
100.0
Industrial: Medical
275.T
Walgreens Healthcare Plus
100.0
Health: Drugs/Vitamins
293.
Swiss Colony
99.5
Food: Dairy
294.
Miles Kimball
98.8
Gifts: General: Low End
295.
Newsweek
97.9
Magazine/Periodical: Subscriptions:
Publishers
296.
Entertainment Center
97.7
Audio/Video: Stereo/Video/Radio
Equipment
297.
Unicent Technologies
97.4
Business Supplies: Computer
Software
III-14
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
298.
Sport Supply Group
97.3
Business Supplies: Libraries &
Schools
299.
Greater Media
96.4
Cable TV
300.
Moore Medical Corp.
96.0
Industrial: Medical
301.T
Alliance Life Insurance Company Of
North America
95.9
Insurance: Open Markets
301.T
Orvis Co.
95.9
Sporting Goods: Fishing Supplies/
Aquatic
303.
Harriet Carter
95.3
Gifts: Low End
304.
Old Pueblo Traders
94.9
Apparel: Women's
305.
Ziff-Davis Publishing Co.
94.6
Magazine/Periodical: Subscriptions:
Publishers
306.
Suburban Ostomy Supply
94.4
Industrial: Medical
307.
Nordic Track
94.0
Health: Physical Fitness
308.T
Custom Chrome, Inc.
93.9
Industrial: Commercial/Retail
308.T
International Fashions
93.9
Jewelry: Fashion
310.
Figi’s
93.5
Food: Dairy
311.
Delia*s
93.4
Toys: Children’s/Mothers’ Products
312.
Barnes & Noble Direct
93.0
Books: Consumer: Mail Order
Publications/General Publishing
313.
Mednet MPC Corp.
92.5
Health: Drugs/Vitamins
314.
Harron Communications
91.7
Cable TV
315.T
Guarantee Trust Life Insurance Co.
90.3
Insurance: Open Markets
315.T
Williams-Sonoma
90.3
Home Furnishings: Housewares:
Kitchen Utensils
317.T
Gero Vita International
90.0
Health: Drugs/Vitamins
317.T
Harbor Freight Salvage
90.0
Industrial: Industrial Equipment &
Supplies: Surplus
317.T
NUMA
90.0
Collectibles: Reproducibles
317.T
Transmation
90.0
Industrial: Industrial Equipment &
Supplies: Specialty Trades/Business
III-15
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Opportunity Products
321.
Hosiery Corp. of America
89.4
Apparel: Lingerie/Hosiery
322.
Consumer's Union Of U.S.
88.2
Magazine/Periodical: Subscriptions:
Publishers
323.
Primedia Magazine Group
87.8
Magazine/Periodical: Subscriptions:
Publishers
324.
Northland Communications Corp.
86.7
Cable TV
325.
Checks In The Mail
85.7
Stationery: Specialized
326.T
Dr. Leonard's Health Care Corp.
85.0
Health: Soft Goods
326.T
Eastern Michigan University
85.0
Educational Services:
Correspondence Courses/Schools
Services
328.
Spring Hill Nurseries
84.7
Gardening: Nursery Stock
329.T
Adam & Eve
84.3
Health: Adult Products
329.T
Current Checks
84.3
Stationery: Specialized
331.
Current
84.2
Stationery: General
332.
Savings Bank Life Insurance Co.
Of Massachusetts
84.1
Insurance: Open Markets
333.T
Endless Vacation Publications
84.0
Magazine/Periodical: Subscriptions:
Publishers
333.T
Hammacher Schlemmer
84.0
General Merchandise: MultiProduct: Catalog
333.T
Health Direct
84.0
Health: Soft Goods
333.T
Hume Group
84.0
Educational Services:
Correspondence Courses/Schools/
Seminars
333.T
J. Jill Ltd.
84.0
Apparel: Women’s
338.
Zuckerman Publishing
83.7
Magazine/Periodical: Subscriptions:
Publishers
339.
Bresnan Communications
82.4
Cable TV
340.
Pacific Business Systems
81.2
Business Supplies: Computer
Hardware
III-16
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
341.
Talk America Radio/TV
81.0
General Merchandise: TV:
Infomercials
342.
Colwell Systems
80.9
Business Supplies: Stationery/
Equipment Specialties: Professional
343.
Garden State Cable TV
80.8
Cable TV
344.
Saks Fifth Avenue
80.5
General Merchandise: Department
Stores: National Mail Order
345.
Corel
80.3
Business Supplies: Computer
Software
346.T
National Direct Corp.
80.0
General Merchandise: TV:
Infomercials
346.T
Thrift Drug
80.0
Health: Drugs/Vitamins
348.T
Concepts Direct
79.2
Stationery: General
348.T
MEI/Micro Center
79.2
Business Supplies: Data Processing
Oriented
350.
Petersen Publishing
79.0
Magazine/Periodical: Subscriptions:
Publishers
351.
Rapidforms
78.2
Business Supplies: Business Forms:
Full Line
352.
Nicole Summers
78.0
Apparel: Specialty: Women’s Big
& Tall
353.
Galaxy Cablevision
77.4
Cable TV
354.
Wireless Catalog
77.2
Gifts: Specialty Products
355.
Starcrest of California
77.1
General Merchandise: MultiProducts: Non-Catalog
356.
Armstrong Utilities
77.0
Cable TV
357.
Career Track
76.5
Educational Services: Educational
Aids
358.T
Cable Express
76.1
Industrial: Electronics
358.T
Gaylord Brothers
76.1
Business Supplies: Business
Specialties: Libraries & Schools
360.T
Industrial Computer Source
76.0
Industrial: Electronics
III-17
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
360.T
Playboy Video & Music Catalog
Unit
76.0
Audio/Video: Videocassetes
362.T
AcuSport Corp.
75.0
Industrial: Commercial/Retail
362.T
Carol Wright Sales
75.0
General Merchandise: MultiProducts: Non-Catalog
362.T
Recreational Equipment Inc.
75.0
Sporting Goods: Hiking,
Mountaineering
365.
Signals
73.1
Gifts: Specialty Products
366.
Oxmoor House
73.0
Books: Consumer: Mail Order
Publishing/General Publishing
367.
Musicians Friend
72.9
Audio/Video: Musical Instruments:
Guitars/Banjos
368.
Depositors Insurance
72.7
Insurance: Open Markets
369.
BCS Life Insurance Co.
72.2
Insurance: Open Markets
370.
Camera World of Oregon
72.0
Photography: Camera Equipment
371.
IntraAmerica Life Insurance Co.
71.7
Insurance: Open Markets
372.
McGraw-Hill Continuing
Education Center
71.0
Educational Services:
Correspondence Courses/Schools/
Seminars
373.T
Avemco Insurance
70.3
Insurance: Open Markets
373.T
Micro Experts
70.3
Consumer Electronics: Personal
Computers: Hardware
375.
Edwin Watts Golf Shops
70.2
Sporting Goods: Athletic
Equipment
376.T
Amoco Motor Club
70.0
Auto Club
376.T
Country Music Holiday
70.0
Recorded Music
376.T
Grand Circle Travel
70.0
Consumer Services: Travel
376.T
Home Visions
70.0
General Merchandise: Catalog
376.T
Insight Communications
70.0
Cable TV
376.T
Jackson & Perkins
70.0
Gardening: Nursery Stock
376.T
New Pig Corp.
70.0
Industrial Materials Handling
III-18
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Markets
376.T
Nightingale Conant
70.0
Educational Services: Motivation
376.T
World Book Direct Marketing
70.0
Books: Reference
385.
Metris Cos.
69.1
Financial Services
386.
McKesson Water Products
69.0
Food: Herbs/Beverages/Spices
387.
Norm Thompson Outfitters
68.8
General Merchandise: MultiProducts: Catalog
388.
Fidelity Security Life Insurance Co.
68.7
Insurance: Open Markets
389.
Highlights For Children
67.7
Magazine/Periodical Subscriptions:
Publishers
390.
Western Diversified Services
67.6
Insurance: Open Markets
391.
Frederick’s of Hollywood
67.5
Apparel: Lingerie/Hosiery
392.T
R.C. Steele/Sporting Dog
Specialties
67.0
Animal Care: Dog Specialties
392.T
Swan Technologies
67.0
Computer Electronics: Personal
Computers: Hardware
394.
Levenger Co.
66.5
Home Furnishings: Furniture:
Use/Style Specialty
395.
American Institute of Holistic
Theology
66.1
Educational Services:
Correspondence Courses/Schools/
Seminars
396.
Walt Disney Publishing Group
65.6
Magazine/Periodical Subscriptions:
Publishers
397.T
Enco Manufacturing
65.0
Hardware/Tools: Utility Tools
397.T
Heartland Music
65.0
Recorded Music
399.
Classic Cable
64.9
Cable TV
400.
Paper Direct
64.5
Business Supplies: Stationery
Specialties: Non-Professional
401.
Lenox Collections
64.0
Collectibles: Reproducibles:
Porcelains
402.
Skymall
63.9
General Merchandise: Syndication:
In-Flight
III-19
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
403.T
Hello Direct
63.8
Business Supplies: Office
Equipment Specialties:
Appliances/Machines/ Filing &
Storage
403.T
Visioneer Computer Scanner
63.8
Business Supplies: Computer
Hardware
405.T
Revelation Marketing
63.7
Gardening Merchandise: MultiProducts: Non-Catalog
405.T
Susquehenna Cable
63.7
Cable TV
407.
Christian Book Distributors
63.6
Religious Products: Christian
408.
Ballard Designs
63.3
Home Furnishings: Furniture:
General
409.
Johnny Appleseed's
63.0
Apparel: Women's
410.
McGraw-Hill Publishing Co.
62.9
Magazine/Periodical: Subscriptions:
Publishers
411.
Pencor Services
62.6
Cable TV
412.T
Kewaunee Scientific Corp.
62.0
Business Supplies: Furniture
412.T
Overton's
62.0
Sporting Goods: Marine Equipment
414.
Van Dyne Crotty
61.9
Apparel: Specialty: Work Clothes
415.T
Blade Communications
61.8
Cable TV
415.T
Central States Health & Life Co.
61.8
Insurance: Open Markets
415.T
Playboy Publishing Group
61.8
Magazine/Periodical: Subscriptions:
Publishers
418.
West Marine Products
60.8
Sporting Goods: Marine Equipment
419.T
Armed Forces Insurance Exchange
60.1
Insurance: Closed Markets
419.T
U. S. Postal Service: Philatelic
Sales Division
60.1
Collectibles: Reproducibles
421.T
Bose Corp.
60.0
Media/Video: Stereo/Video/Radio
Equipment
421.T
Breck’s
60.0
Gardening: Bulbs
421.T
C&H Distributors
60.0
Industrial: Materials Handling
421.T
Citicorp Diner's Club/ Direct
60.0
General Merchandise: Multi-
III-20
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Response Marketing
Sales Segment
Products: Travel & Entertainment
Cards
421.T
Dial-A-Mattress
60.0
Home Furnishings: Furniture:
Use/Style Specialty
421.T
Digital Storage
60.0
Business Supplies: Computer
Hardware
421.T
Walter Drake & Sons
60.0
Gifts: General: Low End
421.T
Good Times Entertainment
60.0
General Merchandise: TV:
Infomercials
421.T
Idea Art
60.0
Business Supplies: Full Line
421.T
Men Are From Mars
60.0
Health: Adult Products
421.T
Mouser Electronics
60.0
Industrial: Electronics
421.T
NECX
60.0
Business Supplies: Computer
Hardware
421.T
Nutro Products
60.0
Animal Care: General
421.T
Peapod On Line
60.0
Food: General
421.T
Symantec Corp.
60.0
Business Supplies: Computer
Software
421.T
Montgomery Ward Auto Club
60.0
Auto Clubs
437.
American Express Publishing
59.9
Magazine/Periodical: Subscriptions:
Publishers
438.
Austad’s
59.2
Sporting Goods: Athletic Equipment
439.
Rexall Sundown Vitamins
59.0
Health: Drugs/Vitamins
440.
Helicon Cable Communications
58.9
Cable TV
441.
Panasonic Co.
58.8
Business Supplies: Computer
Hardware
442.
Prestige Cable
58.7
Cable TV
443.
Road Runner Sports
58.5
Sporting Goods: Apparel Oriented
444.
Army & Air Force Exchange
58.4
General Merchandise: MultiProducts: Membership
445.
Buford Television
57.9
Cable TV
446.
Lindenwold Jewelry
57.7
Jewelry: Fashion
III-21
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
447.
Gevalia Kaffe Import Service
57.3
Food: Herbs/Beverages/Spices
448.
Netegrity Inc.
56.1
Consumer Electronics: Personal
Computers: Software
449.T
J.L. Hammett Co.
56.0
Business Supplies: Business
Specialties: Libraries & Schools
449.T
Sharper Image
56.0
Consumer Electronics: Products
449.T
Smoky Mountain Knife Works
56.0
Sporting Goods: Hunting
Equipment
452.
Computability
55.7
Consumer Electronics: Personal
Computers: Software
453.T
Allstate Motor Club
55.0
Auto Clubs
453.T
Chef's Catalog
55.0
Home Furnishings: Housewares:
Kitchen Utensils
453.T
Georgetown Collection
55.0
Toys: Dolls
453.T
Jensen Tools
55.0
Industrial: Industrial Equipment &
Supplies: Specialty Trades/Business
Opportunity Products
453.T
Sager Electrical Supply
55.0
Industrial: Electronics
453.T
Shell Mail Order
55.0
General Merchandise: Oil Company
Syndication
453.T
USAA Buying Service
55.0
General Merchandise: MultiProducts: Membership
460.
Designer Checks
54.9
Stationery: Specialized
461.
Foley-Belsaw Co.
54.6
Hardware/Tools: Specialty:
Specialty Tools
462.
Carolina Biological Supplies
54.5
Business Supplies: Business
Specialties: Libraries & Schools
463.T
Home Decorators Collection
54.4
Home Furnishings: Housewares:
General
463.T
Solomon Technology USA
54.4
Business Supplies: Computer
Hardware
465.
Replacements
54.2
Gifts: Specialized: Hard Gifts
466.
U.S. #1 Auto Accessories
54.1
Automotive/Aviation: Automotive
III-22
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Supplies: General
467.T
Amrion
54.0
Health: Drugs/Vitamins
467.T
Company Store
54.0
Home Furnishings: Housewares:
Bedroom
467.T
Varsity Spirit Fashions
54.0
Apparel: Dance
470.
Washington Physicians Group
53.7
Insurance: Closed Markets
471.T
Lew Magram
53.5
Apparel: Women's
471.T
Murad Skincare Products
53.5
Cosmetics/Beauty Aids
473.T
Elek-Tek
53.4
Consumer Electronics: Personal
Computers: Hardware
473.T
USI, Inc.
53.4
Business Supplies: Office
Equipment Specialties:
Appliances/Machines/Filing &
Storage
475.
J.R. Tobacco of America
52.9
Tobacco
476.T
Abernathy & Closther
52.8
General Merchandise: MultiProducts: Non-Catalog
476.T
Augsburg Fortress Publishers
52.8
Religious Products
476.T
Mystic Color Lab
52.8
Photography: Film Processing
479.T
Education Resources
52.7
Business Supplies: Business
Specialties: Libraries & Schools
479.T
Territory Ahead
52.7
Apparel: Great Outdoors
481.
Handsome Rewards
52.5
Gardening Merchandise: MultiProducts: Non-Catalog
482.T
Coaxial Communications
52.1
Cable TV
482.T
Midcontinent Cable Co.
52.1
Cable TV
484.T
Country Home Products
52.0
Gardening: Tools/Supplies/
Equipment
484.T
Flowers Direct
52.0
Gifts: Specialty Products
486.
Merlite Jewelry
51.3
Jewelry: Fashion
487.
Vintage Securities
51.2
Collectibles: Reproducibles
III-23
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
488.T
Crate & Barrel
51.0
Home Furnishings: Housewares:
Kitchen Utensils
488.T
Heathkit
51.0
Consumer Electronics: Products
490.
Corporate Express
50.8
Business Supplies: Full Line
491.
Central Fill
50.5
Health: Drugs/Vitamins
492.
Highsmith
50.4
Business Supplies: Business
Specialties: Libraries & Schools
493.T
Chiswick Trading
50.0
Industrial: Materials Handling
493.T
Direct Focus
50.0
Health: Physical Fitness
493.T
Doctors Foster and Smith
50.0
Animal Care: General
493.T
Elderhostel
50.0
Consumer Services: Travel
493.T
Garnet Hill
50.0
Apparel: Specialty: By Materials
493.T
Grolier Book Clubs/Continuity
Programs
50.0
Books: Consumer: Book Clubs
493.T
Hold Everything
50.0
Home Furnishings: Furniture:
Use/Style Specialty
493.T
Interwood Marketing Limited
50.0
General Merchandise: TV:
Infomercials
493.T
Lowestfare.com
50.0
Consumer Services: Travel
493.T
McBee Systems
50.0
Business Supplies: Business Forms:
Full Line
493.T
Micrologic Software
50.0
Consumer Electronics: Personal
Computers: Software: General
493.T
National Register Publishing Co.
50.0
Books: Professional: Reference
493.T
Pre-Paid Legal Services
50.0
Consumer Services: Prepaid Legal
493.T
Psychic Readers Network
50.0
Astrology/Occult: Psychic
493.T
Richard Simmons Diet & Fitness
Products
50.0
Health: Diet Programs
493.T
Simon & Schuster
50.0
Books: Consumer: Mail Order
Publications/General Publishing
III-24
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
493.T
Specialized Products Co.
50.0
Industrial: Industrial Equipment &
Supplies: Specialty Trades/Business
Opportunity Products
493.T
Time-Life Music
50.0
Audio/Video: Recorded Music
493.T
Tropical Beaches
50.0
General Merchandise; TV:
Infomercials
512.
Improvements
49.8
Home Furnishings: Housewares:
General
513.T
Eurosport
49.5
Sporting Goods: Apparel Oriented
513.T
Taylor Gifts
49.5
Gifts: Low End
515.
Nature’s Nutrients
49.2
Health: Drugs/Vitamins
516.
National Business Furniture
49.1
Business Supplies: Furniture
517.
American Association Of Retired
Persons
48.9
Magazine/Periodical: Subscriptions:
Publishers
518.
Wisconsin Cheeseman
48.8
Food: Dairy
519.T
Brooks Brothers
48.7
Apparel: Men's
519.T
National Chiropractic Mutual
Insurance Co.
48.7
Insurance: Closed Markets
521.T
CDG Systems
48.2
Business Supplies:
Art/Drafting/Printing Supplies
521.T
U.S. Government Printing Office
48.2
Educational Services: General
523.
Liberty Life Insurance Co.
48.1
Insurance: Open Markets
524.T
Mobil Merchandise Center
48.0
General Merchandise: Oil Company
Syndication
524.T
Premier Diabetic Services
48.0
Health: Medical Therapy/Internal
526.
Revlon Beauty Trends
47.8
Cosmetics/Beauty Aids
527.T
American Marketing Services
47.6
General Merchandise: TV:
Infomercials
527.T
Nutrients Best
47.6
Health: Drugs/Vitamins
527.T
Software Additions
47.6
Consumer Electronics: Personal
Computers: Software
530.
Frontgate
47.4
Home Furnishings: Housewares:
III-25
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
General
531.
Reader's Digest: Other Magazines
47.3
Magazine/Periodicals:
Subscriptions: Publishers
532.T
Business Envelope Manufacturers
47.2
Business Supplies: Business Cards:
Business Stationery
532.T
Guarantee Reserve Life Insurance Co.
47.2
Insurance: Open Markets
534.T
Ameritech New Media
46.6
Cable TV
534.T
Lens Express
46.6
Health: Optical
534.T
Old American Insurance
46.6
Insurance: Open Markets
537.
Heritage House Library
46.5
Books: Consumer: Mail Order
Publications/General Publishing
538.
Campmor
46.3
Sporting Goods: Camping
539.
Fortunoff
46.0
Gifts: Specialized: Hard Gifts
540.T
Fitness Quest
45.9
Health: Physical Fitness
540.T
Wehco Video
45.9
Cable TV
542.T
Calumet Photographic
45.7
Business Supplies: Office
Equipment Specialties: Appliances/
Machines/ Filing & Storage
542.T
J. Peterman Co.
45.7
Apparel: Family
542.T
Provident Mutual Life Insurance Co.
45.7
Insurance: Open Markets
545.
Sonic Communications
45.5
Cable TV
546.
Tiger Direct
45.1
Business Supplies: Computer
Software
547.T
Amoco Mail Order
45.0
General Merchandise: Syndication:
Oil Companies
547.T
Bureau Of Business Service
45.0
Business Services: Information
547.T
Demco
45.0
Business Supplies: Business
Specialties: Libraries & Schools
547.T
Encore Marketing International
45.0
Consumer Services: Other NonFinancial
547.T
Hanover Wholesale
45.0
Business Supplies: Stationery
Specialties: Non-Professional
III-26
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
547.T
Herrington
45.0
Consumer Electronics: Products
547.T
Indus-Posables
45.0
Business Supplies: Stationery
Specialties: Non-Professional
547.T
Infomercial Media
45.0
General Merchandise: TV:
Infomercials
547.T
Johnson Publishing
45.0
Magazine/Periodical Subscriptions:
Publishers
547.T
New MMI Corp.
45.0
Computer Electronics: Personal
Computers: Hardware
547.T
Shepler's
45.0
Apparel: Specialty: Western Wear
547.T
Tender Heart Treasures
45.0
Gifts: Specialized: Regional
559.
Tinkerbell, Inc.
44.8
Cosmetics/Beauty Aids: General
560.T
Camping World
44.0
Automotive/Aviation: Automotive:
Camping
560.T
Wigs by Paula
44.0
Cosmetic/Beauty Aids: General
562.
U.S. Healthcare
43.8
Insurance: Open Markets
563.
J.C. Penney Casualty Insurance Co.
43.7
Insurance: Catalog Retailers
564.T
Cosmetique Beauty Club
43.6
Cosmetics/Beauty Aids: General
564.T
Tri-State Camera And Computer
43.6
Photography: Photo Storage
566.
Tog Shop
43.5
Apparel: Women's
567.
Compu-D International
43.3
Business Supplies: Computer
Software
568.
Mega Systems
43.2
Educational Services: Motivational
569.T
*800 Spirits
43.0
Food: Liquor/Wine
569.T
Lifestyle Fascination
43.0
Consumer Electronics: Electronic
Products
571.T
L.L. Knickerbocker Co.
42.1
General Merchandise: TV: NonNetworks
571.T
NewSub Services
42.1
Magazine/Periodical: Subscriptions:
Agents
571.T
Nutrition Headquarters
42.1
Health: Drugs/Vitamins
III-27
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
574.T
GS Communications
42.0
Cable TV
574.T
McGraw Hill Book Clubs
42.0
Books: Professional: Book Clubs
574.T
Seattle Filmworks
42.0
Photography: Film Processing
574.T
SPSS
42.0
Business Supplies: Computer
Software
578.T
Forbes
41.7
Magazine/Periodical: Subscriptions:
Publishers
578.T
Gateway Educational Products
41.7
Educational Services: Educational
Aids
578.T
Touch of Class
41.7
Home Furnishings: Housewares:
Bedroom
578.T
Tri-Star Computer Corp.
41.7
Consumer Electronics: Personal
Computers: Hardware
582.
Dynaslim Nutritional Supplement
41.6
Health: Diet Programs
583.T
DataVision Computers
41.4
Business Supplies: Computer
Hardware
583.T
Hanna Andersson
41.4
Toys: Children’s/Mothers’ Products
*Orders at retail sales
585.
Martha Stewart Living
Omnimedia
41.2
Magazine/Periodical: Subscriptions:
Publishers
586.
Betty Crocker
41.0
Home Furnishings: Housewares:
Kitchen Utensils
587.
Cuisenaire Co. of America
40.5
Business Supplies: Libraries &
Schools
588.
International Data Group
40.2
Magazine/Periodical: Subscriptions:
Publishers
589.T
Collectors Corner
40.0
Collectibles: Stamps & Coins
589.T
Dielectric Communications
40.0
Industrial: Electronics
589.T
Elizabeth Kaye
40.0
Audio/Video: Videocassettes
589.T
GCC Technologies
40.0
Business Supplies: Computer
Hardware
589.T
Heritage House
40.0
Collectibles: Reproducibles
III-28
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
589.T
Macy’s By Mail
40.0
General Merchandise: Department
Stores: National Mail Order
589.T
Medical Self Care
40.0
Health: Medical Therapy/Internal
589.T
G. Neil Companies
40.0
Business Supplies: Stationery/
Equipment Specialties: Professional
589.T
Newfield Publications
40.0
Books: Consumer: Book Clubs
589.T
Panel Publishers/Aspen Publishers
40.0
Business Services: Information
589.T
Perkin-Elmer Express
40.0
Industrial: Science Products
589.T
Rogers & Webster
40.0
Media/Video: Stereo/Video/Radio
Equipment
589.T
Smith & Hawken Ltd.
40.0
Gardening: Tools/Supplies,
Equipment
589.T
Tech Squared
40.0
Business Supplies: Computer
Software
589.T
Texaco
40.0
General Merchandise: Syndication:
Oil Company
589.T
Your Psychic Experience
40.0
Astrology/Occult: Psychic
589.T
Zenith Data Systems
40.0
Business Supplies: Computer
Hardware
589.T
Zenon Computer Systems
40.0
Business Supplies: Computer
Hardware
607.
Software Developers Co.
39.7
Business Supplies: Computer
Software
608.
Heartland America
39.6
Consumer Electronics: Electronic
Products
609.
Smithsonian Magazine
39.5
Magazine/Periodical: Subscriptions:
Publishers
610.
Power-Flow Homeright Products
39.4
Home Construction: Maintenance
Supplies
611.
Playboy TV Channel
39.3
General Merchandise: TV:
Networks
612.T
Myron Manufacturing Co.
39.0
Business Supplies: Stationery
Specialties: Non-Professional
III-29
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
612.T
Plow & Hearth
39.0
Home Construction: Fireplace
614.T
National Wholesale Co.
38.8
Apparel: Lingerie/Hosiery
614.T
PC Importers
38.8
Consumer Electronics: Personal
Computers: Hardware
614.T
Wenner Media
38.8
Magazine/Periodical Subscriptions:
Publishers
617.T
ABS Computer Technologies
38.6
Business Supplies: Computer
Software
617.T
Sierra Club
38.6
Gifts: Specialized: Nature-Oriented
619.
Ashton Drake Galleries
38.5
Collectibles: Porcelains
620.
Krane Products
38.3
Home Furnishings: Home
Maintenance: Supplies: Equipment
621.
King-Size Co.
38.2
Apparel: Specialty: Men’s Big &
Tall
622.
Vermont Country Store
38.1
Gifts: Specialized: Regional
623.
The Wine Enthusiast
38.0
Gifts: Specialized: Hard Gifts
624.
Bike Nashbar
37.9
Automotive/Aviation:
Bicycles/Motorcycles
625.T
Accu Bite
37.8
Industrial: Medical
625.T
American Family Bookshelf
37.8
Books: Consumer: Mail Order
Publications/General Publishing
627.T
Draper & Damon’s
37.5
Women’s Big & Tall
627.T
W-D 40 Co.
37.5
Automotive/Aviation: Automotive
Supplies: General
629.
Opportunities Unlimited
37.4
Toys: Games/Play Equipment
630.T
Guideposts
37.3
Magazine/Periodical Subscriptions:
Publishers
630.T
International Male/Undergear
37.3
Apparel: Men's
630.T
Letraset U.S.A.
37.3
Business Supplies: Computer
Software
633.T
Healthhouse U.S.A.
37.2
Health: General
633.T
One Step Ahead
37.2
Toys: Educational
III-30
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
635.T
Montgomery Ward Insurance Co.
37.1
Insurance: Catalog Retailers
635.T
Tower Hobbies
37.1
Crafts: Model Building
637.T
Comtrad Industries
37.0
Consumer Electronics: Electronic
Products
637.T
Mark Fore & Strike
37.0
Apparel: Specialty: Sportswear
637.T
Nelson Marketing
37.0
Business Supplies: Office
Advertising Specialties
640.
Sax Arts & Crafts
36.9
Crafts: General/Miscellaneous
Specialties
641.
New York Times Magazine Group
36.8
Magazine/Periodical: Subscriptions:
Publishers
642.
Edmund Scientific
36.7
Consumer Electronics: Scientific:
General
643.
Trend-Lines
36.6
Hardware/Tools: Woodworking
Tools
644.T
Constructive Playthings
36.1
Toys: Educational
644.T
Cybermedia
36.1
Business Supplies: Computer
Software
644.T
Forum Insurance
36.1
Insurance: Catalog Retailers
647.
Marson Gold
36.0
Health: Diet Programs
648.
Troll Book Clubs
35.9
Books: Consumer: Book Clubs
649.
Canyon’s Discount Merchandise
35.8
General Merchandise: MultiProducts: Catalog
650.
Computer Express
35.7
Business Supplies: Data Processing
Oriented
651.
Tech Direct
35.2
Business Supplies: Computer
Hardware
652.
Bachrach's
35.1
Apparel: Men's
653.T
Concordia Publishing House
35.0
Religious Products: Christian
653.T
Country Curtains
35.0
Home Furnishings: Housewares:
Bedroom
653.T
Designatronics
35.0
Industrial: Electronics
III-31
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
653.T
Exxon Merchandise Center
35.0
General Merchandise: Syndication:
Oil Company
653.T
Frontier Cooperative Herbs
35.0
Food: Herbs/Beverages/Spices
653.T
Gump’s By Mail
35.0
Gifts: Specialized: Imported
Products
653.T
Hanussen Astrology
35.0
Astrology/Occult: General
653.T
Padgett-Thompson
35.0
Business Services: Information
661.
Herter’s
34.6
Sporting Goods: Hunting
662.
Artistic Greetings
34.4
Stationery: General
663.T
Micro Logic Corp.
34.1
Business Supplies: Computer
Software
663.T
Seton Name Plate
34.1
Business Supplies: Audio/Video/
Display/Printing Equipment/Rubber
Stamps
665.T
Artistic Greetings Checks
34.0
Stationery: Specialized
665.T
Gurney Seed & Nursery
34.0
Gardening: General Seed Supplies
665.T
International Direct Marketing
34.0
Health: Drugs/Vitamins
665.T
Petals
34.0
Home Furnishings: Miscellaneous
665.T
S&H Marketing Group
34.0
General Merchandise: MultiProducts: Non-Catalog
670.
Buckeye Sports Supply
33.9
Industrial: Commercial/Retail
671.T
Five Star Shopping Network
33.8
General Merchandise: TV: NonNetwork
671.T
Geerlings & Wade
33.8
Food: Liquor/Wine
671.T
Omaha Vaccine
33.8
Animal Care: General
674.T
Hearthsong
33.7
Toys: Children’s/Mothers’ Products
674.T
Herrschners
33.7
Crafts: Needlework
674.T
Quick ‘N Brite
33.7
General Merchandise: TV:
Infomercials
674.T
Re-Print Corp.
33.7
Business Supplies: Business
Specialties: Libraries & Schools
III-32
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
674.T
S&H Uniforms Corp.
33.7
Apparel: Specialty: Work Clothes
679.T
Brookhollow
33.5
Business Supplies: Office
Specialties: Gifts
679.T
Casual Living
33.5
Gifts: Low End
679.T
Crutchfield
33.5
Automotive/Aviation: Automotive
Supplies: Specialized
682.
Vision Tech
33.4
Business Supplies: Computer
Hardware
683.
Sundance
33.3
Gifts: Specialized: Regional/Ethnic
684.T
My Twinn
33.2
Toys: Children’s/Mothers’ Products
684.T
S&S Arts & Crafts
33.2
Crafts: General/Miscellaneous
Specialties
686.T
Dann Dee Display Fixtures
33.0
Industrial: Commercial/Retail
686.T
Discount Drug Mart
33.0
Health: Drugs/Vitamins
688.
Troll Learn & Play
32.9
Toys: Educational
689.
Littleton Stamp & Coin Co.
32.6
Collectibles: Stamps & Coins
690.
Win Craft
32.5
Business Supplies: Business
Specialties: Libraries & Schools
691.
Do-It-Now
32.4
Health: Diet Programs
692.
Economist Newspaper North
America
32.3
Magazine/Periodical Subscriptions:
Publishers
693.
Service Merchandise
32.2
General Merchandise: Catalog
Showrooms
694.
FTD Direct Access
32.1
Gifts: Specialty Products
695.T
CompuSense
32.0
Consumer Electronics: Personal
Computers: Hardware
695.T
ISN
32.0
Business Supplies: Computer
Hardware
695.T
Oratrim
32.0
Health: Diet Programs
698.
Chambers Communication Corp.
31.9
Cable TV
699.
Tri-Star Productions
31.5
General Merchandise: TV:
III-33
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
Infomercials
700.
Telebrands Corp.
31.3
General Merchandise: MultiProducts: Non-Catalog
701.
International House Shopping
31.2
General Merchandise: MultiProducts: Non-Catalog
702.T
Dick Cepek
31.1
Automotive/Aviation: Automotive:
Off-Road
702.T
Jameco Electronics
31.1
Industrial: Electronics
702.T
Misco
31.1
Business Supplies: Data Processing
Oriented
705.T
Joseph A. Bank Clothiers
31.0
Apparel: Family
705.T
Bottom Line
31.0
Business Supplies: Computer
Software
705.T
Gardener’s Eden
31.0
Gardening: Tools/Supplies,
Equipment
705.T
Solutions
31.0
General Merchandise: MultiProducts: Catalog
705.T
Vektron International
31.0
Business Supplies: Computer
Software
710.T
Leisure Arts
30.7
Books: Consumer: Mail Order
Publications/General Publishing
710.T
Prestige Marketing Services
30.7
Health: Diet Programs
712.
Merastar Insurance Co.
30.6
Insurance: Open Markets
713.
Computer Expo
30.5
Business Supplies: Computer
Hardware
714.
Linen Source
30.4
Home Furnishings: Housewares:
Bedroom
715.T
Multimedia Tutorial
30.2
Educational Services: Educational
Aids
715.T
Nu Nubian Collection
30.2
Gifts: Specialized: Imported
Products
715.T
Paragon
30.2
Gifts: Low End
III-34
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
718.T
ATD-American Furniture Co.
30.1
Business Supplies: Office Furniture
718.T
Alliance Peripheral Systems
30.1
Business Supplies: Computer
Hardware
718.T
Mary Orvis Marbury
30.1
Apparel: Women’s
721.T
Alfax
30.0
Business Supplies: Furniture
721.T
Britannica Home Library/Yearbook
30.0
Books: Consumer: Reference
721.T
Certifax Pharmacy Services
30.0
Health: Drugs/Vitamins
721.T
Cyberian Outpost
30.0
Consumer Electronics: Personal
Computers: Hardware
721.T
District Photo
30.0
Photography: Film Processing
721.T
Edge Co.
30.0
Sporting Goods: Hunting Equipment
721.T
Gale Research
30.0
Books: Professional: Reference
721.T
Gold Medal Products
30.0
Industrial: Commercial/Retail
721.T
Good Catalog
30.0
General Merchandise: MultiProducts: Catalog
721.T
Hammond Cos.
30.0
Educational Services: Educational
Aids
721.T
Harlequin Enterprises
30.0
Books: Consumer Mail Order
Publications/General Publishing
721.T
JS&A Group Inc.
30.0
Consumer Electronics: Products
721.T
Mid America Designs
30.0
Automotive/Aviation: Automotive:
Model-Specific Supplies
721.T
Nailco Salon Marketplace
30.0
Industrial: Commercial/Retail
721.T
National Magazine Exchange
30.0
Magazine/Periodical Subscriptions:
Agents
721.T
National Wildlife Federation
30.0
Gifts: Specialized: Nature Oriented
721.T
Nelson Marketing
30.0
General Merchandise: MultiProducts: Catalog
721.T
Outwater Plastics
30.0
Industrial: Industrial Equipment &
Supplies: Specialized
III-35
LEADING U.S. MAIL ORDER BUSINESSES RANKED
IN WORLDWIDE SALES THROUGH MAIL ORDER
Name of Business
Mail Order
Sales
($ Million)
Sales Segment
721.T
S & S Mills Market
30.0
Home Furnishings: Rugs/Tapestries
721.T
Silhouettes
30.0
Apparel: Women’s Big & Tall
721.T
Smithsonian Mail Order
30.0
Gifts: Museum
721.T
Tweeds
30.0
Apparel: Specialty: Sportswear
721.T
Vitacord Video
30.0
Health: Adult Products
721.T
Volpone Stamp Company
30.0
Collectibles: Stamps & Coins
721.T
Your Man Tours
30.0
Consumer Services: Travel
TOTAL
210,692.5
Remember, this information should be used as a base to build from. For current direct marketing
statistics please refer to these titles: The Direct Marketing Statistical Fact Book the Direct Marketing
Response Rate Study the Catalog Age 150 the Consumer Directory of Mail Order Catalogs and the
Business to Business Directory of Mail Order Catalogs.
III-36