Competing in International Markets
International Marketing Strategy Assignment – McDonalds
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LOCATION: _____________________________
GROUP MEMBERS:
INSTRUCTIONS:
Part I
In pairs, pick a country in which McDonalds operates. Provide 5-8 dot-jots about the CULTURE of this country.
 Record all information in the culture circles on the worksheet.
Part II
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You can use the McDonald’s website for your selected geographical location
You can begin at the main page found at: http://www.aboutmcdonalds.com/country/map.html
 You may need to translate some of the information from the McDonald’s website. You can use this website to make the necessary translations: http://babelfish.altavista.com/
 Outline the marketing strategy (4P’s/marketing mix) as thoroughly as possible for the McDonald’s country you have selected
Use the worksheet to record your information.
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Part III
 Provide a 5-6 sentence argument to support which International Marketing
Strategy you believe McDonald’s uses for this country (based on what we have discussed in class).
 Global
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Adaptation
Customization

PART I:
 P rovide 5-8 dot-jots about the CULTURE of this country
Examples of cultural aspects: Language, Aesthetics, Law and Politics, Technology and
Culture, Social Organization, Education, Values and Attitudes, Religion

PART II:
International Marketing Strategy – McDonalds
If a business wants to sell its products/services internationally, it must make changes to its marketing mix (strategy).
1. For each of the 4P's, and all marketing activities included within each P, brainstorm any considerations/changes that may need to be made to ensure success for McDonalds in your selected country (keep culture of country in mind).
Product
Place
Price
Promotion

Part III
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

International Marketing Strategy – McDonalds
 Provide a 5-6 sentence argument to support which International Marketing
Strategy you believe McDonald’s uses for this country (based on what we have discussed in class).
Global
Adaptation
Customization