Global Market Information Database:
GMID
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GMID Content
A subscription to the Global Market Information Database provides integrated access to statistics, market
reports, company profiles and information sources.
Country statistics
GMID contains over a million hard-to-find demographic, economic and marketing statistics for 205 countries
worldwide. The historic and forecast statistics enable you to build detailed country profiles and analyse long
term trends.
Country profiles
Key political and economic indicators are examined in 205 countries, allowing you to locate important country
facts easily.
Lifestyle statistics
Consumer lifestyles and behaviour drive markets. GMID contains a huge range of lifestyle statistics such as
eating and drinking habits, home ownership trends and crime patterns for 71 countries worldwide. Create
bespoke statistical profiles of consumers and compare trends around the world.
Lifestyle analysis
To help put the consumer lifestyle statistics in context there are lifestyle reports which examine how people live
their lives and the factors influencing lifestyle choices. These reports help provide the story behind the
numbers.
Market data
GMID contains 6-year historic market size data for more than 300 consumer products in 52 countries, plus 5year forecasts. It is easy to analyse trends in consumer spending, establishing the largest markets for a
product, the fastest growing markets, those that are mature and those that are in decline.
Company profiles, market shares and performance indicators
There are profiles of 3,000 leading fast-moving consumer goods companies operating nationally, regionally and
worldwide. Rank companies by key performance indicators such as market share or sales and identify the
brands available in different markets.
Information sources
GMID gives access to thousands of international market and business information sources, the same sources
that Euromonitor International’s analysts use when starting a new research project. You can speak directly with
leading trade associations, trade promotion bodies, government institutions and specialist market research
publishers to build even more detailed profiles of countries, consumers and industries.
Market analysis
A subscription to Full GMID provides over 4,500 market reports, offering in-depth strategic analysis for
consumer, industrial and service sectors. There are global reports, country reports and company reports.
Global reports analyse key issues affecting international market performance, with a focus on important
developments by product sector and big picture competition strategy. Country reports provide in-depth analysis
on both developed and emerging national markets. Each report provides qualitative commentary on market and
sector sales trends, new product and marketing developments, consumer preferences, national company and
brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
Company reports offer strategic profiles of the leading multinationals in the industry. Each profile analyses the
activities of the company’s interests around the world and assesses its future prospects. Each profile is geared
to the particular industry under review; so companies in more than one sector is profiled more than once.
Market analysis also includes Market Research Monitor reports. These are a series of 2,000 top-line research
reports covering in international consumer, industrial and service markets.
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Data Coverage and Update Schedule
All data within GMID are updated annually, on a rolling 12 month schedule. The date range researched varies
for different types of data:
Country statistics
Euromonitor International has been researching country statistics published by official organisations such as the
World Bank and the UN since 1977. Many of these statistics are forecasted forward to 2016.
Lifestyle statistics
Euromonitor International's lifestyle statistics are researched from census data and household surveys. They
go back to 1990 and many are forecasted forward to 2016.
Market data
We offer a 6-year historic time series for Euromonitor International’s consumer market size data (1999-2004),
plus 5-year forecasts (2005-2009).
Value share performance is measured at retail selling prices (rsp)
in current terms local currency (including inflation)
in real terms local currency (excluding inflation)
in common currencies (US$, Euro, CHF, Yen)
Volume sales performance is measured in appropriate volume units (litres, tonnes etc)
Company profiles, market shares and performance indicators
We offer manufacturer share data for the leading fast-moving consumer goods companies (2000-2003)
Geographic coverage
We research all 205 countries across the globe with extended coverage of 52 (*marked with an asterisk).
These 52 countries account for 75% of the world’s population and over 90% of global GDP.
Western Europe: Austria*, Belgium*, Cyprus, Denmark*, Finland*, France*, Germany*, Gibraltar, Greece*,
Iceland, Ireland*, Italy*, Liechtenstein, Malta, Monaco, Netherlands*, Norway*, Portugal*, Spain*, Sweden*,
Switzerland*, Turkey*, United Kingdom*
Eastern Europe: Albania, Belarus, Bosnia-Herzegovina, Bulgaria*, Croatia, Czech Republic*, Estonia,
Georgia, Hungary*, Latvia, Lithuania, Macedonia, Moldova, Poland*, Romania*, Russia*, Serbia and
Montenegro, Slovakia*, Slovenia, Ukraine*
North America: Canada*, USA*
Latin America: Anguilla, Antigua, Argentina*, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil*,
British Virgin Islands, Cayman Islands, Chile*, Colombia*, Costa Rica, Cuba, Dominica, Dominican Republic,
Ecuador, El Salvador, French Guiana, Greneda, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica,
Martinique, Mexico*, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St Kitts, St Lucia,
St Vincent and the Grenadines, Suriname, Trinidad and Tobago, Uruguay, Venezuela*
Asia: China*, Afghanistan, American Samoa, Azerbaijan, Bangladesh, Bhutan, Cambodia, Fiji, French
Polynesia, Guam, Hong Kong-China*, India*, Indonesia*, Japan*, Kazakhstan, Kiribati, Kyrgyzstan, Laos,
Macau, Malaysia*, Maldives, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, North Korea, Pakistan, Papua
New Guinea, Philippines*, Singapore*, South Korea*, Sri Lanka, Taiwan*, Tajikstan, Thailand*, Tonga,
Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Vietnam*, Western Samoa
Australasia: Australia*, New Zealand*
Africa & Middle East: Algeria, Angola, Bahrain, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape
Verde, Central African Republic, Chad, , Comoros, Congo, Cote d’Ivoire, Djibouti, , Egypt*, Equatorial Guinea,
Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Iran, Iraq, Israel*, Jordan, Kenya, Kuwait,
Lebanon, Lesotho, Liberia, Libya, , Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco*, Mozambique,
Namibia, Niger, Nigeria, Oman, Qatar, Reunion, Rwanda, Sao Tome e Principe, Saudi Arabia*, Senegal,
Seychelles, Sierra Leone, Somalia, South Africa*, Sudan, Swaziland, Syria, Tanzania, Togo, Tunisia, Uganda,
United, Arab Emirates, Yemen, Zambia, Zimbabwe
Research Methodology
Euromonitor International has a network of more than 600 research analysts worldwide, tapping the best local
sources and providing real local flavour in the reporting of each national market. This is costly and hard to
manage but we believe it delivers the best quality research.
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Field researchers are co-ordinated and supported by teams of project managers and analysts in London,
Chicago, Singapore, Shanghai and Vilnius who ensure the consistency of data and interpretation of trends
across international markets.
The sources we use vary across different data types:
Country statistics
Euromonitor International researches country statistics from official organisations such as national statistical
offices, the World Bank, the International Monetary Fund and the United Nations. Sourcing this data is time
consuming, because of the large number of organisations we contact. Also, because there are no standardised
methods of reporting data, analysts must fully understand the definitions of national statistics, model data so it
meets our own strict category definitions and consolidate information into a format that can be compared across
countries.
Lifestyle statistics
Lifestyle statistics are researched from census data and household surveys published by national statistical
offices, plus a range of other international sources including the World Tourism Council, International Labour
Organisation, Council of Europe, World Health Organisation. Again, in order to ensure international
comparability, definitions are authenticated and supplementary analysis is carried out as necessary.
Market statistics, company profiles, market analysis
Market statistics, company profiles and analysis reports draw on six main sources

Trade interviews with manufacturers, their suppliers, retailers, distributors and related industry bodies.
These organisations rely on our data themselves and work closely with our researchers to strengthen and
expand the quality and coverage of our market data

Store checks

The financial, mainstream and specialist trade press

Company annual reports and accounts, product literature and marketing materials

Trade associations and other non-official information providers

In-house experience
Analysis Toolbox
GMID has a range of powerful analysis tools and export functions allowing users to manipulate data and
distribute information to colleagues easily. Use the analysis tools to create brand new datasets

Compare value data by converting currencies to euro, US$, CHF and Japanese ¥

Assess how markets are changing by calculating period growth, year-on-year growth and index growth
rates

Swap from current (nominal) to constant (real) value data to assess the impact of inflation

View data in per capita and per household terms

Sum selected rows to create unique totals

Rank data to understand the largest, smallest and fastest-growing markets
Report builder
The report builder function is an ideal tool for distributing relevant information to colleagues. Users can build
customised report by selecting the country, consumer and industry information of interest.
Export data
It is easy to incorporate information from GMID into reports and business models. Data can be exported to MS
Excel (statistics only), exported to MS Word or saved as a pdf document.
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