THE INTERNATIONAL
BEVERAGE MARKET
VERLAG W. SACHON · D-87714 SCHLOSS MINDELBURG · WWW.SACHON.DE
Top 15 Beer producing countries
Consumption of packed beverages by region
(2013, million hl)
(2013 / 2016, billion litres)
506.500
53.6
(3 %)
+ 3.3 %
224.093
71.3
(7.0 %)
– 2.6 %
135.500
+ 2.0 %
94.365
– 0.3 %
88.600
– 9.2 %
82.500
159.5
(15.6 %)
138.4
(13.6)
± 0.0 %
57.200
189.2
(18.6 %)
85.1
(8.3)
160.2
(15.7)
– 0.8 %
42.420
– 1.3 %
39.560
+ 0.7 %
32.700
– 1.0 %
31.500
± 0.0 %
31.300
+ 5.0 %
27.600
– 8.2 %
World beer production 2013: 1,972.972 m hl (+ 0.6 %)
26.500
+ 10.4 %
Market share top 15 countries 2013: 73.2 %
162.4
(15.9 %)
84.3
(7.5 %)
North America
Central America
0.5
South America
3.8
China
6.4
Asia / Pacific
(incl. Japan)
5.7
Western Europe
0.9
Russia / CIS /
Eastern Europe 2014
2.3
Africa / Middle East
5.7
Central Europe
0.0
2013
Global consumption of nonalcoholic beverages
53.6
(4.8 %)
191.9
(17.0 %)
91.0
(8.1 %)
178.4
(15.8 %)
142.1
(12.6 %)
189.0
(16.8 %)
Global production and consumption of wine
Top Ten Premium spirits worldwide
Production (Mio. hl)
Consumption (Mio. hl)
2000
280.4
225.7
2005
278.0
236.9
2010
264.4
240.3
2011
267.4
241.2
2012
258.2
241.2
2013*)
278.6
238.7
*) provisional values
195.6
(17.4 %)
Source: OIV
Per-capita-consumption of fruit juices and nectars
2016
䡵 Average annual growth in per cent
from 2013 to 2016
Source: Euromonitor, Krones estimates
2014
INTERNATIONAL
(2012 / 2013*) in litres
Global sales
2013*
Change
in per cent
Wodka
25.6
– 2.6
Diageo
Scotch Whisky
19.7
–
Bacardi
Bacardi
Rum
19.1
– 3.5
4
Jack Daniel’s
Brown-Forman
Tennessee Whisky
11.5
+ 5.1
5
Absolut
Pernod Ricard
Wodka
11.5
– 0.4
6
Captain Morgan
Diageo
Rum
10.6
+ 6.0
7
Jägermeister
Mast-Jägermeister
Semi-bitter liqueur
7.2
+ 3.4
8
Jim Beam
Beam
Bourbon
6.9
+ 8.9
9
Jose Cuervo
Grupo Tequila Cuervo
Tequila
6.5
– 3.0
Baileys
Diageo
Liqueur
6.4
– 1.5
Rank
Brand
Producer
Category
1
Smirnoff
Diageo
2
Johnnie Walker
3
10
* in Mio 9-liter cases, provisional values
Source: Impact Databank
***) Estimate
*䡵 2012 / 2013 ± rel.
24.000 *) – 1.1 %
2012: 617.3 billion liters
2017: 763.5 billion liters
⭋ annual growth: 4.3 %
Global consumption of packed beverages
Global flavoured and functional water
(2012, Total US $ 17 billion)
Source: Euromonitor International Ltd 2014
(2013, billion litres)
Africa
Middle East
1%
3%
Source: Barth Report 2013 / 2014
Global beverage consumption
255.1
(25.0 %)
250.3
(24.6 %)
Top 15 Brewers
(2013, million hl)
223.1
(21.9 %)
399.0
+ 13.1 % 20.2 %
187.4
– 1.4 %
178.3
– 0.6 %
6.1 %
117.1
+ 10.3 %
5.9 %
59.4 (5
.8 %)
73
.4
(7.
2%
)
158.4
(15.5 %)
Europe
25 %
9.0 %
1
Source: Euromonitor, Krones estimates
78.3
– 0.6 %
Asia Pacific
32 %
North America
25 %
9.5 %
+ 3.8 %
119.7
Latin America
14 %
2
) Beer, wine, spirits
) Energy drinks, sports drinks, RTD tea, RTD coffee
4.0 %
59.7
+ 8.3 %
57.1
+ 5.7 %
2.9 %
49.3
± 0.0 %
2.5 %
Global beverage market by packaging material
28.4
+ 6.4 %
1.4 %
(2013 , percentage of total volume)
25.5
– 10.2 %
1.3 %
20.6
– 2.8 %
1.0 %
19.5
– 1.0 %
1.0 %
18.5
– 3.6 %
0.9 %
*䡵 Percentage of world
beer production
18.5
+ 4.5 %
0.9 %
*䡵 2012 / 2013 ± rel.
3.0 %
***) Not including the 57.4 m hl
from shareholding
in China Resources
Snow Breweries
2012: 868.3 billion liters
2017: 1,051.1 billion liters
⭋ annual growth: 4.0 %
Source: Euromonitor International Ltd 2014
15.8 %
11.1 %
Source: Barth Report 2013 / 2014
22.3 %
41.1 %
Worldwide exports of brewery machines
(Top 3 exportnations 2012 / 2013, m Euro)
Sources: VdF, Canadean Ltd Basingstoke, United States Department of Agriculture
9.7 %
Cans
2.4 %
PET
4.0 %
Cartons
3.2 %
Glass
2.5 %
Other
3.4 %
*) provisional values
Source: Zenith International
Energy drinks consumption by region
Global drinks consumption
(2007 – 2013, CAGR %)
(2003 – 2013, litres per person)
Global consumption of alcoholic beverages
䡵 Average annual growth
in per cent
from 2013 to 2016
Sources: Euromonitor, Krones estimates
Source: National statistics agencies of 47 industrial countries, VDMA
The info poster of the BREWING AND BEVERAGE INDUSTRY INTERNATIONAL reflects topical trade data from the year of 2013. Further copies of
the BBII info poster can be ordered from: Verlag W. Sachon, Sabine Berchtenbreiter,
tel.: + 49 (0)82 61/9 99 -3 38, e-mail: berchtenbreiter@sachon.de
2012: 251.0 billion liters
2017: 287.6 billion liters
⭋ annual growth: 2.8 %
Source: Euromonitor International Ltd 2014
Source: Canadean
www.khs.com
Filling and Packaging – Worldwide
Source: Zenith international