Riverside County Office of Education
Division of Education Services
Career Technical Education
Course Title: CTE Retail Sales and Marketing Class,
Term: 1 st
and 2 nd
Semester
Industry Sector: Marketing
Pathway: Entrepreneurship, Virtual Enterprise, Marketing – Student Store – CC and CVE
Internship Class
I
NSTRUCTOR
I
NFORMATION
:
Name: Mr. Serrato
Title: CTE Instructor
Class location: Room 710
Class Times/Periods: 5 th , 6 th and 7th
Classroom phone: (951) 765-1600 x 40710
Email address: aserrato@hemetusd.k12.ca.us
, aserrato@rcoe.us
C
OURSE
D
ESCRIPTION AND
P
REREQUISITES
In the retail business course, students will develop skills in cashiering, merchandising, selling, personal development, and job search. The training program may be directed to meet student individual needs and interests, depending upon community training site. Training sites include department stores, food and drug stores, specialty stores, and on-campus student stores.
Abilities Required:
1.
Ability to communicate and work well with others.
2.
Ability to work accurately and rapidly with figures and bookkeeping systems.
3.
Ability to compute discounts, interest, percentage and standard units of measuring using the four basic arithmetic operations
4.
Consistently neat personal habits and dress.
5.
Manual agility.
6.
May be required to lift and carry objects up to 25 pounds.
Dress Requirement: As required by local community training sites/district.
C
OURSE
G
OALS AND
O
BJECTIVES
(
PURPOSE AND LEARNING OUTCOMES
)
During this course, students will receive training in retail marketing skills through a combination of classroom and student store lab class experience as designated by the state-approved Retail
Sales & Marketing course outline of Career Technical Education with Riverside County Offices of Education. All students must have an 80% attendance rate and complete the course with a letter grade of B or better to earn a Certificate of Completion.
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T
EXTBOOK AND
R
ESOURCES
; M
ATERIALS
(
REQUIRED
&
PROVIDED
)
Marketing Essentials
Class Portfolio/Folder
L
EARNING
& T
EACHING
E
NVIRONMENT
, M
ETHODS
.
Successful educators combine many different methods of teaching to create a dynamic classroom where students will feel motivated to learn. Some of my teaching methods are positive reinforcement, independent learning, observed learning, instructional grouping and lectures. As students study each topic, I look for ways to integrate these methods into a lesson plan so students will not only learn the subject material well but they will also "learn to learn."
I look forward to a great year with all students. My goal is to see that all students have an opportunity to be successful. With the efforts of the student, the teacher, and the parent I feel that this will be accomplished.
A
SSESSMENT
, E
VALUATION AND
G
RADING
P
OLICY
Student’s assignments will be graded on a point basis. Assignments will include the following:
1.
Daily class assignments
2.
Tests and Quizzes
3.
Projects
4.
Visual and Oral Presentations
5.
Class Portfolio/Folder
6.
Class Participation
To earn full class participation points, a student must attend each class on time, prepared for class and conduct must be to standard of industry. Breakdown for grades is as follows:
97 % - 100 % = A+
93 % - 96.99 % = A
90 % - 92.99 % = A-
87 % - 89.99 % = B+
83 % - 86.99 % = B
80 % - 82.99 % = B-
77 % - 79.99 % = C+
73 % - 76.99 % = C
70 % - 72.99 % = C-
67 % - 69.99 % = D+
63 % - 66.99 % = D
60 % - 62.99 % = D-
59.99 % -and below =F
C ODE OF C ONDUCT /E XPECTATIONS /B EHAVIOR /P ROTOCOL /R OUTINES
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Each year students receive a list of rules by their teachers. These rules vary little in their wording, but it is important that the student understands the teacher’s interpretation of these rules. The following are my basic rules:
1.
Excessive talking will not be permitted.
2.
Be seated at the designated seat before the class starts.
3.
Respect the rights and feelings of all people in the classroom.
4.
Come prepared for class each day (paper, pen, handouts given, folder).
5.
No profanity or physical altercations will be permitted in or near the classroom or on the job site. Follow all directions given by instructor.
I believe all my students can achieve their goals for this class. Being successful requires each student to come prepared for work each day. The following are my expectations of all students:
1.
Student must bring all materials to class each day. (Paper, pen, handouts given, folder)
2.
All class assignments must be written legibly in pencil, blue/black ink, or typed. (A few assignments must be typed)
3.
Student must maintain a classroom folder containing all assignments from this class.
Folder will be graded each and every grading period. Folder will have an Absolute Due
Date , and must be turned in on that date. No excuses will be accepted. Student will receive prior notice (one to two week notice) of due date.
4.
Late assignments will be accepted with full credit on the next due-date. If student turnsin late assignments, the assignment will be marked Late Work and score ma be reduced up to 50%.
Late assignments with an excuse absence are to be turn in within a time limit to receive full credit. Late assignments will only be accepted a week before each benchmark grading period is over.
5.
Syllabus is subject to change.
T HEFT , A TTENDANCE , A CADEMIC H ONESTY AND OTHER
“N
O T OLERANCE
”
ISSUES AND THEIR
CONSEQUENCES .
ADDITIONAL NOTE OF CAUTION:
Consequence for theft of money or merchandise is an automatic failing grade with no credit for the class and removal from program, regardless of when during the grading period, or what grade is at that point.
EXCESSIVE ABSENCES:
Attendance is crucial for the success of the student in this program and excessive absences during the course may result in a failing grade dropped from the program, dismissed from your job site, and/or failing the course.
ALL STUDENTS MUST PASS A SAFETY TEST
The safety test must be past with 100% accuracy before students are allowed to remain in CTE classes, use any tools, equipment and work in the student store. Safety test must be completed with a 100% by the 10th day of enrollment in CTE class.
C
OURSE
C
ALENDAR AND
S
CHEDULE
.
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COURSE CALENDAR SCHEDULE
Safety hazards 8/20 - 8/27 & 1/7-1/14
- Class Safety
- Student Store
- Work place
- OSHA
Cashiering 9/24- 11/5 Career Ready 11/12- 12/17 & 1/28-2/11
- Customer service
- Register
- Chance fund
- Change making
- Counterfeit money identification
- Applications
- Cover letters
- Thank you letters
- Resume
- Interviewing
- Checks - How to find a job
- Credit cards
- Balancing a register
- How to keep a job
- 21 st
Century at the Workplace
- Deposits - Honesty, Respect, Teamwork
Business Math
Inventory Continuous One a month
- Ordering stock
- Receiving
- Stock (merchandise)
- Rotate stock
- Face stock
- Expire stock
- Purchase Orders
- Internal theft
- External theft
- Shrinkage inventory
The Seven Marketing Functions 3/4
- Channel Management
- Market Planning
- Marketing information
- Pricing
- Product/Service Management
- Promotion
- Selling
Sexual Harassment 9/3 -9/10 & 1/21
- School
- Class
- Work Place
- State law definition
- Federal law definition
Ethics
Business Ownership
- Entrepreneurship
Franchise
Sole Proprietorship
Partnership
- Developing a business plan business philosophy
- Risk Management
Business, Economic,
Natural, and Human risks
Financing the Business
Marketing Planning
2/18-2/25
Market Segmentation 4/1
- Demographics
- Geographic
- Psychographics
- Behavioral
3/18
- Marketing Mix- Four P’s of Marketing
Product, Price, Promotion, Place
Political and Economic Analysis 3/11
- What is Economy
- Mixed Economies
- Capitalism
- Communism
- Socialism
- International Trade
- The Global Marketplace
Promotional Concept and Strategies 4/15
- Personal Selling, Advertising
- Direct marketing, Sales Promotion
- Public relation
- Display Features
- Visual, Store Front, Marquee
The Free Enterprise System 4/8
- Freedom of Ownership
- Competition
- Risk
- Profit
- Supply and Demand
- Business Opportunities
- Social Responsibility and Ethics in Business
Advertising 4/29
- Media, Promotional, Mass Advertising, Print Media
- Broadcast Media, Online Advertising,
- Advertising Layout
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Thank you, for reading this over carefully with your son/daughter. Please sign and return this last page of syllabus to me as soon as possible indicating acknowledgement and understanding of these expectation and guidelines. If you have a question, please feel free to call me directly at the classroom number that appears at the begging of this syllabus. I will respond as quickly as possible.
Sincerely,
Mr. Serrato
Retail Sales and Marketing
Teacher
I have read, understand, and agree to the course requirements and expectations:
Student Signature Date Parent Signature
____
Date
Print Print
Student Name: ______________________ Parent Name:
Phone:
_______________
_______________ Phone: _____________________________
Email:
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No Tolerance Issues
All school site campus rules and district policies will be followed in this classroom. Prohibited student conduct includes, but is not limited to, (RCOE Board Policy 5131):

Conduct that endangers students, staff, or others

Conduct that disrupts the orderly classroom or school environment.

Harassment or bullying of students or staff, including, but not limited to, bullying, cyberbullying, intimidation, hazing or initiation activity, extortion, or any other verbal, written, or physical conduct that causes or threatens to cause violence, bodily harm, emotional suffering or substantial disruption, in accordance with the section entitled
"Bullying/Cyberbullying" below. o Cyberbullying includes the transmission of communications, posting of harassing messages, direct threats, or other harmful texts, sounds, or images on the internet, social networking sites, or other digital technologies using a telephone, computer, or any wireless communication device. Cyberbullying also includes breaking into another person's electronic account and assuming that person's identity in order to damage that person’s reputation, or to cause damage to or theft of property belonging to students, staff, or the Riverside County Office of Education.

Possession or use of a laser pointer, unless used for a valid instructional or other schoolrelated purpose, including employment (Penal Code 417.27) o Prior to bringing a laser pointer on school premises, students shall first obtain permission from the site administrator or designee. The site administrator or designee shall determine whether the requested use of the laser pointer is for a valid instructional or other school-related purpose.

Use of profane, vulgar, or abusive language.

Failure to remain on school premises in accordance with school rules.

Possession, use, or being under the influence of tobacco, alcohol, or other prohibited substances.
Students who violate Riverside County Office of Education or school site rules and regulations may be subject to discipline including, but not limited to, suspension, expulsion, transfer to alternative programs or denial of the privilege of participation in extra-curricular or co-curricular activities in accordance with Riverside County Office of Education policy and administrative regulation. In addition, when the conduct involves intimidation, harassment, or other endangerment of a student or employee, the Superintendent or designee shall provide appropriate assistance as necessary for the victim and the offender, or make appropriate referrals for such assistance. The Riverside County Office of Education Superintendent or designee shall notify local law enforcement as appropriate.
Students may also be subject to discipline, in accordance with law, Riverside County Office of
Education policy, or administrative regulation for any off-campus conduct during non-school hours which poses a threat or danger to the safety of students, staff, or Riverside County Office of Education property, or substantially disrupts school activities.
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Accommodations:
If you are in need of an accommodation in order to participate in this class, please notify the instructor as soon as possible.
Online Course Student Conduct
Student must adhere to all behavioral guidelines mandated by the school site campus and CTE-
ROP. Students are required to follow internet policies and protocols for the school site, district and Riverside County Office of Education. Behavioral problems (in class or online) can result in being dropped from this class with no credit earned, or in receiving a failing grade for the term
(as determined by the instructor). All policies for academic honesty are enforced in the online environment. All course mid-term exams or final exams will be given during class time only.
No Tolerance Issues Signature of Receipt and Understanding
I have read the information contained in this addendum to the course syllabus and understand the expectations contained herein:
Student Name: ___________________________________________________________
Student Signature
Parent/Guardian Name :
Parent/Guardian Signature
_____
Date
Date
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