337 East 49 th
Street, Apt 24
– New York, NY 10017 - 513.600.3150 - meredithkparker@gmail mkparkereportfolio.wordpress.com - linkedin.com/pub/meredith-parker/21/bbb/635
PROFESSIONAL SKILLS:
Excellent communication presentation and analytical strategic thinking skills with the ability to build strong relationships across functional management teams. Can identify essential market data in a timely manner: fashion trends, consumer insight, advertising, brand positioning and translate SWOT analysis. Self-motivated, detail oriented with a creative esthetic, consumer focused and results driven. Experienced with merchandising, design, marketing, sales and product management. Familiar with
Lotus Notes, Excel, Word, Adobe, and POS computer terminals. Can prioritize and collaborate numerous tasks in a fast paced environment team or independent setting. Clear understanding of retail math, planning and forecasting.
RELATED WORK EXPERIENCE:
Regional Account Representative - THE ROCKPORT COMPANY — New York, New York
Responsible primarily for Macy's and three independent accounts in the greater NYC areas.
(Covering Twenty-three doors currently: $1.8M territory)
July 2012 – Present
KEY ACCOUNTABILITIES INCLUDE :
Scheduling/visiting assigned account retail doors regularly to check inventory levels, coordinate SKU fill-in orders, resolve shipment errors and identify product assortment opportunities
Act as regional liaison with Macy’s partners: Merchandise managers, Department Managers,
Brand Coordinators, District Merchants and Area Buyers to conduct updates with brand.
Travel often domestically to work tradeshows, company sponsored events and/or customer site visits
Align brand consumer strategies to drive Annual Financial Plan volume and profitability targets internally
& externally 
 (currently contributed to a 20% growth in STD sales and 89% growth in STD stock vs. LY)
Frequently update/ execute visual merchandise displays and negotiate brand real-estate floor placement to ensure optimal in-store e xposure and improve consumer experience
Work closely with Marketing team to develop and coordinate Rockport promotional in store events
(39 events completed to date, 80-100% conversion rates held)
Analyze emerging trends, styles and consumer demographics among doors to
Illustrate strategies on effective sales driving techniques at store level
A ggressively monitor opportunities in the market and influence store personnel to buy more Rockport product/gain shelf space from our competitors.
Manage/train retail staff and brand coordinators on Rockport product features and benefits while providing sales support to ensure maximum sales/profitability
USA Flagship Boutique Intern – VERSACE – New York, New York May 2011 – July 2011
Prepared daily number status of store plan and other management reports as required
Created in-house library of information on brand, price line, color and market trends for competitive analysis
Delivered exceptional sales support to luxury retail clients while assisting with visual merchandising displays
Researched/produced sell-out/sell-in reports for company’s database to improve stock availability records
Responsible for SKU number information, annual inventory reconciliation and stock organization
Completed merchandise transfers/established store communications between all USA boutiques
Updated merchandise catalogues with pricing information during seasonal sales period
Designer Assistant, PARIS MEN’S FASHION WEEK SS2011– Boris Bidjan Saber – Paris, France June 2010
Merchandising/Sale Associate – ASHLAND UNIVERSITY BOOKSTORE – Ashland, Ohio August 2010 – May 2012
Merchandising/Sales Associate
– LACOSTE/ COACH – Monroe, Ohio
Merchandising/Sales Associate – EXPRESS- Cincinnati, Ohio
November 2010 – January 2012
May 2009 – August 2009
EDUCATION:
BACHELOR OF SCIENCE
Major: FASHION MERCHANDISING
A Study Concerning Out-of-Stock Apparel.
PARIS FASHION INSTITUTE
Minor: BUSINESS ADMINISTRATION & MARKETING
Ashland University, Ashland, Ohio
Research Study: Gender Differences between Hedonic and Utilitarian Purchase Behaviors:
May 2012
June 2010
Study Abroad