USAID Sustainable Local Development Project
Supporting Inter-Municipal Cooperation (IMC) as a vehicle for sustainable local development
CONTRACT 169-C-00-11-00102
CONSULTANT REPORT
FDI ASSESSMENT QUESTIONNAIRE FOR MUNICIPALITIES
Prepared by: Berman Group
Belgrade, December 2011
This publication was produced for review by the United States Agency for International Development. It was prepared by
Chemonics International Inc. The authors’ views expressed in this publication do not necessarily reflect the views of the
United States Agency for International Development or the United States Government.
Questions for municipalities in order to prepare well-fit assistance program related
to FDI attraction:
1.
Do you have a strategic plan for your municipality that makes explicit reference to
the objective of attracting job creating inward investment and had a funded action
plan to enable the strategy to be implemented?
a. A completed strategic plan with detailed implementation time plans, budgets
and allocated responsibilities.
b. The plan should contain explicit objectives related to the attraction of external
investment including a product development plan based on a detailed
analysis of the municipality’s product features in relation to potential
investors needs
2.
Do you have an economic development unit to oversee the implementation of the
strategy?
a. The Unit should be staffed and resourced so that it is able it to undertake the
implementation of the strategy
3.
Do you have a designated and qualified individual who will be responsible for
contacts with investors and supporting them through the investment process?
a. Nomination of a person with specific responsibility for managing investment
projects and ensuring that the needs of potential investors are met.
b. Nomination of a person with specific responsibility for marketing and
customer contact functions. (This can be the same individual as above or a
different person)
c. The individual responsible for customer contact will be evaluated on issues
such as language skills, presentation skills, knowledge of the local product
and its strengths and weaknesses and an understanding of investors needs.
d. The municipality should provide the customer contact executive with a
serviced office.
e. Access to a meeting room equipped with projector and screen should also be
provided
4.
Do you have a marketing plan that explicitly targets a number of investor types or
sectors based on an analysis of the municipality to meet their needs? Marketing
Plan should contain the following elements:
a. Review of competitive position of the municipality relative to other
municipalities / regions of Serbia
b. Target investment types/sectors selected with rational for selection made
c. Marketing action plan to attract investment in selected targets that includes
budgets, time frames, actions and responsibilities
d. Quantified objectives based on the implementation of the plan
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5.
Do you have range of marketing materials that can sell the municipality strengths
and opportunities to potential investors?
a. Computer generated (or printed) brochure and fact sheets about the
municipality (foreign language version will also be evaluated)
b. Case stories of successful companies in the municipality
c. A generic slide presentation about the municipality which can be adapted for
specific investor presentations
d. A web site or series of web pages
e. A map highlighting the location of the municipality relative to existing and
planned transportation infrastructure and major population centers
f. Photographs and details of property options available for investors
Have you already negotiated with an investor about his interest to locate in your
municipality?
a. List of current investors in the municipality
b. The municipality should also have available:
 A presentation of the municipality delivered by the senior executive using
the materials and information produced
 The plan of the day organized taking into account the investors needs
 Team of local representatives meeting the investor
7. Do you have an audit of the existing company base in the municipality (both local
and foreign owned companies) to learn about their strengths, capacities and
attitudes to the local business environment?
a. Completion of a survey of key local business employers to determine
attitudes to current business environment, business and employment
outlook, key strengths among companies and the workforce in general.
Specific attention should be paid to the attitudes of existing foreign investors
6.
8.
Did you create a local supplier database for use in the marketing program?
a. Completion of a database of key suppliers in the municipality who could be
potential partners for new investors with complete data on strengths and
capacities (include quality certifications where achieved)
9.
Do you have an approved Master plan for the municipality showing clearly the
locations for industrial, commercial, retail and residential development?
a. The Master plan should show availability of both industrial and commercial
sites in sufficient quantity to meet requirements of the amount of investment
identified in the strategic plan and marketing strategy
10.
Do you have appropriate sites (and buildings) for sale for potential investors with
clear ownership details?
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a. A register of all sites and buildings appropriate for use by an incoming
investor shall be available. All sites should have clear title – one owner
(preferrably municipality
b. Where sites and or building are not in the ownership of the municipality then
a firm price should be held by the municipality on a legally binding option
from the owner
11.
Is the site equipped with necessary technical infrastructure?
a. Road connection to the site, how far from main highway?
b. Utilities at the site. If not available, is there a technical project for the
construction? Are there clearly identified costs related to the infrastructure
connection?
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