Article Review #1 Marketing Mix, Marketing Concept 1. You are to find an article from a business publication that relates to a concept learned in class this week. Topics include: 4 P’s of Marketing: planning/product, place, price, promotion Marketing Concept Benefits of Marketing 2. Your article must be approximately one page in length. 3. You are to highlight the key points of the article, and underline the supporting details. 4. Then make a sheet of 2 column notes of the main points and supporting details of the article. 5. Next you will write 2 paragraphs about the article. Paragraph #1 will be summary of the article. Remember that a good summary is not simply a “retell”. Spice things up with your own words. Remember that strong paragraphs have: introduction main points supporting details (examples from the text) concluding statement Paragraph #2 will be summarizing what you learned about marketing from reading this article. Some things to think about: application to your own life as you go into a marketing career, what will you remember from reading this article? when you are out shopping, is there something from the article you will remember? Does the article make you want to learn something more about marketing? 6. You will staple your highlighted article, 2 column notes and grading rubric to the article review. 7. See the attached rubric for grading criteria. Emphasis will be placed on content. 8. Your review may be typed or neatly handwritten. Be sure to proofread!