Event Details for Sponsors
Thank you for your support of the American Heart Association 2008 Start! Wall Street Run & Heart
Walk! We appreciate your generosity and help to fight heart disease and stroke, the #1 and #3 causes of
death nationwide. Thanks to sponsors and teams like yours, we are 60% of the way to reaching our NYC
event goal of $2 million to support the lifesaving mission of the American Heart Association, to build
healthier lives, free of cardiovascular diseases and stroke.
With the Start! Wall Street Run & Heart Walk less than two weeks away, we want to provide you with
details regarding your participation. Please be sure to let us know if you have any questions.
See you on May 20th!
Check-In/Number Pick-Up
Runners and walkers may pick-up their bibs/numbers and t-shirts (competitive runners also receive the
scoring chip) either prior to or on race day at the following locations:
Date
Monday, May 19
Time
10:00 am – 7:00 pm
Location*
NYRR, 9 East 89th Street
(Between Madison & Fifth Avenue)
Tuesday, May 20
Noon - 6:00 pm
AMEX Tower, lower-level lobby
3 World Financial Center (Vesey and West Streets)
* Please note, all Merrill Lynch employees will pick-up their registration materials at a different location. For specific details,
employees should check the Merrill Lynch intranet at http://philanthropy.worldnet.ml.com/wallstreetrun.
Note: All timing chips must be returned at the Finish Line to avoid the lost chip fee of $35.
Individual Check-In
All registrants will pick up their t-shirts, bibs (and chips, if competitive runners) at check-in, which will
be arranged alphabetically by last name. Numbers/bibs must be picked up inside the AMEX lobby at 3
World Financial Center prior to receiving the t-shirts, which will be handed out on the upper plaza of the
North Cove Harbor, outside the Winter Garden.
Corporate Sponsor Team Check-In
As a benefit for sponsors, all registrant materials for your company team may be pre-bundled and
available for pick-up at the same locations and times listed above. Bundles will also be available for
pick-up on Friday, May 16th from 1:00-7:00 pm at the NYRR office at 9 East 89th Street. These bundles
will include all registered participants on your team through Monday May 12th. Employees from your
company who register after May 12th will need to pick-up their materials at the regular Individual Checkin on Monday or Tuesday, but will still be considered a member of your team.
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To take advantage of this option, you must let your AHA Director know immediately, no later than
May 9th at noon: Kimberly.Huddleston@heart.org / 212-878-5921; Amy.Doughney@heart.org / 212878-5926; Jane.Russo@heart.org / 212-878-5973.
When responding, please include: 1) whether you want your materials bundled; 2) who you are sending to
pick them up; 3) which day you plan to pick up (Friday, Monday or Tuesday); and 4) contact information.
Important Notes regarding your Bundle:
□ If your team has over 20 participants, the materials will be packaged in large boxes, so please
plan accordingly.
□ Materials for individuals from your company who register after May 12th, will not be included
in your bundle. These individuals will still be registered as a member of your team, however,
they must check-in at the individual area, alphabetical by last name.
Please note, space is limited. If you have employees looking to register after May 12th, we can NOT
guarantee entry.
Turning in Donations
All donations should be turned in upon check-in, either at NYRR or at the AMEX Tower. We strongly
encourage that all donations be collected and turned in by May 20, however, we will be able to accept
additional donations for the event until June 13.
Check or credit card donations may also be sent to:
American Heart Association
122 East 42nd Street, 18th Flr.
New York, NY 10168
Attn: Desiree Cooper
Please indicate the participant or team to be credited with the donation.
Mail matching gift forms to the address above or fax to (212) 878-5970
Corporate Team Competition & Awards
All corporate sponsor teams are automatically enrolled in the Corporate Team Competition for the five
fastest corporate teams. Only corporate sponsor teams are eligible for the competition.
For competition purposes, the times of the top four runners (at least one member of each gender
represented) from the same company will be combined to determine the overall company place. Awards
will be given to the top five companies. The fastest company will receive the coveted Championship
Cup!
Awards will also be given in all applicable NYRR running categories.
The Awards Ceremony will begin at 7:45 pm on the stage located in the upper plaza of the North Cove
Harbor.
Individual runners will be able to access the complete race results later that evening at www.nyrr.org.
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Ground Transportation
By Subway
For updated information on subway schedules and routes visit the Metropolitan Transportation
Authority's website at http://www.mta.info/
A, C, J, M, Z, 2, 3, 4 or 5 to Fulton Street/Broadway-Nassau
Exit onto Fulton Street and walk west to Church St.; turn right and walk to Vesey St.; turn left and
continue across West Street to the World Financial Center.
E to World Trade Center
Exit onto Vesey St. and walk west past West St. to the World Financial Center.
R or W to City Hall
Exit onto Broadway and walk south to Vesey St.; turn right and continue to the WFC.
1 to Rector Street
Exit onto Greenwich Street and walk north to Liberty St.; turn left and continue to the WFC.
PATH to World Trade Center
Walk west on Vesey St.; continue past West Street to the WFC.
By Bus
For updated information on bus schedules and routes visit the Metropolitan Transportation Authority's
website at http://www.mta.info/
M1 or M6 to Broadway & Liberty St.
M9 to South End Ave.
M20 or M22 to North End Ave.
Downtown Connection shuttle to South End Ave. & Liberty St. For more information about the
Downtown Connection, call (212) 566-6700, or visit www.downtownny.com.
By Ferry
For updated information on ferry schedules and routes visit the New York Waterway website at
www.nywaterway.com or call 1-800-53 FERRY. Take the ferry to World Financial Center landing.
By Car:
Driving south on West St.; turn right onto Vesey St. or Liberty St.
Driving north on West St.; turn left onto Liberty St. or Vesey St.
Available Parking (off Liberty St.)
GATEWAY PARKING
345 South End Ave.
(212) 321-2316
COVE CLUB GARAGE
2 South End Ave.
(212) 766-1929
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Taxis
Taxis are available on Vesey Street and Liberty Street, between West Street and North End Avenue. Due
to the high volume of people in the area, please be aware that there may be a significant wait for taxis.
Corporate Bus drop-off/pick-up
If your company is providing a bus to bring employees to and from the event, they may drop people off
and pick them up at 225 Vesey Street (Center Entrance). Please note, buses will not be allowed to remain
standing, so please be sure to make arrangements with the bus company for a pick-up time. The pick-up
location will be the same, at 225 Vesey Street, and arrangements should be made for pick-up anytime
after 8:30pm, when the event activities are over.
Schedule of Events on Tuesday, May 20
Noon – 6:30 pm
Check-In/Number Pick-Up
3 World Financial Center, AMEX Lower Lobby (Vesey and West Streets)
5:00 – 8:30 pm
Heart-Healthy Activities: Create Hope, Inspire Change, Celebrate
Success Communities
World Financial Center Plaza, North Cove Harbor
6:20 – 6:40 pm
Line-up for Runners
Opening Ceremonies
Murray Street & North End Ave (Eastbound)
Line-up for Walkers
Opening Ceremonies
Murray Street, just west of North End Ave
6:35 pm
Start for Individuals with Disabilities
Murray Street & North End Ave (Eastbound)
6:45 pm
Start for Runners and Walkers
Murray Street & North End Ave (Eastbound)
7:30 – 8:30 pm
7:45 pm
Post-Event
Awards Ceremony
Battery Park Esplanade by North Cove
Depending on what time your employees arrive at the World Financial Center and whether they have
already picked up their bibs and t-shirts and dropped off their bag in the baggage area, they should plan on
heading over to the Start line around 6:20 pm.
Please be sure to communicate with your employees if you plan to gather together in a specific
location first in order to head over to the start together. We recommend that you bring hand-held
company signs to help your teammates find your group. The walkers have the option to carry these signs
throughout the course.
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Start Line,
World Financial Center - Area Map
2 3
Murray St. & North End Ave.
Merrill Lynch
Sponsor Meet &
Greet 5-8 pm
Check-in
upper lobby
Vehicle Drop-off
& Pick-Up
Baggage
Check
Vesey Street
E
Restrooms
Individual & Corp Team
Check-in
A
C
AMEX Tower Lobby
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Visit the Create Hope, Inspire
Change and Celebrate
Success Communities!
Finish
Line
Restrooms
Restrooms
R
W
Special Areas
Corporate Sponsor Meet & Greet
There is a special Meet & Greet Area to help sponsoring companies meet up with your employees, priorto and after the run/walk. The Meet & Greet Area is located on the upper level of the North Cove Harbor,
and along the mid section of the lower level. The following sponsors will find their corporate table here:
The Corporate Sponsor Meet & Greet Areas are located on the upper level of the North Cove Harbor
close to the Winter Garden, and on the lower level just south of the Winter Garden. These areas are
available from 5:00 – 8:00 pm, and have been arranged for the following sponsors:
Upper Level
1. Siemens
2. Cadwalader, Wickersham & Taft
3. KPMG
4. The Bank of New York Mellon
5. PricewaterhouseCoopers
6. Bear Stearns
Lower Level
7. RR Donnelley
8. Fidelity Investments
9. NYU Cardiac & Vascular Institute
10. Goldman Sachs
11. Forest Laboratories
12. Bloomberg
To locate your assigned table, please see an AHA staff member or visit the Welcome Station in the North
Cove Harbor.
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Baggage Area
The baggage area is located in the North Cove Harbor, off North End Avenue. When runners and walkers
receive their bibs, there will be a “baggage” tag attached to their number, which should be removed and
pinned on any items to be left in the baggage area. There will be volunteers and security there, however,
please encourage your employees not to bring any valuables, as security cannot be guaranteed and NYRR
and AHA are not responsible for any lost, stolen or damaged items.
Community Activities – Create Hope, Inspire Change, Celebrate Success
There will be a number of sponsored booths within three main “Communities”- Create Hope presented
by AstraZeneca and NYU Cardiac & Vascular Institute, Inspire Change presented by Healthy Choice,
and Celebrate Success presented by Subway.
Please encourage your employees to take advantage of the free health screenings, activities and literature
that will be available, both before and after the run/walk. The communities are located at the North Cove
Harbor, lower level.
If your company is setting up/staffing the specific asset/booth you “own” within one of the
communities, the booths will be ready for set up beginning at 3:00 pm. The booth must be staffed
until at least 8:00 pm.
Faces of Heart
All “Red Cap Survivors” – individuals who have survived a cardiovascular-related surgery, heart attack,
cardiac arrest or stroke – are invited to come to the Faces of Heart booth in the North Cove Harbor,
Lower Level, to pick up a red baseball cap, symbolizing life and a celebration of survival. Please
encourage survivors to visit the booth before the race begins, and after.
Superstar Top Fundraisers
Please let your Top Fundraisers (those who have raised $500 or more) know to look for their “Top
Fundraiser” button at registration, at the table marked for donation collections. These individuals will
receive special recognition and appreciation for their efforts at the awards announcement after the race, as
well as at the Awards Party held in mid July. Please encourage individuals who have raised at least
$500 to stop by this table at check-in, in the AMEX building.
Tribute Experience
We will be distributing stickers for people who wish to run/walk in honor of, or in memory of, someone
with heart disease or stroke. Please encourage all participants to visit the booth before the race begins,
to pay tribute to their friends, colleagues, and family members.
Team Photos
Please notify all your team members to meet at the Company Photo area on the lower level of the
North Cove Harbor at a SPECIFIC TIME of your choice, between 5:15-6:15pm, or between 7:308:00 pm, for a professional photo of your team. You will receive a copy a few weeks after the race.
Food & Water
Drink samples will be available before the run/walk.
Water stations will be available on the course and at the finish.
Light snacks and bottled water will be provided at the finish.
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START LINE – Area MAP
Runners and walkers will be starting at the same location on Murray Street and North End Avenue,
however they will line up in separate areas before crossing the start line. In order to help ensure the safety
and positive experience of all participants, please encourage your employees to line up in the appropriate
location. Volunteers will be on-site to assist with directions, and walkers and runners will have different
color bibs in order to assist with this new process.
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Race Course: TENTATIVE
Subject to change due to on-going construction in lower Manhattan.
Please note that the course may be slightly shorter than 3.1 miles due to construction.
Course Walk/Run-Through
START LINE – Murray Street between West Side Highway and North End (Eastbound)
 Right Turn onto Church Street (Southbound)
 Left Turn onto Liberty Street (Eastbound)
 Right Turn onto William Street (Southbound) One Mile Mark-William St. past Wall St.
 Right Turn onto Beaver Street (Westbound)
 Left Turn onto Broad Street (Southbound)
 Left Turn onto Pearl Street (Northbound)
 Right Turn onto Fletcher Street (Eastbound)
 Right Turn onto Water Street (South Lane) Two Mile Mark-Water St. btwn. Coenties Slip & Broad
 Right Turn onto State Street (Northbound)
 Left Turn onto Battery Place (Continue West and North)
 Left Turn onto 3rd Place (Westbound)
 Right Turn onto Battery Park Esplanade
 FINISH LINE – Battery Park Esplanade by North Cove
Mile Route Location Front Runner M
2008 AHA Start! Wall Street Run & Heart Walk
Runner/Walker Timeline
Lead
Runner
Middle
Runner
Last Runner
Walkers
Based on 5
Minute Mile
Based on 10
Minute Mile
Based on 15
Minute Mile
Based on 20
Minute Mile
Mile
Route Location
Start
On Murray Street approximately 125'
west of West Street, 4' west of light
pole BPC-361D
6:45 PM
6:50 PM
6:55 PM
7:00 PM
1
On William Street just past Exchange
Place. 27' past door to building #27,
which is on the right.
6:50 PM
7:00 PM
7:10 PM
7:20 PM
2
On Water Street even with the
northwest corner of intersection with
Broad Street (by Rockwell's)
6:55 PM
7:10 PM
7:25 PM
7:40 PM
Finish
On Promenade just south of North
7:00 PM
7:20 PM
7:40 PM
8:00 PM
Cove. Even with light pole BPC-40A
*Note: assumed 5 minutes between each pace time for runners to clear the start line.
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Course Map
Please note: Due to construction downtown, the course distance may be slightly less than 3.1 miles. This
does not impact the event being a pre-qualifier for the ING NYC Marathon.
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