Applicant: Yiqun Guo Date of Birth: July 8 th , 1989 Apply for: M.S. in Hospitality Industry Studies
Please develop an essay of no shorter than 500 words (typed, double-spaced) that discusses your professional goals and addresses each of the following questions: Why is this Graduate program right for you, both academically and professionally? What might you contribute to the program, both as a student and afterwards?
Personal Statement
Evaluated for evidence of an applicant’s motivation for admission and fit for the program.
Key indicators include:
Demonstrable progress in your academic and/or professional career
Clearly articulated goals and objectives that align with the mission of the program
K 啊，你看清楚题目了吗？
Why Program (both 学术 + 职业 ) ——这个就涵盖了 Goal 和 Exp ， Goal>Exp ，
所以，你的经历不用写那么多，请精简再精简，在写 Goal 的时候只需要突出让你定下 goal
的关键步骤就好。然后大头放在 why program 和 contribution
Contribution (both 学生 + 校友 ) ——先回想一下你 Cornell 的面试准备里面 contribution 写了
哪几个点，都写到了吗？
Half month in Tibet, I took 24 hours’ train in hard-seat through the Hoh Xil, and watched the sunset of Mount Everest. In Sichuan Yading, I hiked 9 hours above the altitude of 4500m, and saw the Last Shangri-La. In Cambodia, I ate the traditional snack
— a spider in diameter of 6cm! …This is my life, instead of insipid daily repetition, but full of fresh things and different feelings.
Used to decide my own life from the childhood, I followed my heart to choose the major of
Tourist Management. As the top 5 student in the college, I expected my future career as working and living in different places, experiencing different challenges every day, regardless of money or reputation. So after a conversation with three professionals, when I was surprised to find the job in hotel industry matched all my longings for future career, I believed it was the one!
I put 100% commitment for my love, tried my best to keep efficient in the first internship in
Accor, Great-China Regional Office. In the marketing department which mainly supported
Ibis brand, I prepared the data of over 40 hotels for the performance review, self-studied different kinds of distribution reports and even argued with the global IT department, insisting on changing the wrong data they provided after a system upgrade. I enjoyed such crazy devotion!
I grasped every chance to make difference in my beloved industry. While my colleagues suggested lower rate on brand web to stimulate CRS production, I re-activated our

Applicant: Yiqun Guo Date of Birth: July 8 th , 1989 Apply for: M.S. in Hospitality Industry Studies neglected special-offer webpage by updating new promotion information of individual hotels.
In 4 months, the regional total CRS contribution really improved 4%! The great sense of achievement, that my idea could influence the hotel performance directly, made me more determined in the hospitality industry, especially focusing on improving business strategies by the revenue management.
However, when I reviewed this internship, I found that the strategies from regional office were often challenged by the individual hotels for wrongly estimating their capital and human resource. In order to design a feasible strategy, I realized the importance of familiarizing myself with the hotel running process. Therefore I rejected the decent job offer from Accor, which was the highest praise for my 4-month excellent performance, and started my work in Waldorf Astoria Shanghai on the Bund, even as a reservations trainee.
I had my own belief to the perfect service — delivering initiative care. I took the active connection with guests before their arrivals, asking their room preferences and transportation arrangements. Even after 14 hours' work, I still kept warm smile while coordinating guests' various requests. My efforts earned a lot of compliment from my guests. And meanwhile, I did get to know the divisions and responsibilities of hotel operation teams by this experience.
I cherished the opportunity to closely cooperate with the revenue manager, and work for practical revenue management in a property. So I accepted the official offer from Waldorf and became a reservation agent after graduation, different from most of my peers expecting high-paid, prestigious positions.
One year at the new position, I found the virulent price competition was very serious in local market. Our luxury hotel was also involved, under the pressure of owners, to match the competitors ’ lower and lower price during low seasons. But such declining ADR destroyed the hotel brand image directly. The cause of this phenomenon, according to my analysis, was that the hotel lacked a revenue strategy for overall development, neglecting the brand position, and therefore hadn ’t strong reasons to persuade owners to keep room rate. So as for me, I would like to be a revenue manager with comprehensive consideration for hotel long-term development. And meanwhile, I will communicate with others to implement these right strategies. Then in the future, I expect to bring my idea of integrated revenue management to larger areas, seeing my value on designing more influential strategies as a regional revenue director.
According to my career plan, for good strategies, I need expand my industry network to get more practical ideas from ‘working-world’, and make up the professional knowledge. For strategy implementation, I want to train my multicultural communication skills. That
’s why I apply NYU M.S. in Hospitality Industry Studies program. Because it can just meet these three needs.
Only practical strategies are good strategies. So I pay high attention on my industry

Applicant: Yiqun Guo Date of Birth: July 8 th , 1989 Apply for: M.S. in Hospitality Industry Studies network to know the real situations in practical works. I noticed some teachers of your courses were from real industry, such as Mr.
Jeffrey Osborne. This arrangement could bring me updated industry news by daily study. Moreover, your school also holds the NYU
Hospitality Conference and the Stephen W. Brener Distinguished Lecturer Series in
Hospitality Management. I would like to take such opportunities to catch the industry development trend. I believe the ideas of those global hotel-industry executives are very helpful for my idea generation about the revenue strategies.
I received basic business and mathematic education in college, but not enough for hotel revenue management. Besides comprehensive core courses, your school also provides revenue concentration, including specialized courses like Pricing Strategies and Managing the Hotel Sales Process. I could lay more reliable knowledge foundation to plan detail actions of a revenue strategy in the future.
In addition to good strategies, I also expect a well-implementation in operation process.
Therefore, I plan to train my multicultural communication skills by real work. Your school bases in New York City and your curriculum all schedule in the evening. It is a good chance for me to find an internship or part-time jobs during day-time. I intend to find some works which cover a lot of communication, especially emphasizing persuasion and coordination.
These two kinds of abilities can assist me to carry out my business strategies.
As a top student from China, which is the potential market for the hotel industry, my past life established the deep understanding about the customers ’ behaviors and demands of
Chinese new generation. I think it is valuable to share in the class. Secondly, my high passion on study and excellent study ability always made me as a student model. I believe this characteristic will influence other students to study hard in the class, and build a nice learning atmosphere.= = 你还不如说你有很强的组织能力和与各种人交流的能力呢。 。 NYU
看重学术与否？一个相当于 MBA 的 program 看重学术与否？ In the end, I always have a clear objective in my mind, like my way on the revenue management. This personality, in my opinion, can facilitate my success, because I will not lose my way and keep walking till the end. A successful alumna can provide valuable advice for your future students, and improve your program
’s reputation as well. Future 的还可以，勉强接受，但是 10 个里面一
半都会这么说。 。你可以说得更具体，包装得更 shining ，比如，我有在中国 Accor 和 Waldorf
拿到两次 offer 的经历，并且有非常强的人际交往能力，我相信我在目标明确的情况下能够在
一流酒店比如 XX 找到一份好工作。我能在做 RM 的过程中把 NYU 的 XXX 传统或者 XXX 社
区文化带入到国际一流酒店业，相信这不仅是能够为 NYU 再提供一位优秀的校友，也是能为
NYU 提高知名度的方法之一。至少要写到这样才比较有力吧？ (contribution 我一直不知道
怎么写合适…… )
你可以去网上搜搜 MBA 的 Essay ，看看人家 contribution 都怎么写的
Life is full of possibilities. I expect one chance to bring me into a wider world. Now I believe a good graduate school is the one acting as a bridge to take me from the current position to the next higher station in my career path. That
’s why I am applying for NYU MS in in
Hospitality Industry Studies, because I believe it is a good choice!

Applicant: Yiqun Guo Date of Birth: July 8 th , 1989 Apply for: M.S. in Hospitality Industry Studies
院长： NYU 的 PS ，题目在开头，蓝色的是网申上的，灰色的是院系网页上的。
我的问题：
1. 我觉得会不会太长了啊……可是删不掉怎么办……
2 ． Contribution 无能啊……放哪里比较合适？写什么比较好呢？我觉得目前我写的基本就是
没啥特别的……