Social Media Monitoring Table Key word search terms: (VICTORIA’S SECRET PINK, VICTORIA’S SECRET FASHION SHOW, LINGERIE, VICTORIA’S SECRET ANGELS, BRAS) Source URL Source Type (blog, microblog, website, social network, etc.) Source Credibility* (low, medium, high) Date/time Comments http://www.modelinia.com/blog/its-a-pose-offfashion-week-vs-the-victorias-secret-show/33168 Blog High 10/24/11 https://plus.google.com/11591000217525752183 9/posts/V5yYBoaa1ZB Social Network Medium 10/24/11 One of our favorite things about the Victoria’s Secret Fashion Show is watching all the Angels and Bombshells show off their fun, charismatic personalities as they take the glittery runway. Unlike the straight, blank faces they wear on the Fashion Week runways. Miranda Kerr unveiled the $2.5 million Victoria’s Secret Fantasy Treasure Bra, which the Australian model will be wearing in the lingerie maker’s fashion show in November. http://girlmeetspr.com/2011/10/24/2060/ Blog Medium 10/24/11 http://www.google.com/trends?q=lingerie Website High 10/24/11 http://www.google.com/trends?q=lingerie%2C Website High 10/24/11 Microblog Low 10/24/2011 http://twitter.com/#!/babyPatriceEspa http://www.ibtimes.com/articles/237052/2011102 5/behind-the-scenes-2011-victoria-s-secret- Website High 10/25/11 The University of Illinois won the Victoria’s Secret Pink Nation Collegiate Showdown last spring and was granted the Fighting Illini Fest which took place last Thursday. Victoria’s Secret models Chanel Iman and Elsa Hosk hosted the free event, which included carnival-style games with Pink prizes, a pop-up store supplying limited edition Pink gear and music. Rap artist Kid Cudi performed along with musical act Girl Talk. VS spiked interest in keyword “lingerie” on February 9, 2010. Keywords “Victoria’s Secret” and “lingerie” spiked in interest during similar time frames. babyPatriceEspa Patrice Esparza LOVE my new bras! ;D Got them Free with my $1,000 Victoria's Secret Gift Card from bit.ly/mWzL57 Go get yours! 12 minutes ago Favorite Re-Tweet Reply As the fashion world gets ready for the much awaited Victoria's Secret annual fashion show, the one thing that has definitely Social Media Monitoring Table fantasy-bra-miranda-kerr-photoshoot-londonjewellers-gisele.htm grabbed the attention of the masses is the 2011 version of the iconic Fantasy Bra. This one-of-a-kind customized Gorgeous Push-Up Bra; designed by the world renowned London Jewelers was inspired by an underwater dreamland. Embellished with nearly 3,400 precious gems, the Fantasy Bra has a total carat weight of 279 carat and cost a staggering $2,500,000. Selected for wearing this year's creation is supermodel and VS Angel Miranda Kerr. "It's such an honor to wear the bra," People magazine quoted Kerr as saying, "And it's such a piece of artwork! It's absolutely stunning -- it kind of feels a little mermaid-like -- but I can't believe I'm wearing $2.5 million on my chest." http://www.suntimes.com/business/8415698420/standalone-victorias-secret-pink-to-open-inwater-tower-place.html http://twitter.com/#!/StyleIntimate Website Microblog High Medium 10/25/11 10/26/2011 The Fantasy bra is regarded as one of the more important aspects of the Victoria's Secret annual fashion event. Typically, Victoria's Secret selects a single supermodel to display this unique, bejeweled bra during the show each year. Although the bra was initially showcased only in VS catalogs, the luxe lingerie brand decided in 2001 to begin showcasing it during the annual fashion shows as well. Victoria's Secret Angels who have donned these designer creations include Gisele Bundchen, Tyra Banks, Karolina Kurkova and Adriana Lima. However, the highlight of the list must surely be Heidi Klum, who has worn the Fantasy Bra in three different years. The first free-standing Victoria’s Secret PINK store, geared towards young women in their late teens and early 20s, will open at 10 a.m. Nov. 3 at Water Tower Place, 845 N. Michigan Ave. A “Bling Your PINK” weekend from Nov. 11-13 will let customers who buy more than $50 in merchandise customize their T-shirts and sweatshirts with crystals for free. StyleIntimate StyleIntimate Playtex lingerie offers sumptuous Bras and Briefs: Playtex lingerie offers something for everyone. An eclectic b... Social Media Monitoring Table bit.ly/ucTjzu 57 minutes ago Favorite Re-Tweet Reply http://www.ibtimes.com/articles/238948/2011102 7/miranda-kerr-victoria-s-secret-fashion-showaustralia.htm http://www.musingsofamuse.com/2011/10/victori as-secret-pink-holiday-collection-for-holiday2011.html Website Blog High Low 10/27/11 10/27/11 At the 2011 Victoria's Secret Annual Fashion Show, airing Nov. 29 at 10:00 p.m. on CBS, Kerr has the honor of wearing the Fantasy Treasure Bra - a $2.5 million masterpiece made of 142 carats of diamonds. This is one of the greatest opportunities in the Victoria's Secret line-up. Kerr joins the ranks of VS alums Heidi Klum, Gisele Bundchen, and Tyra Banks. Victoria’s Secret is getting all festive with their Pink Collection and introducing three new scents for a limited time. Excited much? Not me. I’m so not a Pink fan but my sister would probably suck it back like a cocktail if I poured it into a fancy glass with olives so I guess I better go explore as I’ll probably end up hauling a lot of it for her Christmas stocking. http://twitter.com/#!/search/realtime/lingerie%20 %23victoriassecret Microblog (Twitter Search) High 10/27/11 http://www.style.com/stylefile/2011/10/exclusive -victorias-secret-angels-are-ready-for-theholidays/ http://dweam.com/tag/victorias-secret-fashionshow/ Blog High 10/28/11 Blog Medium 10/29/11 Jump! Victoria’s Secret Give a Little Pink A mix of snowy violet and apple blossom. Victoria’s Secret Merry Merry Pink A mix of winter berry and magnolia. Victoria’s Secret Oh What Fun Is A frosted peony and amber. Tweets included both of the hashtags #VictoriasSecret and #lingerie The annual Victoria’s Secret runway spectacular (complete with a performance by Kanye West this year) is just around the corner on November 29. Who doesn’t love the Victoria’s Secret Fashion Show? After Miss Universe 2011, it’s another showcase of the world’s most beautiful women, taut bodies and sexy lingerie. Social Media Monitoring Table http://www.huffingtonpost.com/2011/10/30/victo rias-secret-angels-prague_n_1066075.html http://twitter.com/#!/heavenbarger http://cocoperez.com/2011-11-01-victoria-secretangeles-promote-their-new-bra-and-fragrance Blog High 10/30/11 Microblog Low (198 Followers) 10/31/11 Blog High 11/1/11 The girls are obviously beautiful and I wouldn't have any problem with those commercials on after 10:00 PM but seriously, the girls are in underwear, this shouldn't be shown on TV in between shows that are appropriat-e for kids to then show a commercial that is not appropriat-e for kids, if indeed, this would happen. There's a time and place for everything-. “heavenbargerHeaven Barger: Okay girls, we get it, YOU LOVE PINK AND VICTORIA'S SECRET” Obviously enough people were tweeting about PINK to make this person mention it. The Angels came out to play earlier this Tuesday. Victoria's Secret supermodels Candice Swanepoel and Erin Heatherton posed for photos at the Victoria's Secret launch of the Angel fragrance and the Dream Angels bra at the SoHo store in New York City. And while they both looked great, we're liking Candice's look a bit more. http://bit.ly/uCNQ0V Website High 11/2/11 http://www.catwalkqueen.tv/2011/11/whos_in_an d_who.html Website Medium 11/4/11 http://www.fashiontofood.com/2011/11/supermo del-diets-revealed.html Blog Medium 11/5/2011 The fitted dress is a win over Erin loosed and relaxed, long white dress. After the casting director for the show expressed glee that she is old enough to walk this year (18 is the minimum age requirement) Glamour writer Tracy Lomrantz tweeted that Kloss has been confirmed for the gig. So everyone with their panties in a twist about her being sexy (heavens! models do that!) can get riled up, and the rest of her fans can just be excited to see what she looks like wearing so much body glitter. As we get closer to this year's Victoria's Secret Fashion Show, the web is buzzing with reports of who is in and who is out of the model line-up. Last night, while watching TV, I noticed a twinkle in hungry husband's eye... followed by a giant smirk on his face. No, it wasn't a commercial for a quarter pounder. It was the firm superbodies jumping around in the Victoria's Secret Commercial. Cheesy two-pieces in candy colors! Fur trimmed bras! Angel wings and fairy dust! Le Nerf! Inviting themselves right into our living room, parading around in their delicates and in the Social Media Monitoring Table process, testing my fairly healthy self-esteem. Now I’ll say it in English: the nerve! Like most women, I have a coping mechanism with "supermodels." They are aliens from another planet. They are robots built by some secret society that serves the Devil. They have a baffling medical condition that keeps them skinny. Their parents are models/half breeds/Dutch so they won the genetic lottery. I mean, I can keep going but you get the gist. And like most women, I despise the thought that these supermodels do absolutely nothing while I work hard to maintain my shape. Well, it turns out some supermodels are equally as challenged as us, ordinary women. http://www.popsugar.com/Pictures-VictoriasSecret-Fashion-Show-Over-Years-20246186 http://bit.ly/uHPvGg http://steadysplits.wordpress.com/2011/11/06/wh at-are-you-wearing-under-there/ Website Medium 11/6/11 The Victoria's Secret Fashion Show is happening November 9, and in anticipation for the big event, we're taking a look at all the backstage chaos, hot performances, and runway glamour from year's past. Microblog High (9,888 Followers) 11/6/11 Blog Medium 11/6/2011 Miranda Kerr and her baby boy, Flynn are spotted hanging out together in New York. What a very cute baby she has! pic.twitter.com/wTftIbnH My wedding day is one time that I don’t want to worry about adjusting or fixing or smooshing things back into place. So option one it was! When I went shopping for a strapless bra, I also had to keep another aspect of my dress in mind: the back. The very looooooow back. I tried on some bustiers and long-line bras at Macy’s and Nordstrom; however, I wasn’t having much luck searching on my own. So I turned to my sister for some help. She works for Victoria’s Secret, and she was able to point me in the right direction. I ended up buying the Back Off Baby Low-back Bustier, which she also wore for her own wedding in September! It fits perfectly under my own dress. More importantly, it passed a test run under another strapless dress last month at a friend’s wedding. It kept me lifted and supported. I put it on and did not have to think about it again until it was time to take it off. My sister also gifted me a royal blue Lacie thong as my something blue. It adds a little bit of sexiness to my otherwise (very) beige underthings. Social Media Monitoring Table https://twitter.com/#!/StyleIntimate http://pulsemgmt.blogspot.com/2011/11/hannahholman-poses-for-victorias.html Microblog Medium (842 Followers) 11/7/11 Blog Medium 11/7/11 Victoria's Secret Angel Diet Revealed: Egg Powder, No Solids & Gallons Of Water!: Just talk to a Victoria's Secr... http://bit.ly/vCovmX Around this time every year, our minds turn to one thing: the annual Victoria’s Secret Fashion Show! And the excitement for this year’s glittery event has already begun, since Adriana Lima decorated New York City with the $2 million Fantasy Bra just last week. Since our brain is filled with wings, over the top lingerie outfits, and angels, it makes perfect sense to give into the VS addiction and flip through the latest catalogue, right? While perusing the latest offerings and model poses, we spied none other than adorable Hannah Holman, dressed up in VS Pink gear! Interestingly, hers is not the only surprising model appearance in collegiate sweats and precious bright colors as of late. Remember back in June when we spotted Coco Rocha jumping alongside Behati Prinsloo and Chanel Iman? http://idolator.com/6069332/nicki-minaj-performvictorias-secret-fashion-show Website Medium 11/7/11 http://toknowbetter.wordpress.com/2011/11/07/al sops-law-three-learn-to-play-to-many-audiences/ Blog Medium 11/7/2011 Now the real question is: Does this mean Hannah could very possibly make an appearance on the 2010 Victoria’s Secret runway? She is 19, so her age wouldn’t be an issue… Though Cee Lo Green has pulled out of performing at the Victoria’s Secret Fashion Show, his replacement ain’t too shabby: Nicki Minaj will join Kanye West and Maroon 5 during the fashion event, which will air November 29 at 10 p.m. on CBS. For a long time, it was okay to push the envelope, with ads that were more and more risqué, but that only has so much staying power. People pay attention, and they don’t put up having their intelligence be insulted. The same type of phenomenon happened to Victoria’s Secret. When the company began, their brand promise went something like this: We make lingerie for real women, who are somewhat modest and have zero interest in tacky feather-laden teddies from Frederick’s of Hollywood. We will properly fit you for a brassiere that is uniquely for you, and will last for five years. But a couple of years ago, VS was selling Fredericks-esque teddies and trying to convince me that I needed to throw away perfectly Social Media Monitoring Table good a year-old class of bras to buy Tyra Banks’ or Heidi Klum’s favorite because it was “just better bra technology.” Yeah, my foot. What happened? How did they stray so far from their brand promise? VS did have very good success with its Pink line, for younger women, but they may have lost the market that has more money to spend: Women who are “of a certain age.” *Online resources like Quantcast (http://www.quantcast.com/), Alexa (www.alexa.com), Klout (www.klout.com) and Technorati (http://technorati.com/) can provide statistics that can help you determine the credibility of each particular source, blog or Web site.