PENILAIAN KURSUS
PJJ MGM 4139 STRATEGIC MANAGEMENT
PENSYARAH: MEJAR DR. HAJI ABDUL RASHID ABDULLAH
KERJA KURSUS: 60 %
(1) Penilaian 2 (Minggu 8 – 12): 20%
(2) Penilaian Berterusan (Tugasan): 40%
(20%: Report, 20% Presentation)
PEPERIKSAAN AKHIR: 40%
PANDUAN PENILAIAN DAN TUGASAN
(1) PENILAIAN MINGGU 8 – 12 (UJIAN 1): 20%
Kajian kes/soalan subjektif. (CH: 5.6.7.8)
(2) PENILAIAN BERTERUSAN/KERJA KURSUS (TUGASAN CASE STUDY): 40%
Tarikh hantar Tugasan: Week 10
The students will be divided into groups with at least 3 members per group. The
group will be the sole analysts of the company background throughout the semester,
and will proceed to analyze the company. All students will do their assignment based
on the chosen company.
Each group is scheduled to do a presentation of the assignment that was given. The
class is expected to share other findings and application and contribution of
knowledge will be appreciated. The groups doing the presentation need to submit the
print-out of the presentation slides at least one day earlier to the lecturer.
The written assignment (case study analysis) should include:
1. INTRODUCTION
(1) Brief history of the company
(2) Core product/service
(3) Problem(s) facing by the company
2. An “External Factor Evaluation” matrix for the company chosen. Five
categories of the external environment:
(1) Economic forces
(2) Social, cultural demographic and environmental forces
(3) Political, governmental and legal forces
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(4) Technological forces
(5) Competitive forces
Relates each external category to your chosen company
List about 10 factors which include all the five categories of the external
environment
Identify whether the factors are considered as opportunities or threat
In the EFE Matrix, identify/classify the category of external environment at
the end of the each factor
3. An “Internal Factor Evaluation (IFE)” Matrix for your company. Six
categories of the internal environment:
(1) Management
(2) Marketing
(3) Finance/accounting
(4) Productions/operations
(5) Research and development
(6) Management information system
 Relates each internal category to your chosen company
 List about 10 factors which include all the six categories of the internal
environment
 Identify whether the factors are considered as strengths or weaknesses
 In the IFE Matrix, identify/classify the category of internal environment at
the end of the each factor
4. A “SWOT Matrix” for your company
 Transfer all the external factors (opportunities and threats) from your revised
EFE matrix to SWOT Matrix
 Transfer all the internal factors (strengths and weaknesses) from your revised
IFE matrix to SWOT Matrix
 Reduce the font size and margin in order to place the SWOT matrix into one
(1) page only.
 For each of the resultant strategy (SO, ST, WO and WT) suggest at least Two
(2) alternatives from the matching. Specify factors involved in the matching
activity.
 Briefly explain all the alternatives derived from the matching.
5. A “SPACE Matrix” for your company.
(1) Four dimensions of SPACE matrix
(2) Financial strengths (FS)-Internal
(3) Competitive advantage (CA)-Internal
(4) Industry strengths (IS)-External
(5) Environmental stability (ES)-External
 List about 5 – 10 factors for each dimension
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 Determine the directional vector coordinate for your chosen company. Then,
draw the directional vector. Show each step towards obtaining the directional
vector.
 Based on these results, briefly give your opinion pertaining to your chosen
company position.
6. Consideration of strategies (QSPM, regrouping, etc)
Transfer all the alternatives strategies (SWOT and SPACE) into QCPM in order to
select the best strategy to be applied by the company. Give your justification.
7. Conclusion
 Last, propose only One (1) most appropriate strategy to be selected and
implemented by the company from the QSPM.
 Briefly explain how the proposed strategy can overcome the problem facing
by the company.
SUBMISSIN DATE: WEEK 10
WRITTEN TERM PAPER: 20%
Presentation date: Week 10 – 14
ORAL PRESENTATION 20%
Each group is scheduled to do a presentation of the assignment (case study analysis) that
was given. The class is expected to share other findings and applications and contribution
during the presentation. The groups doing the presentation need to submit the print-out of
the presentation slides at least one day earlier to the lecturer. Each group is given about
20 minutes to present their findings of the case study analysis on the assigned date,
followed by 5 – 10 minutes of Q&A 9 30 minutes/group)
The presentation will be evaluated based on the group assessment and individual
assessment. The criteria of the presentation assessment (group and individual) are as
attached.
Presentation date: as assigned.
PEPERIKSAAN AKHIR: 40 %: (Short essay: Chapter to announce later)
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