PROJECT
2
Creating a Marketing
Plan
Marketing Plan Rubric Scale
RUBRIC
1 = Doesn't meet criteria
3 = Meets most of the criteria
2 = Meets some of the criteria
4 = Meets and/or surpasses the criteria fully
1. The team created an effective and distinguishing company name and logo.
1
2
3
4
2. The team's marketing interest questionnaire, which included at least ten well-worded
questions, was delivered to the target audience in a timely manner, and analyzed
according to the summary report guidelines provided.
1
2
3
4
3. The rationale that the team provided for its chosen product was well-described.
1
2
3
4
4. The team completed an analysis of product development costs and pricing, with the
worksheet provided.
1
2
3
4
5. The promotional piece for the marketing plan: a one-page colorful print advertisement,
fulfilled all of the required or assigned elements:
1
2
3
4
6. The promotional piece for the marketing plan: a Web or Internet marketing page,
fulfilled all of the required or assigned elements:
1
2
3
4
7. The promotional piece for the marketing plan: a product press release, fulfilled all of the
required or assigned elements:
1
2
3
4
8. The team's summary presentation of its marketing plan, with a PowerPoint slide show,
was persuasive and followed the guidelines provided.
1
2
3
4
9. Each member of the group exhibited teamwork and cooperation, and appears to have
contributed equally to the marketing plan project.
1
2
3
4
Total Score and Comments:
Teacher Resource: Rubric
Project 2: Creating a Marketing Plan