Table of Content for Additional Internet Copy Samples: 1. Whitestone Construction 2. CitibankStudent Loan.com 3. LeasingX.com 4. SSG Sample 1: WHITESTONE CONTRUCTION Website Copy Draft HOMEPAGE Welcome to Whitestone Construction. Whitestone Construction is a family-owned business with an expertise in commercial window construction and installation. Whether it's curtain walls, skylights, storefronts, or any other type of glasswork, Whitestone is an industry leader. Our commitment to excellence is as evident today as it was back when the company was established in 1983. This steadfast commitment ensures that each project receives the highest level of service and dedication from inception to completion. PROFILE & HISTORY Whitestone Construction is a family-owned business. It was founded 18 years ago by the company president, Boris Grzic, from his house in Whitestone, NJ. Since those modest beginnings, Boris has relocated the company to Woodside, Queens where it now functions at a $50 million level. Still, after all the successful years of commercial window construction and installation the company still operates like a close-knit family. A key factor in Whitestone’s success is their focus on “teamwork”. They believe the only way to efficiently deliver a quality product on time is by working as a team. Their steadfast commitment to teamwork is what partners like Bovis Lease Lending, Turner Construction, and Tishman Construction say is the cornerstone of Whitestone’s longevity and success. It’s also the reason why they have such high employee retention. And, when you look at their employee roster, what you see is a group comprised of highly skilled individuals in the fields of architecture, engineering, estimating, and construction and project management. Their commitment to excellence comes from being proud of ever Whitestone product they deliver. SERVICES Whitestone is a full service operation in all phases of general construction, with an expertise in commercial window construction and installation. Most of Whitestone’s clients are commercial; however, they do handle select residential projects. What’s important to note, all window construction and installation is handled in-house. No subcontractors. This ensures quality control and personalized attention to every detail. Below is a complete list of all Whitestone’s’ services: (Primary) Commercial Window Construction Services: Construction Installation Curtain Walls Skylights Storefronts All types of glasswork Primary Commercial Services: Architecture Engineering Estimating Project Management CAD capabilities Additional Commercial Construction Services: Foundations Framing Masonry Carpentry Cabinetry Painting Roofing PROJECTS Whitestone’s’ customers range from large city and state owned public agencies to smaller privately owned businesses. Some of those customers include: The NYC School Construction Authority (SCA), The NYC Dept. of Design and Construction (DDC), Dormitory Authority of the State of New York, MTA, Long Island School District, The Metropolitan Art Museum, as well as, a residential project in Eastern Long Island for Artists Eric Fischl and April Gornik (featured in the ###? issue of Home & Garden). Each project receives the same personalized service and attention to the details. Below is a list of some Whitestone’s more recent projects (Client to provide project list). Two have been highlighted for you to get a better understanding of Whitestone’s process. Case Study #1: Client: New York City Dept. of Design & Construction (DDC) Project: Total replacement (18,000-sq. ft.) of windows and glass block curtain walls at PS 111X—Seton Falls Elementary School in the Bronx. Construction Cost: 2.5 million est. Schedule: July 9, 1999-August 20, 1999 Team Information: Whitestone Construction Corp./TAMS Consultants/Lehrer McGovern Bovis, Inc. Project Synopsis: Total replacement (18,000-sq. ft.) of windows. Develop and replace wall systems for the school’s failing glass block curtain wall and aluminum window façade. Challenges: Meet a tight eight-week construction schedule during summer recess. Create a user-friendly environment for elementary school children. This was a challenge considering the 54 classroom bays were between concrete columns that were approx. 9 ft. wide and 3-4 stories high. Each of these 54 bays required replacement of the failing drab aqua tinted hollow glass block curtain walls, as well as the glass block at corridors and stairways. Solution: Replace the existing windows and hollow glass block with double glazed aluminum windows and insulated aluminum wall panel system at classroom bays. Use a new solid glass block at circulation elements to provide a more energy efficient building envelope, while at the same time, created a friendly atmosphere appropriate for an elementary school. Also, to help speed up construction, Whitestone’s team developed an aluminum receptor and tube curtain wall framing system incorporating aluminum double glazed windows and insulated aluminum panels. Final Project Comments: The team developed the aluminum receptor and tube curtain wall framing system to accommodate any future window replacement without disrupting the curtain wall structure. The development of the receptor and tube curtain wall framing system together with the use of prefabricated and prefinished components enabled the team to complete the project in the tight schedule. Overall, the cooperation and dedication among TAMS Consultants, Lehrer McGovern and Whitestone Construction Corp., resulted in an extraordinary transformation of the elementary school. Case Study #2: Client/Owner: Cornell University Project: Cornell “S” Building. 515 East 71st Street. New York City. Construction Contract Value: $1,300,000 Schedule: December 15, 1998- October 1, 1999 Project Synopsis: Whitestone was hired to remove the entire three facades of curtain wall, panel, louvers, and projected units (approx. 16,000 ft.) To complete the job, they had to design, engineer, test, fabricate and install all new windows. Challenges: Interior spaces were not accessible because research lab building was occupied 24 hours a day, 7 days a week. With students living full time in the residential building, noise and dust were a major concern. These health and safety factors made it necessary to do all work from the exterior. To do this, Whitestone used hanging scaffolds and/or pipe scaffolding. In addition, 30% of work had to be performed over another building. There was no site storage space available; therefore, daily deliveries had to be coordinated by the team. Solution: Used hanging scaffolds and/or pipe scaffolding to install new replacement curtain wall, clerestory windows, aluminum panels and louvers in the 11-story research building. Did the same to replace the punched windows in the 10-story residential building. Scheduled all construction work to accommodate occupants in the research building, and minimize disturbance to those living in residential building. Final Project Comments: Cornell’s Project Manager, William H. Cunningham, “Whitestone did and exemplary job on both projects. We are very pleased with the way this contractor carried out their tasks and with the finished products. Whitestone brought considerable expertise to the job and was able to devise innovative methods to address project constraints…I am pleased to recommend Whitestone Construction Corporation to others for future projects”. EXPERIENCE Whitestone has worked with city and state agencies, private organizations, and exclusive residential clients. Whether it’s public agencies like The NYC School Construction Authority (SCA), The NYC Dept. of Design and Construction (DDC), Dormitory Authority of the State of New York, MTA, Long Island School District, private organizations like The Metropolitan Art Museum, or residential clients like Eastern Long Island Artists Eric Fischl and April Gornik, the commitment to excellence is always the same. Whitestone’s depth of experience in commercial window construction and installation comes from their ability to retain employees—from field force level to top management. Their highly skilled staff consists of architects, engineers, estimators, construction personnel, and project managers. From commercial windows, to curtain walls, to skylights, to storefronts—whatever the demand, Whitestone has the experience to deliver a quality product on time, and with the utmost efficiency. Though Whitestone’s primary focus is window construction and installation, they also do have expertise in all other phases of general construction. Whitestone has completed more than four hundred projects over the 18 years they’ve been in business. Their reliability and attention to details is one of the main reasons why many of those projects were from repeat customers. As one frequent architect partner said, “Whitestone’s ability to work around multi-phase projects and changing schedules, has made difficult projects easier to manage…Whitestone’s value engineering and developing innovation installation details to facilitate user-friendly product has benefited all parties involved”. To learn more about Whitestone’s work, go to the project section. Or go to the gallery section to view photographs of completed projects. GALLERY As a family-owned business, Whitestone approaches every client like a member of the family. That means each of them receives the same personalized service and attention. In this section, you can view photographs of some the more notable projects Whitestone has completed. REFERENCES Whitestone is an industry leader in commercial window construction and installation. For more references, feel free to contact any of their clients throughout the five boroughs of New York City, Nassau County and Suffolk County. Some of those clients include: The NYC School Construction Authority (SCA), The NYC Dept. of Design and Construction (DDC), Dormitory Authority of the State of New York, MTA, and Long Island School District, to name a few. {List # and contact names} CONTACT If you want to know more about Whitestone, or you’re interested in finding out about any job opportunities at the company, feel free to contact them at: Phone###### Or email ####@##### Sample 2: Citibank Student Loan (Citibankstudentloan.com) Website Copy Draft Financial Aid Basics So, you're just beginning the financial aid process? No problem. This section will take you through the necessary steps to help you make the best decisions. * Not sure where to study? Use our undergraduate and graduate School Search to find the school that's right for you. * Confused by the financial aid process? We'll explain it to you step by step in Financial Aid 101. * How do you organize and keep track of important dates? Print out and use our Financial Aid Planner to stay on top of important dates related to the college application and financial aid process. * How do you get the money you need for school? There are a variety of Financial Aid Options for you to explore whether you are in high school, college or beyond. * What will it cost? Create a Budget and find out how much school will cost per year. Need more help? Check out the following Links to resources on the financial aid process, including Scholarships and Grants. Financial Aid 101 It's a myth that most families earn too much to qualify for financial aid. Virtually everyone qualifies for some type of aid, since not all financial aid is need-based. In addition, the cost of your college plays a role. If you attend a high-cost college, chances are you will receive more aid than if you attend a lower-cost college. The overview below will help you get a handle on the financial aid process. Use our School Search to help you find the school that's right for you. It can be used to research schools based on specific criteria you've indicated, such as cost, location, and other factors. Also, our convenient Financial Aid Planner will keep you organized through the entire college search and financial aid process. Financial Aid - It's Easy to Get Started Use our Budget Calculator to determine the total cost of college, from tuition to everyday living expenses. Then use our Expected Family Contribution Calculator to figure out the difference between the cost of your education and how much your family will be expected to contribute. Whatever is left is the amount of financial aid you will need. Explore Your Financial Aid Options Next, take the time to better understand the different types of aid available to you. Scholarships and Grants are the best kind of financial aid since they're "free money" that you don't have to pay back. Check out our resources such as the Fast WEB scholarship search. There is also school-sponsored funding such as Federal Work-Study. These programs are government subsidized, need-based on-campus employment opportunities for students. For more information, contact your Financial Aid Administrator. If the resources above don’t meet your total need, consider Federal Stafford Loans. These loans are awarded on the basis of financial need, and are regulated by the federal government. Finally, an alternative private loan, such as CitiAssist®, can lessen the gap between all financial aid sources and the money that you'll need for school. Check out our Financial Aid Options page for more information. Apply for Financial Aid The first step in applying for Financial Aid is to fill out a Free Application for Federal Student Aid (FAFSA), a standard federal application that is used to determine your eligibility for most forms of financial aid. Parents usually provide the tax information needed to complete this form. Send this in right after January 1, to increase your chances of getting the aid you need. Also, don't forget to fill out all required forms those schools you are applying to. Be sure to send them in before the deadline. Four to six weeks after you complete and submit the FAFSA, you will receive a Student Aid Report (SAR). The SAR is generated from the financial aid information that you provided on the FAFSA. Based on this report, the schools that accept you for admission will create financial aid award packages that will be sent to you in the mail. Evaluate Your Offers When you receive your financial aid packages from the schools you've been accepted to, make sure you compare the offers carefully. Each will provide you with information on how much federal and state aid you are eligible for. Plus, your schools' financial aid packages may also offer you various scholarships and grant options. Be sure to accept admission to the school of your choice by writing a letter. It's advisable to also decline in writing to those schools you will not be attending. Apply for Loans If your school suggests that you apply for loans, apply for the ones that they recommend. If you still need money, Citibank's CitiAssist loan can help you fill the gap. Go to citibank.com Citibank Privacy Statement Copyright © 1998-99, Citicorp Terms, conditions, caveats and small print. Financial Aid Planner Let us help you stay on course. StudentLoan.com has a handy planner to help you keep track of all of the key steps in the college application and financial aid process. Print out the planner and use it to check off each step as you complete it. Please note these dates are meant to be general guidelines. They vary from year to year and school to school. For specific information, contact your high school guidance office or college financial aid office. If you find some of the financial aid terminology difficult to understand, please refer to our Financial Aid Glossary for assistance. If you find this information useful, tell others about it. Send It. Financial Aid Options A college education is one of the most important investments that you can make. You can afford the education and the school that you want, if you take advantage of all the financial aid opportunities that are available to you. We'll give you the information you need to get through the financial aid process. Free Money - Scholarships and Grants Scholarships and Grants are examples of "Free Money" that do not need to be repaid. Loans do have to be repaid and work-study programs are set up for students to earn money for their education. Scholarships may be given to students who have demonstrated or shown potential for excellence in a certain area or discipline, such as academics, sports, music, and other areas. Financial need is not always a criterion for receiving scholarships. Grants are another type of "free money" that does not need to be repaid. You can receive grants from the federal government, state government, your school or private organizations. Find out more about how you can apply for Scholarships and Grants. School-Sponsored Funding - Work-Study Programs Work-study programs are government subsidized, need-based on-campus employment opportunities for students. Work-study paychecks supplement your discretionary income. For more information contact your Financial Aid Administrator. Student Loans - Citibank Offers Them All If your total need isn't met by the sources above, there are several types of student loans to consider: * Federal Stafford Loans are awarded on the basis of financial need and are regulated by the federal government. * Federal PLUS Loans are available to parents of undergraduate students. These are based on credit history and require a credit check. * Alternative Loans can fill the gap between what you receive from all financial aid sources and what you really need to cover the cost for your education. Citibank offers CitiAssist®, a no-fee student loan with a low interest rate, no payments due while you are in school and flexible repayment options afterwards. Apply online now. * Find out more about Special Offers available only from Citibank. Special Offer 98% of all students, who have recently been through the student loan process with Citibank, say that they would recommend us to a friend. * Here are a few reasons why: Only Citibank offers you so many ways to save. We have student loans that pay you back. You save up front... * 2% savings on your Stafford Loan fees** - Citibank Stafford Loan borrowers receive a 1% origination fee rebate on top of the 1% fee savings now offered by many guarantee agencies. This means your loan fees are 50% less than the maximum fees applicable. * Guarantee Fee rebate on PLUS Loans** - Citibank pays parents back the full guarantee fee. You save more when you pay it back... * 0.25% Interest Rate Reduction for First Time Citibank Stafford and PLUS Borrowers** - New first time Stafford or PLUS Loan borrowers will automatically receive a 0.25% reduction on the interest rate in repayment. * Interest Rate Cap** - First time Citibank Stafford Loan borrowers will receive an interest rate cap of 8% in repayment compared to the standard cap of 8.25%. All first time Citibank PLUS Loan borrowers will receive an interest rate cap of 8.75% in repayment compared to the standard cap of 9.0%. * 0.25% Interest Rate Reduction for E-Z Pay** - Sign up to have the loan payments for your Stafford Loan withdrawn from your bank account electronically during repayment through E-Z Pay and you will receive 0.25% off your interest rate as long as you stay in the plan. * 2% Interest Rate Reduction CitiExtrassm** - When it comes time to repay your loans, make your first 48 monthly Stafford Loan payments on time. For paying promptly, you'll automatically get a 2% interest rate reduction for the remaining term of your loan. To order an application, or if you would like more information, click here. See our Loan Options section for more details on the types of loans we offer. If some of the terminology seems unclear, our Financial Aid Glossary is sure to help clear things up. More than likely, your financial aid package will be made up of a combination of scholarships, grants, loans and work-study programs. The mix will differ from school to school and student to student. Your home can be your secret educational financing tool. A Citibank Home Equity Line of Credit can be a valuable funding option in addition to your student loans and may also be tax deductible. To find out more, email us at consumerfinance@citicorp.com or call us at 1-888-216-2484. If you have any further questions, our Financing Your Education FAQ should be able to help. Go to citibank.com Citibank Privacy Statement Terms, conditions, caveats and small print. Create A Budget A college education is an investment in YOU and your future, but it can be expensive in the short term. But, the sooner you start working out a budget, the easier it will be along the way. The cost of your education is the total amount it will cost you to go to school. However, this amount isn't the same for everyone - even at the same school. To get an idea about what your expenses will be use Citibank's Budget Calculator to create a college budget. The Financial Aid Office at your school determines the cost of your education, for purposes of federal lending programs. Following federal guidelines, they take into account tuition and fees, on-campus room and board (or a housing and food allowance for off-campus students), books and supplies, transportation and miscellaneous expenses such as laundry, entertainment and childcare. Your actual expenses may be higher or lower depending upon actual costs. Any aid you receive is subtracted from the estimated cost of your education, leaving you responsible for the difference. While certain costs are not flexible (tuition and fees), others are (supplies and laundry) - and only you know how much money you'll need for them. As a result, its a good idea to create a budget before the school year to see how much money you'll need to cover your personal expenses, and how that number differs from the cost of education your Financial Aid Advisor came up with. When you're determining your budget, you should keep these college costs in mind. In addition, we have provided some cost saving tips to help you. Tuition and Fees This is usually a fixed cost determined by the number of credit hours you will take. Talk with the Financial Aid Office at your school to see if you are eligible for other types of financial aid. Books and Supplies Look for used books rather than new ones, and paperbacks instead of hardcover. Also, check with the library to see if the books you need can be borrowed. Room or Rent, Food and Utilities Compare. One meal plan might be more economical than another. It may be less expensive to live in a dorm than with roommates in an apartment. At some schools, first-year students are required to live in on-campus housing. Check with your school to determine what room and board options are available to you. Your Financial Aid Office will determine the types and amount of aid you will receive from various sources. Transportation Most on campus students can save money by walking to class. During breaks and holidays, take the bus instead of flying, or check "ride-boards" at your school and carpool with people who live near your hometown. Some schools have rideboard listings at their Websites. Medical/Dental/Child Care Review any existing coverage that you or your parents may have before paying for the insurance provided by your school. If you have child-care concerns, check with your school to see if they offer discounted day-care services. Miscellaneous Set aside a reasonable amount of money for miscellaneous expenses. Remember, a postage stamp costs less than a long-distance phone call and Internet correspondence is probably offered free through your school. Use credit cards sensibly. On-campus entertainment is usually less expensive than offcampus entertainment. Be sure to get an idea of your expenses with Citibank's Budget Calculator . To save your work, you must first register in My Files. While you're online with us, you'll only have to enter your information once and your budget figures will be available to other calculators. Tools Welcome to the StudentLoan.com virtual toolbox, filled with useful tools that will help make your financial aid process go more smoothly. Are you having trouble keeping track of numbers and costs? Our Calculators help you "do the math", and figure out which student loan options are best for you. You don't understand some of the terms and phrases on this site? Our Glossaries will help you better understand the financial aid terminology. Do you have some basic questions about the financial aid process? The FAQ section answers some of the most common questions asked. Would you like to see a visual overview of the content and link options for the site? Our Site Map will show you the different paths you can take while browsing StudentLoan.com. Do you want to see what a loan statement looks like? Just click on Sample Statement to review a loan statement. Do you need a student loan application? They are available through our Applications section. You can apply for a CitiAssist® loan online or print out an application. You can also request to have Federal Stafford and Federal PLUS loan applications sent to you. What if you need some specific information not found on this site? Although our site is filled with a great deal of financial aid information, we still offer a variety of Links to other relevant sites. You'll find useful links to information on test prep, college search and even starting your career. Sum it Up Many formulas go into determining just how much financial aid you can get. Use the budget calculators below to help make your financial options clearer, so you can make more educated decision about funding your education. If you're a registered user and you've logged in you'll be able to save your results and view them in a concise summary. To save your work, you must first register in My Files. If you're looking at more than one school, you can save a separate file for each school and compare them all. Expected Family Contribution (EFC) Calculator Using this calculator will help you determine your family's initial out-of-pocket costs when you begin the school year. Gap Analysis Calculator Using this calculator helps estimate how much money your education will still cost you after the federal aid dollar amount has been subtracted from your total cost of college. To save your work, you must first register in My Files. While you're online with us, you'll only have to enter your information once and your budget figures will be available to other calculators. Calculator Here are a variety of calculators designed to estimate your potential education costs with better accuracy. You can even save the results of your calculations. Plus, if you're researching more than one school, you can save a separate file for each one and compare all the data. But to save your work, please register first in My Files. * Budget Calculator -- Determine your total cost of attending college, including books and other expenses. * Estimated Family Contribution Calculator (EFC) -- Determine the amount you or your family is expected to contribute to you total expenses from your own funds. The EFC is a requirement in order to obtain certain kinds of federal financial aid such as federally issued student loans. * Gap Analysis Calculator -- Estimate how much money you'll still need for your education after subtracting your estimated federal aid from your total cost of attending college. * Repayment Calculator -- Compare our various Repayment Plans for your loan(s) to see which one may be right for you. Glossary To some of you, financial terminology may seem like a foreign language. Below are several glossaries containing financial terms that will make it easier for you to understand the financial aid process. You can scan the comprehensive glossary or view a shortened version on a specific topic. Here's a sample of our account statement. Just click on any number to see an explanation below. Understanding Your Statement All loans that have due dates on the same day will be printed on one statement. For example, if you have one Stafford loan and one CitiAssist® loan they will both print on one statement as long as their payments are due on the same day. If your Citibank loans have different due dates, you will get separate statements. We can arrange for all of your loans to have a common due date. Please contact our Customer Service Department at 1-800-967-2400. If you have an Unsubsized Stafford or CitiAssist loan, you have the option of receiving statements while you are in school. If you are receiving statements and don't want to any longer, or if you are not currently receiving them but want to start, please call our Customer Service Department for assistance. If you have Unsubsidized Stafford or CitiAssist loans with us, consider making interest-only payments while you're in school. It will reduce the total amount you pay over the life of the loan. 1. Your Name and Address 2. Your Account Number Your Social Security Number 3. Your Payment Due Date The date by which we must receive the total amount you owe each month. 4. Loan Details Summary of your account, the date reflected is the date that your statement was printed and mailed. 5. Customer Service Number How to reach us by phone for questions about your loan statement, payment, or for more information on deferments and other repayment options. 6. Loan Type The type of loan you have taken out with Citibank Student Loan Corporation. 7. Loan Number Loan slot assigned to your loan. 8. Interest Rate The rate, expressed as a percentage, used to calculate the cost of borrowing money on your loans. Variable interest rates change annually on July 1. (See APR example.) 9. Principal Balance The original amount you borrowed less any payments that have been applied to your principal. 10. Payoff Balance The total of interest and principal you owe if you pay the loan in full by your due date. 11. Payment Received The amount of principal and interest applied as payment or credit to your account since your last statement was issued. 12. Amount Past Due The unpaid balance from amounts previously owed on your account. 13. Amount You Owe In the Loan Summary Section, you may have an amount followed by a symbol. The symbol matches to a specific note in the box below. The total amount you must pay by the due date any amount past due. 14. Payment Coupon The portion of your statement you return to Citibank with your payment. Be sure to mark the box that describes how you want your payment applied. Download Application You can download our applications here, but first you'll need to obtain Adobe Acrobat Reader to read them online. Download the Reader, and then follow the instructions for installing program. If you would like, you can always download our applications and open them offline later. Loan Applications * You can apply online for a CitiAssist® loan. You can also download a CitiAssist application now for Undergraduate/Graduate Students or Medical Students. * Due to federal regulations, we are only able to offer paper versions of federal loan applications. To request a Federal Stafford, PLUS, or Loan Consolidation application be sent to you, click here. * You can also download the PLUS pre-screening fax form for the Federal PLUS loan. The PLUS pre-screening process is a great way for parents who are concerned with their credit history to get a better idea of their eligibility for a Federal PLUS loan. Repayment & Deferment Applications * Print an application to sign up for E-Z Pay, an automated student loan payment service which allows you to have your loan payments automatically deducted from your bank account. * If you're having trouble making your student loan payments, download a Deferment Eligibility application or request to have one sent to you. * If you have a CitiAssist Loan, and are having difficulty making your loan payments, take a look at CitiAssist Deferments & Forbearance. My Files * You've already saved the school search and calculator work you've done here on StudentLoan.com? Review and revise that saved information in My Research. * Researching all the different financial aid and loan options described on StudentLoan.com takes time and you'll definitely want a reliable way to save all that valuable information. But, before you can save it all, you need to Register and Login first. You already have a Citibank Student Loan? Just click on My Account to access your loan information. Search Our Search Function is currently being improved. In the meanwhile, please use our Site Map to help you find your way around StudentLoan.com. Thanks for visiting us. Contact Us With all the information you've received on this site, you may have some questions. You might need some technical issues explained, some specific account questions answered or other questions you wish to ask us. In addition, if you have a Citibank Student Loan account and would like to inform us of name, address or phone number changes this is the place to do it. Just enter your message to us below. To help us address your submission quickly and accurately, select the appropriate category using the pull down menu below. For all other completed applications, please contact our Customer Service Department at 1-800-967-2400 to find out the appropriate mailing address for your application. Our Customer Service Department is available Monday through Friday, from 8:00AM-9:00PM, Eastern Time. Sample 3: LEASING X Website Copy Draft About Us LeasingX is the premiere online leasing auction for equipment vendors and lessors. This online Marketplace provides vendors with a unique tool for managing their customer financing process more effectively. The LeasingX Marketplace assures vendors that they are offering their customers competitive financing terms right at the point-of-sale. In turn, the Marketplace enables lessors to complement and enhance their existing lease origination strategy. Lessors can actively bid to purchase targeted lease transactions with no up-front investment in resources or technology. The LeasingX equipment-leasing auction is a tool that can help lessors meet their sales goals. Through the use of proprietary auction software, LeasingX creates and manages customized private marketplaces for the benefit of both vendors and lessors. These unique online marketplaces effectively integrate existing vendor/lessor relationships, as well as create new relationships brought to the marketplaces by LeasingX. Existing relationships stay in place, while new ones are created. LeasingX efficiently manages the information flow between vendor and lessor. This creates a financing relationship that is cost effective for both parties. By using the LeasingX Marketplace a vendor is assured that its customers will be dealing with lessors having an active interest in their transaction and offering the best rates and lease financing terms available. LeasingX can develop a customized leasing auction solution for vendors whether they have an existing leasing program or not. LeasingX offers convenient, easy-to-manage online equipment leasing auction solution that helps vendors and lessors gain an advantage over their competition. Auction Process To help you better understand just how a LeasingX auction works, we've constructed a brief step-by-step process for you to review. Please understand that because of the confidential nature of our customer/ transaction information and proprietary auction software package, we can only disclose a high level overview of the process. The auction process: Step 1: A Vendor posts a lease application for one of its customers on the LeasingX Marketplace, which begins an auction. Step 2: Registered Lessors review the lease application to determine if they will bid on the transaction Step 4: Lessors bid on the lease, reflecting the terms and interest rates they are willing to offer for that specific lease transaction Step 5: the auction ends, at which time the Vendor consults with its customer and awards the lease to the winning Lessor. Step 6: The selected Lessor has an opportunity to do a final credit review, and accept or decline the award. If accepted, the documents are prepared and sent to the lessee for execution [Contact Us] The LEASINGX Value Proposition Vendor Benefits Increased ability to close more sales: o Provides customer-financing capability at the point-of-sale. o Offers customers dynamic, real-time lease pricing. o Better customer control and account management. Cost effective, Internet-based customer financing solution: o Standalone or complementary to current financing processes. o No software licensing fees/support costs. o Sales resources freed up by online input at point-of-sale. Provides customized, private marketplaces: o Integrates existing and/or new Lessors. o Vendor-selected Lessors compete on rates, terms and responsiveness to customer needs. o Enables vendor to objectively evaluate Lessor performance. o Structured to help sales reps close more business. o Can offer a competitive advantage as customers recognize the pricing benefits of a dynamic lease auction. Lessor Benefits: Gives Lessors a new, complementary way to originate business. Can reduce the cost of lease origination. Enables Lessors to actively and selectively manage their portfolios. Allow regional Lessors to compete for national and international vendor business. Enables Lessors to focus on specific assets, credit quality, and transaction terms. Proxy bidding and filters used properly can increase ease and efficiency of use. Management Team Jed McCarthy, 40, co-founder and chairman, was a founding Partner of Prager, McCarthy & Sealy, an investment banking firm specializing in institutional municipal finance. While at Prager, McCarthy & Sealy, Mr. McCarthy developed Muniwire.com, the first interactive Internet site for the firm's institutional customer base. Prior to founding Prager, McCarthy, he was senior vice president of Municipal Bond Underwriting at L.F. Rothschild & Co. Mr. McCarthy is a graduate of Brown University where he received his Bachelor of Arts in Economics. John LaRocca, 52, is president and chief executive officer of LeasingX, a position he has held since joining the company in 2000, following a 30 -year career in leasing, credit, operations and sales. Previously Mr. LaRocca was senior vice president of Operations and Information Systems for De Lage Landen Financial Services, formerly Tokai Financial Services. Prior to De Lage Landen, he spent 22 years with Hewlett-Packard in various management roles, including Global Credit Manager. He is a 16 -year member of Dun & Bradstreet's Advisory Group and a consulting member to the Credit Research Foundation Mr. LaRocca attended LaSalle University, majoring in Marketing. Peter Sweetser, 54, co-founder, chief financial officer and chief marketing officer, was formerly president and chief operating officer of Lebenthal & Co., Inc., a New York-based regional securities firm. Previously, Mr. Sweetser was vice president of marketing in the municipal bond department of Kidder, Peabody & Co., Inc. and managing director and marketing manager of Ehrlich Bober & Co. He started his career at Citibank where he held a variety of marketing, banking and asset-based lending positions. He is a graduate of Georgetown University where he received a BS degree in Business Administration. Ron Bannerman, 52, vice president of sales, brings 25 years of leasing sales and business development experience to LeasingX. Previously he served as vice p resident of Vendor and Lessor Programs for eLease, an Internet-based applications provider to the leasing industry. Over his career he developed Hewlett-Packard’s first leasing programs, opened and managed Citicorp's technology leasing West Coast office, "went public" with Leasing Solutions, and managed global alliances and OEM sales for Comdisco’s Electronics Group. Mr. Bannerman received his B.A. and MBA degrees from Stanford University. The company also has an Advisory Board of experts from other disciplines of leasing and online financial services, including: Chuck Davis -- Chief Executive Officer of Bizrate.com Gates H. Hawn -- Head of Financial Services, Credit Suisse First Boston, responsible for CSFB Direct Brin McCagg -- Chairman of Tradeout.com Tom O’Shea – Former Senior Credit Officer, Citicorp Leasing Paul Renner -- President of GVFS Corp., former Chief Executive Officer of Mitsui Leasing Mark Scoular – The Leasing Wizard of San Diego Venkat Srinivasan -- Chairman of eCredit.com John Todd -- Former Chief Financial Officer of Gateway, Inc. Contact Us Thank you for your interest in LeasingX. You can contact us By mail at: LeasingX Inc. XXXXXX XXXXXX #### By phone: (###) ###-#### By fax: (###)-###-#### By email: ####@XXXXXX We will attend to your inquiry promptly. Sample 4: Strategic Sports Group Website copy draft Introduction How can our clients achieve results through sports sponsorship? Strategic Sports Group is faced with this challenge everyday. And since our clients all have different needs, our solution? Create a unique strategy for each. Our clients call us the sports business experts. We agree. Why so confident? Well, we know the industry and marketplace better than our competition. We make your business our business. And this gets results. Take a look at our site, and you’ll agree with our clients—we are the sports business experts. Our tactics Strategic Sports Group understands how the sports marketplace can be leveraged to effectively help a brand achieve its objectives. Just click on the target below for a summary about our proprietary approach to a marketing challenge: Sports Transfer Model Sports Transfer Model The primary goal of the Sports Transfer Model is to influence consumers’ purchasing behavior. To do this, we must transfer equity between a brand and a sports property. Below is the step-by-step process we use to ensure this transfer takes place: A. Client Research Strategic Sports Group analyzes the market and competition. We assess your target focus to better understand your brand’s unique objectives; B. Property Alignment We ask and answer questions like, “What sports have relevance with your brand?” A transfer of equity is more effective when a brand and a property share attributes (i.e. audience, message); C. Activation What good is a sponsorship if no one knows about it? Understanding this ensures we have the right communications strategy in place to deliver your message to the appropriate audience; Next, we use what’s called The Sports Maximizer – a list of 50 variables for each sponsorship. This checklist identifies opportunities that add significant value to a brand’s investment. Finally, we develop creative strategies that deliver the best results. D. Management and Measurement We track all program details to ensure your strategy stays on course. This includes frequent proof-of-performance evaluations from the properties, which are forwarded to the brand team during the program and at its conclusion; Methods of tracking include reviewing sales, providing media evaluations and conducting sponsorship surveys. At the program’s conclusion, recommendations for future sponsorship investments are made based on our findings. Our Clients (*retainer account) Western Union* Strategic Sports Group has designed and managed a grassroots soccer program that enables Western Union to continue growing its business by reaching a diverse target in local communities. We will expand this program to 10 US and Canadian markets in 2000. The History Channel* As the agency of record for all sports marketing, Strategic Sports Group uses the power of sports to help position The History Channel as a brand that is relevant and cool. We’ve assisted the network in partnerships with teams in the NHL, NFL, NBA and MLB. OfficeMax Strategic Sports Group has assisted OfficeMax on several high-profile sponsorships in both the NBA and MLB. When Mark McGwire hit his recordbreaking 62nd home run on September 8th, 1998, we helped put OfficeMax in the middle of the action. New England Patriots/Foxboro Stadium The 2000-2001 season will be the third year Strategic Sports Group has served as the exclusive national sponsorship consultant for the Patriots. We’ve also helped leading companies leverage their brands via the rise in popularity of this NFL powerhouse. Merck Strategic Sports Group has created and developed integrated sponsorship programs in the NBA and NHL for Propecia. Specifically, these programs link Propecia and Philadelphia sports properties to raise brand awareness and increase trial. Gulf Oil During the 1999 MLB season, Strategic Sports Group arranged a partnership between Gulf Oil and MLB to strategically position the company as the Official Gasoline of the 1999 All-Star Game. A multi-tiered consumer promotion and support media backed the program. We now direct all MLB initiatives for Gulf. Block Drug* Since 1997, Strategic Sports Group has helped Block Drug’s BC analgesic powder to drive sales through two of the country’s fastest-growing sports – minor-league baseball and bass fishing. These programs are fully integrated to include advertising, endorsements, on-site promotions and sampling. Bank of America Strategic Sports Group has helped Bank of America leverage itself in smallbusiness communities via targeted NFL programs. These localized efforts helped Bank of America leverage nationally known properties at the grass-roots level. AltaVista When AltaVista launched its brand, Strategic Sports Group helped successfully integrate sports into their marketing plan. These initiatives included courtside signage in eight NBA arenas and several consumer promotions, including the inarena “Nothing but Net” promotion. Our News (Press releases, articles, etc.) Our House By discussing our tactics, clients and news, we’ve told you what Strategic Sports Group does. However, there is more to our company than the sponsorship programs we create. These programs are the result of how we think, individually and collectively, and it’s these thoughts that define us as an organization. Every other month we’ll highlight a specific area about our business. This installment, (insert name and title) will explain about (insert subject). It’s another example of how Strategic Sports Group stands out from the rest of the competition.