习题与实践指导（Case Study）
课程名：国际商务的演进（ Evolution of International Business）
Case 1： The Merchant of Venice
Case 2： Nestlè
Questions:
Which is the general evolution in the international economy?
Is globalization a new phenomenon?
Which forms of international business have been originated by the general economic, political
and institutional framework of the global economy?
How firms behave and their managers decide in different institutional environments?
Case 3：Flat-Panel televisions and the global economy
Case Questions:
What is the reason of location change of Flat-Panel display?
Who are the winners and losers in the globalization process?
Who could happen if the US government regulated that all the TV sets sold in the country must
be produced in the US?
What implication can you draw from this case?
Case 4 :
White Nights and Polar Lights: Investing in the Russian Oil Industry (HBS 9-795-022)
Case Questions:
How important is the acquisition of Russian oil to a Western oil firm? How would you value the
worth of this acquisition?
Evaluate the strategies undertaken by Phibro, Mobil and Conoco. Which one is the wisest? Why?
How might Western companies protect or hedge their investment in the Russian oil sector?
Group task:
Please select an industry you’re familiar with，do some research and analyze its international
competitiveness using the Diamond Model. Each team needs to get ready for a presentation
during next class. And please also get ready for possible questions from the instructor and peer
students. All groups needs to send your PPT slides to jane7312@gmail.com no later than 9pm,
May 22 (Beijing Time).
Case 5:
Eli Lilly in India: Rethinking the joint venture strategy (in the textbook)
Case Questions:
Did Eli Lilly pursue the right strategy to enter the Indian market?
Carefully consider the evolution of the joint venture. Evaluate the three successive IJV leaders.
Identify the unique challenges faced by each.
How would you assess the overall performance of the JV? What did the partners learn from the
IJV?
What action would you recommend regarding the Ranbaxy partnership? What are the
implications of your recommendation? How would you implement this?
Case 6 :
Shanghai Jahwa: The MAXAM brand (HBS, Product number: 98A026-PDF-ENG)
Case Questions:
What is the positioning of the Maxam brand? Which segment(s) of the market does it serve?
What opportunites exist for the Maxam brand in the current competitive environment?
Can Jahwa’s Maxam compete against multinational brands? How?
Case 7-8:
Jollibee Foods Corporation (A): International Expansion
(HBS, Product number:399007-PDF-ENG)
Jollibee Foods Corp.(B): Global focus (HBS, Product number: 399113-PDF-ENG)
Case Questions:
How was Jollibee able to build its dominant position in fast food industry in the Philippines?
What sources of competitive advantage was it able to develop against McDonald’s in its home
market?
How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international
division? Does his broad strategic thrust make sense? How effectively did he develop the
organization to implement his priorities?
As Noli Tingzon, how would you deal with the three options described at the end of the case?
How would you implement your decision?