Analysis of an Ads
Instructions: Choose a TV or Radio Ads (with text and image) you like most. Then
analyze the text of the ads based on the given criteria and guide questions. Present
your output following the template/format.
Name: Maguad, Angel Marie
Section: BSECE 2A____
Product/Service Advertised: Jollibee Yumburger
Text/Dialog: Ang Nag-iisang Langhap-Sarap
Analysis
Criteria
Guide Questions
What is the message of
the text?
Construction of the message
How effectively does it
represent reality?
How is the message
constructed?
Analysis/Responses
It is very clear that they
convey the message
effectively and it can be
seen in the product as
there are models who
are portraying how the
product going to feel.
Value and Point of View
What lifestyle, values
and points of view are
represented in the text?
The “Langhap sarap” is
presented in lifestyle as a
fast-paced and
convenient lifestyle that
values tasty food with the
values that the
importance of food
quality and flavor which
represents the Jollibee’s
point of view.
Interpretation of the message
What message do you
perceive from the text?
How might others
Jollibee’s food is not
only convenient but also
delicious and satisfying
even its smell and
understand it differently? captures the essence of
Why?
Filipino cuisine.
What is the purpose of
the text?
Who is the target
Commercial/ideological/political audience of the text?
interest
Who might be
disadvantaged?
Who created the text
and why?
It is to promote Jollibee’s
food offerings by
highlighting their quality
and taste. It aims to
attract customers who
enjoy fast food and are
looking for satisfying food
experience where
Jollibee is present. Some
people who are health
conscious may not find it
to be a suitable option.
Minyong Ordoñez
created the text because
of an unexpected call to
work a creative
hamburger line.
Conclusion:
Ads should be visually appealing that gives the audience a set of clues what to expect
and gain from the product.